How to go hyper local with my SEO strategy for small business?
It’s well-known that the Search Engine Optimization is really important for every business, but precisely targeted hyper local SEO is still underestimated by too many modern online entrepreneurs. The thing is that according to the recent survey, over 50% of online users running local search are going to visit a related brick-and-mortar location that same day. It means that when your business isn’t well-promoted at the level of hyper local SEO, you may be missing a lot of potential clients/buyers, which could be successfully converted into the paying ones. That’s why below I’m going to show you an introduction to hyper local SEO – hope it will be helpful to drive your small business to the new level of even more targeted online exposure. So, let’s delve.
Tip One: Inserting Keywords through Multiple Listings
Before anything else, make sure to get listed across several different directories and big data aggregators. Doing so, use your hyper local SEO keywords (such as the name of your city/town or region) into genuinely unique business descriptions over there. Also, don’t forget to include your business category too.
Tip Two: Getting Focused Local Coverage
You can improve your current local optimization strategy immensely – simply targeting top popular local publications and creating mutually benefitting relationships with journalists who operate in your target area. All you need is to occasionally appear in major local publications for better indexing with Google, in line with participating in media press releases to get noticed by a wider audience, and grab some valuable links at the same time.
Tip Three: Improving Internal Linking Profile
Given that most of local business websites (particularly those related to ventures of just small scale) are getting by without a sufficiently rich website architecture, their most important pages are often seen linked only to/from the primary section of navigation or website footer. It means that you can definitely get a considerable advantage over them – simply by improving the internal linking profile of your own website. I recommend adding internal links to the most relevant pieces of your on-page content, as well as supportive blog pages (if you have them), primary service pages, and the most crucial service pages. Doing so, you will see a consistent growth in your local search rankings.
Tip Four: Build up Hyper Local SEO Content
After all, you should focus on developing a solid hyper-localized content. Given that a lot of business brands are running the same landing and location page content for all regions served with it, you are recommended to create them only unique and well-optimized for each location you’re targeting. I mean that you should never spawn multiple landing/location or service pages with only city/region name replaced. Don’t skimp your time and effort on running at least a brief research needed to create a useful, engaging and purely relevant hyper-localized content to every region’s neighborhood served with your business. That’s it.
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