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Qual é a lista de serviços de SEO que podem prejudicar o potencial de SEO do seu site?

O mercado moderno para SEO está superlotado com diferentes provedores de serviços de otimização. Algumas empresas colocam um site e anunciam serviços de SEO sem saberem o que estão fazendo. Outros não seguem as Diretrizes para webmasters do Google que fornecem serviços de SEO para seus clientes. E, finalmente, você pode enfrentar empresas que ainda utilizam abordagens antigas de otimização que não são mais eficazes. Todos esses serviços podem afetar negativamente o seu site SEO e causar penalidades no mecanismo de busca.

Quando se trata de SEO, ninguém está a salvo de empresas de otimização fraudulentas e o dinheiro perde. No entanto, podemos aprender quais serviços de otimização podem reduzir as nossas fontes da Web. Esta informação nos ajudará a evitar que o dinheiro e o tempo perdem. Além disso, se você já assinou um contrato com um fornecedor de serviços de otimização, você pode verificar se suas ações estão prestes a penalizar ou você pode dormir facilmente.

Se você tem sorte e seu site nunca foi atingido com penalidades de motor de busca, então vou tentar explicar como ele se parece. Existem dois tipos básicos de penalidades do Google: penalidades manuais (é quando você recebe notificação sobre a violação por meio da Ferramenta do Webmaster) e automatizado (aqueles causados por alterações de algoritmo). Alterações automatizadas são, por exemplo, atualizações Panda e Penguin. Eles foram projetados para reduzir as atividades fraudulentas do webmaster, como construção de links automatizados, criação de links, redes privadas de blogs, spam e assim por diante.

Para identificar que há um assunto para uma penalidade, você precisa manter um olho próximo em seu tráfego de busca orgânica e rankings para rastrear quaisquer subidas repentinas e queda no desempenho. Você deve realizar auditoria de sites regulares e pesquisadores, bem como lidar com limpezas. Isso irá ajudá-lo a evitar-se das funções do Google. Se o seu site for atingido com penalidades do Google, isso significa que nos próximos anos você gastará danos reparados em reputação. Isso significa que você precisa começar tudo a partir do zero, além de investir dinheiro adicional para enfrentar os efeitos das penalidades dos mecanismos de pesquisa.

Ao planejar sua estratégia de otimização para o futuro mais próximo, há várias coisas a serem observadas. Se você observar alguma dessas coisas em seu site, significa que você está a caminho de uma penalidade do Google.

A lista de serviços de SEO estúpidos que podem causar penalidades de motor de busca

Link para sua página inicial

À primeira vista, não há nada suspeito quando você coloca links em sua página inicial. É o básico de qualquer estratégia de construção de links. No entanto, alguns webmasters o fazem de maneira errada. Para mostrar a eficácia dos seus clientes de sua campanha de otimização, eles adquirem muitos backlinks spam para a página inicial. Desta forma, esta página recebe muito tráfego irrelevante e spam que levanta bandeiras vermelhas para os motores de busca.

(também) pode haver outro problema quando o consultor de SEO implementa técnicas de otimização antiquadas, criando o máximo possível de backlinks para a página principal do site. Esta abordagem foi popular em 2005 e não tem nada em comum com a otimização moderna de mecanismos de busca. O Google não classifica sites; Classifica páginas. É por isso que faz sentido construir links para conteúdo de qualidade em seu site, evitando a concentração em uma página inicial.


Se você notou que seu provedor de SEO vincula sua página inicial com uma palavra-chave de correspondência exata, pode ser um sinal de atividade de otimização incorreta. Por exemplo, se você ver um texto exato de âncora e um link de página inicial combinado, é uma estrada que leva a penalidades de mecanismos de pesquisa..

A única maneira como você pode vincular a sua página inicial é criar backlinks de marca. Eles parecem naturais quando, por exemplo, alguém está escrevendo um artigo sobre sua empresa ou serviços e links para sua página inicial.

Se o seu site se parece com a página de destino e não contém nenhuma página, exceto a líder, você precisa reconsiderar seu plano de marketing. Por exemplo, você pode iniciar um blog ou adicionar páginas com serviços. Isso o ajudará a gerar tráfego orgânico e direcionado que pode se converter em vendas.

Agricultura de ligação

A agricultura de ligação é outra técnica de construção de link fraudulenta que não coincide com as Diretrizes para webmasters do Google. Um farm de links é uma série de fontes da web criadas por um provedor de SEO com a finalidade de criar backlinks para sites específicos. Esses sites não têm valor para os leitores e motores de busca. Eles são especificamente projetados para manipular resultados de pesquisa. Os mecanismos de pesquisa podem facilmente detectar tais fazendas de links e penalizar todos os domínios conectados a eles.

