How to dominate Amazon products list?

When you are selling your stuff on Amazon, it is significant to rank high on Amazon product list. Improving your rankings gets you in front of your targeted sellers, and products which are placed on the TOP of Amazon search sell the best. 

A lot of Amazon search sellers think that their ticket to the TOP of Amazon SERP lies through the number of sales. While this fact is true, items on the first Amazon page are more likely to be viewed by consumers and are therefore more likely to be purchased. Google sales history together with public appreciation push products up on Amazon search results page and contributes to their Amazon best selling rank. So, Amazon ranking algorithm serves as a closed loop, favoring sellers that are already placed on the first page. 

There are many tactics you can use to improve your rank on Amazon products list. The most effective optimization techniques include keyword research and ranking, review building, and sales incentives. All these methods are aimed to boost your Amazon product ranking, so you get more sales for that product listing. 

In this article, we are going to discuss the proven optimization methods that will help you to improve your listing exposure and attract more potential customers. 

Industry figures toward Amazon’s first page

It is crucial to rank on the first Amazon search results page as the recent industry figures show that only 30% of all shoppers look past the first page. It means that your chances to sell your stuff in bulk on Amazon significantly decrease after page 1. Most buyers never open the 3rd and the 4th Amazon SERP pages. 

Using Amazon research tool, you can check how you rank on Amazon by your targeted search terms and track your Amazon Best Selling Rank. It is placed on the product’s description page and calculated based on factors such as sales, reviews, conversion rate, and keywords. 

So, let us discuss how you can affect your page position on Amazon product list. 

Craft quality and compelling content

Amazon provides merchants with a possibility to present their products with the help of title, bullet pointe, description, and images. All these listing components should work for your benefit and be well-converted. So, you need to pay considerable attention to crafting compelling content keeping in mind your customer’s needs and Amazon requirements. Ignoring these aspects can cause a ranking drop and lower your conversion rate. You need strategically include your search terms in Amazon listing to make visible on Amazon search results page. Moreover, you should pay attention to conversion optimization. Amazon users should know what they are clicking on (the size of a product, its color, material, application, and what is the most important, its benefits). You should describe not only product’s features and characteristics, but also its strong points. Reading your product description, shoppers should understand why they need to purchase a specific item. 

Conversion rate is critical for successful Amazon retailing

Conversion is a principle Amazon selling factor that helps to turn average users into paying customers. It is not reasonable to struggle for the TOP placement on Amazon search if you can’t convert clicks into sales. Moreover, if you have a weak products demand, you won’t be rank on the TOP of Amazon SERP. It means that your product description should be written with your customer in mind. 

There are several proven ways to create listing that convert:

• In the bullet points, you can shortly outline what the product is at a glance. All other aspects, such as product benefits and general features, you can enumerate in your description. Make sure you create your description with your customers in mind to help them better understand how this item can solve their problems. If the shoppers still have some questions after reading your description, you need to revise your content and make it more descriptive.
• Include high-quality professionally made photos of your product. Make sure you follow all Amazon guidelines for the arrangement and quality of the images. Moreover, if it is possible, add some video content, charts, and other media materials in your description to make it more attractive. 
• Use A/B testing to check different call to actions, various photos, and different descriptions to see what performs best for your listing. 

To conclude this paragraph, I would like to mention that average conversion rate on Amazon is about 13%. It means that only thirteen shoppers out of every hundred Amazon visitors make a purchase, on the assumption that your listing is placed on the first Amazon SERP page. So, you should aim for this score or higher as a minimum standard. As I have mentioned in this article, you need to deliver on what the photo and the title promise, craft your listing with a user in mind, and include a lot of quality visual content in it. All Amazon shoppers have a buying intend when they search on this platform. That is why everything you need is to convince them that your product is what they need. 

Rank high on your targeted search terms

Keyword ranking is essential for your Amazon business success as it helps you to have the TOP positions in your niche and stand out of the crowd. So, you need to conduct a sophisticated keyword research based on competitive analysis to find the search terms your potential customers use to find the related items. Once you have found the targeted words, you should strategically include them in your listing. It means that you should create quality titles and descriptions that include your targeted search terms. However, make sure your content looks natural and avoid keyword stuffing. 

Generate quality reviews

Positive reviews can contribute your Amazon SEO efforts as they serve as a significant ranking factor. Public prove directly affects shoppers buying decision and helps them to decide whether they can cooperate with a definite Amazon seller or not. Be aware that Amazon forbids all incentivized reviews. It means that you can’t offer discounts or gifts in exchange for favorable customer reviews. If you break these Community Guidelines, Amazon will remove all your reviews and ban your business account. 

That is why you need to look for other more organic ways to make customers leave positive reviews on your products. You can provide shoppers with the perfect customer support services and after purchase maintenance. Moreover, Amazon does allow businesses to provide incentives in the form of free or discounted products through their unique Vine program. However, this program is available only for Amazon Vendor Central program participants.

Boost sales on Amazon

To be on the TOP of Amazon products list, you need to exceed your sales. The proven ways to boost sales on Amazon include platform and out platform promotion, pay-per-click advertising, discounts, competitive pricing, and other techniques that will help you to reach the goal. So, let us discuss some of these promotional methods more detailed.

Amazon advertising

You can boost your sales by paying for Amazon’s advertising program. You need to include the spendings on advertising services in your product’s price. It will help you stay within a budget. Moreover, it makes sense to check your conversion rate and optimize your product before you pay for advertising to avoid wasting time and money. 

With the help of Amazon PPC campaign, you can target the relevant search terms within your category and have your products show up right where buyers are looking for it. Usually paid search results are placed below the organic search results or at the product details page. 

Amazon Products Promotion

This program allows merchants to sell their products at a discount for almost any period. You should calculate your minimum rate where you will break even after shipping, handling, and managing. It will help you to avoid losing money on any discounts. If you are hesitating about your spending on Amazon advertising, use Amazon FBA Revenue Calculator.  

Amazon Product Promotion will undoubtedly help you to boost sales. As the practice shows, the lower the price, the higher the demand. 

Build your audience

Building an audience of constant and loyal Amazon buyers is significant. You need to encourage your customers to come back to your store, again and again, providing them with a discount on the next purchase, and good after sale support. Besides, you need to leverage your existing store audience to purchase your new products. You can do it through email newsletters, social media marketing or simple promotions. With the help of these advertising techniques, you will expand your brand exposure and attract more potential customers. 

Final thoughts

To sum up all of the above, I would like to say that there are a lot of practical techniques you can use to push your listing up on Amazon products list. However, there is one undeniably significant aspect that can be considered as a key to Amazon success. It is a quality of products you sell. You will never earn public trust unless the variety of the products you sell is low. However, you should take it even further, providing your customers with fast and free shipping services. Make sure you build all your business for people and success will not long in coming.