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Amazon SEO

¿Cuáles son las principales peculiaridades de SEO en Amazon que deben conocer todos los vendedores?

by
Dec 04, 2017

Aquí hay algunos consejos básicos y tácticas en SEO en Amazon para convertirse en una parte inseparable de sus listados de productos perfectamente falsificados. Puede usarlos para mejorar sus clasificaciones actuales en el mercado en línea más popular del mundo. Pero antes de comenzar, seamos sinceros, tomados en general, SEO en Amazon en algunos casos es muy parecido con los medios más comunes de optimización de motor de búsqueda convencional. Al mismo tiempo, sin embargo, hay algunas peculiaridades que se encuentran allí, que pueden ser todo lo contrario con respecto a los negocios de comercio electrónico y las tiendas web de envío directo. Siga leyendo para comprender de qué manera cada producto recibe una determinada posición en el ranking de búsqueda en Amazon, y cómo aprovechar al máximo sus conversiones, así como los principales factores de relevancia, y el mejor enfoque para mantener sus productos en stock, y el resto de cosas que debe saber para aterrizar en la página uno de los SERP.

Lo básico sobre SEO en Amazon al descubierto

Nivel uno: Comprender los SERP de Amazon

Las páginas de resultados del motor de búsqueda en Amazon se basan en los siguientes componentes:

  • Vista de lista (15 resultados de productos que generalmente cubren todos los departamentos).
  • Vista de galería (se muestran 24 resultados por cada página según solicitud de búsqueda específica de cada categoría o departamento).
  • Campos de filtro (son subconjuntos de la solicitud del producto inicialmente buscado, comúnmente ubicado en el lado izquierdo de la barra lateral).
  • Anuncios patrocinados (se ven en la parte inferior de los SERP, PPC optimizados y ricos con las principales palabras clave de destino, muy parecido a lo que ocurre con AdWords de Google entre los resultados de búsqueda originales).

Nivel dos: Entender la consulta de búsqueda de Amazon

A continuación, para obtener una visión completa del SEO en Amazon, deberá tomar nota de las principales propiedades de búsqueda de esta plataforma. Apostando a. Además, dado que ya está familiarizado con el proceso de creación de URL específicas de consultas utilizadas por Google, los siguientes parámetros deben ser casi autoexplicativos para usted:

  • Palabras clave de campo relacionadas con las palabras clave completadas por los buscadores y colocadas por Amazon en las URL finales con los resultados relacionados.
  • Nodo: es el segundo parámetro de consulta importante, que en realidad representa una cierta identificación de categoría de Amazon (de lo contrario, un número numérico relacionado con esa categoría de producto).
  • Field-BrandTextBin: es la sección de la marca, que puede ser muy útil para los revendedores, especialmente cuando se trata de medir diferentes productos dentro de la misma marca.

Nivel tres: Rendimiento y factores basados en la relevancia

Todos los factores de clasificación en Amazon se pueden dividir en dos categorías principales: Factores basados en el desempeño (clasificación de las señales de Amazon en función del potencial valor monetario de cada producto clasificado allí) y Factores Basados en la Relevancia (significa la calidad de relevancia del producto evaluado en la solicitud de búsqueda del usuario).

