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O que é necessário para começar a vender seus próprios serviços de SEO?

A coisa é que vender seus próprios serviços de SEO é uma coisa realmente difícil de fazer. Sério, enquanto você pode ter uma compreensão suficientemente profunda do conceito de Search Engine Optimization em si, estou apostando que você nunca deve ter se considerado atuar como um vendedor real - fornecendo seus próprios serviços de SEO, certo? Dito isto, vamos chegar ao ponto - como já esbocei, executar um negócio bem sucedido e totalmente lucrativo com sua empresa fornecendo serviços de SEO é algo muito diferente da maneira de fazer otimização como se estivesse trabalhando em uma boa equipe de SEOs qualificados. Então, dado que o SEO realmente bom pode definitivamente se vender, aqui estão algumas sugestões práticas e idéias simples para você tornar as coisas um pouco mais fáceis. Afinal, fornecer seus próprios serviços de SEO não está vendendo um determinado item ou serviço que pode ser comprado, por exemplo, na Amazon.

Como permanecer em negócios com seus serviços de SEO

Antes de mais alguma coisa, vamos enfrentá-lo - se você quiser evitar entrar em um burnout com o todo negócio seu, deve oferecer apenas otimização de pesquisa orgânica, de acordo com o pagamento de atenção suficiente ao SEO local. Isso significa que, idealmente, nenhuma tática paga será permitida para seus serviços de SEO - nem o Google AdWords, nem qualquer outro meio de promoção on-line pay-per-play (por exemplo, anúncios pagos em mídias sociais ou publicidade convencional por Pay-Per-Click - simplesmente esqueça tudo).

  • A maneira correta de vender seus serviços de SEO é educar seus clientes e sempre manter relações saudáveis com todos eles, sem exclusão. Então, quanto mais você souber sobre o domínio do SEO e exatamente como funciona - melhor será a sua conversa mutuamente benéfica. Ao mesmo tempo, no entanto, cada cliente potencial deve entender claramente pelo menos os princípios básicos do processo - o que a sua empresa vai fazer todos os dias, semanalmente, mensalmente ou trimestralmente. Em última análise - para tornar seus clientes satisfeitos com seu progresso, isso deve sempre ser consistente com suas expectativas comuns.

  • Transparência e confiança - são os elementos-chave necessários para configurar com êxito uma nova empresa e permanecer no negócio com seus serviços de SEO. que é realmente impossível atuar mesmo como consultor (para não dizer uma agência de SEO de pilha completa) - a menos que esteja pronto e disposto a ser completamente honesto com seus clientes. Basta deixar seus potenciais empregadores saberem o que querem sobre o que exatamente você é vai fazer por seus sites - certifique-se de estar preparado para lidar com auditorias agendadas e tornar todos os detalhes completamente claros e transparentes. Claro, isso não significa necessariamente que todos os clientes devem conhecer todos os aspectos técnicos do SEO que são gerenciados para um determinado projeto. Mas você deve ficar bem preparado para qualquer causa de eventos, de qualquer maneira.
  • A SEO normalmente é um trabalho demorado e muito intensivo para trabalhar. Dado que ficar bem otimizado com um determinado site ou blog (e, claro, fazendo isso organicamente, com White-Hat SEO exclusivamente) - nunca é uma solução rápida para ser concluída dentro de algumas semanas, para não dizer dias. É simplesmente inacessível - pelo menos sem se candidatar aos meios ilegítimos do Gray-Hat / Black-Hat SEO. Não há necessidade de conduzir propositadamente seus clientes ao engano - esquecer-se de qualquer tipo de discursos de mel ou declarações de voz alta prometendo ter tudo no lugar, rápido e à vontade. Apenas fatos secos e figuras frias - certifique-se de que seu cliente entende que seus serviços de SEO são realmente nada além de um esforço geral com uma estratégia de longo prazo, que leva tempo em qualquer circunstância. Desta forma, tenha em mente que alguns nichos, tópicos ou indústrias realmente competitivos - também podem levar anos de seu trabalho duro para obter um nível suficiente de visibilidade orgânica, apenas com o progresso gradual do ranking a ser alcançado ao longo do tempo.

  • Por fim, certifique-se de que seu cliente reconheça completamente a importância de investir em conteúdo de alta qualidade. Sério, qual é o objetivo de classificá-lo bem - é claro, do ponto de vista dos próprios motores de busca - quando seu conteúdo está longe de ser realmente único, não está devidamente estruturado e não consegue fornecer valor adicional aos usuários, certo? Isso significa que é melhor você resolver todas as coisas de uma só vez - não hesite em afirmar abertamente que o cliente precisará investir no conteúdo do site de qualquer maneira - pagando com tempo e dinheiro próprio, ou por meio da inclusão de uma escrita de conteúdo padrão pacote em seus serviços de SEO personalizados desde o início.
