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Wat moet ik weten over lokale SEO en succesfactoren om goed te scoren bij mijn bedrijfssite?

by
Mar 21, 2018

Kort gezegd zijn er slechts enkele hoofdcategorieën van rankingfactoren die feitelijk het lokale SEO-succes van elke website bepalen, en daarom zijn de daadwerkelijke posities in Google's SERP's regionaal getarget. Tegelijkertijd moet u echter op zijn minst de basisposities voor negatieve ranking kennen, evenals de juiste manieren om uw website te onderscheiden van de concurrenten die het dichtst bij de niche staan. Inzicht in het feit dat lokaal SEO-succes voor veel bedrijven steeds uitdagender wordt (met name voor bedrijven met een kleine schaal of recent gestarte startups), hieronder ga ik een kijkje nemen naar de belangrijkste factoren en verschilmakers die u moet kennen voor het verkrijgen van een solide startpunt met uw lokale optimalisatiestrategie. Dat gezegd hebbende, laten we ze snel allemaal doornemen.

Aan de slag met lokale SEO: succesfactoren en verschilmakers voor kleine zakelijke websites

Wat mij betreft, hier is ongetwijfeld de beste manier om alle websites te categoriseren belangrijke factoren voor lokale zoekmachine optimalisatie. Beschouw het volgende voordat u meer in detail gaat:

  • Algemene lokale rankingfactoren.
  • Plaatselijke organische plaatsbepalingssignalen.
  • Negatieve lokale SEO-factoren.
  • Competitieve verschillen-maker-factoren.

Algemene ranglijstfactoren

Dit zijn de belangrijkste factoren die zowel het lokale pakket als de gelokaliseerde organische zoekresultaten kunnen bepalen. Dit betekent dat je hoofdfocus moet worden ingesteld op de volgende signalen:

  • On-Page Ranking Signals (Titel Tags, Meta Beschrijvingen, H1 / H2 / H3 Headers / Subheaders, On-Page Images, Body Pagina-inhoud, Google Reviews / Testimonials).
  • Koppelingssignalen (Google Mijn Bedrijf-dashboard, locatiespecifieke / industriespecifieke koppelingen, redactionele links en donors koppelen aan hoge domeinautoriteit en PageRank-score).
  • Signalen die op externe locaties zijn gebaseerd (consistentie van business-NAP's, lokale vermeldingen en bedrijfsinzendingen).
  • Personalisatiesignalen (werkelijke zoeklocatie, recente browsegeschiedenis, persoonlijke voorkeuren van de gebruiker).

Localized Organic Ranking Signals

Deze categorie van lokale SEO-succesfactoren draait voornamelijk rond Google-bedrijfscategorieën, kwaliteit en autoriteit van gestructureerde citaten (ik raad aan om schema.org opmaak om een goed gestructureerde en consistente NAP-gegevens te krijgen), stad / regio of regio's die worden beschreven in de Google My Business-vermelding en bestemmingspagina titel, domeinautoriteit, klikfrequentie verkregen van de organische zoekfunctie van Google resultaten).

Negatieve lokale SEO-factoren

Simpel gesteld, bijna alle negatieve positiesignalen zijn eigenlijk niets anders dan spiegelbeelden, die tegengesteld zijn aan de categorie algemene positieve lokale SEO-succesfactoren.

Houd rekening met de volgende mogelijke problemen om zwakke punten op uw eigen bedrijfsterrein te identificeren:

  • Onjuist gecategoriseerd bedrijf.
  • Onwaar adres gedetecteerd door lokale vermelding / bedrijfsadresboek.
  • Inconsistente NAP-gegevens / verkeerd nummer of naam van het bedrijf.
  • Malware / Black-Hat SEO gedetecteerd op de hoofdbedrijfssite.
  • Niet-doorzoekbare NAP / Google My Business-gegevens.

