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Amazon arama terimleri kullanımının en iyi örnekleri nelerdir?

Amazon arama terimleri, müşteriler tarafından arama sonuçlarında envanterinizi bulmak için kullanılan anahtar kelimelerdir. Satıcılar ve müşteriler arasında bir bağ olarak hizmet ederek, Amazon platformunda sunulan tonlarca veri arasında birbirlerini bulmalarına yardımcı oluyorlar. Amazon satıcılarının temel görevi, potansiyel müşteri sorgularıyla eşleşen anahtar kelimeleri bulmaktır. Girişinizdeki arama terimlerinin alaka düzeyi, satışların artmasını ve sıralamaların iyileşmesini garanti eder.

Endüstri rakamlarına göre arama terimleri, Amazon'un ürününüzün arama sonuçlarında nasıl görüneceğini belirlemek için dikkate aldığı en önemli faktörlerden biridir. Bu nedenle, Amazon iş geliştirme ilk aşamasında en çok hedeflenen arama terimlerini seçmek çok önemlidir. Kaliteli ve kullanışlı bir ürüne sahip olmak Amazon başarınızda yeterli olmayacaktır. Potansiyel müşterileriniz SERP'de envanterinizi bulamazsa Amazon pazarında servetinizi hiçbir zaman artıracak değilsiniz.

Amazon'da arama terimlerinizi dahil edebileceğiniz beş içerik alanı bulunmaktadır. Amazon, her içerik alanının en fazla 1000 karakter olabileceğini iddia ediyor. Bununla birlikte, resmi Amazon optimizasyon yönergeleri, satıcıların çok uzun arama terimleri kullanmamaları gerektiğini iddia etmektedir. Anahtar kelimeleri alan başına 50 karaktere kadar tutmanız önerilir. Her alanda, sınırsız miktarda arama terimi kullanabilirsiniz. Tek şey, listenizi okunaklı ve çekici hale getirmeniz, herhangi bir spam biçiminden kaçınmanız gerektiğidir.

Günlük 30 tıklama arasında büyük bir fark olduğunu ve daha hedefli trafikte 100 daha fazla satış anlamına geldiğini bilmelisin. Bu kısa yazı, Amazon arama terimleri araştırma ve optimizasyonunda yapılması gerekenler ve yapılmaması gereken her şeyi açıklamak için tasarlanmıştır. Size, girişinizi nasıl yazabileceğinizi anlamanız için size Amazon arama terimlerinin parlak örneklerini sunacağım.

Amazon'da arama kriterleri nedir?

Makalemizi, Amazon arama terimlerinin ne olduğunu kısa bir açıklama ile başlatalım. Aramalar için görünür başlık, açıklama ve diğer liste alanları farklı olarak, Amazon arama terimleri gizlidir. Onları etiketler olarak düşünebilirsiniz. Genel olarak, Amazon arama terimleri ürünlerinizi tanımlamak için kullanılan kelimelerdir. Ürün açıklama sayfanıza eklediklerinde Amazon'a bu terimlerin hedeflendiğini ve onlara gösterme şansınızın olduğunu söylersin.

Amazon arama terimlerinin ne olduğunu tartıştıktan sonra, optimizasyon kampanyanızı kazanmanıza yardımcı olacak birincil Amazon anahtar kelime özelliklerine göz atalım.

Amazon anahtar kelime özellikleri

İdeal Amazon arama terimleri aşağıdaki ölçütleri karşılamalıdır:

  •  İlgili 

Arama terimlerinizin sattıklarınızla alakalı olduğundan emin olun. Örneğin, snowboard satıyorsanız, "bisiklet, kar tüpleri, kardan adam vb." Gibi terimleri dahil etmeyin. Bu şeyler ürününüzün birincil özelliklerinden veya teknik özelliklerinden çok uzaktır. Dahası, bu kelimelerin ana temanız. Snowboardlar için kabul edilebilir arama terimleri "snowboard bağlama, snowboard ekipmanları vb." Olacaktır. Bu kelimeler, potansiyel müşterilerinizin eşanlamlı veya alternatif isimler kullanması gerekir.