Frank Abagnale
Thank you all for reading my article. I would love to hear your thoughts on selling SEO services. What challenges have you faced?
Maria Santos
Great article, Frank! Selling SEO services can be quite challenging, especially when clients have unrealistic expectations about overnight results. Setting realistic goals and educating clients about the process is crucial.
Carlos Oliveira
Absolutely, Maria! Another challenge is convincing clients to invest in quality content creation and link building. Without those, it's hard to achieve significant SEO improvements.
Leandro Ferreira
Maria, I also find it challenging to convince clients to invest in technical SEO. They often overlook the importance of website performance, mobile optimization, and structured data.
Pedro Silva
I agree with Maria. Many clients expect immediate results without understanding that SEO is a long-term strategy. Patience and ongoing communication are key to managing client expectations.
Lucas Pereira
Frank, your article hit the nail on the head. I've had clients trying to negotiate prices without even understanding the value of SEO. It's important to showcase the benefits and ROI to avoid these situations.
Gabriela Costa
Lucas, I couldn't agree more. Sometimes, clients fail to see the bigger picture and only focus on short-term gains. Educating them on the long-term benefits can help in avoiding such situations.
Paula Mendes
I've often come across clients who think SEO is a one-time investment rather than an ongoing process. Explaining the need for continuous optimization and staying up-to-date with algorithm changes is crucial.
Manuel Rodrigues
Paula, I couldn't agree more. Some clients fail to realize that SEO is an ongoing process that requires regular monitoring, analysis, and adjustments to stay ahead of the competition.
Frank Abagnale
Thank you all for sharing your experiences and insights. It's clear that managing client expectations, education, and communication play a vital role in selling SEO services. Keep up the great work!
Patricia Gomes
Frank, I appreciate your article. In my experience, pricing can sometimes be a challenge. Finding the right balance between affordability for clients and fair compensation for our expertise is crucial.
Maria Santos
Carlos, you're absolutely right. Without compelling content and quality backlinks, it becomes challenging to outrank competitors and drive meaningful organic traffic.
Lucas Pereira
Gabriela, exactly! It's our responsibility as SEO professionals to help clients understand the long-term benefits they can achieve by investing in a comprehensive SEO strategy.
Carlos Oliveira
Lucas, you raised an important point. Clients often fail to see the broader impact of SEO on their overall marketing strategy. It's our job to connect the dots and show them the bigger picture.
Patricia Gomes
Leandro, I faced the same challenge. It's important to showcase the impact of technical SEO improvements on website rankings and user experience to convince clients.
Frank Abagnale
Patricia, I agree with you. Pricing can be tricky, but demonstrating the value and ROI of our services can help justify the costs. It's a delicate balance, indeed.
Maria Santos
Leandro, absolutely! Technical SEO is the foundation for effective optimization. It's our responsibility to educate clients about its significance.
Pedro Silva
Maria, you're spot-on about educating clients. By explaining the process, risks, and potential returns, we can build trust and long-lasting relationships based on realistic expectations.
Gabriela Costa
Manuel, I couldn't agree more. SEO is an ongoing journey, not a one-time fix. Regular updates and adaptability are essential to stay ahead in the ever-evolving digital landscape.
Lucas Pereira
Gabriela, educating clients about the long-term benefits is crucial. When they understand the value of SEO beyond short-term gains, they are more likely to invest wisely.
Paula Mendes
Gabriela, you're absolutely right! SEO is a continuous effort, and staying ahead of algorithm changes and competitors is crucial for long-term success.
Paula Mendes
Gabriela, continuous adaptation is vital in the field of SEO. Staying informed about industry trends and algorithm changes can help sustain our clients' visibility and growth.
Lucas Pereira
Gabriela, client education is key. We need to help them see beyond short-term goals and understand the long-term impact and returns SEO can bring to their business.
Paula Mendes
Gabriela, absolutely! SEO is an ever-evolving field, and continuous adaptation is vital to stay ahead of the curve and provide maximum value to clients.
Paula Mendes
Gabriela, staying up-to-date with the latest SEO trends and algorithm changes is crucial to provide valuable, up-to-date strategies to clients.
Paula Mendes
Gabriela, absolutely! SEO is a continuous journey where adaptation to algorithm changes, staying informed, and proactive strategies are essential in achieving long-term success for our clients.
Lucas Pereira
Gabriela, you're right! Educating clients about the long-term benefits and returns they can achieve through SEO establishes trust and demonstrates the value of our services.
Leandro Ferreira
Pedro, absolutely! Communication is essential for managing expectations, providing progress updates, and demonstrating the value our SEO efforts bring to clients' businesses.
