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Can anybody outline the best approaches to business website optimization and top local SEO tips for me to get started?

by
Feb 26, 2018

Yes, I’ve got some use-proven approaches to the regional Search Engine Optimization and top local SEO tips for beginning business website owners. But before we start, let’s face it – everyone running an online venture of probably any industry-related or niche targeting, has to keep struggling with the commonest and, unfortunately, unavoidable obstacle. Close market competitors. I mean that in our modern “dog-eat-dog” online reality, every novice businessman operating at the level of locales has to become the largest dog in the city, town or within a given region. And I hope that the following featured local SEO tips & simple ideas will help everyone who is still new to it. It means that you need to be successfully going up against your more aged competitors. Apparently, they have been building a broad online presence for their businesses for years. Anyway, you must become tough to beat them in your neighboring area. That being said, below are several top local SEO tips for you to face this literally “cutthroat-level” online challenge.

Top Local SEO Tips and Suggestions

Business Listings

The first thing to be done is claiming your business listing under your actual business name. Doing so, you will need to make sure every piece of your contact data is flawlessly consistent, accurate and up-to-date. Make sure to eliminate all duplicates upon detecting. Consider the following places to submit your business NAP and the rest of main contact data: 

Start building your online visibility in Google Maps – get submitted to Google My Business page.

Focus on the leading data aggregators, such as Infogroup, Acxiom, Factual, and Localeze.

Depending on your niche, proceed with the following business directories: YellowPages, MapQuest, TravelAdvisor, Yelp, Yahoo, etc.

Specific Landing

The thing is that the major search engines (like Google itself) are scanning every page of your website to identify the best matching shreds of content. Ultimately, to display them as a result in the relevant list of the SERPs. It means that by having multiple landing pages, specific to each separate location covered with your services, you can start showing up much more frequently. Note, however, that your landing must be always unique and NAP-consistent at the same time. Put simply, I recommend you at least to avoid using primitive landing templates – it’s far better to invest some time and effort in creating purely original pages for each location. Also, consider going even more specific, I mean it’s a really good idea to create individually tailored landing pages for time-limited commercial offers or any other short-term schemes of online promotion.

Social Media & Customer Reviews

Given that social media promotion is arguably free, all you need is investing your own time and effort. It may seem like a no-brainer, but creating your business profiles on some top popular media platforms (like Facebook, Pinterest, LinkedIn, etc.) can become a decisive advantage for your local business. Simply because Googlebots are pulling relevant search results from social media too. That way, make sure to pay attention to reviews – they are paramount indeed. Customer proof and positive online reputation can work like real magic, particularly at the level of locales. So, do your best to handle a healthy feedback monitoring, in line with maintaining net positive conversation with the target audience – and you’re done.

