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Você pode me ajudar com os conceitos básicos de SEO para os pequenos empresários?

by
Feb 26, 2018

Se você ainda é novo no Search Engine Optimization, aqui está um guia simples para conceitos básicos de SEO para proprietários de pequenas empresas. Use-o para melhorar a sua presença on-line e gerar mais tráfego orgânico - que será puxado para suas páginas da Web diretamente das SERP orgânicas do Google. Aqui é o que eu recomendo fazer ao fazer otimizar seu próprio site. E acredito que a melhor maneira de entender os conceitos básicos de SEO para pequenos negócios on-line é começar a otimizar a busca no nível da página. Assim que você conseguir tudo no lugar com suas próprias páginas da web, você pode se sentir livre para sair e completar SEO no nível off-page (externo). Dito isto, vamos mergulhar.

Noções básicas de SEO na página para proprietários de pequenas empresas

Ao fazer SEO você mesmo pela primeira vez, pode parecer muito sofisticado e às vezes quase incontrolável. Mas não precisa se preocupar, porque você pode simplesmente completar as seguintes áreas de otimização na página - e já tem um bom ponto de partida para aprofundar o assunto ao longo do tempo.

Palavras-chave

Basicamente, suas principais palavras-chave de destino são os termos de pesquisa que são relevantes para o setor de negócios ou um tópico que você está envolvendo. As palavras-chave e suas combinações de cauda longa são usadas pelos usuários ao vivo para encontrar o que eles precisam - simplesmente inserindo a consulta de pesquisa e fazendo com que o mecanismo de busca do Google encontre a informação mais adequada que corresponda a uma determinada solicitação baseada em palavras-chave.

Pesquisa por palavras-chave

Eu recomendo começar com pesquisa detalhada de palavras-chave. Você precisará encontrá-lo para encontrar todos os termos de pesquisa que sejam necessários para o seu negócio, que são freqüentemente usados pelos pesquisadores (ou seja, tem um volume de pesquisa suficiente), de acordo com uma competição de palavras-chave muito alta, estimada até agora (ou seja, não sendo muito difícil de classificar para). Desta forma, eu recomendo que você seja empregado com a ferramenta de palavras-chave corretas (como KeywordTool.io, KWFinder), uma plataforma on-line de pilha completa para pesquisa detalhada de palavras-chave / sites (como o Open Site Explorer, Semalt Analyzer de Moz). Ou você também pode simplesmente começar a usar o AdWords do Google, uma boa ferramenta de palavras-chave antiga fornecida pelo gigante de pesquisa do mundo por padrão. É isso aí.

Otimização de página

Assim que você obteve uma imagem completa de todas as palavras-chave relevantes e refinou sua lista (ou seja, mantendo apenas as melhores), é hora para completar pelo menos a configuração básica em cada página do seu site - é o básico muito básico de SEO para sites de pequenas empresas. Certifique-se de obter tudo no lugar com o seguinte:

  • Crie títulos de página curtos e concisos, e insira-os com suas principais palavras-chave relevantes.
  • Trabalhe bem na estrutura certa do conteúdo do seu corpo - crie etiquetas, títulos e subtítulos H1 / H2 convincentes e informativos para dividir suas escritas de texto simples em uma ordem lógica e clara.
  • Não esqueça de incorporar todas as imagens encontradas em suas páginas da web com a etiqueta ALT da imagem certa. Ele representa uma breve descrição rica com uma palavra-chave alvo - caso contrário, o Google simplesmente não consegue "ler" e "entender" seu conteúdo de imagem na página.
  • Escreva o conteúdo do seu corpo tão naturalmente quanto possível. Lembre-se de que você está criando para os leitores ao vivo, e não a indexação de máquinas pelo Googlebots. É por isso que não recomendo concentrar-me na manutenção de uma densidade de palavras-chave rigorosa. Mantenha-o em algum lugar dentro de 0,5-1% - e você terminou!
Max Bell
Thank you all for joining the discussion! I'm excited to hear your thoughts on expert SEO services and how they can help businesses succeed online.
Maria Silva
I've recently started a new website for my business and I'm interested in learning more about SEO. Can anyone recommend any top SEO services?
Lucas Santos
Hi Maria, I can recommend Semalt as a top SEO service provider. They have a range of services tailored for different business needs.
Max Bell
Thanks for the recommendation, Lucas! Semalt indeed offers comprehensive SEO services that can help businesses improve their online visibility.
Ricardo Soares
I've heard of Semalt before but I'm not convinced about their expertise. Can anyone share their personal experience with Semalt?
Max Bell
Hi Ricardo, as the author of this article, I can assure you that Semalt is a reputable SEO service provider. They have a team of experts who are experienced in optimizing websites and driving organic traffic.
João Santos
What do you mean by 'Pacotes de Cunning' in the article title? Is it some kind of SEO strategy?
Max Bell
Hi João, 'Pacotes de Cunning' refers to cleverly designed SEO packages offered by Semalt. These packages are tailored to meet different business needs and help businesses achieve their online goals.
Rafael Lima
I've seen a lot of SEO services out there, but does Semalt offer any unique features or advantages compared to other providers?
Max Bell
Hi Rafael, Semalt stands out from other SEO service providers in terms of their expertise and personalized approach. They analyze each business's specific needs and create customized strategies to deliver optimal results.
Ana Oliveira
I'm interested in the pricing of Semalt's SEO services. Are they competitive in the market?
Max Bell
Hi Ana, Semalt offers competitive pricing for their SEO services. They provide transparent pricing packages and ensure that their clients get value for their investment.
Paulo Costa
Is SEO suitable for all types of businesses, or does it work better for specific industries?
Felipe Rodrigues
How quickly can I expect to see results from SEO efforts?
Max Bell
Hi Felipe, the time it takes to see results from SEO depends on various factors like the competitiveness of keywords, website optimization, and industry-specific factors. Generally, it takes a few months to start noticing improvements, but long-term SEO efforts yield the best results.
Sara Gonçalves
In addition to optimizing my website, does Semalt offer any other SEO-related services?
Max Bell
Hi Sara, Semalt offers a range of SEO-related services, including keyword research, content optimization, backlink building, and SEO audits. They have a comprehensive approach to ensure all aspects of SEO are covered.
Eduardo Castro
Are there any specific prerequisites for starting with SEO for my business website?
Max Bell
Hi Eduardo, while there are no specific prerequisites, having a well-designed and functional website is essential. It's also helpful to have a clear understanding of your target audience and goals to align your SEO strategy accordingly.
Mariana Almeida
Are there any risks associated with SEO? I don't want to jeopardize my website's reputation.
Max Bell
Hi Mariana, when done correctly, SEO poses no risks to your website's reputation. However, it's essential to work with a reputable SEO service provider like Semalt to ensure ethical and white-hat SEO practices are followed.
Ana Souza
Can I learn SEO myself, or is it better to hire professionals like Semalt?
Max Bell
Hi Ana, while it's possible to learn SEO yourself, hiring professionals like Semalt can save you time and effort. They have the expertise and experience to implement effective SEO strategies that yield tangible results.
Ricardo Franco
Is SEO a one-time effort, or do I need to continuously invest in it?
Max Bell
Hi Ricardo, SEO is an ongoing effort. Search engine algorithms evolve, competitors emerge, and user behavior changes over time. It's crucial to continuously invest in SEO to maintain and improve your website's performance.
Laura Mendes
Can SEO help my local business attract more customers from the area?
Max Bell
Hi Laura, absolutely! Local SEO can help your business improve its visibility in local search results and attract more customers from your area. It's an effective strategy to target and engage with your local audience.
Carlos Pereira
Are there any guarantees when working with Semalt's SEO services?
Max Bell
Hi Carlos, while SEO results can never be guaranteed due to the ever-changing nature of search engine algorithms, Semalt strives to deliver the best possible results for their clients. They use proven strategies and best practices to maximize the chances of success.
Patricia Costa
How can I measure the success of my SEO efforts?
Max Bell
Hi Patricia, there are several metrics you can use to measure the success of your SEO efforts, such as organic traffic, keyword rankings, conversion rates, and engagement metrics. Tools like Google Analytics can provide valuable insights.
André Rodrigues
What if I want to target multiple languages or countries with my website? Can Semalt assist with international SEO?
Max Bell
Hi André, Semalt has experience in international SEO and can help you target multiple languages or countries with your website. They can assist with optimizing your website for different languages, localizing content, and implementing hreflang tags.