Pedro Silva
Leandro, ongoing communication is essential for building and maintaining strong client relationships. Regular progress updates and transparent reporting can help foster trust and satisfaction.
Patricia Gomes
Frank, thank you for your response. Demonstrating the long-term value and results SEO can bring to a business is crucial in justifying the pricing.
Frank Abagnale
Patricia, you're absolutely right. It's important to showcase the impact and justify the pricing based on the long-term benefits our SEO services provide.
Maria Santos
Carlos, indeed! Quality content and strong backlinks are the keys to success in SEO. Without them, it's hard to compete and achieve sustainable rankings.
Paula Mendes
Manuel, absolutely! Staying up-to-date with the latest industry trends and algorithm changes helps us adapt our strategies and provide ongoing value to clients.
Maria Santos
Paula, staying up-to-date with SEO best practices is crucial. Search engine algorithms continuously evolve, and we need to adapt our strategies to maintain competitive advantage for our clients.
Patricia Gomes
Frank, I appreciate your input. Demonstrating the return on investment, whether through increased organic traffic, higher conversions, or improved brand visibility, can help overcome pricing challenges.
Carlos Oliveira
Maria, you raised an important point about client education. Sometimes, we need to manage their expectations and explain that SEO is an ongoing process with gradual results.
Leandro Ferreira
Carlos, absolutely! Investing in quality content creation and proactive link building strategies is crucial for improving organic rankings and driving targeted traffic.
Lucas Pereira
Frank, pricing negotiations can be challenging, but showcasing the value of our expertise and the potential return on investment can help justify the costs to clients.
Maria Santos
Frank, I completely agree. By showcasing the long-term value and ROI, we can help clients understand the importance of investing in effective SEO strategies.
Leandro Ferreira
Maria, I couldn't agree more! Technical SEO forms the foundation of successful optimization. Explaining its importance to clients can help them understand its value.
Lucas Pereira
Manuel, staying ahead of the curve is vital in the ever-changing SEO landscape. Continuous learning and adaptation enable us to deliver valuable services to our clients.
Pedro Silva
Lucas, that's true! Price negotiations can be challenging, but showcasing the potential ROI and the value our SEO services provide can help in justifying the costs.
Patricia Gomes
Frank, absolutely! Demonstrating the value and ROI of our SEO services can help in overcoming pricing challenges. It's about emphasizing the long-term benefits.
Carlos Oliveira
Leandro, exactly! Quality content attracts both users and search engines. Paired with strong backlinks, it helps in achieving higher rankings and increased organic traffic.
Maria Santos
Frank, thank you for initiating this discussion. It has been enlightening to hear different perspectives and experiences when selling SEO services.
Maria Santos
Leandro, precisely! Technical SEO not only improves website performance but also enhances user experience, which leads to higher engagement and conversions.
Carlos Oliveira
Maria, managing client expectations is vital. By setting realistic goals and educating them about the time and effort required for SEO, we can build stronger relationships.
Patricia Gomes
Frank, thank you for your input. It's indeed crucial to focus on the long-term benefits and return on investment to justify pricing and build client trust.
Leandro Ferreira
Carlos, absolutely! Quality content creation and strategic backlink acquisition are fundamental for building authority, improving search visibility, and driving organic traffic.
Manuel Rodrigues
Paula, staying informed about changes in the SEO landscape is crucial. It allows us to adapt our strategies and ensure our clients' continued success.
Lucas Pereira
Manuel, staying updated with SEO trends and algorithm changes is essential to deliver effective strategies and ongoing value to our clients.
Paula Mendes
Manuel, staying up-to-date with the latest SEO trends and algorithm changes allows us to adapt our strategies, deliver effective solutions, and maximize client success.
Patricia Gomes
Frank, you're absolutely right! Demonstrating the value and ROI of our SEO efforts is essential in building trust and overcoming pricing challenges.
Maria Santos
Frank, I completely agree. By emphasizing the long-term benefits, return on investment, and the value our SEO services bring, we can help clients understand the pricing.
Leandro Ferreira
Maria, technical SEO is often the foundation for achieving meaningful organic visibility. It's crucial to educate clients about its importance and impact on their online presence.
Pedro Silva
Frank, I appreciate your article. It's crucial to educate clients about the nature of SEO, its gradual impact, and the efforts involved. Transparency and communication are keys to success.
Lucas Pereira
Pedro, setting the right expectations is crucial. SEO is a continuous process that requires time, effort, and ongoing refinement. Transparency and clear communication help manage client expectations.
Maria Santos
Pedro, absolutely! Transparent and ongoing communication helps in setting and managing client expectations throughout the SEO process.
