How to get your items on the first page of Amazon?
Have you ever what causes some products to be listed higher than other on Amazon? According to Amazon A9 algorithm, products that rank high on Amazon have a higher purchase likelihood than other. These products have a high click-through rate and conversion. Other things like the high quality of the products, the number of positive reviews and well-optimized product listing also matter, but less than sales history. Amazon ranking algorithm serves as a self-perpetuating loop where sales make new sales. That is why some new Amazon sellers may feel frustrated toward the way how they can stand from the crowd of their TOP niche competitors without any sales at all.
In this article, we will discuss how to get on the first page of Amazon SERP and what factors can determine your listing position.
Factors that affect Amazon’s products rank
Your product’s listing position on Amazon SERP is determined by many factors, but primary the following:
- Sales
Sales volume is what taken into account by Amazon to determine your product rank in order of most sales. The more purchases you make, the higher rank you will obtain on Amazon. Amazon perpetuating cycle shows that if you get more reviews, you will have high conversion rate and a lot of sales. Amazon will notice it and raise your listing position on search results page. Amazon is concentrated on revenue maximization. That is why products that are popular among users and have a high purchase likelihood rank on the TOP of Amazon SERP.
- Reviews
Reviews are paramount on Amazon. They serve as a ranking factor and directly affect sales velocity. Getting even several positive and organic reviews will allow you to be listed higher on search results page. There are a lot of ways how you can generate organic reviews. One of such methods is close interaction with customers after purchase. You can kindly ask them to share their opinion about the quality of your services and products on your Amazon product page.
- Conversion rate
According to the last industry figures, an average conversion rate on Amazon is 13,5%. However, as a rule, trendy product have a higher conversion (up to 30%). So what do you need to improve your conversion? First of all, you need to pick up prosperous products that will certainly attract customers attention. Secondly, you need to enhance your listing optimization, making an accent on titles, and images. Moreover, you need to conduct comprehensive keyword research, strategically including the most relevant search terms into your listing. Higher conversions are also a result of the social proof of great reviews.
- Proper Keywords
The more targeted search terms you select, the more like the shoppers will find and buy your inventory. There are a lot of proven ways how you can conduct keyword research on Amazon. First of all, you can search Amazon to find relevant search terms. To accomplish this task, you need to conduct competitive analysis, looking through all listing sections. Here you can find not only general keywords, by long-tail key phrases. Moreover, you can use online research tools like Merchant Words, Semalt Amazon SEO, Keyword Planner, and others, to determine the number of searches for each keyword and to make sure these search terms have enough search volume.
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