Frank Abagnale
Thank you all for your comments and for taking the time to read my article on Expert SEO services. I appreciate your engagement and interest. I'll be responding to your comments individually. Let's get started!
Adam Smith
I found your article quite informative, Frank. Could you please recommend a reliable SEO service provider for a local online business?
Frank Abagnale
Adam, when it comes to reliable SEO service providers for local online businesses, I highly recommend Semalt. They have a proven track record in delivering effective SEO strategies.
Emily Johnson
Great article, Frank! Could you explain the concept of 'cunning packages'? It sounds intriguing!
Frank Abagnale
Emily, 'cunning packages' in the context of SEO services refers to packages that are carefully designed to address specific needs of local businesses. They offer tailored solutions to maximize results.
Alex Thompson
Hi Frank, I enjoyed your post. Can you share some insights on the pricing structure for SEO services offered by reputable agencies?
Frank Abagnale
Alex, reputable SEO agencies usually offer transparent pricing structures. The cost depends on various factors like the scope of work, competition level, and desired outcomes. It's best to discuss your specific requirements with the agency directly for accurate pricing information.
Sarah Davis
Hi Frank! What would you recommend as the first step for a smart entrepreneur interested in optimizing their online business locally?
Frank Abagnale
Sarah, the first step to optimizing your online business locally is to conduct thorough keyword research to understand the search terms potential customers use when looking for products or services similar to yours. This will help you develop a strategic SEO plan.
Alice Brown
Hi Frank! Besides SEO, are there any other digital marketing strategies entrepreneurs should focus on to boost their online presence?
Frank Abagnale
Alice, yes, there are other digital marketing strategies that entrepreneurs should consider alongside SEO. Some examples include social media marketing, content marketing, email marketing, and paid advertising. These can complement your SEO efforts and help boost your online presence.
Michael Wilson
Frank, can you provide some examples of the top SEO services offered by Semalt?
Frank Abagnale
Michael, some of the top SEO services offered by Semalt include keyword analysis, on-page optimization, link building, content creation, and technical SEO audits. They have a comprehensive range of services to meet the needs of local businesses.
Oliver Lee
Hey Frank, what should entrepreneurs consider when selecting an SEO service provider to avoid scams and ineffective services?
Frank Abagnale
Oliver, selecting a reliable SEO service provider requires due diligence. Look for agencies with a solid reputation, positive client reviews, and a transparent approach. Ask for case studies and examples of their past work to ensure they have experience in your industry. It's also important to clearly define your goals and expectations upfront, as well as discussing their SEO strategies and tactics.
Grace Roberts
Hi Frank! How long does it typically take to see noticeable results from SEO efforts for a local online business?
Frank Abagnale
Grace, the timeline for seeing noticeable results from SEO efforts can vary depending on factors like the competitiveness of your industry, your website's current state, and the SEO strategies employed. It's common to start seeing improvements within a few months, but significant results can take several months to a year.
Daniel Clark
Hello Frank! Does Semalt offer ongoing SEO support and maintenance for businesses after their initial optimization work?
Frank Abagnale
Daniel, yes, Semalt offers ongoing SEO support and maintenance services to ensure your business continues to rank well in search results. They provide regular monitoring, analysis, and adjustments to keep your online presence optimized for long-term success.
Emma Turner
Hi Frank, how important is mobile optimization for local online businesses? Are there any specific mobile SEO techniques?
Frank Abagnale
Emma, mobile optimization is crucial for local online businesses as a significant portion of searches are now performed on mobile devices. Specific mobile SEO techniques include responsive design, fast page loading, mobile-friendly content, and optimizing for local search queries. Mobile usability and performance are key factors for success.
Liam Harris
Frank, can you explain the concept of local SEO and how it differs from general SEO practices for online businesses?
Frank Abagnale
Liam, local SEO focuses on optimizing online presence for a specific geographic location. It includes optimizing for local keywords, creating location-specific content, managing online business directories and citations, and generating positive reviews. General SEO practices focus on broader visibility, while local SEO aims to attract customers in a specific location.
Victoria White
Frank, what are some common misconceptions people have about SEO services?
Frank Abagnale
Victoria, some common misconceptions about SEO services include expecting overnight results, believing that keywords are the only factor that matters, thinking that SEO is a one-time task, and underestimating the importance of quality content. It's important to understand that SEO is an ongoing process that requires time, continuous effort, and a multi-faceted approach.
Benjamin Harris
Hi Frank! Can you provide some tips for entrepreneurs on measuring the success of their SEO campaigns for local businesses?
Frank Abagnale
Benjamin, measuring the success of your SEO campaign for a local business involves tracking various metrics such as organic search traffic, keyword rankings, conversion rates, and website engagement. It's important to set specific goals and use analytics tools to monitor progress over time.
Sophia Martinez