Gustavo Santos
Can you explain more about the 'Hot Pricing' mentioned in the article title? I'm curious to know if it's cost-effective.
Max Bell
Hi Gustavo, 'Hot Pricing' refers to the competitive and cost-effective pricing offered by Semalt for their SEO services. They aim to provide value for their clients' investment while delivering high-quality results. You can always contact them for a personalized quote.
Pedro Alves
Is it necessary to have technical knowledge or coding skills for SEO?
Max Bell
Hi Pedro, while technical knowledge can be beneficial for SEO, it's not necessary to have coding skills. SEO service providers like Semalt can handle the technical aspects for you. However, having a basic understanding of SEO concepts is always helpful.
Andréa Oliveira
Can SEO help my website rank higher on search engines without paid advertising?
Max Bell
Hi Andréa, SEO focuses on improving organic search rankings without relying on paid advertising. By optimizing your website's content, structure, and user experience, you can increase your chances of ranking higher on search engines naturally.
Daniel Martins
Are there any specific industries that can benefit more from SEO than others?
Max Bell
Hi Daniel, while SEO can benefit businesses across various industries, industries that heavily rely on online visibility, such as e-commerce, travel, and professional services, can generally benefit more from effective SEO strategies.
Inês Rocha
Can Semalt help with improving my website's loading speed? I've heard it's an important factor for SEO.
Max Bell
Hi Inês, Semalt can certainly assist with improving your website's loading speed. Faster loading times are crucial for user experience and can positively impact SEO rankings. Semalt's experts can analyze your website's performance and optimize it for faster loading.
Filipe Fernandes
Is it worth investing in SEO if my website is already ranking well on search engines?
Max Bell
Hi Filipe, even if your website is ranking well, investing in SEO can help you maintain and strengthen your position. SEO is an ongoing process, and competition is constantly evolving. Continuous optimization can help you stay ahead of the competition and drive even more organic traffic.
Juliana Carvalho
Can you explain what types of SEO services Semalt provides in their packages?
Max Bell
Hi Juliana, Semalt provides a range of SEO services in their packages, including keyword research, on-page optimization, content creation, link building, and performance tracking. The specific services included may vary based on the package chosen.
Rodrigo Lima
How can I assess if my SEO efforts are effective for my business?
Max Bell
Hi Rodrigo, you can assess the effectiveness of your SEO efforts by monitoring relevant metrics, such as organic traffic, keyword rankings, conversion rates, and engagement metrics. Regularly analyzing these metrics will give you insights into the impact of your SEO strategies.
Aline Martins
Is it better to focus on on-page optimization or off-page optimization for SEO?
Max Bell
Hi Aline, both on-page and off-page optimization are essential for a comprehensive SEO strategy. On-page optimization involves optimizing your website's content, structure, and technical aspects, while off-page optimization focuses on building quality backlinks and improving your website's authority. Both aspects should be considered for optimal results.
Rui Azevedo
Can you share any tips for choosing the right SEO service provider?
Max Bell
Hi Rui, when choosing an SEO service provider, consider their experience, reputation, client testimonials, and the specific services they offer. Look for transparent pricing, personalized strategies, and a proven track record of delivering results. Semalt checks these boxes and is worth considering.
André Costa
Are there any recommended tools for tracking SEO performance?
Max Bell
Hi André, there are several reliable tools for tracking SEO performance, such as Google Analytics, SEMrush, Moz, and Ahrefs. These tools provide valuable insights into organic traffic, keyword rankings, backlinks, and various other metrics to assess the effectiveness of your SEO efforts.
Carolina Ferreira
Does Semalt offer any support or guidance after implementing their SEO strategies?
Max Bell
Hi Carolina, yes, Semalt offers ongoing support and guidance even after implementing their SEO strategies. They provide regular reports, analysis, and recommendations to ensure your website continues to perform well in the long run.
Daniel Gonçalves
Are there any specific SEO strategies for mobile optimization?
Max Bell
Hi Daniel, mobile optimization is a crucial aspect of SEO. Strategies like responsive design, fast loading times, mobile-friendly content, and proper use of structured data can significantly improve your website's mobile performance. Semalt can assist with implementing these strategies for effective mobile optimization.
Helena Pereira
Can I pause or stop SEO services if I need to?
Max Bell
Hi Helena, SEO services can be paused or stopped if necessary, but it's important to note that SEO is an ongoing effort. Pausing or stopping services may affect your website's performance and rankings, so it's advisable to consult with your SEO service provider before making such decisions.
Catarina Rodrigues
Can I do SEO for my website on my own, or is it always better to outsource it?
Max Bell
Hi Catarina, while it's possible to do SEO for your website on your own, outsourcing it to experts like Semalt can save you time and ensure optimal results. SEO requires continuous monitoring, updates, and expertise in handling technical aspects, which can be efficiently managed by professional service providers.
Ricardo Sousa
Does Semalt provide any additional resources or educational materials on SEO?
Max Bell
Hi Ricardo, yes, Semalt provides additional resources and educational materials on SEO. They have a blog, webinars, and guides that can help you enhance your understanding of SEO and stay updated with the latest industry trends.
Sofia Cardoso
Is it possible to recover from a Google penalty through SEO efforts?
Max Bell
Hi Sofia, it's possible to recover from a Google penalty through appropriate SEO efforts. By identifying and rectifying the issues that led to the penalty, following Google's guidelines, and implementing effective SEO strategies, you can recover your website's rankings and reputation.