  •  Subjektif olmayan 

Anahtar kelimeleriniz envanterinizin objektif bir açıklamasını sunmalıdır. Örneğin, ürününüz gece kıyafetleridir ve siz "kaliteli, muhteşem, çekici, en çok satanlar vb." Koyarsınız. Bu arama terimleri özneldir ve nesnel bir açıklama değil, ürün tanıtımı gibi görünürler. Müşterilerinize en alakalı ve tarafsızlığı sağlamak için kesin ve doğru olmalısınız. Girişinizi daha açıklayıcı hale getirmek için, örneğin, ürünle ilgili konuları listeleyebilirsiniz. Amazon anahtar kelime optimizasyonu hakkında hatırlamanız gereken şey, Amazon'un birden fazla kez görünen arama terimlerini ödüllendirmemesi girişiniz. Başka bir deyişle, anahtar kelime bölümünde, açıklamasında, mermi başlıklarında ve başlıkta aynı arama terimlerini kullanmak makul değildir. Aynı şey çoğullaştırma, büyük harf kullanımı ve noktalama işaretleri için de geçerlidir. Herhangi bir virgül, bağlaç ve çizgi kullanmaktan kaçınmalısınız. Amazon arama algoritması, bir dize olarak yazılan benzersiz, alakalı isim ve sıfatları fark edecektir. Kullanıcı sorgularını karşılama şansınızı artırmak için en mantıklı sırada bir dize yazmak açıktır.

 

Arama terimleri en iyi uygulamalar

Bu paragrafta, bazı temel işlemlerde size bilgi vereceğiz ve netleştirmek için yapmayacağım kararı vereyim Amazon arama terimlerinizin nasıl göründüğü hakkında size bilgi verin.

Her şeyden önce, müşterilerinize doğru ve alakalı bilgiler sağlamalısınız. Örneğin, ürünleriniz satışa sunulmuyorsa, bu bilgileri sizin yerinize koymayın İkincisi, başlık, mermi ve açıklama bölümünde aynı bilgiyi okumak ilginç olmayacağı için tekrarlamamaya çalışın.Ayrıca farklı arama terimlerini kullanmanıza ve listelemenizi çeşitlendirmenize yardımcı olacaktır.

Müşteri sorgularınızı karşılamak istiyorsanız, girişinizde standart hatalar ve yanlış yazımlar eklemeniz gerekmez, bunun yerine (snowboard, kar tahta) gibi yazım varyasyonları eklemeyi deneyin. Ayrıca, ürün veya içeriğiniz için farklı kısaltmalar ve yaygın alternatif adlar ekleyebilirsiniz.

Hedeflenen arama terimlerinizi, önem sırasına göre listenizde yedik. En önemli anahtar kelimeler başlığınıza ve mermilerinize yerleştirilmelidir. Açıklamanıza ve arama terimler bölümünüze ekleyebileceğiniz diğer tüm arama terimleri.

Amazon üzerinde kapsamlı anahtar kelime araştırması nasıl yapılır?

Anahtar kelime araştırması, Amazon ürününüzün piyasaya sürülmesinde önemli bir süreçtir. Pazar nişinizdeki en önemli arama terimlerini doğru bir şekilde değerlendirme süreci ve çabalarınıza yatırım yapmalısınız. Gelirinizi en üst düzeye çıkaracak ve yüksek bir yatırım getirisi sağlayacaktır.

Amazon, satıcılara anahtar kelime verileri sağlamıyor. Bu nedenle dış anahtar kelime kaynaklarını aramalısınız. Örneğin, Google'ın anahtar kelime kaynaklarını kullanmak, etkili bir anahtar kelime araştırması yapmanıza yardımcı olabilir. Google, kullanıcıların Amazon'da ürününüzü nasıl aradığını belirlemek için iyi bir kaynak olabilir. İşletmeniz de Google AdWords ile kuruluysa, Google Anahtar Kelime Planlayıcı aracı, birincil arama teriminizi temel alan yararlı veriler sağlayacaktır. Bu aracı kullanarak Amazon listeleme optimizasyonu için kullanabileceğiniz alakalı arama terimlerini bulabilirsiniz.

