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Could you please tell me about best SEO practices for building URLs?

The uniform resource collector or URL is an address that points to a particular website. It specifies web source location on the Internet. Moreover, it shows how that resource is retrieved leading to its protocol. URLs can be of several types - FTP, HTTP, HTTPS, etc. A standard URL may be no longer than 2083 characters.

URL work principal

URL is a readable text that has been designed to the IP addresses using computer systems to communicate with servers. It identifies the file structure of the particular website. A URL consists of the protocol, domain name, and a path. The path determines which sub folder will be accessed.

The protocol indicates how a web browser retrieves information about a web source. There are two primary standards: "https://" (S for secure) and "https://." Other common protocols include "ftp." It uses to handle file transfers which open the default email apps.

A Top Level Domain can be compared to website category. You must be familiar with .com, right? Well, there are other TLDs like .edu, .org, .give and so forth.

URL as the best SEO practices

URLs helps users find the relevant information and easily share it with others. It serves as a website preview and tells users what they should expect after clicking on the web source.

Here is an example of semantically-accurate URL (https://www.Facebook.com/login/user8gthi89). Don't mind the technical jargon. A semantically correct URL only describes its destination.

In the above example, even if a title tag of the page were to be hidden then you'd still get a clue that you can use a link to log in a user account. By the way, Google uses snippets to display links in search results for mobile devices.

  • ranking factor

URLs play a significant role in determining how a website is ranked by search engines. URL gives weight to the site's authority. In fact, SEO techniques involve using the primary keyword in the URL. However, you should not make the URL too long or incomprehensible.

  • links

A well-drafted URL can also serve as its anchor text when it is copied then pasted as a link in blogs, forums and on social media. It benefits you in two ways:

Some websites such as Facebook may leave links unformatted. It implies that any incomprehensible URL will look like ancient text. As a result, one loses traffic.

Pay attention to the following example “https://doreview.com/revieweos6d”. The keywords “do review,” “eos” and “6d” increase website chances to rank higher. It's one of the best SEO practices you may easily implement.

Currently, the Google’s best SEO practices for URLs are the following:

  • keep URLs simple, relevant, accurate and compelling;

  • make them concise and definitive;

  • avoid spaces, underscores and other special characters;

  • avoid URL parameters.