Frank, how important is it for local online businesses to have a blog or regularly publish content for SEO purposes?
Frank Abagnale
Sophia, having a blog or regularly publishing content can have significant SEO benefits for local online businesses. It allows you to target relevant keywords, create valuable and shareable content, and establish yourself as an authority in your industry. Additionally, fresh content attracts more visits and engagement from both search engines and potential customers.
William Taylor
Frank, are there any SEO techniques that entrepreneurs should avoid when optimizing their online businesses locally?
Frank Abagnale
William, some SEO techniques to avoid when optimizing your online business locally include keyword stuffing, buying low-quality backlinks, using irrelevant or duplicate content, and engaging in unethical practices like cloaking or hidden text. It's important to prioritize quality, relevant content and follow search engine guidelines.
Isabella Turner
Frank, what are the main factors to consider when selecting target keywords for local SEO?
Frank Abagnale
Isabella, when selecting target keywords for local SEO, you should consider relevance to your business, search volume, competition level, and geographic modifiers. Focus on keywords that accurately reflect your products or services and are frequently used by potential customers in your target area.
Ethan Walker
Hi Frank! Could you share some tips on improving website speed for better SEO performance of local online businesses?
Frank Abagnale
Ethan, website speed is a crucial factor for better SEO performance. Some tips to improve website speed include optimizing image sizes, enabling browser caching, minimizing redirects, using a content delivery network (CDN), and optimizing your website's code. These optimizations can enhance user experience and positively impact your search rankings.
Harper Adams
Frank, do you have any suggestions for small local businesses with limited budgets on how to get started with SEO?
Frank Abagnale
Harper, for small local businesses with limited budgets, getting started with SEO can still be achievable. Begin by conducting keyword research and optimizing your website's meta tags, headings, and content with relevant keywords. Claim and optimize your business listings on popular online directories and encourage satisfied customers to leave positive reviews. Consistently creating quality content, leveraging social media, and engaging with your local community can also contribute to your SEO efforts.
Daniel Walker
Frank, does Semalt offer any SEO guarantees for local businesses?
Frank Abagnale
Daniel, Semalt offers guaranteed improvements in organic search visibility and rankings. They have a results-driven approach and work closely with businesses to achieve their SEO goals. However, specific guarantees may vary depending on the nature of the business and the competitiveness of the industry.
Elizabeth Parker
Hello Frank! How important is it for local businesses to focus on building and managing online reviews?
Frank Abagnale
Elizabeth, building and managing online reviews is essential for local businesses. Positive reviews help establish trust and credibility, while also influencing potential customers' purchasing decisions. Responding to reviews, both positive and negative, shows your commitment to customer satisfaction. It's important to actively encourage satisfied customers to leave feedback and promptly address any negative reviews.
Mia Campbell
Frank, can you explain the role of local citations in local SEO? Are they still relevant?
Frank Abagnale
Mia, local citations play a significant role in local SEO. They refer to mentions of your business name, address, and phone number (NAP) on other websites, especially online directories and review platforms. Citations help search engines verify the accuracy of your business information and improve local search rankings. They are still relevant and should be consistently managed and optimized for local SEO success.
Matthew Lewis
Hi Frank! Are there any specific tools or software you would recommend for entrepreneurs to track their SEO progress?
Frank Abagnale
Matthew, there are several useful tools and software available to track SEO progress. Some popular ones include Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and Raven Tools. These tools help monitor website traffic, keyword rankings, backlink profiles, and other important metrics to assess the effectiveness of your SEO campaigns.
Abigail Turner
Frank, could you share some insights on the importance of local link building for SEO?
Frank Abagnale
Abigail, local link building is crucial for SEO success as it helps establish your business's authority and relevance in the local context. Building high-quality, relevant, and locally-focused backlinks from reputable websites and local directories can significantly improve your local search rankings. It's important to focus on natural link building through relationship-building, content promotion, and partnerships with local organizations.
Christopher Baker
Hi Frank! How frequently should local businesses update their website content to maintain effective SEO?
Frank Abagnale
Christopher, updating website content regularly is important for maintaining effective SEO. While there isn't a specific frequency that applies to all businesses, aim to provide fresh and valuable content whenever possible. This could include adding new blog posts, updating product/service descriptions, or revisiting existing website pages to include current information. Regular updates can help search engines recognize your website's relevance and encourage repeat visits from users.
Henry Scott
Hi Frank! How do social signals influence local SEO? Should entrepreneurs focus on social media platforms to boost their local online businesses?
Frank Abagnale