Ayrıca, Amazon sisteminin kendisini anahtar kelime araştırması yapmak için kullanabilirsiniz. Sıralama yapmak için kullanabileceğiniz uygun arama terimlerini bulmak için rekabetçi bir analiz yapmak akıllı bir fikirdir. Ayrıca, en iyi Amazon arama terimi örnekleri Amazon Best Sellers listesinde araştırma bulabilirsiniz.

Ryan Johnson
Thank you all for taking the time to read my article on Amazon Arama Terimleri Örneği - Amazon Arama Terimlerini Giriş Listesine Nasıl Eklersiniz? I hope you find it informative and helpful. If you have any questions or need further clarification, feel free to ask!
Emily Brown
Great article, Ryan! I found the list of Amazon search terms really useful. It will definitely help me improve my product listings and boost sales.
Ryan Johnson
Thank you, Emily! I'm glad you found the list helpful. Optimizing your product listings with relevant search terms is indeed crucial for increasing visibility and sales on Amazon.
James Anderson
Ryan, I appreciate the detailed explanation of how to add search terms to the Amazon backend. It's always good to understand the process better to optimize our listings effectively.
Ryan Johnson
Thank you, James! I'm glad you found the explanation helpful. Optimizing search terms in the backend is an important step in enhancing the discoverability of your products on Amazon.
Sophia Hernandez
Ryan, your article was a great refresher on Amazon search terms. I've been doing this for a while, but it's always good to revisit the basics!
Ryan Johnson
Thank you, Sophia! I'm glad you found value in revisiting the basics. Sometimes going back to the fundamentals can reveal new insights and help refine strategies.
Benjamin Thompson
Ryan, thanks for the article. It's evident how important it is to choose the right search terms and avoid keyword stuffing. Quality over quantity is key!
Ryan Johnson
You're absolutely right, Benjamin! Selecting relevant and high-impact search terms is vital, while avoiding keyword stuffing to maintain quality listings.
Olivia Wilson
Ryan, your article was insightful. I had never considered using misspelled search terms or synonyms. It's a great suggestion!
Ryan Johnson
Thank you, Olivia! Exploring misspelled search terms and synonyms can indeed widen your product's visibility and reach on Amazon. It's worth experimenting with!
William Davis
Ryan, I've read a lot of your articles, and they never disappoint. Clear, concise, and actionable advice. Thank you for sharing your expertise!
Ryan Johnson
Thank you, William! I really appreciate your kind words. My goal is always to provide valuable insights and actionable advice to help sellers succeed on Amazon.
Victoria Thompson
Ryan, I had no idea about the hidden search terms limit. I'll have to make sure I prioritize and choose the most valuable ones for better results.
Ryan Johnson
True, Victoria! It's crucial to make the most of the limited hidden search terms space on Amazon. Prioritizing the most valuable and relevant terms is key for optimal results.
Daniel Anderson
Ryan, great article as always. I'll be sure to implement your tips immediately to maximize my product's visibility and improve sales!
Ryan Johnson
Thank you, Daniel! Implementing these tips should definitely help you enhance your product's visibility and drive better sales on Amazon. Best of luck!
Emma Wilson
Ryan, this article was incredibly helpful for someone like me who is new to selling on Amazon. It's a great starting point for optimizing search terms!
Ryan Johnson
I'm glad you found it helpful, Emma! Understanding and optimizing search terms is an essential step for new sellers on Amazon. If you have any questions, feel free to ask!
Michael Davis
Ryan, thank you for highlighting the importance of search term analysis. It's crucial to regularly review and update our listings to align with customer behavior and trends.
Ryan Johnson
You're welcome, Michael! Regularly analyzing search terms and adapting your listings accordingly can significantly improve your product's performance on Amazon. Keep up the good work!
Grace Thompson
Ryan, fantastic article! It really emphasized the value of thorough research and the impact it can have on our sales. Thank you for the insights!
Ryan Johnson
Thank you, Grace! Thorough research indeed pays off when it comes to optimizing search terms on Amazon. It's always beneficial to gather insights and make data-driven decisions.
Aiden Hernandez
Ryan, I appreciate the tips on avoiding common mistakes while adding search terms. It's easy to overlook them, but they can have a significant impact on results.
Ryan Johnson
Exactly, Aiden! Avoiding common mistakes can ensure the effectiveness of your search terms and improve the overall success of your listing. Thanks for your comment!
Andrew Wilson
Ryan, your article provided a comprehensive understanding of how search terms work on Amazon. I appreciate the practical guidance!
