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Amazon SEO

¿Pueden los productos patrocinados ayudarme a vender más en Amazon?

by
Jan 23, 2018

La respuesta breve es sí, los productos patrocinados pueden ayudar a cada vendedor en línea a vender más en Amazon. Y es muy importante entender que la publicidad en la plataforma de comercio electrónico más visitada de este mundo realmente puede cambiar la forma en que está vendiendo allí. Con millones de visitas únicas al día, probablemente lo más desafiante de Amazon sea ser notado por los compradores en vivo que buscan lo que necesitan a través del motor de búsqueda A9 orientado al producto. Por lo tanto, la mejor manera de prepararse para vender más en Amazon es obtener el mayor nivel de prominencia en la búsqueda relevante con su lista de productos. Todo es bastante simple: cuanto más rápido corran los clientes potenciales con respecto a los artículos enumerados en Amazon, mayores serán las posibilidades de convertirlos en clientes reales comprando con su tienda de envío directo en lugar de hacerlo en cualquier otro lugar de Amazon.

Y reconociendo el poder de los anuncios patrocinados como una forma de publicidad muy beneficiosa, a continuación voy a resumir rápidamente las principales opciones disponibles para cada propietario de negocio activo que tenga productos que figuran en ese mercado en línea realmente lleno de gente. Por lo tanto, esto es lo que debe saber sobre la publicidad de comercio electrónico para vender más en Amazon con sus productos patrocinados, comenzando por mostrarle los principales beneficios y la forma en que pueden trabajar para usted como vendedor de Amazon, para terminar ejecutando rápidamente la lista de verificación principal. para cubrir los términos básicos y las definiciones relacionadas con el asunto. En definitiva, para ayudarlo a descubrir una oportunidad definitivamente valiosa para vender más en Amazon, con sus listados de productos presentados en las primeras páginas de SERPS de Amazon con una frecuencia mensurablemente más alta. Entonces, ¡finalmente profundicemos!

Venda más en Amazon con productos patrocinados - Principales características y beneficios

Antes que nada, seamos sinceros: miles de proveedores activos que venden en Amazon con productos patrocinados ya han experimentado sus vastos beneficios. Tomado en general, esto es lo que puede tener el uso de productos patrocinados como vendedor de Amazon:

  • Ir a licitación de Re.
  • Pague solo cuando sus anuncios reciban un clic de los compradores en vivo.
  • Obtenga impresiones de bonificación de forma gratuita.
  • Tenga posibilidades considerablemente mayores de que su listado de productos aparezca en la página uno en la lista de SERPS de Amazon.
  • Llegue a un público mucho más amplio de clientes potenciales en todo el mundo, que utilizan todos los tipos de dispositivos estándar para navegar, como computadoras de escritorio, tabletas y teléfonos inteligentes.
  • Obtenga un mayor protagonismo a través de la publicación de anuncios altamente relevantes y orientados con precisión que pueden mejorar aún más su rendimiento general para vender más en Amazon.

Cómo ser enviado a los productos patrocinados de Amazon

Aunque las principales características y beneficios de los productos patrocinados son claros y se ven bastante atractivos, el camino pueden funcionar para usted ya que el vendedor de Amazon aún necesita una visión general algo más detallada. Entonces, imaginemos que somos, por ejemplo, vendedores de zapatos con una pequeña tienda de envío de envíos en línea. De esta forma, dado que acabamos de ponernos en el registro de los productos patrocinados por Amazon, a continuación le mostraré los resultados más probables que podrían esperarse razonablemente del uso de anuncios patrocinados en nuestro posible "estudio de caso". Veamos qué podría pasar. a nosotros, qué acciones deberían tomarse, y de qué manera exactamente estos anuncios patrocinados mejorarían nuestro desempeño comercial general para ayudarnos a vender más en Amazon. Por lo tanto, así es cómo los productos patrocinados nos funcionarán en la práctica:

  • Comience por ingresar los datos de inicio de sesión personales para ingresar a Amazon Seller Central Account.
  • A continuación, cree una campaña con productos patrocinados para un conjunto dado de elementos que ya figuran y que quiera vender más en Amazon.
  • Proceda con la selección de las palabras clave correctas que serían altamente relevantes precisamente para los productos que desea promocionar. En el caso de esa "zapatería" tomada como un buen ejemplo ilustrativo, las principales palabras clave de destino deberían verse como "zapatillas de deporte", "zapatos para correr", etc. Al hacerlo, Amazon también nos ayudaría, proporcionándonos una opción de orientación automática predeterminada que puede ser realmente útil con sus consejos útiles y sugerencias de términos de búsqueda.
  • Una vez que hayamos terminado de elegir las palabras clave correctas, es hora de ingresar un importe de oferta para los anuncios de CPC. Más comúnmente, un monto de oferta relacionado con su costo por clic simplemente representa el valor máximo en efectivo que un vendedor determinado considera asequible para ese fin.
  • Después de todo, debemos completar el procedimiento haciendo que los productos finalmente se envíen para su promoción. Entonces, todo lo que se necesita es hacer clic en ellos para seleccionar los ítems correctos, ¡y terminamos!

