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Quais são as melhores práticas para melhorar o design das páginas de negócios?

Se você tem um negócio, você deve, aparentemente, lançá-lo online. Caso contrário, você corre o risco de cair mais atrás de sua concorrência. Claro, um processo de desenvolvimento, design e otimização de páginas web de negócios leva muito tempo, esforços e orçamentos. No entanto, é uma ideia de negócio 100% rentável que pode trazer o ROI mais alto (retorno sobre o investimento). Seu site de pequenas empresas é uma parte vital de seus esforços de marca. Os pesquisadores da Web estão chegando ao seu site por um motivo específico, e você precisa ter certeza de que seu site pode atender às suas expectativas. A página da sua empresa deve servir como um instrumento de venda e promoção dos produtos e serviços da sua marca. Se você deixar de fazer o design da sua página de negócios, você pode facilmente perder milhares de dólares inicialmente e ainda mais em sua receita potencial. Para duplicar sua renda e obter uma presença on-line perfeita, você precisa criar um design de página web de negócios impressionante e amigável. É por isso que decidimos compartilhar com você algumas das melhores práticas e técnicas de web design para ajudá-lo a atender às necessidades de sua empresa. Vamos apontar alguns recursos úteis e destacar as mudanças recentes em uma esfera de design de páginas web de negócios.

business web page design

Dicas para criar um design de página web de negócios com SEO-friendly

  •  Seu design deve ser fresco e exclusivo 

A primeira coisa que um usuário médio aponta em seu site é um design web. É por isso que deve ser simples, fácil de usar e atraente. Como seu site reflete sua marca e equipe, em particular, ele deve ser corretamente estruturado e projetado. Caso contrário, você está se arriscando a perder seus clientes potenciais e, posteriormente, a receita. Você tem pelo menos 30 segundos para envolver seu cliente potencial. É por isso que você precisa implementar o design único e atraente para atrair o usuário à primeira vista. Se você costuma usar o design da página web do modelo, seu site ficará como milhares de outros sites na web e você não poderá criar uma impressão única..Então, para ser melhor do que seus concorrentes de nicho de mercado e salvar a singularidade da sua marca, você deve manter o seu design simples, fresco e exclusivo.

Além disso, você precisa considerar a impressão que você quer fazer e a mensagem principal você deseja entregar aos seus potenciais clientes. Como você considera o design da sua página de negócios, certifique-se de ter um design de logotipo profissional. O logotipo do modelo, bem como um design de página web de modelo, não lhe dará um bom resultado, pois não pode ser impressionante e exclusivo.

  •  Conteúdo da página inicial 

Quando considerar o conteúdo a incluir na sua página inicial, certifique-se de que coincide com o seu design web e parece relevante. Não sobrecarregue sua página de negócios com muita informação, pois pode distrair seu cliente potencial da idéia principal. De acordo com os dados estatísticos, a porcentagem média de informações que os usuários lêem quando abrem um site pela primeira vez é de 28%. Isso significa que a quantidade média de palavras em sua página inicial não deve ser superior a 500. Considere as informações mais relevantes que podem ajudar os usuários a tomar suas decisões de compra e se livrar de qualquer outra coisa. Além disso, certifique-se de ter uma ligação à ação na página inicial do seu site. Deve soar como "encomendar agora" ou "subscrever". É um truque de marketing perfeito que pode melhorar suas vendas.

web page design

  •  Reabilitação do site 

De acordo com a atualização do Google 2015, todos os sites devem ter um design receptivo para estar disponível em celulares e tablets. Ao criar um design responsivo, você dobra suas chances de obter mais clientes e chegar ao TOP dos motores de busca. Para tornar seu design amigável para dispositivos móveis, evite projetar páginas para um grande tamanho de monitor ou páginas que usam recursos mais complexos, como pop-ups, navegação complexa ou animação em flash. Quando você cria sua versão do site móvel, você precisa usar o design puro sem elementos muito complicados. A decisão inteligente é implementar um design plano que elimina gradientes e sombreamento, tornando as imagens e fontes menores e mais fáceis de ler.