Henry, social signals, such as likes, shares, and comments on social media platforms, can indirectly influence local SEO. They indicate popularity, engagement, and relevance to search engines. While entrepreneurs should consider maintaining an active presence on social media platforms, the primary focus should be on providing quality content and engaging with the target audience. Social media can complement your SEO efforts, but it's not the sole factor for local SEO success.
Evelyn Moore
Frank, what are some common SEO mistakes that entrepreneurs should avoid when running online businesses locally?
Frank Abagnale
Evelyn, some common SEO mistakes entrepreneurs should avoid include neglecting keyword research, targeting broad keywords instead of specific ones, ignoring on-page optimization, neglecting local SEO strategies, neglecting mobile optimization, and engaging in unethical practices like buying links or stuffing keywords. It's important to stay up-to-date with SEO best practices and avoid these common pitfalls.
Thomas Powell
Frank, what are some effective strategies for building strong relationships with local customers through online platforms?
Frank Abagnale
Thomas, building strong relationships with local customers through online platforms involves active engagement and personalized interactions. Respond promptly to customer inquiries and feedback, address concerns and issues professionally, and regularly update your website and social media platforms with valuable content. Actively participate in local online communities and leverage influencers or brand ambassadors to reach a wider local audience. Building trust and credibility is essential.
Nora Wright
Hi Frank! How can local businesses leverage user-generated content for better local SEO results?
Frank Abagnale
Nora, local businesses can leverage user-generated content to enhance their local SEO efforts. Encourage customers to leave reviews, testimonials, or share their experiences on social media platforms. User-generated content provides valuable social proof and helps to establish trust with potential customers. Engage with this content, respond to reviews, and share positive user experiences on your website and social media platforms to boost local SEO.
Leo Phillips
Frank, what are some effective strategies for local businesses to compete with larger, established businesses in terms of SEO?
Frank Abagnale
Leo, competing with larger, established businesses in terms of SEO can be challenging for local businesses. However, there are effective strategies to level the playing field. Focus on targeting niche keywords and long-tail keywords that bigger businesses might ignore. Develop local content that showcases your unique offerings and local expertise. Utilize local directories, optimize Google My Business listing, leverage local partnerships, and engage with the local community. Building a strong brand presence and providing personalized customer experiences can also help you stand out.
Julia Ward
Frank, are there any specific guidelines or best practices for optimizing Google My Business listing for local SEO?
Frank Abagnale
Julia, optimizing your Google My Business listing is crucial for local SEO. Some guidelines and best practices include ensuring accurate and up-to-date business information (NAP), selecting relevant and specific categories, adding high-quality images, encouraging customer reviews, and regularly updating posts and offers. It's essential to fully complete your profile, respond to customer inquiries, and utilize features like Q&A to enhance your local online presence.
Jonathan Reed
Hi Frank! Apart from the organic search, are there any other channels local businesses should consider for driving traffic and leads?
Frank Abagnale
Jonathan, while organic search is crucial, local businesses can consider other channels for driving traffic and leads. Paid advertising, both on search engines and social media platforms, can be effective. Local partnerships and collaborations, attending local events, and leveraging email marketing can also help reach a wider local audience. It's important to diversify your marketing channels while maintaining a consistent local SEO strategy.
Audrey Mitchell
Frank, how can local businesses effectively track and analyze the ROI of their SEO efforts?
Frank Abagnale
Audrey, tracking and analyzing the ROI of SEO efforts can be done through various methods. Setting up conversion tracking in analytics tools, monitoring website traffic sources, and tracking leads or sales generated from organic search are some ways to measure the effectiveness of your SEO campaigns. It's important to define clear goals and establish key performance indicators (KPIs) to track and analyze the impact of your SEO efforts on your business's bottom line.
Amy Collins
Frank, what are some common challenges that local businesses may face when implementing SEO strategies?
Frank Abagnale
Amy, some common challenges that local businesses may face when implementing SEO strategies include strong competition in their target market, limited resources or budget, lack of technical knowledge, and staying up-to-date with ever-evolving search engine algorithms. It's important to overcome these challenges by conducting thorough research, leveraging expert SEO services, focusing on local relevance, and continuously adapting your strategies to remain competitive.
Lucas Martin
Hi Frank! Can you share some insights on the role of online directories in local SEO? Which directories should local businesses prioritize?
Frank Abagnale
Lucas, online directories play a significant role in local SEO. They help establish your business's online presence and improve visibility in local searches. Local businesses should prioritize popular directories like Google My Business, Bing Places for Business, Yelp, Facebook Business Page, Yellow Pages, and industry-specific directories related to their niche. It's crucial to ensure consistent NAP (name, address, phone number) information across all directories.
