Can you help me with SEO basics for small business owners?
If you’re still new to the Search Engine Optimization, here is a simple guide to SEO basics for small business owners. Use it to improve your online presence and drive more organic traffic – that will be pulled to your web pages directly from Google’s organic SERPs. Here is what I recommend to do when getting down to optimizing your own site. And I believe that the best way of understanding SEO basics for small online business is to start optimizing for search at the on-page level. As soon as you get everything in place with your own web pages, you can feel free to go out and complete SEO at the off-page (external) level. That being said, let’s delve.
On-Page SEO Basics for Small Business Owners
When doing SEO yourself for the first time, it may look too sophisticated and sometimes nearly unmanageable. But no need to worry, because you can simply complete the following areas of on-page optimization – and already have a nice starting point for delving deeper into the subject over time.
Keywords
Basically, your main target keywords are the search terms which are relevant to your business industry or a given topic you’re involving. Keywords and their long-tail combinations are used by the live users to find what they need – simply entering the search query and making Google search engine find the most suitable information that matches a given keyword-based request.
Keyword Research
I recommend starting with in-depth keyword research. You will need it to find all must-winning search terms related to your business which are frequently used by the searchers (i.e., have got a sufficient search volume), in line with not too high keyword competition estimated so far (i.e., being not too difficult to rank for). That way, I recommend getting yourself employed with the right keyword tool (like KeywordTool.io, KWFinder), a full-stack online platform for in-depth keyword/website research (such as Moz’s Open Site Explorer, Semalt Analyzer). Or you might as well simply get started using Google’s AdWords, a good old keyword tool provided by the world’s search giant by default. That’s it.
Page Optimization
As soon as you got a full picture of all relevant keywords and refined your list (i.e., keeping only best ones), it’s time to complete at least the basic setup on every page of your site – it’s the very SEO basics for small business websites. Make sure to get everything in place with the following:
- Create short and concise Page Titles, and embed them with your top relevant keywords.
- Work well on the right structure of your body content – create compelling and informative H1/H2 tags, headings and subheadings to split your plain-text writings in a clear, logical order.
- Don’t forget to embed every picture found on your web pages with the right image ALT tag. It stands for a short description rich with a target keyword – otherwise, Google is simply unable to “read” and “understand” your on-page image content.
- Write your body content as naturally as you can. Remember you’re creating it for the live readers, not machine indexing by Googlebots. That’s why I don’t recommend focusing on maintaining a strict keyword density. Keep it somewhere within 0.5-1% – and you’re done!
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