Is there any difference between SMO and SEO services?

Nowadays, the modern world of Digital Marketing and online promotion is rapidly changing. And everybody running online business, particularly of just moderate or small capacity, should clearly understand the major differences between SMO and SEO services – just to make sure everything is in place with at least one of them. So, can it be that SMO and SEO services are that different? Well, let’s see it all.

What Makes the Difference between SMO and SEO Services

Given that currently our world is developing and changing very fast, there are several main rules of Digital Marketing, which should be known by every online business owner, and of course by all online marketers. That being said, let’s start with a couple of basic definitions to see what makes the major differences between the two concepts of SMO and SEO services, namely from the viewpoint of the modern realm of online promotion and targeted search optimization.

• SEO (otherwise, the Search Engine Optimization) – stands for currently the most effective way of getting improved online visibility for your business website or supportive blog pages. Most commonly, a broad strategy in the Search Engine Optimization involves SEO Marketing (i.e., attracting more targeted organic traffic – directly to your web source), in line with running a paid strategy in PPC advertising (otherwise, Pay-Per-Click ads). 
• SMO (otherwise, the Social Media Marketing) – is known as an actually inseparable area of Digital Marketing, and sometimes is seen included in the overall SEO strategies by default. So, given that the very concept of the SMO is mainly revolving around the realm of Social Media, the main field of its practical application is commonly found on the world’s leading social platforms, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, etc. Put simply, the major point of difference between SMO and SEO services is that the former are targeted mainly at getting new customers – by attracting more potential clients via building a stronger online presence in the realm of Social Media.

How It Works

Taken in general, Social Media Marketing services can help you grow your online business through several major areas of their performance. 

Here they are:

• Creating better public awareness and greater weight for the whole online endeavor of yours – by way of setting up and maintaining your own personal business profiles on Facebook, Twitter, Google+, etc.
• Building a stronger name and authority for your business – by way of generating more quality leads, subscriptions, and followers interested in your main topic or a given sphere of the industry you’re generally dealing with your website or blog.
• Achieving a more considerable level of customer satisfaction & retention – by way of keeping a healthy and mutually benefitting conversation with your target audience, and always giving a prompt reply or a piece of valuable advice to the active users interested in your business, as well as products/services you’re providing. 
• Note, however, that both SMO and SEO services are often betting on PPC ads to amplify their actual overall results, namely in terms of pumping more targeted web traffic – directly to your web resource. At the same time, they are also serving to give a measurable boost to your basic income-generating potential, hence being capable of having the actual impact on your net sales after all. That’s it!