Olya Pyrozhenko
Thank you all for joining this discussion on best SEO practices for building URLs. I'm excited to hear your thoughts and opinions!
Natalie
When building URLs for SEO, it's important to keep them concise and descriptive. Including relevant keywords can also help improve search engine rankings.
Mark
I agree with Natalie. Short and relevant URLs tend to perform better in terms of SEO. It's also a good practice to use hyphens (-) instead of underscores (_) for word separation.
Sarah
Should we include the target keyword in the URL structure?
Olya Pyrozhenko
Hi Sarah! Including the target keyword in the URL can be beneficial for SEO as it provides further context to search engines. However, make sure it fits naturally and doesn't appear as keyword stuffing.
John
Is it better to use subdirectories or subdomains for organizing content within a website?
Olya Pyrozhenko
Hi John! Both subdirectories and subdomains can be used effectively for organizing content. However, subdirectories are generally preferred as they help consolidate domain authority and keep the main domain stronger overall.
Ryan
What about capitalization in URLs? Does it matter for SEO?
Olya Pyrozhenko
Hi Ryan! Capitalization in URLs doesn't directly impact SEO as search engines are case-insensitive. However, it's best to keep URLs in lowercase for consistency and user-friendliness.
Lisa
Are there any specific URL lengths that work best for SEO?
Olya Pyrozhenko
Hi Lisa! While there is no strict limit, it's generally recommended to keep URLs concise and under 255 characters. Long URLs can be harder to read and may get truncated in search results.
David
Should we use dates in URLs for blog posts or articles?
Olya Pyrozhenko
Hi David! Including dates in URLs for blog posts or articles can be useful for content organization, but it's not necessary from an SEO perspective. If you decide to include dates, use a consistent format and consider removing them after some time if the content remains relevant.
Sam
What are your thoughts on using numbers or special characters in URLs?
Olya Pyrozhenko
Hi Sam! It's generally recommended to avoid using numbers or special characters in URLs unless they have a specific purpose. Keeping URLs simple and easy to read is a good practice for both users and search engines.
Tom
Do you have any tips for handling URL changes or redirects without affecting SEO?
Olya Pyrozhenko
Hi Tom! When handling URL changes or redirects, it's important to set up proper 301 redirects to inform search engines about the new URL. Additionally, updating internal and external links to the new URL helps preserve SEO value.
Emily
Are there any tools or resources you recommend for optimizing URLs for SEO?
Olya Pyrozhenko
Hi Emily! There are several SEO tools available that can help with optimizing URLs, such as SEMrush, Moz, and Ahrefs. They provide insights, keyword suggestions, and other useful features to improve your overall SEO strategy.
Robert
Thank you, Olya, for your valuable insights on best SEO practices for building URLs!
Olya Pyrozhenko
You're welcome, Robert! I'm glad you found the insights helpful. If you have any more questions, feel free to ask!
Sophie
I always wondered about the impact of URL structures on SEO rankings. Thanks for shedding light on this topic!
Olya Pyrozhenko
You're welcome, Sophie! URL structures do play a role in SEO rankings, so it's important to follow best practices to optimize them. If you have any further queries, feel free to ask!
Mike
This article helped me understand the importance of URL optimization for SEO. Thank you!
Olya Pyrozhenko
You're welcome, Mike! I'm glad the article provided you with valuable insights. If you have any more questions or need further assistance, feel free to reach out!
Oliver
I never realized the impact of URL length on search results. Thanks for the useful information!
Olya Pyrozhenko
You're welcome, Oliver! URL length can indeed affect search results, so keeping them concise and relevant is crucial. If you have any more questions, feel free to ask!
Melissa
I had no idea about the differences between using subdirectories and subdomains for organizing content. Thanks for clarifying!
Olya Pyrozhenko
You're welcome, Melissa! Subdirectories and subdomains have their pros and cons, but subdirectories generally have better SEO advantages. If you have any further inquiries, feel free to ask me!
Anna
I always wondered whether capitalization mattered in URLs. Thanks for the informative response!
Olya Pyrozhenko
You're welcome, Anna! Capitalization doesn't directly affect SEO, but it's best to keep URLs in lowercase for consistency. Don't hesitate to ask if you have any more questions!
Chris
The tip about setting up proper 301 redirects for URL changes is really helpful. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Chris! Properly handling URL changes and redirects is crucial for maintaining SEO. If you need further assistance or have more queries, feel free to ask!
Sandra