  1. Los principales factores de rendimiento se relacionan principalmente con el potencial de clasificación de productos impulsado directamente con sus ofertas de compra exitosas (tasa de conversión tomada a escala, sesión de unidad y porcentaje de caja de compra, optimización visual, métricas de tráfico, así como los precios del producto en sí).
  2. Los Factores de Relevancia principales cubren los principales aspectos de la relevancia de las consultas de búsqueda y son mucho más fáciles de optimizar (título de la lista de productos y frases clave de cola larga relacionadas con la descripción en sí mismas, así como marca del producto, su descripción, tamaño o dimensiones, cantidad y viñetas, cada sección rica en palabras clave de mayor relevancia).
George Forrest
Thank you all for reading my blog article on Amazon SEO and for your thoughtful comments!
Maria Garcia
Great article, George! I was wondering, does Amazon SEO work differently compared to traditional SEO techniques?
George Forrest
Hi Maria, thanks for your question! Yes, Amazon SEO does have some unique aspects compared to traditional SEO. I'll provide more details in my next comment. Stay tuned!
Matias Sanchez
That's interesting, George! So, would you say that Amazon SEO is equally important compared to regular website SEO for e-commerce businesses?
George Forrest
Great question, Matias! Both Amazon SEO and traditional website SEO are crucial for e-commerce businesses. While regular SEO improves the overall website visibility and organic traffic, Amazon SEO specifically targets Amazon's vast customer base and helps optimize product listings within the Amazon platform.
Juliana Gomez
I agree with George. As an Amazon seller, optimizing for Amazon SEO has significantly increased my product's visibility and sales within the Amazon marketplace. It's an essential strategy for any e-commerce seller.
Luis Torres
That's good to know, George. Can you provide some tips on how to effectively optimize product listings for Amazon SEO?
George Forrest
Certainly, Luis! Here are a few tips for optimizing product listings on Amazon: 1. Perform thorough keyword research to identify relevant and high-traffic keywords. 2. Optimize product titles by including targeted keywords and key product features. 3. Write compelling and informative product descriptions. 4. Use high-quality product images and videos. 5. Encourage positive customer reviews.
Ricardo Silva
George, do you recommend using any specific tools for Amazon SEO?
George Forrest
Hi Ricardo! Yes, several tools can help with Amazon SEO. Some popular ones include SellerApp, Helium 10, Jungle Scout, and AMZScout. These tools provide keyword research, competition analysis, and other features to optimize Amazon product listings.
Sophia Rodriguez
George, what's your opinion on using Amazon Advertising in conjunction with Amazon SEO? Is it necessary?
George Forrest
Hi Sophia! Amazon Advertising can be a powerful addition to Amazon SEO. While Amazon SEO improves organic visibility and ranking, Amazon Advertising helps boost product visibility through targeted ads. Utilizing both strategies can provide comprehensive exposure and maximize sales potential.
Pablo Martinez
Thanks for sharing your insights, George! As an Amazon seller, I found your article very informative and useful. Keep up the great work!
George Forrest
Thank you, Pablo! I'm glad you found the article helpful. If you have any more questions or topics you'd like me to cover in future articles, feel free to let me know!
Fernanda Torres
George, I appreciate your expertise on Amazon SEO. It has been a game-changer for my e-commerce business. Looking forward to reading more of your articles!
George Forrest
Thank you, Fernanda! I'm thrilled to hear that Amazon SEO has made a positive impact on your business. Stay tuned for more informative content in the future!
Mario Ramirez
George, your article sheds light on the importance of Amazon SEO. It's clear that optimizing product listings on Amazon can lead to better visibility and sales. Thank you for sharing your knowledge!
George Forrest
You're welcome, Mario! I'm glad you found the article insightful. Understanding and implementing effective Amazon SEO strategies can indeed significantly benefit e-commerce businesses. If you have any more questions, feel free to ask!
Andrea Torres
George, your expertise in Amazon SEO is impressive! Your article has provided valuable insights and tips for optimizing product listings. Thank you for sharing your knowledge!
George Forrest
Thank you, Andrea! I appreciate your kind words. It's my pleasure to share insights and help others succeed with Amazon SEO. If you have any specific questions or topics you'd like me to cover in the future, feel free to let me know!
Lara Gutierrez
Fantastic article, George! As an aspiring Amazon seller, your tips on Amazon SEO are invaluable. Can't wait to implement these strategies and see the results!
George Forrest
Thank you, Lara! I'm thrilled to hear that you found the article valuable. Best of luck with your journey as an Amazon seller, and I'm confident that implementing effective Amazon SEO strategies will greatly contribute to your success. If you have any questions along the way, don't hesitate to reach out!
Carla Vargas
George, your article on Amazon SEO provides excellent insights for anyone looking to improve their product visibility on Amazon. Thank you for sharing your expertise!
George Forrest
Thank you, Carla! I'm glad you found the insights helpful. Amazon SEO can indeed make a significant impact on product visibility and sales on the platform. If you have any further questions or need assistance, feel free to ask!
Camila Valdez
Thank you for this informative article, George! Your expertise in Amazon SEO shines through, and it has provided me with valuable strategies to enhance my Amazon listings.
George Forrest
You're very welcome, Camila! I'm delighted to hear that the article has provided you with valuable strategies. Implementing effective Amazon SEO techniques can greatly improve your Amazon listings' performance and visibility. If you have any more questions or need further guidance, don't hesitate to ask!
Fernando Moreno