Concurrentieverschil-maker-factoren

  • Domeinbevoegdheid van uw belangrijkste zakelijke website.
  • Slimme categorie-associaties ingesteld op GMB-dashboard.
  • Kwaliteit en autoriteit van ongestructureerde citaten (d.w.z. krantenartikelen, blogposts, algemene PR-prestaties).
  • Inkomende koppelingshoeveelheid, kwaliteit en bevoegdheid - zowel voor het domein van de website als de URL van de bestemmingspagina van GMB.
David Johnson
Thank you all for your comments on my article! I'm glad to see that SEO is of interest to many. If you have any specific questions or want me to elaborate on any points, feel free to ask!
Emma Phillips
Great article, David! I found the information on prioritizing local search optimization really helpful. It's important to focus on the right aspects to get the best results.
David Johnson
Thank you, Emma! Prioritizing the right aspects is indeed crucial for effective SEO, especially when targeting local searches. I'm glad you found the information helpful!
Oliver Jackson
Semalt offers amazing SEO services! I've been using their packages for a while now, and they've really helped boost my website's visibility in local searches.
David Johnson
That's great to hear, Oliver! Semalt's services are known for delivering excellent results. It's always rewarding to see improved visibility in local searches, isn't it?
Sophia Davis
I enjoyed reading your article, David. It's clear and well-structured. I particularly found the section on smart packages and pricing informative. Thank you for sharing!
David Johnson
Thank you, Sophia! I appreciate your positive feedback. Smart packages and pricing are important considerations in SEO, and it's great to hear that you found that section informative.
Ethan Wilson
Hi David, thanks for the article. I'm new to SEO and was wondering if you could share some tips on how to choose the right keywords for local search optimization?
David Johnson
Hi Ethan, welcome to the world of SEO! When choosing keywords for local search optimization, it's important to consider the keywords relevant to your business, location, and target audience. Look for keywords with a decent search volume and less competition. Tools like Google Keyword Planner can assist you in finding suitable keywords. Additionally, consider long-tail keywords that align with local search intent. I hope that helps!
Isabella Lee
Excellent article, David! I appreciate the emphasis on local SEO. It's crucial for small businesses to optimize their websites for local searches to attract customers in their area.
David Johnson
Thank you, Isabella! I completely agree with you. Local SEO is vital for small businesses to compete effectively in their local markets. I'm glad you found the article excellent!
Jacob Thompson
Hey David, I enjoyed reading your article. I have a question though. How important is it to optimize the website's loading speed for local search rankings?
David Johnson
Hi Jacob, thanks for your question! Optimizing website loading speed is crucial for both user experience and search rankings, including local searches. Slow loading times can negatively impact visitor satisfaction and increase bounce rates. Search engines also consider page speed as a ranking factor. Improving your website's loading speed can positively impact your local search rankings. I hope that answers your question!
Sophie Harris
Hi David, your article shed light on some interesting points about local search optimization. I particularly liked the part about incorporating local business listings. Keep up the good work!
David Johnson
Thank you, Sophie! I'm glad you found the article insightful, especially the section on local business listings. Incorporating local listings can significantly improve your website's visibility in local searches. I appreciate your positive feedback!
Liam Roberts
Good job, David! Your article was well-written and informative. As someone who focuses on local business, I found the tips on prioritizing SEO aspects really useful. Thanks!
David Johnson
Thank you, Liam! I'm thrilled to know that you found the article helpful, particularly in relation to local business aspects. Prioritizing SEO effectively is key to achieving success in local searches.
Grace Young
Hi David! I loved your article on optimizing websites for local search. Do you have any recommendations on how to improve website responsiveness for mobile users?
David Johnson
Hi Grace! I'm glad you loved the article! Improving website responsiveness for mobile users is crucial in today's mobile-driven era. To do so, make sure your website is fully optimized for mobile devices by adopting a responsive design. Optimize images and media elements, leverage browser caching, and minimize server response time. Perform regular mobile testing to ensure a smooth user experience. I hope that helps!
Lucy King
Great article indeed, David! I appreciate the focus on local search optimization as it has immense benefits for businesses targeting their specific regions.
David Johnson
