Which are the main principles of Amazon keyword ranking algorithm to be used on practice?
It’s well-known that the world of modern Search Engine Optimization is ruled by a high-quality content, in-turn driven with a proper keyword research. When handled the right way, choosing the most relevant yet least competitive keywords can push nearly every website or blog to the top of the search. But when it comes to Amazon keyword ranking, everything is absolutely poles apart. The thing is that Amazon has its own keyword ranking algorithm (also known as K9). It means that there is no universal formula of success for all major search engines (like Google itself, as well as Yahoo, Bing, etc.), not to say the very special one used by the world’s largest ecommerce platform. But how to determine exactly which factors are boosting the real search rankings?
Unfortunately, no search engine will ever uncover the formula or even relatively clear list covering every individual ranking factor included in their truly sophisticated formula of the search rankings. And when it comes to Amazon and keyword ranking algorithm used over there, things remain all the same - that would be a closely guarded secret never disclosed due to potentially emerging wholesale manipulations through every front of the method. I mean the only way to get a more-or-less clear picture of general principles ruling over Amazon is handling an ongoing practical research. Put simply, the best of avant-garde online marketers, and top SEOs are still using the rule of thumb - just to figure out what’s going on with Amazon, which keyword ranking and the rest of core principles can be adapted - by way of only gradual approaches and strategies that really work on practice.
Amazon with its keyword ranking algorithm is betting on two main principles revolving around its Performance factors and Relevance factors.
1. Factors of Performance - are used to evaluate the consumer demand or the popularity of each product listed on Amazon. Among the others, particularly Click-Through-Rate, conversion, and successful sales are recognized as the main performance factors over there.
2. Factors of Relevance - are related precisely to the right usage of keywords and the proper way of their placement within product pages. And here is the core principle of Amazon and keyword ranking algorithm - particularly those products matching with the shopper’s search request query best of all are awarded higher rankings.
No need to say that Amazon keeps following a very special approach to ranking keywords. And the algorithm is constantly updated pending on the actual preferences of local shoppers. Nevertheless, here are some keyword factors affecting the search ranking on Amazon that can always be predicted for sure:
- Product Titles are embedded with the main target keywords bearing the strongest power, in decreasing order of importance;
- Repeating keywords wouldn’t be harmful to your overall rankings, but this is far not sufficient course of actions to give you any measurable results on Amazon;
- Making proper use of contextual long-tail keywords organically placed within your main body text sections can significantly improve your ranking progress;
- Internal linking is still a very important aspect here, so make sure to have only finest link text anchors. In fact, they should serve you for content promotion purposes and can improve matters a great deal.
Post a comment