Sabina Smith
Thank you all for reading my article on common web design mistakes in business websites. I hope you found it helpful!
Paula Santos
Great article, Sabina! I've seen many business websites making some of these mistakes. It's important to avoid them to provide a good user experience.
Sabina Smith
Thank you, Paula! Yes, user experience is crucial for the success of a business website. Do you have any specific mistakes in mind that you've encountered?
Michael Johnson
I enjoyed reading your article, Sabina. I completely agree that having inconsistent branding across your website can confuse visitors. It's important to have a strong and cohesive brand message.
Emma Clark
Sabina, you're absolutely right about cluttered and complex navigation! It frustrates visitors and they might leave the website. Simple and intuitive navigation is key.
Sabina Smith
Thank you, Michael and Emma! Consistent branding and easy navigation are indeed crucial to keep visitors engaged. Have you come across any websites that do this exceptionally well?
Chris Thompson
Sabina, I found your point about slow page loading times very relevant. In this fast-paced digital age, people expect websites to load quickly. Slow loading times can lead to high bounce rates and loss of potential customers.
Linda Anderson
Sabina, great article! I'm glad you mentioned the importance of mobile responsiveness. Nowadays, so many people use their smartphones or tablets to browse websites. It's crucial to have a website that adapts well to different screen sizes.
Sabina Smith
Thank you, Chris and Linda! I completely agree with you both. Slow loading times and lack of mobile responsiveness can lead to a negative user experience. Have you encountered any websites that excel in these aspects?
Carlos Rodriguez
Sabina, your article was informative. One mistake I often see is a lack of clear call-to-action buttons. It's important to guide users on what actions to take when they visit a business website.
Aaron Wright
Sabina, I enjoyed your article! Another mistake I've noticed is poor content organization. When information is scattered and hard to find, visitors lose interest quickly.
Sabina Smith
Thank you, Carlos and Aaron! Clear call-to-action buttons and well-organized content are indeed essential for a successful business website. Do you have any examples of websites that do this effectively?
Julia Roberts
Sabina, your article was spot on! I would also add that having poor readability due to small fonts or inappropriate color schemes can drive users away.
Robert Miller
Sabina, I couldn't agree more with your points on web design mistakes. Another mistake I often see is excessive use of pop-ups and intrusive ads.
Sabina Smith
Thank you, Julia and Robert! Readability and avoiding excessive pop-ups and ads are crucial for a positive user experience. Have you encountered any websites that strike the right balance?
Sandra Lewis
Sabina, your article was very insightful. I've noticed that some business websites lack social media integration, which is a missed opportunity to engage with their audience.
Daniel Wilson
Sabina, great article! I would also add that neglecting to optimize images can significantly impact page loading times.
Sabina Smith
Thank you, Sandra and Daniel! Social media integration and image optimization are important aspects to consider for any business website. Can you give some examples of websites that excel in these areas?
Lisa Turner
Sabina, your article shed light on some common mistakes. I've noticed that some business websites have broken links, which is frustrating for users trying to access specific pages.
Martin Garcia
Sabina, thank you for addressing these web design mistakes. Another mistake I often come across is the lack of a search feature on business websites, making it difficult for users to find what they're looking for.
Sabina Smith
Thank you, Lisa and Martin! Broken links and the absence of a search feature can indeed hamper the user experience. Have you encountered any websites that overcome these issues effectively?
Grace Adams
Sabina, your article was informative! One more mistake that I've noticed is the lack of proper error handling. Users may encounter errors while interacting with the website, and if they are not handled well, it can lead to frustration.
Oliver Brown
Sabina, great article! I would also highlight the importance of having a clear and concise contact page. Many business websites make it difficult for potential customers to get in touch with them.
Sabina Smith
Thank you, Grace and Oliver! Proper error handling and a well-designed contact page can greatly enhance user experience. Can you provide examples of websites that handle errors and have exemplary contact pages?
Rachel Mitchell
