How to improve Amazon item rankings?

If you are an online retailer considering how to improve your Amazon item rankings, you need to take into account a lot of significant factors such as your market niche competitiveness, your products seasonality, your sales history, and so on. 

Amazon is the TOP marketplace for the thousands of brands and retailers. That is why the level of competition here is too high. It can be explained by the industry figures which speak for themselves. The majority of shoppers go to Amazon retailing platform when conducting product research. To be precise, this number exceeds 55%. 

There are a lot of examples of successful retailers who make their fortune on Amazon. Some of them even achieve a spot on Internet Retailer’s TOP 500 list. In an ideal world, merchants that do well on Amazon provide their customers with what they need. It applies to the quality of the product, after sale support and listing optimization. And it is not a complete list of what sellers should do to make their customers happy. At the same time, they need to follow Amazon optimization requirements which can guarantee them a good exposure on Amazon search results list. 

In this article, we will discuss the proven optimization techniques that can improve your Amazon item rankings and double your online business revenue. 

Ways how you can improve your traditional search rank

In this section, I am going to discuss the practical and proven ways how you can improve your traditional search rank and win Amazon Buy Box. Follow these tips, and you will be able to rank first in your market niche. 

• Provide a competitive price

Price is a TOP ranking factor on Amazon. That is why it is reasonable to track an average market price on the kind of products you retail. As a rule, Amazon pricing is not stable and depends on the range of different factors such as season, higher demand for a specific type of competitive products, and so on. Prospective Amazon sellers use different repricing tools that provide them with alerts each time a pricing goes up or down. All in all, to win a Buy Box you need to offer one of the lower prices on the market. 

• Maintain a positive selling history

Selling history is another significant Amazon ranking factor that directly affects your ability to win the Buy Box and obtain a high search rank. To have a good selling history, you need to keep your customers happy and provide them with fast and free delivery services. 

Here we gather a few proven techniques to make that happen:

• You should always respond to user’s questions and negative feedbacks to help them solve their problems and show your concern toward their issues. 
• You should provide fast and efficient shipping. It is perfect if you use Amazon fulfillment services or Amazon Prime. Moreover, free shipping can help you to boost your sales and raise your Amazon item rankings. 
• You need to keep your inventory accurate because overselling can be a big black mark in the eyes of Amazon system.
• To maintain a positive selling history, you need to keep your order defect rate below 1% and your fulfillment cancel rate below 2.5%.