How can SEO and SMM services contribute your optimization campaign?
If you wonder why do you need SEO and SMM services for your online business, this article will make things more clear for you. This post is written for those who have limited knowledge of SEO and SMM.
Not so long ago, search engine optimization was as simple as stuffing search terms all over site pages, and you’d rank. However, it is not enough for the modern digital world where the ranking algorithms and optimization processes become more complicated. Nowadays, there are a lot of powerful methods to build traffic to your site. One of such ways is social media marketing. SMM is designed to help businesses create more of a connection to their audiences.
So, search engine optimization and social media marketing work together to create a winning digital marketing strategy, so let us take a closer look at how businesses can use them both to attract more targeted traffic to their pages.
SEO and SMM services for your business
Let us suppose you have an advertising company and want to grow this business online. As your company is new on the web, you are not getting expected amount of work orders from clients. So, how search engine optimization services can help you with this?
Searching for the query “advertising services in the US” you will get a list of companies. If your business does not show up for this query, it means that your previous optimization campaign was useless or you have never done any SEO at all. Your niche competitors are already in these places as they are continually improving their SEO.
To rank high on Google SERP is the best way to grab your potential customers attention. Almost 90% of users click on the TOP-5 search results on the first SERP page. Why? Because they trust Google ranking system. At this stage, the most popular search engines are influencing up to 88% of a business purchase decision. One more fact you should know about user’s interaction with search engines is that most of them do not scroll beyond page one to find products or services they need. It means that if your websites are placed on 3rd SERP page, only a few people are going to visit it.
However, if you have done a proper search engine optimization campaign for your business, it will most likely appear on the first search results page by your targeted queries. It means you are getting a good number of visits to your site and some of the visitors become your potential customers. Maintaining good online visibility, your business will continue to grow.
SMM refers to the way you market your business across social media. Social media optimization is conducted to attract more followers to your brand. As practice shows most of the followers become paying customers and have a loyal attitude to a brand. You need to establish your business account in those social networks where the highest percent of your potential customers is concentrated. As tempting it can be to be everywhere, it can be complicated to maintain a healthy social media presence and weaken your SMM strategy if you focus on too many social networks.
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