Sabina, your article was on point! I would also mention the importance of having a responsive and accessible website for users with disabilities.
Nathan Stewart
Sabina, great job! Another mistake I've seen is business websites not utilizing analytics to measure and improve their website's performance.
Sabina Smith
Thank you, Rachel and Nathan! Accessibility and analytics are indeed important for an inclusive website and continuous improvement. Do you know any websites that excel in these areas?
Amy Turner
Sabina, great article! I've also noticed that some business websites lack proper security measures, which can deter visitors from sharing sensitive information.
David Lee
Sabina, your article was excellent! Another mistake I often see is poor website performance on different browsers, which can hinder the user experience.
Sabina Smith
Thank you, Amy and David! Security measures and cross-browser compatibility are crucial for building trust and providing a smooth user experience. Are there any websites that you consider as good examples in these aspects?
Karen Campbell
Sabina, your article was informative! One common mistake I've noticed is the lack of a responsive design, making the website look distorted on different devices.
Thomas Young
Sabina, great points! I would also emphasize the need for regular content updates to keep the website fresh and engaging for visitors.
Sabina Smith
Thank you, Karen and Thomas! Responsive design and fresh content are indeed vital for a modern and user-friendly website. Can you provide examples of websites that excel in these areas?
Laura Hernandez
Sabina, your article was spot on! I would like to add that having a slow or unresponsive customer support system can frustrate users who need assistance.
Samuel James
Sabina, great article! Another mistake I often come across is poor integration with third-party tools, causing issues when users try to use certain functionalities.
Sabina Smith
Thank you, Laura and Samuel! Responsive customer support and seamless integration with third-party tools are essential for customer satisfaction. Can you share any examples of websites that handle these aspects well?
Robert Taylor
Sabina, your article was insightful! One mistake I would add is having lengthy and complicated forms, which can discourage users from completing them.
Sophia Walker
Sabina, thank you for addressing these common web design mistakes. I also believe that having a consistent and clear brand message throughout the website is important.
Sabina Smith
Thank you, Robert and Sophia! Lengthy forms and consistent branding are indeed critical aspects to consider when designing a business website. Can you think of any websites that showcase these elements effectively?
Joshua Torres
Sabina, great article! I've noticed that some business websites lack proper localization, which can make it difficult for international visitors to navigate and understand the content.
Melanie Moore
Sabina, your article was on point! Another mistake I often see is the lack of integration with email marketing tools, missing out on valuable lead generation opportunities.
Sabina Smith
Thank you, Joshua and Melanie! Localization and integration with email marketing tools are important for expanding reach and optimizing lead generation. Can you provide any examples of websites that do this well?
Justin Harris
Sabina, your article was very informative! I would also mention the importance of having clear and informative error messages when users encounter issues on the website.
Jennifer Adams
Sabina, great article! I noticed that some business websites lack a clear value proposition, making it hard for visitors to understand the benefits they offer.
Sabina Smith
Thank you, Justin and Jennifer! Clear error messages and a strong value proposition are crucial elements for user satisfaction. Can you mention any websites that excel in these aspects?
Scott Bennett
Sabina, your article was spot on! I would like to add that having too many autoplay videos or audio clips can be annoying for visitors, especially if they're unable to control them.
Jessica Turner
Sabina, great points! Another mistake I often encounter is the lack of clear privacy policies, which can lead to trust issues for visitors.
Sabina Smith
Thank you, Scott and Jessica! Avoiding excessive autoplay media and providing clear privacy policies are important for a smooth user experience. Can you suggest any websites that handle these aspects effectively?
Alan Baker
Sabina, your article was very insightful! Another mistake I've noticed is a lack of proper SEO optimization, making it difficult for the website to rank well in search engine results.
Rachel Cooper
Sabina, great article! I would also add that some business websites have unclear or hard-to-find contact information, affecting their credibility.
