Can you help me improve my ranking with SEO tips that really work on a shoestring budget?

Yes, I’ve got some ranking SEO tips and a couple of useful suggestions that will hopefully help you with that. As every business (disregarding it’s actual scale, as well as the actual amount of marketing budget available for online promotion) should be making most out of incredible potential provided by organic Search Engine Optimization. Nevertheless, for some (as for me, definitely strange) reason, too many novice entrepreneurs and inexperienced website owners are still missing this great opportunity. Why? Probably, because they believe it’s “out” of their budget – but I believe that you can still do much with your website’s ranking using SEO tips listed below, rather quickly and without any additional spending. Of course, all you need is to be willing and ready to invest some time & effort in applying for the following simple suggestions and useful ideas. That being said, let’s delve.

3 Quick Ways to Improve Your Ranking: SEO Tips & Tricks on a Zero Budget

Google My Business Dashboard (GMB)

If you’re running a good old brick-and-mortar venture or your regionally-targeted business is currently of not very large scale – going locally with precisely-targeted SEO is arguably the best solution readily available for you. The first thing to be done is filling in your GMB dashboard (previously known as Google Places) and submitting your business website to correct primary & secondary categories. That way, make sure you’re utilizing all listing fields in full – be as accurate and descriptive as possible, in line with submitting only consistent NAP data (i.e., business name, physical address, prohe number, etc.) – and you’re already halfway done!

Long-Tail Keyword Targeting

Given that single core keywords you’re optimizing your content for – are generally too competitive to instantly gain high ranking, targeting their much more specific long-tail combinations can become a real goldmine opportunity for small business. Since such keyword variations are targeted mainly on the user intent behind the search, including them in your web copy and maximizing their usage throughout the key on-page content elements (like Meta Descriptions, Link Text Anchors, etc.) can dramatically change the way you rank with your website, particularly when involving a more or less narrow niche. To quickly grab some valuable long-tail keyword suggestions (i.e., those developed around your core target keywords), I recommend using free online tools like Ubersuggest, KeywordTool.io, KWFinder, or SEMRush.

Stuff to Be Avoided

Once you successfully get down with precise local and long-tail targeting, it’s time to run a quick spot-check procedure on your website – probably something needs fixing. 

Among the others, I recommend focusing your effort on the following most frequent on-page errors and content malfunctions, such as:

• Lack of deeply informative content – make sure your web copy itself, as well as on-page articles & posts, are sufficiently descriptive, always stay closely on topic, and meet the optimal length requirement (approx. within 700-1200 words in total).
• Insufficiently optimized/missing Page Titles, Meta Descriptions, and Custom URLs (ideally, they should be well-optimized for your main target keywords & their-long tail variations).
• Not prioritizing supportive blog pages (otherwise, running a relevant blog for marketing purposes). That can be another good way of utilizing you high-value non-branded keywords, in line with giving a spur to better user engagement.