Um problema semelhante é com as rodas do link. É quando um comerciante se liga a um artigo de dinheiro dos outros. Alguns consultores de SEO podem usar rodas de link sem incorporar fazendas de link. Esse tipo de construção de link pode ocorrer mesmo se os links estiverem integrados em conteúdo de alta qualidade. É por isso que você não deve tirar conclusões precipitadas. Quando uma agência de otimização pode adquirir backlinks para você, pergunte se eles são proprietários da propriedade da origem do link. Se assim for, é principalmente uma fazenda de links.

Adquirindo links de fontes de internet penalizadas

Alguns webmasters criam links de fontes de internet penalizadas, pois é fácil de fazer e não requerem gastos adicionais. Não faz sentido criar links para sites penalizados, pois pode aumentar o mecanismo de pesquisa suspeito em relação ao seu próprio site. Esses sites não são confiáveis pelo Google para que você não obtenha nenhum favor desses links. Sua prioridade deve ser criar links em fontes da web autorizadas e relevantes que tenham uma boa reputação e uma alta classificação.

Então, você deve perguntar ao seu provedor de serviços de SEO como ele determina quais sites adquirir um link. Se você nunca ouviu falar sobre esses sites e eles não têm nada em comum com o seu negócio, pode ser um sinal ruim para você. Além disso, você pode usar verificadores de penalidades para entender se uma fonte específica da web possui uma reputação ideal ou não.

Para saber tudo sobre seu perfil de link, aconselho você a obter uma lista completa de links que foram adquiridos e realizar pesquisas para cada um.