Thank you, Lucy! I completely agree with you. Local search optimization can make a significant difference for businesses looking to attract customers within their specific regions. I'm glad you found the article great!
Emma Phillips
David, can you provide more insights on how to track and measure the performance of local SEO efforts?
David Johnson
Of course, Emma! Tracking and measuring the performance of local SEO efforts is essential to gauge the effectiveness of your strategies. Use tools like Google Analytics to monitor website traffic, including organic search traffic. Keep an eye on keyword rankings for local keywords, track click-through rates, and engagement metrics. Additionally, monitor customer reviews and feedback on local business directories. These insights will help you evaluate the impact of your local SEO efforts. I hope that helps!
Oliver Jackson
I can vouch for Semalt's top services! They've helped me optimize my website for local searches, resulting in increased traffic and conversions. Highly recommended!
David Johnson
Thank you for your positive recommendation, Oliver! I'm thrilled to hear that Semalt's top services have contributed to your website's success in local searches. Your increased traffic and conversions are a testament to the benefits of effective SEO. Highly appreciate it!
Sophia Davis
David, do you have any advice on how to make local SEO a priority within a limited marketing budget?
David Johnson
Hi Sophia! Making local SEO a priority within a limited marketing budget is possible. Start by conducting thorough keyword research to identify the most relevant and achievable keywords. Focus on optimizing your website's on-page elements, leveraging local business listings, and building quality backlinks from local sources. Consistently create valuable local content and engage with your target audience on social media. These strategies can make a significant impact on local SEO without requiring a large budget. I hope that helps!
Ethan Wilson
Thank you, David, for your detailed response earlier. It's really helpful! I'll definitely consider those tips when choosing keywords for local search optimization.
David Johnson
You're welcome, Ethan! I'm glad you found my response helpful. If you have any more questions or need further assistance, feel free to ask. Best of luck with your local search optimization!
Jacob Thompson
Thanks for answering my question, David! Improving website loading speed makes sense for better user experience and rankings. I'll work on optimizing it!
David Johnson
You're welcome, Jacob! Optimizing website loading speed can indeed have a positive impact on both user experience and rankings. Wishing you success in optimizing your website!
Isabella Lee
You're absolutely right, David! Local SEO is essential for small businesses to attract customers within their local markets. It's great to see it emphasized in your article.
David Johnson
Thank you, Isabella! I appreciate your agreement. Small businesses can truly benefit from focusing on local SEO to attract targeted customers and gain a competitive edge in their local markets.
Sophie Harris
You're welcome, David! Your article provided valuable insights into local search optimization. I'll definitely consider incorporating local business listings for better visibility.
David Johnson
Thank you again, Sophie! I'm thrilled to hear that you found the insights valuable. Incorporating local business listings can indeed enhance your website's visibility in local searches. Best of luck with your optimization efforts!
Lucy King
You're welcome, David! Local search optimization is vital for businesses that want to target specific regions. Your article did a great job of highlighting its importance.
David Johnson
Thank you once again, Lucy! I'm grateful for your agreement and positive feedback. Local search optimization is definitely a key strategy for businesses interested in targeting specific regions effectively.
Emma Phillips
Thank you, David, for clarifying my query regarding local SEO performance tracking. Your insights will help me monitor and evaluate my efforts more effectively.
David Johnson
You're welcome, Emma! I'm glad I could help clarify the process of tracking local SEO performance. With proper monitoring and evaluation, you can make data-driven decisions to optimize your efforts. If you have any more questions, feel free to ask!
Oliver Jackson
You're most welcome, David! Semalt's services have been excellent in helping me achieve success in local searches. Keep up the great work!
David Johnson
Thank you, Oliver, for your ongoing positive feedback! Semalt takes pride in delivering excellent services to help businesses succeed in local searches. Your support is greatly appreciated!
Sophia Davis
Thank you, David! I'll definitely implement your suggested strategies to make the most of local SEO within a limited budget. Appreciate your advice!
David Johnson
You're welcome, Sophia! I'm delighted to hear that you found the strategies valuable. Making the most of local SEO on a limited budget is achievable with the right approach. Best of luck with your implementation!