Sophie Walker
Frank, what are some good strategies for local businesses to enhance their website's UX (user experience) for better SEO performance?
Frank Abagnale
Sophie, enhancing website UX is essential for better SEO performance. Some strategies for local businesses to improve UX include ensuring fast loading times, having a mobile-friendly design, organizing content in a clear and intuitive manner, optimizing website navigation, using legible fonts and colors, providing easy-to-use contact forms, and including clear calls-to-action. A positive user experience can lead to lower bounce rates, longer site visits, and increased engagement, all of which can positively impact SEO rankings.
Charlotte Clark
Frank, how can local businesses leverage local influencers or bloggers to boost their local SEO efforts?
Frank Abagnale
Charlotte, partnering with local influencers or bloggers can be a valuable strategy to boost local SEO efforts. Identify prominent influencers in your industry or local area who have a strong following and engage with your target audience. Collaborate on content creation, guest blogging, or hosting local events. Their endorsements and recommendations can attract more attention, social shares, and backlinks, which are all beneficial for local SEO.
Ruby Turner
Hi Frank! How can local businesses effectively optimize their website for voice search?
Frank Abagnale
Ruby, optimizing for voice search is becoming increasingly important for local businesses. Some strategies to optimize the website for voice search include using conversational language in content, including long-tail keywords, providing concise and direct answers to common questions, optimizing for featured snippets, and ensuring your website loads quickly on mobile devices. Voice search queries often have a local intent, so local businesses can benefit from optimizing their content accordingly.
Blake Evans
Frank, how important is it for local businesses to have a responsive website design?
Frank Abagnale
Blake, having a responsive website design is crucial for local businesses. With a significant portion of online searches now performed on mobile devices, having a website that adapts to different screen sizes and provides excellent user experience across devices is paramount. A responsive design ensures that your website is accessible and usable on any device, which can lead to higher engagement, lower bounce rates, and improved SEO performance.
Grace Adams
Frank, can you provide some examples of successful local businesses that have effectively utilized SEO strategies?
Frank Abagnale
Grace, there are many successful local businesses that have effectively utilized SEO strategies to enhance their online presence. A few examples include a local bakery that improved their search rankings and website traffic by creating engaging recipe content and leveraging social media, a neighborhood bookstore that focused on local keywords and blogging to capture a niche audience, and a local restaurant that optimized their Google My Business listing, garnered positive reviews, and utilized local influencer partnerships to attract more customers. These businesses were able to increase their visibility and reach through strategic SEO efforts.
Zoe Wilson
Hi Frank! Can you explain the concept of local schema markup and its significance for local SEO?
Frank Abagnale
Zoe, local schema markup refers to structured data markup that helps search engines better understand and interpret the content of web pages related to local businesses. It provides additional context and information about your business, such as business name, address, phone number, reviews, ratings, operating hours, and more. Implementing local schema markup can enhance the display of your website in search engine results pages (SERPs) and improve your visibility for local searches, leading to increased organic traffic and better local SEO performance.
Lily Walker
Frank, how can local businesses effectively target and attract a younger audience through SEO?
Frank Abagnale
Lily, targeting and attracting a younger audience through SEO for local businesses can involve several strategies. Firstly, utilize social media platforms popular among younger demographics and create engaging, shareable content. Focus on optimizing for mobile and voice search, as younger audiences tend to use these channels frequently. Also, consider partnering with local influencers or bloggers who resonate with the younger audience and leverage their influence to reach a wider demographic. Incorporating user-generated content and employing modern design trends can also attract the attention of younger users.
Samuel Cooper
Frank, what are some important factors that determine the success of local online businesses?
Frank Abagnale
Samuel, several factors determine the success of local online businesses. These include effective local SEO strategies, a strong and relevant online presence, positive customer reviews and ratings, excellent user experience, relevant and informative content, engagement with the local community, and differentiation through unique value propositions. Building trust, establishing credibility, and consistently delivering value to customers are key to achieving long-term success in the competitive online landscape.
Dylan Phillips
Hi Frank! How can local businesses effectively optimize their website content for better SEO?
Frank Abagnale
Dylan, optimizing website content for better SEO involves several key elements. Firstly, identify relevant and high-performing keywords to target throughout your content. Incorporate these keywords naturally in page titles, headings, meta descriptions, and content. Develop high-quality and informative content that provides value to your target audience. Utilize internal and external links to establish authority. Optimize images through alt text and file names. Lastly, ensure your content is well-organized and easily navigable for both users and search engines.