Ryan Johnson
I'm glad you found it comprehensive, Andrew! It's always my aim to provide practical guidance for sellers to enhance their understanding of Amazon search terms. If you have any specific questions, feel free to ask!
Chloe Davis
Ryan, your article was a great reminder to always monitor and analyze the performance of our search terms. Constant optimization is key!
Ryan Johnson
Absolutely, Chloe! Monitoring and analyzing the performance of your search terms helps you identify areas for improvement and fine-tune your strategy to achieve better results. Keep up the optimization!
David Thompson
Ryan, I appreciate the emphasis on long-tail keywords. They often bring more targeted traffic and have a higher chance of conversion. Great advice!
Ryan Johnson
You're absolutely right, David! Incorporating long-tail keywords into your search terms can help attract more targeted traffic and improve conversion rates. It's a strategy worth implementing!
Sophie Wilson
Ryan, your article was very insightful and easy to understand. Thank you for breaking down this complex topic!
Ryan Johnson
Thank you, Sophie! I always strive to make complex topics more accessible and understandable for readers. If you have any questions or need further clarification, feel free to ask!
Henry Anderson
Ryan, your article was an eye-opener regarding the importance of search term relevance. I'll make sure to improve the alignment of my terms with my product.
Ryan Johnson
I'm glad it was eye-opening, Henry! Relevance is key when it comes to search terms. Improving the alignment between your terms and your product will enhance discoverability and drive better results. Thanks for your comment!
Amelia Davis
Ryan, your article reminded me to constantly monitor my competitors' search terms to stay ahead in the market. Thank you for the valuable tip!
Ryan Johnson
You're welcome, Amelia! Monitoring your competitors' search terms can provide valuable insights and help you stay competitive on Amazon. It's a wise practice to integrate into your strategy!
Max Thompson
Ryan, I've been struggling with optimizing my search terms, but your article gave me a clear roadmap. I'm excited to implement your suggestions!
Ryan Johnson
I'm glad the article provided a clear roadmap, Max! Implementing the suggestions should help you navigate the optimization process more effectively. If you face any challenges or have specific questions, feel free to reach out!
Sophia Wilson
Ryan, your article was incredibly insightful. I didn't realize the impact search terms had on organic rankings. I'll focus more on optimizing them!
Ryan Johnson
Thank you, Sophia! Optimizing search terms does indeed play a significant role in organic rankings on Amazon. Focusing on getting them right can have a positive impact on the visibility and exposure of your products.
Daniel Davis
Ryan, your article was a great resource for understanding how Amazon's indexing algorithm works. It's crucial to optimize our listings with that in mind.
Ryan Johnson
I'm glad you found it a great resource, Daniel! Optimizing your listings while considering Amazon's indexing algorithm is a smart approach to improve your products' visibility in relevant search results. Thank you for your comment!
Olivia Thompson
Ryan, thanks for pointing out the importance of avoiding irrelevant search terms. It's easy to fall into the temptation of stuffing, but it's not beneficial.
Ryan Johnson
You're absolutely right, Olivia! Avoiding irrelevant search terms is crucial to maintain the quality and effectiveness of your listings. Quality always trumps quantity when it comes to search terms on Amazon.
Jonathan Anderson
Ryan, your article was incredibly comprehensive and filled with practical tips. It's evident you have deep knowledge in this area. Thank you!
Ryan Johnson
Thank you, Jonathan! I appreciate your kind words. My goal is to share valuable and actionable insights in a comprehensive manner. If you have any specific questions, feel free to ask!
Sarah Wilson
Ryan, your article opened my eyes to the importance of cleaning up irrelevant search terms regularly. I'll make it a part of my routine. Thank you!
Ryan Johnson
You're welcome, Sarah! Regularly cleaning up irrelevant search terms is indeed crucial for maintaining an optimized listing. It's a good practice to integrate into your routine. Thanks for your comment!
Jack Davis
Ryan, your article made me realize the value of focusing on long-tail search terms. It's something I'll start implementing to attract more targeted customers.
Ryan Johnson
I'm glad the article emphasized the value of long-tail search terms, Jack! Implementing them can indeed help you attract more targeted customers and improve your product's performance. Best of luck!
Grace Brown