Ethan Wilson
Thank you once again, David! I'll make sure to reach out if I have more questions. I appreciate your support!
David Johnson
You're welcome, Ethan! Don't hesitate to reach out anytime if you need further assistance or have more questions. I'm here to support you!
Jacob Thompson
Thank you, David! I appreciate your encouragement. Optimizing website loading speed will be one of my top priorities now. Have a great day!
David Johnson
You're welcome, Jacob! Optimizing website loading speed is indeed a worthwhile priority. I wish you a fantastic day ahead, and good luck with your optimization efforts!
Isabella Lee
Absolutely, David! Small businesses should leverage local SEO to stand out in their local markets. I'm glad you emphasized its importance.
David Johnson
Thank you once again, Isabella! Local SEO truly provides small businesses with an opportunity to shine in their local markets. I appreciate your agreement and support.
Sophie Harris
You're welcome, David! Incorporating local business listings seems like a logical step to gain visibility in local searches. Looking forward to implementing it!
David Johnson
That's great to hear, Sophie! Incorporating local business listings can indeed boost your visibility in local searches significantly. I wish you success in implementing this strategy!
Lucy King
You're welcome, David! Local search optimization is crucial for targeted marketing, and your article highlighted it brilliantly. Thank you!
David Johnson
Thank you once again, Lucy! I appreciate your positive feedback and agreement on the significance of local search optimization. Your support means a lot!
Emma Phillips
Thank you, David! Your insights on tracking local SEO performance will definitely help me make better decisions. I appreciate your response!
David Johnson
You're welcome, Emma! With proper tracking and insightful analysis, you can enhance your local SEO strategies and achieve better results. If you have more questions, feel free to ask!
Oliver Jackson
You're most welcome, David! Semalt's services have been exceptional in helping me with local search optimization. Thank you for all your support!
David Johnson
Thank you once again, Oliver! Semalt is committed to providing exceptional services that deliver tangible results. Your support and satisfaction are greatly valued!
Sophia Davis
Thank you, David! I'll definitely implement your suggested strategies within my marketing budget. Your advice is much appreciated!
David Johnson
You're welcome, Sophia! I'm glad you found the strategies useful for optimizing local SEO within your marketing budget. Best of luck with your implementation!
Ethan Wilson
Thank you, David! Your continued support and willingness to help are truly appreciated. I'll be sure to ask if I need any further guidance.
David Johnson
You're welcome, Ethan! I'm always here to support you in your SEO endeavors. Don't hesitate to reach out anytime you need guidance or assistance!
Jacob Thompson
Thank you, David! I appreciate your guidance on optimizing website loading speed. Have a fantastic day ahead!
David Johnson
You're welcome, Jacob! I'm glad I could provide guidance on website loading speed optimization. Wishing you a fantastic day too!
Sophie Harris
Absolutely, David! Focusing on local SEO is crucial for small businesses. Your article did a great job of conveying its importance.
David Johnson
Thank you, Sophie! Small businesses can gain a significant advantage by prioritizing local SEO. I'm glad the article effectively conveyed its importance. Your feedback means a lot!
Lucy King
You're welcome, David! I wholeheartedly agree with your emphasis on local search optimization. It's a strategy that shouldn't be overlooked.
David Johnson
Thank you once again, Lucy! Your agreement on the importance of local search optimization is greatly appreciated. It's indeed a strategy that businesses shouldn't overlook.
Emma Phillips
Thank you, David! Your advice on tracking local SEO performance is valuable. I'll definitely put it into practice to assess my strategies effectively.
David Johnson
You're welcome, Emma! Properly tracking local SEO performance allows for informed assessment and optimization of your strategies. If you have more questions, feel free to ask!
Oliver Jackson
You're welcome, David! Semalt's services have been instrumental in my local search success. Thank you for your ongoing support!
David Johnson
Thank you once again, Oliver! Semalt is dedicated to helping businesses achieve local search success, and I'm glad to hear that their services have been instrumental for you. Your support is highly appreciated!
Sophia Davis
Thank you, David! Your strategies for optimizing local SEO within a limited budget will be incredibly helpful. I'm grateful for your advice!
David Johnson
You're welcome, Sophia! I'm delighted to hear that the strategies will be helpful for optimizing local SEO within your budget constraints. Wishing you success in implementing them!