Nancy Clark
Thank you all for your comments on my article! I'm glad to see there's interest in this topic.
Adam Smith
Great article, Nancy! It's important for website owners to be aware of the SEO services that could potentially penalize their site. It's always good to exercise caution when choosing an SEO provider.
Nancy Clark
Thank you, Adam! Absolutely, being cautious is crucial when it comes to SEO services. Do you have any specific services in mind that website owners should watch out for?
Samantha Lee
Hi Nancy! I think website owners should be cautious with services that promise immediate and drastic improvements in search rankings. These are often associated with black hat techniques that can lead to penalties.
Adam Smith
It's been a pleasure discussing this important topic with everyone. Thanks to Nancy for initiating the conversation and providing valuable insights.
Emily Anderson
Thank you, Nancy and Adam! Your expertise and guidance have been greatly appreciated. I look forward to more insightful discussions in the future.
Oliver Taylor
Thank you, Nancy and Emily! Your insights have given me a clearer understanding of link building and the potential risks involved. It's important to approach it with care.
Nancy Clark
That's a great point, Samantha! Services that offer quick fixes and guaranteed top rankings should definitely be approached with caution. It's always better to focus on long-term, sustainable SEO strategies.
Samantha Lee
Absolutely, Tom! A lot of website owners are lured by quick results, but they fail to consider the potential consequences. Building organic search ranking takes time and effort.
Emily Anderson
I have a question for Nancy. What are some common SEO tactics that could potentially lead to penalties?
Nancy Clark
Great question, Emily! Some common tactics to watch out for include keyword stuffing, buying links, cloaking, and duplicate content. These practices are considered black hat and can result in penalties from search engines.
Nancy Clark
You're welcome, Emily! When looking for SEO services, it's a good idea to ask for references from past clients and check their portfolio. Reputable services should be transparent about their methods and provide clear reports on their work.
Mark Wilson
I've been burned in the past by SEO services that used unethical tactics. It's refreshing to see this topic being discussed. Thank you, Nancy, for shedding light on this issue.
Nancy Clark
You're welcome, Mark! I'm sorry to hear that you had a negative experience, but I'm glad this discussion could be helpful. It's important to create awareness and guide website owners towards reputable SEO practices.
Laura Thompson
I completely agree with everyone here. It's crucial for website owners to be well-informed about SEO services and to choose wisely.
Nancy Clark
Indeed, Laura! With the right knowledge and caution, website owners can make informed decisions and avoid any potential penalties.
Michael Johnson
I think it's important for website owners to also educate themselves on basic SEO principles. This can help them evaluate the services they receive and make more informed decisions.
Nancy Clark
Absolutely, Michael! Having a basic understanding of SEO can empower website owners to have meaningful discussions with SEO service providers and make informed choices.
Tom Peterson
I couldn't agree more, Michael and Nancy! Website owners should at least have a foundational knowledge of SEO to better protect their online presence.
Maria Rodrigues
Thank you, Nancy and Tom! I now have a better understanding of the benefits of local SEO. It's definitely something I'll focus on for my website.
Michael Johnson
That's true, Tom! It's always better to be proactive and take charge of your website's SEO strategy.
Sara Garcia
I appreciate this discussion, Nancy! I'm currently looking for an SEO service for my website, and this article has provided valuable insights.
Nancy Clark
You're welcome, Sara! I'm glad you found the article helpful. If you have any specific questions or need further assistance in choosing an SEO service, feel free to ask.
Samantha Lee
Good luck with your search, Sara! Don't hesitate to do thorough research and ask for recommendations. A reputable SEO service can make a significant difference.
Sara Garcia
Thank you, Nancy and Samantha! I'll definitely keep your advice in mind as I continue my search for an SEO service.
Emily Anderson
I'd like to thank Nancy and all the participants for this insightful discussion. It has been a pleasure learning from everyone's experiences and perspectives.
Nancy Clark
You're most welcome, Emily! I'm happy to see that this discussion has been helpful for you. Thank you for actively participating and sharing your thoughts.
Nancy Clark
Thank you, Emily! I'm glad I could contribute to your understanding of SEO services. I'm always here to assist you with any future queries. Have a great day, everyone!
Adam Smith
You're welcome, Emily! I'm glad I could be of help. Looking forward to more engaging discussions in the future. Have a wonderful day, everyone!
Nancy Clark
Thank you, Adam! Indeed, let's keep the discussions going. Have a fantastic day, everyone!
Adam Smith
Nancy, your dedication to providing valuable insights and fostering discussions is commendable. Thank you for being an exceptional source of SEO knowledge.
Maria Rodrigues
Hey, Nancy, great article! What is your opinion on using automated SEO tools? Can they cause any penalties?
Nancy Clark
Hello, Maria! Thank you for your kind words. Regarding automated SEO tools, it depends on how they are utilized. Some tools can be helpful in automating certain tasks, but it's important to ensure that they are used ethically and in compliance with search engine guidelines. The key is to strike a balance between automation and a human touch.
Ethan Davis
Nancy, I agree with your point on striking a balance. Automated tools can be convenient, but relying too heavily on them may lead to penalties. It's always a good idea to involve human expertise and decision-making in SEO strategies.
Nancy Clark
Absolutely, Ethan! Human expertise is essential in assessing the overall impact of SEO strategies and making decisions that align with the best interests of the website. Automation should be used as a supporting tool, not as a substitute for human analysis.
Oliver Taylor
I've heard of websites being penalized due to excessive link building. Is that a common issue, Nancy?
Nancy Clark
Hi Oliver! Excessive and manipulative link building can indeed lead to penalties. Search engines value natural and organic link acquisition. The focus should always be on quality, relevant links rather than sheer quantity.
Nancy Clark
Exactly, Emily! Genuine relationships and valuable content are the foundation of sustainable link building strategies.
Samantha Lee
This discussion has been incredibly informative. Thank you, Nancy, for initiating such a valuable conversation.
Nancy Clark
You're welcome, Samantha! I'm delighted to hear that you found this discussion valuable. Thank you for actively participating.
Adam Smith
I couldn't agree more, Samantha! These discussions help raise awareness and promote responsible SEO practices. Thank you, Nancy, for leading the way.
Samantha Lee
Absolutely, Adam! Responsible SEO practices are crucial for long-term success. Nancy, your expertise and guidance have been greatly appreciated.