Ryan, your article provided valuable insights into optimizing search terms. I'll be sure to refer back to it whenever I need guidance in the future.
Ryan Johnson
Thank you, Grace! I'm glad you found the article valuable for optimizing search terms. Feel free to refer back to it anytime, and if you have any specific questions in the future, don't hesitate to ask!
Edward Johnson
Ryan, your article was a great reminder to regularly review and update our search terms. It's easy to set them and forget, but the landscape keeps changing.
Ryan Johnson
You're absolutely right, Edward! Regularly reviewing and updating your search terms ensures they remain aligned with customer behavior and marketplace trends. It's an essential maintenance step. Thank you for your comment!
Sophie Hernandez
Ryan, your article was a great reminder of the importance of targeting the right audience and using relevant search terms. Thanks for sharing your expertise!
Ryan Johnson
Thank you, Sophie! Targeting the right audience with relevant search terms is crucial for achieving success on Amazon. I'm glad you found the reminder helpful. If you have any specific questions, feel free to ask!
Chloe Anderson
Ryan, your article was highly informative. I'm excited to put your suggestions into practice and see the positive impact on my listings!
Ryan Johnson
Thank you, Chloe! I'm glad you found the article highly informative. Implementing the suggestions should indeed have a positive impact on your listings. Best of luck, and feel free to ask any questions along the way!
Alexander Thompson
Ryan, thanks for stressing the importance of understanding customer behavior when selecting search terms. It's all about catering to their needs!
Ryan Johnson
Exactly, Alexander! Understanding customer behavior and aligning your search terms with their needs is a key aspect of effective optimization. Thank you for highlighting that!
Emily Davis
Ryan, your article provided practical tips that I can implement right away. I appreciate the actionable advice!
Ryan Johnson
I'm glad you found the tips practical, Emily! Implementing them right away will help you optimize your search terms effectively. If you have any questions or need further guidance, feel free to ask!
Benjamin Wilson
Ryan, your article was an excellent resource for understanding Amazon search terms. Clear and concise explanations. Thank you!
Ryan Johnson
Thank you, Benjamin! I'm glad you found the explanations clear and concise. Understanding Amazon search terms is crucial for sellers, and my aim is always to provide valuable resources. If you have any specific questions, feel free to ask!
Isabella Thompson
Ryan, your article highlighted the importance of strategic keyword placement. It's a great guide for maximizing search term effectiveness!
Ryan Johnson
I'm glad the article emphasized the importance of strategic keyword placement, Isabella! Strategically placing your keywords can indeed maximize the effectiveness of your search terms. Best of luck, and feel free to reach out if you need further assistance!
David Wilson
Ryan, your article was insightful and practical. I'll be sure to follow your guidance to optimize my Amazon search terms effectively!
Ryan Johnson
Thank you, David! I'm glad you found the article insightful and practical. Following the guidance should help you optimize your Amazon search terms effectively. If you face any challenges or have specific questions, feel free to ask!
Sophia Wilson
Ryan, your article provided valuable tips for optimizing search terms on Amazon. I'll definitely be implementing them. Thanks!
Ryan Johnson
You're welcome, Sophia! I'm glad you found the tips valuable. Implementing them will certainly help you optimize your search terms effectively on Amazon. If you have any questions or need further guidance, don't hesitate to ask!
Daniel Thompson
Ryan, your article gave me a better understanding of how to leverage keywords in my search terms effectively. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Daniel! I'm glad the article helped you gain a better understanding of leveraging keywords effectively in your search terms. If you have any specific questions or need further assistance, feel free to ask!
Amelia Wilson
Ryan, your article was extremely helpful. I'll make sure to optimize my search terms for better results on Amazon. Thank you!
Ryan Johnson
You're welcome, Amelia! I'm glad you found the article extremely helpful. Optimizing your search terms will certainly contribute to better results on Amazon. Best of luck, and if you have any questions along the way, feel free to reach out!
Mia Hernandez
Ryan, your article was a great reminder of the importance of research when selecting search terms. Thank you for the valuable insights!
Ryan Johnson