Ethan Wilson
Thank you, David! I appreciate your ongoing support and willingness to assist. I'll definitely reach out if I need further guidance on local search optimization.
David Johnson
You're welcome, Ethan! Remember, I'm always here to support you in your local search optimization endeavors. Don't hesitate to reach out anytime you need guidance or have questions!
Jacob Thompson
Thank you once again, David! I'll prioritize optimizing website loading speed to improve user experience and search rankings. Have a great day ahead!
David Johnson
You're welcome, Jacob! Prioritizing website loading speed optimization is a smart step. I hope it brings you improved user experience and search rankings. Wishing you a wonderful day too!
Isabella Lee
Thank you, David! Your emphasis on local search optimization is spot-on. It's a powerful strategy for businesses to succeed in their specific regions.
David Johnson
Thank you once again, Isabella! I'm glad you recognized the power of local search optimization for businesses. Targeting specific regions strategically can yield fantastic results. Your support is greatly appreciated!
Sophie Harris
You're welcome, David! Your insights on incorporating local business listings were really enlightening. Thank you for sharing your knowledge!
David Johnson
Thank you, Sophie! Incorporating local business listings can elevate your visibility in local searches significantly. I'm grateful that you found the insights enlightening. Sharing knowledge is always a pleasure!
Lucy King
You're welcome, David! Local search optimization is a must for businesses targeting specific regions. Thank you for underscoring its importance!
David Johnson
Thank you once again, Lucy! I appreciate your recognition of the importance of local search optimization. By emphasizing it, we can help businesses effectively target specific regions. Your support is highly valued!
Emma Phillips
Thank you, David! Your insights on tracking local SEO performance will enable me to measure the effectiveness of my strategies accurately.
David Johnson
You're welcome, Emma! Accurately measuring the effectiveness of your local SEO strategies is essential for optimization. With proper tracking and analysis, you can make data-driven decisions. If you need more guidance, feel free to ask!
Oliver Jackson
You're welcome, David! Semalt's services have been instrumental in my local search success. Thank you for your continuous support!
David Johnson
Thank you once again, Oliver! Semalt's unwavering commitment to local search success has made a positive impact on businesses like yours. Your continuous support is greatly appreciated!
Sophia Davis
Thank you, David! Incorporating your strategies to optimize local SEO within a limited budget will be a game-changer. Much appreciated!
David Johnson
You're welcome, Sophia! I'm thrilled to hear that the strategies will be a game-changer for optimizing local SEO within your budgetary constraints. Your appreciation means a lot!
Ethan Wilson
Thank you, David! Your continued support and availability for assistance are truly valuable. I'll reach out if I need further guidance.
David Johnson
You're welcome, Ethan! I'm always here to support you in your local search optimization journey. Don't hesitate to reach out anytime you need guidance or have questions!
Jacob Thompson
Thank you, David! Prioritizing website loading speed optimization is indeed essential for improved performance. Have a fantastic day!
David Johnson
You're welcome, Jacob! Prioritizing website loading speed optimization will surely enhance your website's overall performance. Wishing you a fantastic day too!
Sophie Harris
Absolutely, David! Local SEO is a valuable strategy for businesses looking to target specific regions. Your article effectively conveyed its importance.
David Johnson
Thank you, Sophie! I'm glad you found the article effective in conveying the significance of local SEO. Targeting specific regions strategically can yield remarkable results. I appreciate your agreement and support!
Lucy King
You're welcome, David! I couldn't agree more. Local search optimization is key for businesses to thrive in their specific markets. Thank you for underscoring its importance!
David Johnson
Thank you once again, Lucy! Your agreement and recognition of the importance of local search optimization are greatly appreciated. By emphasizing it, we can help businesses achieve success in their specific markets.
Emma Phillips
Thank you, David! Your insights on tracking local SEO performance will allow me to make data-driven decisions. I appreciate your response!
David Johnson
You're welcome, Emma! Making data-driven decisions based on insightful tracking of local SEO performance can greatly enhance your optimization strategies. If you have more questions, feel free to ask!
Oliver Jackson
You're welcome, David! Semalt's contribution to my local search success has been outstanding. Thank you for all your support!
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