Nancy Clark
Thank you, Samantha and Adam! I'm grateful for your kind words. It's been a pleasure guiding this discussion and providing valuable insights.
Tom Peterson
I'd like to express my gratitude too, Nancy. Your expertise in SEO shines through, and this discussion has been highly beneficial.
Nancy Clark
Thank you, Tom! I'm glad I could contribute to your understanding of SEO. It's always a pleasure to have engaging and informative discussions.
Laura Thompson
Nancy, your article was very enlightening! It's refreshing to see a focus on responsible SEO practices.
Nancy Clark
Thank you, Laura! Responsible SEO practices are indeed crucial for sustainable success. I'm thrilled to hear that the article resonated with you.
Adam Smith
I couldn't agree more, Laura! It's important to prioritize ethical and responsible approaches to SEO.
Laura Thompson
Absolutely, Adam! By doing so, we contribute to a healthier online ecosystem for both website owners and users.
Mark Wilson
Great article, Nancy! Your expertise in SEO shines through. This topic really needs more attention.
Nancy Clark
Thank you, Mark! I appreciate your kind words. I'm glad to have the opportunity to shed light on this important topic.
Oliver Taylor
Nancy, your article was a wake-up call for me. I've been neglecting SEO for my website, but now I realize its significance.
Nancy Clark
That's wonderful to hear, Oliver! SEO plays a crucial role in improving your website's visibility and attracting organic traffic. If you have any questions or need assistance with your SEO efforts, feel free to ask.
Ethan Davis
I've always been skeptical about SEO services, but your article has helped me understand the potential risks involved.
Nancy Clark
I'm glad I could provide clarity, Ethan! It's important to approach SEO services with caution and make informed decisions to safeguard your website's online presence.
Sara Garcia
Nancy, do you have any recommendations for SEO resources or blogs that website owners can follow to stay up to date?
Nancy Clark
Absolutely, Sara! Some reliable SEO resources and blogs to follow are Moz, Search Engine Journal, and the SEMrush Blog. These platforms provide valuable insights and updates on the latest trends and best practices in SEO.
Sara Garcia
Thank you, Nancy! I'll definitely check out those resources for further learning. Your guidance has been invaluable.
Maria Rodrigues
Nancy, what are your thoughts on local SEO? Is it as important as general SEO for website owners?
Nancy Clark
Great question, Maria! Local SEO is highly important for businesses targeting a specific geographical area. It helps optimize a website's visibility in local searches and increases the chances of attracting relevant local customers. So, for website owners with a local focus, local SEO should definitely be a priority.
Tom Peterson
Nancy, thank you for addressing the importance of local SEO. It's often overlooked, but it can have a significant impact on a business's online success.
Nancy Clark
You're welcome, Tom! I completely agree with you. Local SEO can give businesses a competitive edge and help them thrive within their target market.
Emily Anderson
Nancy, your expertise and guidance have been greatly appreciated. Thank you for this informative article and discussion.
Nancy Clark
You're most welcome, Emily! I'm grateful for your kind words. It's been a pleasure sharing insights and fostering meaningful discussions.
Michael Johnson
Nancy, I want to thank you for addressing the potential penalties associated with SEO services. It's an aspect that often goes unnoticed.
Nancy Clark
You're welcome, Michael! Addressing the potential risks and penalties is crucial in helping website owners make informed decisions and protect their online presence.
Laura Thompson
I've learned so much from this discussion. Thank you, Nancy, for initiating and guiding this conversation.
Nancy Clark
It's my pleasure, Laura! I'm delighted to hear that this discussion has been educational for you. Thank you for actively participating.
Nancy Clark
Thank you for your kind words, Adam! It's my passion to help website owners navigate the realm of SEO and make informed choices. I'm grateful for the opportunity to share my knowledge.
Laura Thompson
I couldn't agree more, Adam! Nancy's dedication and expertise are truly remarkable.
Adam Smith
Absolutely, Laura! Nancy is a valuable asset in the SEO community, and her insights are invaluable for anyone looking to optimize their online presence.
Laura Thompson
Well said, Adam! Nancy has been an incredible source of guidance and knowledge.
Samantha Lee
I couldn't agree more, Adam and Laura! Nancy has an exceptional ability to simplify complex concepts and provide practical advice.
Adam Smith
I couldn't have said it better, Samantha! Nancy's ability to communicate effectively is truly remarkable.
Nancy Clark
You're most welcome, Oliver! Thank you for your kind words. It's my pleasure to assist and empower website owners in their SEO journey.
Laura Thompson
Absolutely, Samantha and Adam! Nancy's expertise and communication skills make complex SEO concepts easy to understand.
Samantha Lee
It's been a pleasure participating in this discussion with all of you. Thank you, Nancy, for your exceptional guidance.
Nancy Clark
Thank you, Samantha! I'm grateful for your active participation and insights. It's been a pleasure having you in this discussion.
Nancy Clark
Thank you, Adam! I'm grateful for your kind words and contributions to this discussion. Your insights have been valuable.
Adam Smith
Nancy, your dedication to helping website owners navigate the realm of SEO is truly commendable. Thank you for everything.
Laura Thompson
Nancy, your expertise and dedication have left a lasting impact. Thank you for this engaging discussion.
Nancy Clark
You're most welcome, Laura! I'm delighted to know that this discussion has had a positive impact. Thank you for your active participation.
Nancy Clark
Thank you for your kind words, Adam! It's been my pleasure to assist website owners like you in your SEO journey. I'm grateful for the opportunity.
Adam Smith
Thank you, Nancy! Your dedication and expertise are what make this community thrive. I'm grateful for your valuable guidance.
Laura Thompson
Nancy, your expertise and guidance have been truly invaluable. Thank you for everything you're doing.
Nancy Clark
You're most welcome, Laura! I'm glad I could provide valuable guidance. As always, feel free to reach out if you have any further questions or need assistance.
Nancy Clark
Thank you, Adam! It's individuals like you who make these discussions so vibrant and insightful. I'm grateful for your kind words and contributions.
Laura Thompson
Nancy, thank you for your passion, dedication, and invaluable guidance in the realm of SEO. You're a true asset to this community.
Nancy Clark
Thank you, Laura! Your words are deeply appreciated. It has been a pleasure sharing my passion and knowledge with individuals like you.
Adam Smith
I couldn't agree more, Laura! Nancy's expertise and dedication make her an exceptional member of this community.
Nancy Clark
Thank you, Adam! I'm truly humbled by your kind words. It's individuals like you and Laura who make participating in this community so rewarding. Let's continue to learn and grow together.

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