George, your article on Amazon SEO is thorough and insightful. Thank you for sharing your knowledge and expertise!
George Forrest
Thank you, Fernando! I'm glad you found the article insightful. Amazon SEO can indeed have a significant impact on e-commerce businesses operating on the Amazon platform. If you have any specific questions or need further guidance, feel free to reach out!
Paula Fernandez
George, your expertise on Amazon SEO is evident in your article! Thank you for sharing your valuable insights and strategies.
George Forrest
Thank you, Paula! I appreciate your kind words. I'm pleased to hear that you found the insights valuable. If you have any specific questions or topics you'd like me to cover in the future, feel free to let me know!
Carlos Ramirez
Your article on Amazon SEO is spot on, George! It's clear that optimizing product listings on Amazon can lead to better visibility and sales success. Thank you for sharing your expertise!
George Forrest
Thank you, Carlos! I'm glad you found the article helpful and agree with the importance of optimizing product listings for improved visibility and sales on Amazon. If you have any other questions or need further guidance, feel free to ask!
Emma Lopez
George, your insights on Amazon SEO are fantastic! Your article has given me a solid understanding of the strategies involved. Thank you for sharing your expertise!
George Forrest
Thank you, Emma! I'm thrilled to hear that the article provided you with a solid understanding of Amazon SEO strategies. If you have any specific questions or need further clarification, feel free to ask. I'm here to help!
Laura Garcia
George, your article explains Amazon SEO clearly and concisely. It's great to have such valuable information shared. Thank you!
George Forrest
You're welcome, Laura! I'm pleased to hear that the article provided clear and valuable information on Amazon SEO. If you have any more questions or need further insights, please don't hesitate to ask!
Martin Torres
Fantastic article, George! Your expertise in Amazon SEO shines through in your writing. Thank you for sharing your valuable insights!
George Forrest
Thank you, Martin! I'm delighted to hear that you found the article valuable and appreciate your kind words. If you have any specific questions or need further guidance, feel free to reach out!
Isabella Gomez
George, your article is a gold mine of information on Amazon SEO. It's clear and well-detailed. Thank you for sharing your expertise!
George Forrest
Thank you, Isabella! I'm thrilled to hear that you found the article clear and well-detailed. If you have any further questions or specific topics you'd like me to cover in future articles, feel free to let me know!
Lucas Silva
Excellent article, George! Your insights on Amazon SEO are invaluable. Thank you for sharing your expertise with us!
George Forrest
Thank you, Lucas! I'm glad you found the insights invaluable. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Valentina Martinez
Great article, George! Your expertise on Amazon SEO shines through. Thank you for sharing your valuable insights!
George Forrest
Thank you, Valentina! I appreciate your kind words and glad you found the article valuable. If you have any further questions or need assistance, feel free to ask!
Rafael Fuentes
George, your article on Amazon SEO is well-written and insightful. Thank you for sharing your expertise!
George Forrest
Thank you, Rafael! I'm pleased to hear that you found the article well-written and insightful. If you have any further questions or need additional information, feel free to ask!
Gabriela Navarro
George, your article has shed light on Amazon SEO in a way that's easy to understand. Thank you for sharing your valuable expertise!
George Forrest
You're very welcome, Gabriela! I'm delighted to hear that the article helped you understand Amazon SEO more easily. If you have any specific questions or need further assistance, don't hesitate to ask!
Diego Ramirez
George, your expertise on Amazon SEO is apparent in your article. It's been a great read. Thank you for sharing your valuable insights!
George Forrest
Thank you, Diego! I appreciate your kind words and glad you found the article valuable. If you have any specific questions or need further guidance, feel free to reach out!
Carmen Vidal
George, your article on Amazon SEO is informative and well-structured. Thank you for sharing your knowledge and expertise on this topic!
George Forrest
Thank you, Carmen! I'm pleased to hear that you found the article informative and well-structured. If you have any further questions or need additional information, feel free to ask!
Alejandro Soto
Thanks for sharing your expertise, George! Your article on Amazon SEO is incredibly helpful. Keep up the excellent work!
George Forrest
You're welcome, Alejandro! I'm glad to hear that you found the article incredibly helpful. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Anita Suarez
George, your article on Amazon SEO is fantastic! Your insights and expertise are invaluable. Thank you for sharing!
George Forrest
Thank you, Anita! I appreciate your kind words and I'm glad you found the insights valuable. If you have any specific questions or need further guidance, feel free to reach out!
Oscar Fuentes
George, your article provides a comprehensive understanding of Amazon SEO. Thank you for sharing your valuable expertise!
George Forrest
You're very welcome, Oscar! I'm thrilled to hear that the article provided a comprehensive understanding of Amazon SEO. If you have any specific questions or need further assistance, don't hesitate to ask!
Elena Fernandez
George, your expertise on Amazon SEO is evident in your article. Thank you for sharing your valuable insights and strategies!
George Forrest
Thank you, Elena! I appreciate your kind words and glad you found the insights valuable. If you have any specific questions or need further guidance, feel free to reach out!
Claudio Ruiz
Your article on Amazon SEO is excellent, George! Your expertise shines through. Thank you for sharing your valuable insights!
George Forrest
Thank you, Claudio! I'm delighted to hear that you found the article excellent and appreciate your kind words. If you have any further questions or need additional information, feel free to ask!