Leandro Ferreira
Pedro, communication is essential to manage client expectations and provide regular progress updates. It helps build trust and keeps clients informed about the ongoing efforts and results of SEO campaigns.
Patricia Gomes
Lucas, you're right! Demonstrating how technical SEO improvements directly impact website performance and rankings can help clients understand its importance.
Carlos Oliveira
Leandro, agreed! Quality content and strategic backlinks work hand in hand to boost search visibility, organic traffic, and overall online reputation.
Patricia Gomes
Carlos, exactly! Finding the right balance between affordability for clients and fair compensation for our expertise can be challenging. Emphasizing the value we provide is crucial.
Patricia Gomes
Frank, I completely agree with you. By showcasing the value and return on investment, we can effectively justify the pricing of our SEO services to potential clients.
Maria Santos
Frank, you're absolutely right. By demonstrating the long-term benefits and ROI, we can help clients understand the value of SEO beyond the initial costs.
Leandro Ferreira
Maria, technical SEO optimization is indeed crucial. It lays the foundation for better visibility, usability, and user experience. Clients need to understand its importance for their online success.
Lucas Pereira
Frank, educating clients about the long-term benefits and returns they can achieve through SEO is essential. It helps them understand the true value of our services and justifies the investment.
Patricia Gomes
Frank, you're absolutely right. By highlighting the long-term benefits and return on investment, we can help clients understand the value and impact of our SEO services.
Carlos Oliveira
Frank, you're right! Without quality content and strong backlinks, it becomes difficult to outrank competitors and achieve meaningful organic visibility.
Lucas Pereira
Carlos, you're right! It's our responsibility to help clients understand the broader impact of SEO on their overall marketing and business strategies. This holistic approach enhances their success in the digital landscape.
Leandro Ferreira
Maria, you're spot-on! Educating clients about the importance of technical SEO, such as website speed, mobile optimization, and structured data, helps them make informed decisions and understand its impact.
Maria Santos
Leandro, technical SEO lays the foundation for a successful optimization strategy. It ensures search engines can understand and crawl websites effectively, improving overall visibility and performance.
Carlos Oliveira
Leandro, exactly! Quality content and strategic backlinks work hand in hand to enhance a website's visibility, authority, and organic traffic.
Lucas Pereira
Frank, client education is key! By emphasizing the long-term benefits and return on investment of SEO, we can help clients see the value in our services and justify the pricing.
Patricia Gomes
Frank, I completely agree. By focusing on the long-term benefits and return on investment, we can help clients understand the value and justify the pricing of our SEO services.
Patricia Gomes
Frank, absolutely! Finding the right balance between affordability for clients and fair compensation for our expertise is crucial. Demonstrating the value and ROI helps clients understand the worth of our SEO services.
Maria Santos
Paula, continuous learning and staying informed about SEO best practices and industry changes enable us to provide the most up-to-date strategies and drive long-term results for our clients.
Patricia Gomes
Lucas, you're absolutely right! Technical SEO improvements directly impact website performance and rankings, showcasing the value it brings to clients' businesses.
Maria Santos
Frank, absolutely! Demonstrating the long-term value and return on investment is crucial in justifying the pricing of our SEO services and gaining client trust and satisfaction.
Frank Abagnale
Thank you, Maria, for your insightful comment. By emphasizing the long-term benefits and return on investment, we help clients understand the true value of effective SEO strategies.
Manuel Rodrigues
Paula, you're right! Staying updated with SEO trends and changes empowers us to develop effective strategies and provide clients with ongoing value and success.
Gabriela Costa
Lucas, indeed! Long-term results are more important than quick wins. By educating clients about the broader impacts, we foster a mindset that values sustainable growth through effective SEO strategies.
Paula Mendes
Gabriela, absolutely! Being proactive in adapting our strategies and staying informed about the latest SEO trends and algorithm changes allow us to deliver the best results to our clients.
Patricia Gomes
Frank, you're absolutely right! Demonstrating the long-term value and return on investment of our SEO services is crucial in justifying the pricing and gaining client trust.
Maria Santos
Leandro, absolutely! Technical SEO optimization sets the stage for improved search visibility, user experience, and overall website performance. Clients need to understand its significance.
Gabriela Costa
Paula, continuous adaptation is essential to stay ahead in the SEO game. Sustaining strong client relationships requires staying informed and providing cutting-edge solutions.
Carlos Oliveira
Leandro, quality content and strategic link building are like two sides of the same coin. They work synergistically to boost organic visibility, website authority, and overall online presence.
Patricia Gomes
Frank, you're right. Finding the right balance between affordable pricing and fair compensation for our expertise is crucial. Demonstrating the value and ROI we provide helps clients understand the true worth of our services.
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