Pedro Ramos
Is it necessary to invest in both SEO and paid advertising, or can one suffice?
Max Bell
Hi Pedro, while both SEO and paid advertising can be beneficial for your online presence, they serve different purposes. SEO focuses on organic visibility and long-term results, while paid advertising provides immediate visibility. The choice depends on your business goals and budget.
Marta Sousa
What if my business operates in a highly competitive industry? Can SEO still help?
Max Bell
Hi Marta, SEO can definitely help businesses operating in highly competitive industries. While the competition may be tough, an effective SEO strategy can help you differentiate and compete effectively. Semalt's experience in dealing with various industries can be beneficial in such cases.
Guilherme Almeida
Is it possible to achieve SEO success without a substantial budget?
Max Bell
Hi Guilherme, while having a budget for SEO can provide more resources and opportunities, it is possible to achieve SEO success with a limited budget. Effective keyword research, content optimization, and ethical link building strategies can make a significant impact even without a substantial investment.
Inês Fernandes
Can SEO also help with brand visibility and recognition?
Max Bell
Hi Inês, absolutely! SEO plays a crucial role in brand visibility and recognition. By optimizing your website's content, improving rankings, and driving organic traffic, SEO helps more people discover your brand and increases its visibility in search engine results.
Francisco Dias
What are the key factors to consider when choosing keywords for SEO?
Max Bell
Hi Francisco, when choosing keywords for SEO, consider relevance, search volume, competition, and user intent. It's important to select keywords that align with your business offerings, have a decent search volume, and aren't excessively competitive. Understanding user intent helps you better target and engage your audience.
Amanda Pires
I've heard of 'black hat' SEO practices. Does Semalt follow ethical SEO practices?
Max Bell
Hi Amanda, Semalt strictly follows ethical and white-hat SEO practices. They prioritize long-term success and adhere to search engine guidelines. It's important to choose an SEO service provider that values ethical practices to avoid any penalties or risks to your website's reputation.
Miguel Barbosa
Is it possible to track the ROI (Return on Investment) of SEO efforts?
Max Bell
Hi Miguel, tracking the ROI of SEO efforts can be challenging as SEO impacts various aspects of your business. However, by analyzing metrics like organic traffic, conversions, and customer acquisition costs, you can estimate the ROI and assess the effectiveness of your SEO strategies.
Sandra Costa
Is there any specific contract or commitment period when working with Semalt?
Max Bell
Hi Sandra, the contract and commitment period when working with Semalt may vary based on the specific services and packages chosen. It's best to discuss this with their team directly, as they can provide you with the most accurate information based on your requirements.
Luís Guimarães
Can Semalt help optimize my website for voice search?
Max Bell
Hi Luís, yes, Semalt can help optimize your website for voice search. With the increasing popularity of voice assistants and smart devices, optimizing your content for voice queries is becoming essential. Semalt can assist with optimizing content, identifying relevant voice search keywords, and improving user experience for voice search.
Ana Dias
Can SEO help improve the user experience on my website?
Max Bell
Hi Ana, SEO and user experience (UX) are closely related. By optimizing your website's structure, content, and performance, SEO efforts contribute to a better user experience. A well-optimized website loads faster, provides relevant and high-quality content, and offers easy navigation, ultimately enhancing user satisfaction.
Paula Fernandes
Is it possible to recover from a drop in search rankings through SEO?
Max Bell
Hi Paula, it is possible to recover from a drop in search rankings through effective SEO strategies. By identifying the reasons for the drop, taking corrective actions, and implementing SEO best practices, you can improve your website's performance and regain lost rankings.
Rui Almeida
Can SEO help my website attract more traffic from social media platforms?
Max Bell
Hi Rui, while SEO primarily focuses on organic search rankings, it indirectly helps your website attract more traffic from social media platforms. By improving your website's visibility and authority, people are more likely to discover and share your content on social media, driving additional traffic.
Cristina Coelho
Can I see some examples of businesses that have benefited from Semalt's SEO services?
Max Bell
Hi Cristina, while specific client examples may not be available in this discussion, Semalt has a portfolio of success stories and client testimonials on their website. It's worth checking them out to see how businesses from various industries have benefited from their SEO services.
Jorge Gonçalves
Is it worth investing in SEO for a small, local business?
Max Bell
Hi Jorge, investing in SEO is definitely worth it for small, local businesses. Local SEO strategies can help improve your online visibility in your target area, drive more targeted traffic, and increase your chances of attracting local customers. It's an effective way to compete in your local marketplace.
Mário Soares
Can Semalt assist with website migration without negatively impacting SEO?
Max Bell
Hi Mário, yes, Semalt can assist with website migration while minimizing the negative impact on SEO. They have experience handling website migrations and follow best practices to ensure a smooth transition. Proper planning, redirect implementation, and comprehensive testing are key to preserving SEO rankings during the migration process.
Max Bell
Thank you all for your insightful questions and participation in this discussion! If you have any further inquiries or need assistance, feel free to reach out. Remember, SEO can play a significant role in your business's online success, and Semalt is here to help!
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