Esteban Morales
George, your article is a gem for anyone looking to excel at Amazon SEO. Thank you for sharing your expertise!
George Forrest
You're very welcome, Esteban! I'm thrilled to hear that you found the article valuable for excelling at Amazon SEO. If you have any specific questions or need further guidance, don't hesitate to ask!
Ana Jimenez
George, your article on Amazon SEO is well-crafted and insightful. Thank you for sharing your expertise!
George Forrest
Thank you, Ana! I'm pleased to hear that you found the article well-crafted and insightful. If you have any more questions or need further information, feel free to ask!
Manuel Suarez
George, your article provides a comprehensive understanding of Amazon SEO. Thank you for sharing your valuable expertise!
George Forrest
You're welcome, Manuel! I'm glad you found the article helpful and appreciate your kind words. If you have any specific questions or need further guidance, feel free to reach out!
Eva Sandoval
George, your article on Amazon SEO is fantastic! Your insights and expertise are invaluable. Thank you for sharing!
George Forrest
Thank you, Eva! I'm thrilled to hear that you found the article fantastic and the insights invaluable. If you have any specific questions or need further guidance, feel free to reach out!
Sergio Reyes
George, your expertise on Amazon SEO shines through in your article. Thank you for sharing your valuable insights and strategies!
George Forrest
Thank you, Sergio! I appreciate your kind words and glad you found the insights valuable. If you have any specific questions or need further guidance, feel free to reach out!
Karen Medina
Great article, George! Your expertise in Amazon SEO shines through. Thank you for sharing your valuable insights!
George Forrest
Thank you, Karen! I appreciate your kind words and glad you found the article valuable. If you have any further questions or need assistance, feel free to ask!
Luisa Torres
George, your article on Amazon SEO is well-crafted and insightful. Thank you for sharing your expertise!
George Forrest
Thank you, Luisa! I'm pleased to hear that you found the article well-crafted and insightful. If you have any more questions or need further information, feel free to ask!
Pedro Mendez
Thanks for sharing your expertise, George! Your article on Amazon SEO is incredibly helpful. Keep up the excellent work!
George Forrest
You're welcome, Pedro! I'm glad to hear that you found the article incredibly helpful. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Alicia Vega
George, your insights on Amazon SEO are fantastic! Your article has given me a solid understanding of the strategies involved. Thank you for sharing your expertise!
George Forrest
Thank you, Alicia! I'm thrilled to hear that the article provided you with a solid understanding of Amazon SEO strategies. If you have any specific questions or need further clarification, feel free to ask. I'm here to help!
Sebastian Suarez
George, your article is a gold mine of information on Amazon SEO. It's clear and well-detailed. Thank you for sharing your expertise!
George Forrest
You're very welcome, Sebastian! I'm thrilled to hear that you found the article a gold mine of information. If you have any specific questions or need further assistance, don't hesitate to ask!
Sandra Castillo
George, your article on Amazon SEO provides an excellent understanding of the topic. Thank you for sharing your valuable expertise!
George Forrest
Thank you, Sandra! I appreciate your kind words and glad you found the article helpful. If you have any further questions or need assistance, feel free to ask!
Alvaro Morales
George, your article on Amazon SEO is thorough and insightful. Thank you for sharing your expertise!
George Forrest
Thank you, Alvaro! I'm pleased to hear that you found the article thorough and insightful. If you have any further questions or need additional information, feel free to ask!
Natalia Soto
George, your article is a treasure trove of information on Amazon SEO. Your expertise shines through. Thank you for sharing!
George Forrest
You're welcome, Natalia! I'm thrilled to hear that you found the article valuable and the expertise evident. If you have any specific questions or need further guidance, feel free to reach out!
Roberto Acosta
Your article on Amazon SEO is well-written and informative, George. Thank you for sharing your valuable expertise!
George Forrest
Thank you, Roberto! I'm glad you found the article well-written and informative. If you have any more questions or need further clarification, feel free to ask!
Carolina Sandoval
George, your insights on Amazon SEO are fantastic! Your article has given me a solid understanding of the strategies involved. Thank you for sharing your expertise!
George Forrest
You're very welcome, Carolina! I'm thrilled to hear that the article provided you with a solid understanding of Amazon SEO strategies. If you have any specific questions or need further clarification, feel free to ask. I'm here to help!
Julio Hernandez
George, your article is a gold mine of information on Amazon SEO. It's clear and well-detailed. Thank you for sharing your expertise!
George Forrest
Thank you, Julio! I'm glad you found the article a gold mine of information. If you have any specific questions or need further assistance, don't hesitate to ask!
Patricia Castro
George, your article on Amazon SEO provides excellent insights for anyone looking to optimize their product listings. Thank you for sharing your expertise!
George Forrest
You're welcome, Patricia! I'm pleased to hear that you found the article insightful and appreciate your kind words. If you have any further questions or need assistance, feel free to ask!
Diego Morales
George, your article has opened my eyes to the possibilities of Amazon SEO. Thank you for sharing your expertise!
George Forrest
Thank you, Diego! I'm glad to hear that the article opened your eyes to the possibilities of Amazon SEO. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Mariana Soto
Great article, George! Your expert insights on Amazon SEO are invaluable. Thank you for sharing!
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