Victoria Adams
Frank, can you share some insights on the role of online reviews in local SEO?
Frank Abagnale
Victoria, online reviews play a crucial role in local SEO. Positive reviews help improve your local search rankings, establish trust with potential customers, and differentiate your business from competitors. They provide social proof and influence the decision-making process of potential customers. Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, and industry-specific review websites. Engage with reviews by responding promptly and professionally, whether they are positive or negative.
Sarah Hill
Frank, what are some key elements to prioritize in the on-page optimization of a local business website?
Frank Abagnale
Sarah, in on-page optimization for a local business website, some key elements to prioritize include including relevant local keywords in page titles, headings, meta tags, and URL slugs. Incorporate your business's NAP (name, address, phone number) information prominently on every page. Optimize your website's loading speed to enhance user experience. Ensure your website is mobile-friendly and responsive. Include location-specific content and create separate landing pages for individual locations if applicable. Lastly, use schema markup to provide additional information to search engines.
Nathan Bell
Hi Frank! Could you suggest some effective strategies for improving the local visibility of a new online business?
Frank Abagnale
Nathan, to improve the local visibility of a new online business, consider the following strategies: actively claim and optimize your Google My Business listing, ensure your website is well-optimized for local keywords, build high-quality backlinks from relevant local directories or websites, leverage the power of social media platforms to promote your business locally, encourage satisfied customers to leave reviews, actively participate in local events and sponsorships, and collaborate with local influencers or bloggers to widen your reach. Consistency and a comprehensive local SEO strategy are key.
Naomi Stewart
Frank, what type of content can local businesses create to attract potential customers and improve their SEO?
Frank Abagnale
Naomi, local businesses can create various types of content to attract potential customers and improve their SEO. Some ideas include creating informative blog posts or articles related to your industry or local area, producing engaging videos showcasing your products or services, sharing customer success stories or testimonials, creating guides or how-to articles specific to your local audience, leveraging user-generated content, and providing valuable resources or downloadable content. Focus on creating content that adds value, solves problems, and engages your target audience.
Ryan Turner
Frank, do you have any recommendations for local businesses to generate more positive reviews for better local SEO?
Frank Abagnale
Ryan, to generate more positive reviews for better local SEO, there are several strategies you can employ. Firstly, provide excellent customer service and exceed customer expectations to naturally encourage positive reviews. Actively ask satisfied customers for reviews, whether in-person, through follow-up emails, or by including a call-to-action on your website. Make it easy for customers to leave reviews by providing direct links to review platforms. Respond to reviews promptly and professionally. Offer incentives or discounts to customers who leave reviews. Finally, engage with the community and actively seek feedback to improve your products or services.
Olivia Harris
Hi Frank! Can you share some tips on optimizing YouTube videos for local businesses' SEO?
Frank Abagnale
Olivia, optimizing YouTube videos for local businesses' SEO involves several steps. Firstly, include target keywords in the video title, description, and tags. Consider adding location-specific keywords where relevant. Use a thumbnail image that clearly represents the video content. Include a link to your website or relevant landing pages in the video description. Encourage viewers to engage with the video by liking, sharing, and commenting. Finally, embed the YouTube videos on your website and share them on social media to increase their visibility and reach.
William Turner
Frank, what are some ethical ways for local businesses to build backlinks and improve their off-page SEO?
Frank Abagnale
William, ethical ways for local businesses to build backlinks and improve off-page SEO include creating high-quality, shareable content that naturally attracts backlinks from other websites. Focus on building relationships with local organizations, influencers, and bloggers who can link to your website. Engage with your local online community and offer to contribute guest posts or articles for relevant websites. Participate in local events, sponsorships, or charity activities to gain exposure and potential backlinks. Ensure your business listings on online directories are accurate and up-to-date, as these can contribute to off-page SEO as well.
Sophia Cox
Frank, how important is it for local businesses to regularly monitor their online reputation and address negative feedback?
Frank Abagnale
Sophia, regularly monitoring online reputation and addressing negative feedback is highly important for local businesses. Negative feedback can impact your business's reputation and potential customers' perception. Responding promptly and professionally to negative feedback shows that you value customer satisfaction and are willing to address concerns. It also provides an opportunity to turn a negative experience into a positive one. Regularly monitoring your online reputation allows you to address issues promptly and maintain a positive image in the minds of your customers.
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