What will be better for my small business website – organic SEO or PPC services?

Before anything else, let’s face it – when it comes to choosing between organic SEO and PPC services, there is no such thing for your small business website as the only best-matching solution. I mean that both organic Search Engine Optimization, and paid Cost-Per-Click ads have got their own specifics, as well as primary differences, and pros/cons pending in each unique case. And the thing is that arguably the most well-formed decision to that point is using a balanced, integrated approach – simply to use the strongest sides of organic SEO backed with PPC services (of course, to be employed at the right time and for the correct purpose). All that being said, below let’s delve into greater detail for you to take a fully informed decision when setting up your general website promotion strategy. 

Organic SEO vs. PPC Services

Basically, there are just two core points of principal difference that are actually determining our choice between free and paid search promotion. First of all, it may seem like a no-brainer, but Google’s “sponsored ads” are always shown in the above-the-fold section (i.e., before organic search listing) seen right on the top of the list of relevant SERPs. And secondly, while PPC ads deliver paid traffic charged for each click on your ads, organic SEO is essentially free, simply because there are no direct advertising expenses required with it – actually all you need is investing your time & effort or committing the whole task to professional SEO or digital marketers (of course, it means that organic SEO isn’t completely free after all). So, understanding the main points of difference, now it’s time to quickly run through the strongest sides and the weakest spots that can help you get the maximum benefit using a well-balanced combination of both basic approaches to online promotion.

Paid Search & Organic SEO Aligned

Ideally, both organic SEO, and PPC services will work best when aligned the right way. Ultimately, to support each other synergistically (i.e., driving much better aggregate results, than their primary component parts taken separately). So, here are the main benefits you can expect from having a reasonable combination of running SEO and PPC together:

• You can use the basic keyword competition data, backed with practical insight on conversion (i.e., which had been initially gained with PPC advertising) – to give a sure-fire boost to your organic SEO strategy.
• From the viewpoint of your core target keywords with the best anticipated online performance, your overall traffic volume can be increased dramatically via targeting user clicks in paid search.
• The rest of potentially winning keywords that actually have the greatest CPC price, too high search volume or, for example, too low conversion-generating potential – would fit your organic SEO strategy much better, than any mode of PPC advertising (mainly because targeting them may quickly drain up the whole marketing budget).

• Real-life A/B testing data you gained with PPC ads employed with your landing page ad copies can be really great for future reference with your organic search optimization.
• After all, from the standpoint of stronger public confidence and broader user awareness, nothing can beat the aggregate effect of a wise combination taking organic SEO and PPC ads together. Just keep targeting your potential clients through every major stage of their conversion journey, in line with using comparison-based approach to purchase with the most valuable commercial keywords – and you’re done.