Thank you, Mia! Research is indeed crucial when selecting search terms. It helps you understand customer behavior and make informed decisions. I'm glad you found the article a valuable reminder. If you have any specific questions, feel free to ask!
Sophie Anderson
Ryan, your article reminded me of the significance of A/B testing search terms. It's a great way to identify what works best for our products!
Ryan Johnson
You're absolutely right, Sophie! A/B testing search terms can help you identify the most effective approach for your products and make data-driven decisions. It's a valuable practice to adopt. Thank you for highlighting that!
Oliver Johnson
Ryan, your article provided practical tips on selecting relevant search terms. It's crucial to stay focused on what our target customers are searching for!
Ryan Johnson
Exactly, Oliver! Selecting relevant search terms that align with your target customers' searches is key for maximizing visibility and sales. I'm glad you found the tips practical. If you have any specific questions, feel free to ask!
Emma Anderson
Ryan, your article reminded me that search terms need regular updates to keep up with changes in the market. Thank you for the valuable insight!
Ryan Johnson
You're welcome, Emma! Regularly updating your search terms is crucial to stay relevant and competitive in the market. I'm glad you found the insight valuable. If you have any specific questions or need further guidance, feel free to ask!
Michael Wilson
Ryan, your article was a great reminder of the impact that thorough search term research has on product visibility. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Michael! Thorough search term research is indeed crucial for improving product visibility on Amazon. I'm glad you found the article a helpful reminder. If you have any specific questions or need further assistance, feel free to ask!
Olivia Davis
Ryan, your article made me realize the importance of using relevant search terms in our backend. Thank you for sharing your knowledge!
Ryan Johnson
You're welcome, Olivia! Using relevant search terms in the backend is indeed essential for maximizing product visibility and discoverability. I'm glad you found the article helpful. If you have any specific questions or need further explanations, feel free to ask!
Sophia Davis
Ryan, your article was a great resource for understanding how search terms impact organic rankings. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Sophia! Understanding the impact of search terms on organic rankings is crucial for sellers on Amazon. I'm glad you found the article a valuable resource. If you have any specific questions or need further guidance, feel free to ask!
Daniel Wilson
Ryan, your article highlighted the importance of finding the right balance between general and specific search terms. Great advice!
Ryan Johnson
Thank you, Daniel! Finding the right balance between general and specific search terms is indeed crucial for effective optimization. I'm glad you found the advice valuable. If you have any specific questions or need further clarification, feel free to ask!
Ava Brown
Ryan, I appreciate your article's emphasis on understanding the competition to optimize our search terms effectively. Thank you!
Ryan Johnson
You're welcome, Ava! Understanding the competition and their search terms gives you insights for better optimization. I'm glad you found the emphasis valuable. If you have any specific questions or need further guidance, feel free to ask!
Emily Davis
Ryan, your article reminded me to regularly analyze and adjust my search terms to stay competitive on Amazon. Thank you for the great advice!
Ryan Johnson
You're welcome, Emily! Regularly analyzing and adjusting your search terms is essential for staying competitive on Amazon. I'm glad you found the advice valuable. If you have any specific questions or need further assistance, feel free to ask!
Liam Thompson
Ryan, your article highlighted the importance of keeping search terms aligned with customer behavior. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Liam! Keeping your search terms aligned with customer behavior is key for effective optimization. I'm glad you found the article valuable. If you have any specific questions or need further explanations, feel free to ask!
Avery Davis
Ryan, your article was a great reminder of the impact search terms have on discoverability. I'll make sure to optimize mine better. Thanks!
Ryan Johnson
You're welcome, Avery! Optimizing your search terms is indeed crucial for improving the discoverability of your products on Amazon. I'm glad you found the article a helpful reminder. Best of luck with the optimization, and if you have any questions along the way, feel free to ask!
Sofia Wilson
Ryan, your article was an excellent guide to understanding and implementing effective search terms. Thank you for sharing your knowledge!

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