Sabina Smith
Thank you, Alan and Rachel! SEO optimization and clear contact information are essential for driving organic traffic and building trust. Can you provide examples of websites that excel in these areas?
Patrick Foster
Sabina, your article was on point! I've noticed that some business websites have slow or unresponsive checkout processes, which can lead to cart abandonment.
Sarah White
Sabina, great job! Another mistake I often encounter is the lack of clear product descriptions, making it hard for potential customers to understand what they are purchasing.
Sabina Smith
Thank you, Patrick and Sarah! A smooth checkout process and clear product descriptions are crucial for driving conversions. Can you mention any websites that handle these aspects effectively?
Kevin Turner
Sabina, your article was excellent! I would also highlight the importance of having a well-optimized website for search engines to improve visibility.
Emily Martin
Sabina, great article! I've noticed that some business websites have poor image quality, which reflects poorly on their overall professional appearance.
Sabina Smith
Thank you, Kevin and Emily! Search engine optimization and high-quality images are important for attracting organic traffic and creating a positive impression. Can you share examples of websites that excel in these areas?
Isabella Hughes
Sabina, your article was insightful! I would like to add that some business websites have confusing or lengthy registration processes, which can discourage potential customers from signing up.
Lucas Moore
Sabina, great points! Another mistake I've seen is the lack of social proof, such as testimonials or case studies, which can impact trust and credibility.
Sabina Smith
Thank you, Isabella and Lucas! Streamlining registration processes and providing social proof are important for customer acquisition. Can you suggest any websites that handle these aspects effectively?
Julian Adams
Sabina, your article was spot on! I've noticed that some business websites have poor load times on mobile devices, causing frustration for users.
Sophie Wilson
Sabina, great job! Another mistake I often come across is the lack of an easily accessible sitemap, making it challenging for users to find specific pages.
Sabina Smith
Thank you, Julian and Sophie! Fast load times on mobile devices and a well-structured sitemap are crucial for a smooth user experience. Can you provide examples of websites that handle these aspects effectively?
Maxwell Walker
Sabina, your article was informative! I would like to add that some business websites lack a personalized touch, which can make them feel impersonal and detached.
Emily Hill
Sabina, great article! Another mistake I often encounter is poor website accessibility for users with visual impairments, such as missing alt text on images.
Sabina Smith
Thank you, Maxwell and Emily! Personalization and website accessibility are important for creating a user-friendly experience. Can you suggest any websites that excel in these areas?
Jason Clark
Sabina, your article was spot on! One more mistake I've noticed is the lack of an FAQ section, leaving users with unanswered questions.
Olivia Turner
Sabina, great points! I would also mention that some business websites lack an easy-to-find search bar, making it difficult for users to find specific content.
Sabina Smith
Thank you, Jason and Olivia! An FAQ section and an easily accessible search bar are important for providing a seamless user experience. Can you mention any websites that handle these aspects effectively?
Daniel Adams
Sabina, your article was excellent! Another mistake I often see is the lack of proper caching and compression techniques, resulting in slow page loading times.
Victoria Richardson
Sabina, great job! I've noticed that some business websites have too many distractions, such as excessive animations or flashy elements, which can be overwhelming for visitors.
Sabina Smith
Thank you, Daniel and Victoria! Proper caching and compression techniques, along with avoiding excessive distractions, are important for optimizing website performance. Can you suggest any websites that handle these aspects effectively?
Nicole Watson
Sabina, your article was spot on! I would add that some business websites lack a clear content hierarchy, making it hard for users to navigate and find the most important information.
Ethan Moore
Sabina, great article! Another mistake I often come across is the lack of a seamless integration with e-commerce platforms, causing issues when customers try to make purchases.
Sabina Smith
Thank you, Nicole and Ethan! A clear content hierarchy and seamless e-commerce integration are important for guiding users and facilitating transactions. Can you provide examples of websites that excel in these aspects?
Maria Wilson