Thanks for recommending SEO tools for optimizing URLs. I'll definitely check them out!
Olya Pyrozhenko
You're welcome, Sandra! SEO tools can be immensely helpful in optimizing URLs and improving overall SEO performance. If you have any more questions, feel free to reach out!
Eric
This discussion has been really insightful! Thank you, Olya, for your expert knowledge on SEO URL practices!
Olya Pyrozhenko
You're welcome, Eric! I'm glad you found the discussion insightful. If you have any other questions or need further guidance, feel free to ask!
Julia
I appreciate the clarification on including dates in URLs. Thanks for sharing your expertise!
Olya Pyrozhenko
You're welcome, Julia! Including dates in URLs can have its benefits, but it's not always necessary. If you have any more questions or need further assistance, feel free to ask!
Daniel
Keeping URLs simple and avoiding numbers or special characters makes a lot of sense. Thanks for the advice!
Olya Pyrozhenko
You're welcome, Daniel! Keeping URLs simple and user-friendly is important for both SEO and user experience. Don't hesitate to ask if you have any more questions!
Michelle
The tips on handling URL changes and redirects without affecting SEO are valuable. Thanks for sharing your expertise!
Olya Pyrozhenko
You're welcome, Michelle! Properly managing URL changes and redirects is essential for maintaining SEO rankings. If you have any further queries or need more information, feel free to ask!
Greg
Thanks for the recommendation of SEO tools for optimizing URLs. I'll check them out!
Olya Pyrozhenko
You're welcome, Greg! SEO tools can greatly assist in optimizing URLs and improving overall SEO performance. If you have any more questions or require further guidance, feel free to ask!
Megan
I'm grateful for the insights on URL optimization for SEO. Thank you!
Olya Pyrozhenko
You're welcome, Megan! I'm glad the insights were helpful. If you have any more questions or need further assistance, don't hesitate to ask!
Patrick
Thank you, Olya, for sharing the impact of URL length on search results. This information is valuable!
Olya Pyrozhenko
You're welcome, Patrick! URL length can indeed affect search results, so it's essential to optimize them for better SEO performance. If you have any further questions, feel free to ask me!
Hannah
I didn't realize the advantages of using subdirectories over subdomains for organizing content. Thanks for sharing this knowledge!
Olya Pyrozhenko
You're welcome, Hannah! Subdirectories generally provide better SEO advantages for content organization. If you have any more inquiries or need further information, feel free to ask!
Jake
Your clarification about the impact of capitalization on URLs is helpful. Thanks for the explanation!
Olya Pyrozhenko
You're welcome, Jake! Capitalization doesn't have a direct impact on SEO, but keeping URLs in lowercase is recommended for consistency. If you have any more questions or require further assistance, feel free to ask!
Lily
I appreciate the tips on setting up proper 301 redirects for URL changes. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Lily! Properly handling URL changes and redirects is essential for maintaining SEO rankings and preserving traffic. If you have any more queries or need further guidance, feel free to ask!
Thomas
Thanks for recommending SEO tools for optimizing URLs. I'll be sure to check them out!
Olya Pyrozhenko
You're welcome, Thomas! SEO tools can greatly assist in optimizing URLs and improving overall SEO performance. If you have any more questions or require further assistance, feel free to ask!
Nora
The insights on URL optimization for SEO are insightful. Thank you, Olya, for sharing your expertise!
Olya Pyrozhenko
You're welcome, Nora! I'm glad you found the insights helpful. If you have any more questions or need further guidance, feel free to ask!
Alex
The information on the impact of URL length on search results is enlightening. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Alex! URL length does play a role in search results, so it's crucial to optimize them for better SEO performance. If you have any further questions, feel free to ask!
Sophia
I appreciate the insights on using subdirectories versus subdomains for organizing content. Thanks for the clarification!
Olya Pyrozhenko
You're welcome, Sophia! Subdirectories generally offer better SEO benefits for content organization. If you have any more inquiries or need further information, feel free to ask!
Matthew
I never knew that capitalization in URLs didn't directly impact SEO. Thanks for the explanation!
Olya Pyrozhenko
You're welcome, Matthew! While capitalization doesn't affect SEO directly, keeping URLs in lowercase is recommended for consistency. If you have any more questions or require further assistance, feel free to ask!
Emma
Thanks for the tips on handling URL changes and redirects without harming SEO. I appreciate the insight!
Olya Pyrozhenko
