How to improve my Amazon sales rank best way possible?

Amazon is known as the world’s largest ecommerce and drop-shipping business platform with over 80 million active users making daily purchases on that really crowded marketplace. And it’s already well-known that there are three main factors – relevance, conversion rate, as well as product authority – that can improve your Amazon sales rank. So, below I’m going to show you how to elevate your Amazon sales rank for the first two factors – product page relevance and conversion rate optimization – best way possible.

Product Page

Product relevance to the shopper search keywords is probably the major element that drives your commercial success over there. So, before anything else, you can quickly improve your Amazon sales rank via product page optimization. Here are eight main aspects to be attached the preeminent importance to: product title (the best place to put your main target keywords in the decreasing order of their importance), bullet points (is intended to describe the primary features and benefits of the product on sale, in line with dropping some important keywords over there), product description (self-explanatory, it’s actually nothing but an extended version of the above section), brand and manufacturer (can help you dominate a precisely targeted brand name search), specifications (usually covers the main technical information, such as product size, weight, production date, color, etc.), category and subcategory (make sure you’re putting your products into the right categories, as many people are searching for the items they need particularly by product categories), backend search terms (this field is invisible to the live visitors, so the keywords should be dropped there only for optimization purposes), URL (product URLs are used by Amazon sales rank algorithm to identify the relevance of your product listing to a certain set of the search terms).

Conversion Rate

As I already said, the higher conversion rate you have, the better chances of getting a higher Amazon sales rank your product listing will have. Put simply, a high conversion rate means your product is likely to meet the demand and bring customer satisfaction. That way, it’s possible to give spur to the shopper interest and elevate Amazon conversion itself as follows: sales (in fact, the products with the highest rate of successful sales deals are always ranked closer to the top of the SERPs), customer reviews (the most critical thing here is the number of positive customer reviews found below your sales offer), feedback (maintaining a healthy activity with the customer inquiries and giving prompt answer to every question can affect your conversion potential in its own way), product images (no need to say that having a set of good images of the right size and quality is another reason for each visitor to buy with you), price (of course, you’re not intended to join a price war on Amazon, but offering really competitive price tags is an important component in your commercial success over there), stay time and bounce rate (these two metrics can also improve your Amazon sales rank, and if your bounce rate appears one day to be too high – maybe it’s time for you to revise your current strategy, right?).