How to search profitable products on Amazon ecommerce platform?

In our days, Amazon has emerged as the biggest online marketplace for the sellers as they retail their inventory all over the world with additional profits. There are a lot of sellers who raise their fortune on Amazon and continue to boost their revenue. Most marketers who sell popular and well-purchased inventory are getting a good amount of money from the Amazon. This fact made sellers to try their luck in various market niches on the Amazon platform. That is why currently this platform is distinguished by high competitiveness level. Amazon listings already exist for most products. That is why you need to propose something unique to stand out from the crowd on Amazon. 

The biggest problem sellers face at the initial stage of their Amazon business development is to decide on what products to sell. It is not an easy task to find products that can be bought at a low price and sold on a for a profit. Sellers want to find high-quality products that cost cents. However, as a practice shows, it is not possible. There is no middle ground. Quality products cost money, and it is difficult to get a good margin from them, taken into account Amazon fees and other spendings. In its term, some questionable stuff may cost less than a dollar, but it won’t give you a significant profit, especially if customers will return it. 

In this article, I will explain to you how to search profitable products on Amazon. So let us go on. 

The process of searching products on Amazon

Find a suitable place in the market

To find a suitable place in the market, sellers should conduct comprehensive market research. You can do it by yourself or with the help of research tools or experts. The sellers who just start selling may not be aware of the last market changes and algorithm updates. 

There is a list of tools you may use to conduct product research on Amazon:

• JungleScout

This tool serves to help Amazon sellers and affiliate marketers identify best selling products on Amazon.

• Ahrefs

Ahrefs is a tool that helps to pick up search terms and other optimization opportunities for your website and product listing.

• Amazon Seller Account

It is critical to use Amazon Seller Account if you want to sell products directly through Amazon’s platform.

Select the right products 

First of all, you need to conduct market research about the tastes and preferences of the customers. It is reasonable to look through the list of best-selling products on Amazon. This data will give you a clear understanding of what customers tend to purchase. However, you should be aware that most of these products are highly competitive. So, if you want to be competitive among big and prosperous sellers, you need to provide your customers with something more quality and unique. Most sellers create product bundles to be on the TOP of e-commerce game. 

Conducting Amazon product research, you need to analyze your competitors. It will show you the level of competition in your market niche and help you to decide whether you need to build your business on it, or not. It is not reasonable to build your business in too competitive niches as it will take a lot of time and efforts to make your products visible to your potential customers. 

If you select the wrong product, it may end up wasting your time and money. Even if you are introducing products that are previously under immense competition you may end up losing your hold in the online market. That is why you should make an accent on trading products that have a higher rate of demand among the global consumers. 

Moreover, it is essential to follow right criteria for product selling. If you want to get a significant profit from selling your inventory, you need to make sure about the weight and size of the products you are going to sell. Your products should be middle-sized and light. Otherwise, it will cost you much on the shipping. Moreover, it is reasonable to select not fragile and unbreakable products if you want to save your business from ample of customer complaints. 

And finally, if you want to stand ahead in the competition, you need to introduce some creative ideas. For example, you can take a risk and introduce your business in the food category. Currently, it is one of the popularity rising products to sell on Amazon. People prefer fast delivery and simple paying method. Moreover, with Amazon’s launch of Amazon Fresh and Prime Pantry, food has become trendy product category, bringing an excellent profit to sellers who work in it. You can research to find what products are rising in popularity. There is a tendency to healthy nutrition. That is why items that are perceived as healthy change is something you can use to jump in at the beginning of a profitable trend. 

Products you can wholesale on Amazon

Some Amazon sellers retail their products in bulk on Amazon. In this case, they directly cooperate with manufacturers or suppliers and use Amazon fulfillment services. 

To wholesale the products, Amazon sellers need to establish a relationship with the supplier. As a rule, sellers are searching for the suppliers based in China. They provide a wide selection of trendy products for a reasonable price. However, before establishing any business relationships, you need to ensure that the manufacturer you are going to partner with is both reputable and reliable. 

If you decide to sell in bulk on Amazon, you need to make sure that you are first who wholesale this type of products on Amazon marketplace. Otherwise, you will need to find a method to steal away a manufacturer from another wholesaler. 

There are a lot of advantages of wholesaling products on Amazon. First of all, you do not need to take care of product development and production. All these processes are managed by the manufacturer. You do not need to fulfill products yourself as Amazon can make it for you. Everything you need is to place your inventory in the Amazon FBA program.