You're welcome, Emma! Properly managing URL changes and redirects is vital for maintaining SEO rankings and preserving traffic. If you have any more queries or need further guidance, don't hesitate to ask!
William
I'll definitely check out the recommended SEO tools for optimizing URLs. Thanks for sharing your expertise!
Olya Pyrozhenko
You're welcome, William! SEO tools can be immensely helpful in optimizing URLs and enhancing overall SEO performance. If you have any more questions or require further assistance, feel free to reach out!
Olivia
Thanks for the valuable insights on URL optimization for SEO. I appreciate your expertise!
Olya Pyrozhenko
You're welcome, Olivia! I'm glad you found the insights valuable. If you have any more questions or need further guidance, feel free to ask!
James
The information about URL length's impact on search results is eye-opening. Thank you for the share!
Olya Pyrozhenko
You're welcome, James! Optimizing URL length is crucial for better search results and SEO performance. If you have any further questions, feel free to ask!
Victoria
I'm glad to learn about the advantages of using subdirectories for organizing content. Thanks for the explanation!
Olya Pyrozhenko
You're welcome, Victoria! Subdirectories generally offer better SEO benefits for organizing content. If you have any more inquiries or need further information, feel free to ask!
Sophie
Thank you, Olya, for clarifying the impact of capitalization on URLs. Your knowledge is appreciated!
Olya Pyrozhenko
You're welcome, Sophie! While capitalization doesn't have a direct impact on SEO, keeping URLs in lowercase is recommended for consistency. If you have any more questions or require further assistance, feel free to ask!
Gabriel
The tips on handling URL changes and redirects are practical and useful. Thanks for sharing your expertise!
Olya Pyrozhenko
You're welcome, Gabriel! Properly managing URL changes and redirects is essential for maintaining SEO rankings and preserving traffic. If you have any more queries or need further guidance, feel free to ask!
Lillian
I'll definitely explore the recommended SEO tools for optimizing URLs. Thanks for sharing your valuable insights!
Olya Pyrozhenko
You're welcome, Lillian! SEO tools can greatly assist in optimizing URLs and enhancing overall SEO performance. If you have any more questions or require further assistance, feel free to reach out!
Christopher
The insights on URL optimization for SEO you've shared are valuable. Thank you!
Olya Pyrozhenko
You're welcome, Christopher! I'm glad you found the insights valuable. If you have any more questions or need further guidance, feel free to ask!
Mia
Thank you for explaining the impact of URL length on search results. This information is enlightening!
Olya Pyrozhenko
You're welcome, Mia! URL length does have an impact on search results, so optimizing URLs accordingly is crucial. If you have any further questions, feel free to ask!
Henry
I appreciate the insights on subdirectories vs. subdomains for organizing content. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Henry! Subdirectories generally offer better SEO benefits for content organization. If you have any more inquiries or need further information, feel free to ask!
Grace
Thanks for clarifying the impact of capitalization on URLs. Your expertise is appreciated!
Olya Pyrozhenko
You're welcome, Grace! Capitalization doesn't directly affect SEO, but keeping URLs in lowercase is recommended for consistency. If you have any more questions or require further assistance, feel free to ask!
Anthony
The tips on handling URL changes and redirects without affecting SEO are very helpful. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Anthony! Properly managing URL changes and redirects is essential for maintaining SEO rankings and preserving traffic. If you have any more queries or need further guidance, feel free to ask!
Chloe
I'll definitely check out the SEO tools you recommended for optimizing URLs. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Chloe! SEO tools can greatly assist in optimizing URLs and improving overall SEO performance. If you have any more questions or require further assistance, feel free to reach out!
Joseph
The insights on URL optimization for SEO are highly valuable. Thank you!
Olya Pyrozhenko
You're welcome, Joseph! I'm glad you found the insights valuable. If you have any more questions or need further guidance, feel free to ask!
Chloe
Thank you for explaining the impact of URL length on search results. This knowledge is valuable!
Olya Pyrozhenko
You're welcome, Chloe! URL length does impact search results, so optimizing URLs accordingly is crucial. If you have any further questions, feel free to ask!
Alexander
I appreciate your insights on using subdirectories versus subdomains for organizing content. Thanks for sharing!
Olya Pyrozhenko
You're welcome, Alexander! Subdirectories generally offer better SEO benefits for content organization. If you have any more inquiries or need further information, feel free to ask!
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