Sabina, your article was informative! I would like to add that some business websites have outdated or irrelevant content, which can negatively impact their credibility.
Christopher Harris
Sabina, great points! Another mistake I often encounter is the lack of clear progress indicators, leaving users uncertain about their actions.
Sabina Smith
Thank you, Maria and Christopher! Up-to-date content and clear progress indicators are important for maintaining credibility and guiding users' actions. Can you suggest any websites that handle these aspects effectively?
Julia Turner
Sabina, your article was spot on! I've noticed that some business websites have a lack of link consistency, leading to confusion and broken user flows.
David Thompson
Sabina, great job! Another mistake I often see is the absence of a responsive design for emails, leading to poor user experience for subscribers.
Sabina Smith
Thank you, Julia and David! Consistent link structure and responsive email designs are important for maintaining user flow and engagement. Can you provide examples of websites that excel in these areas?
Ava Harris
Sabina, your article was excellent! I would also mention the importance of having a clear and easily accessible privacy policy, especially with data protection regulations.
Mason Martin
Sabina, great article! Another mistake I often come across is the lack of a 404 error page, leaving users confused when they encounter broken links.
Sabina Smith
Thank you, Ava and Mason! An accessible privacy policy and a custom 404 error page are important for establishing trust and providing a smooth user experience. Can you suggest any websites that handle these aspects effectively?
Emma Turner
Sabina, your article was spot on! I've noticed that some business websites have a lack of user feedback channels, making it difficult for users to provide suggestions or report issues.
Matthew Wilson
Sabina, great points! Another mistake I often see is the use of generic stock photos that don't represent the brand or resonate with the target audience.
Sabina Smith
Thank you, Emma and Matthew! User feedback channels and authentic visuals are important for engaging users and aligning with the brand image. Can you provide examples of websites that excel in these areas?
Ella Walker
Sabina, your article was informative! I would like to add that some business websites lack a clear value proposition, making it hard for visitors to understand the benefits they offer.
Henry Thompson
Sabina, great job! Another mistake I often encounter is poor website accessibility for users with disabilities, such as missing proper alt text on images.
Sabina Smith
Thank you, Ella and Henry! A clear value proposition and website accessibility are important for garnering user interest and inclusivity. Can you suggest any websites that handle these aspects effectively?
Grace Walker
Sabina, your article was spot on! I've noticed that some business websites lack proper CTAs, leaving visitors unsure of what actions to take.
Benjamin Moore
Sabina, great article! Another mistake I often come across is the lack of optimized and descriptive meta tags, impacting search engine visibility.
Sabina Smith
Thank you, Grace and Benjamin! Clear CTAs and well-optimized meta tags are important for guiding users and improving search engine visibility. Can you provide examples of websites that excel in these areas?
Anna Scott
Sabina, your article was excellent! I would also mention the importance of having a visually appealing design that reflects the brand's values and personality.
Tyler Morgan
Sabina, great points! I've noticed that some business websites have a lack of clear and concise headlines, making it difficult for visitors to grasp the main message.
Sabina Smith
Thank you, Anna and Tyler! A visually appealing design and clear headlines are important for capturing attention and conveying the brand's message. Can you suggest any websites that handle these aspects effectively?
Isaac Baker
Sabina, your article was insightful! I would like to add that some business websites have poor integration with CRM systems, leading to inefficient customer management.
Sophia Turner
Sabina, great job! Another mistake I often see is the lack of proper text formatting, resulting in a cluttered and hard-to-read website.
Sabina Smith
Thank you, Isaac and Sophia! Integration with CRM systems and proper text formatting are essential for efficient customer management and readability. Can you provide examples of websites that excel in these areas?
Sabina Smith
Thank you all for your valuable comments and insights! It has been a pleasure discussing these common web design mistakes with you. Feel free to reach out if you have any further questions or suggestions!

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