Los productos patrocinados por The Way le sirven para vender más en Amazon

Dado que nuestros potenciales compradores buscan "zapatillas para correr", lo harían ingrese una consulta de producto con la palabra clave "zapatos" completada en la barra de búsqueda en línea de Amazon. De esa forma, verían varias páginas con los resultados de búsqueda relevantes mostrados en una solicitud. Entre los otros resultados de búsqueda destacados que se ven directamente en la primera página de la lista, habría un cierto conjunto de anuncios incrustados con una marca "patrocinada". Al hacer clic en un anuncio determinado, el usuario sería llevado directamente a la página de detalles relativos del producto mostrada con los botones "agregar al carrito" y "comprar ahora". Y significa que los anuncios de productos patrocinados serán vistos por los usuarios con mayor frecuencia, lo que brinda mejores oportunidades y oportunidades para vender más en Amazon. Como resultado, no hay nada demasiado sofisticado sobre los productos patrocinados por Amazon, ¿verdad?

Términos y definiciones básicos para ser conocidos por todos los vendedores de Amazon

No hace falta decir que para aprovechar al máximo los productos patrocinados, es mejor tener al menos la comprensión básica de los más comunes. glosario relacionado con el asunto.

Por lo tanto, estas son las definiciones estándar que lo ayudarán a lograr que sus anuncios se administren de manera más efectiva:

  •  Click : para una cantidad de clics de usuarios recibidos por un anuncio de producto determinado.
  •  Impresión : esta métrica muestra cuántas veces se muestra un anuncio determinado en la página y lo ven los usuarios.
  •  Gasto / Ventas : son los cálculos promedio para mostrar cuánto dinero se gastó / generó con anuncios.
  •  ACoS : es el porcentaje de las ventas gastadas en publicidad (Costo publicitario de las ventas).
George Forrest
Thank you all for reading my article on Amazon SEO and sponsored products. I appreciate your time and interest!
Melissa Thompson
Great article, George! I found it very informative. Sponsored products definitely seem like a good strategy to boost sales on Amazon.
George Forrest
Hi Melissa, thank you for your kind words! I'm glad you found the article helpful. Sponsored products can indeed be a great way to increase visibility and sales.
David Cooper
I have mixed feelings about sponsored products. It seems like it could benefit sellers, but do customers trust them as much as organic search results?
George Forrest
David, that's a valid concern. Trust is important for customers, and it's essential for sellers to maintain quality and relevance in their sponsored products to build that trust.
Sophia Roberts
I've used sponsored products on Amazon, and they definitely helped me get more sales. The increased visibility is worth it in my opinion.
George Forrest
Absolutely, Sophia! Sponsored products can be a powerful tool to increase visibility and sales, especially when used strategically.
Ryan Anderson
I've had mixed results with sponsored products. Sometimes they work great, but other times the costs can outweigh the benefits. It really depends on various factors.
George Forrest
Ryan, you're right. The effectiveness of sponsored products can vary depending on factors like product niche, competition, and campaign management. It's important to analyze results and adjust accordingly.
Emily Wilson
I've seen sponsored products that are completely irrelevant to my search. It can be frustrating, so I don't always trust those listings.
George Forrest
Emily, I understand your frustration. Relevance and targeting are important. Sellers need to ensure their sponsored products align with customer intent to build trust and positive experiences.
Grace Thompson
I think the key is for sellers to be strategic and target the right keywords with their sponsored products. Relevance is crucial for both customers and sales.
George Forrest
Grace, you're absolutely right. Targeting the right keywords and optimizing sponsored product listings can greatly improve sales and customer satisfaction.
Nathan Adams
I've had some success with sponsored products, but sometimes it feels like a bidding war with other sellers. The costs can get high.
George Forrest
Nathan, I understand the concern with costs. Monitoring and optimizing campaigns regularly can help manage bidding and achieve a better return on investment.
Olivia Wright
Sponsored products have their advantages, but I still believe in the power of organic search results. They tend to have higher credibility.
George Forrest
Olivia, you're right. Organic search results do have a higher level of credibility, but it doesn't mean sponsored products cannot be effective when used properly.
Jonathan Davis
I've been hesitant to try sponsored products on Amazon because I'm not sure if they're really worth it. Some additional insights would be helpful!
George Forrest
Jonathan, sponsored products can be worthwhile if you have a clear strategy, monitor performance, and adjust accordingly. It's essential to analyze results and make data-driven decisions.
Lauren Mitchell
I think sponsored products are great for new sellers trying to gain visibility in a competitive marketplace like Amazon.
George Forrest
Lauren, you're absolutely right. Sponsored products can be especially beneficial for new sellers, as they provide an opportunity to boost visibility and gain traction.
Emma Thompson
I've noticed that sponsored products tend to get more clicks, even if they're not always the top choice for customers. It shows the power of targeted advertising.
George Forrest
Emma, that's an interesting observation. Sponsored products can indeed capture attention and generate clicks due to their strategic placement and relevance.
Leo Davis
Do sponsored products impact organic search rankings? I've always wondered if there's a correlation.
George Forrest
Leo, sponsored products are separate from organic search rankings on Amazon. While they may indirectly impact sales and visibility, they don't directly influence organic rankings.
Danielle Martinez
I think it's important for sellers to constantly analyze their sponsored product campaigns and make data-driven decisions. Optimization is key!
George Forrest
Danielle, you're absolutely right. Regular analysis, optimization, and data-driven decision-making are vital to achieve better results with sponsored products.
Samuel Adams
I've tried sponsored products in the past, but the competition was too fierce. It's challenging to stand out in a crowded marketplace.
George Forrest
Samuel, I understand the challenge. It can indeed be competitive, but with proper optimization and strategic targeting, it's possible to achieve good results.
Emma Scott
I've seen some sponsored products that had irrelevant descriptions. Sellers should ensure their product details are accurate and aligned with customer needs.
George Forrest
Emma, you raise a crucial point. Relevance and accuracy in product details are vital to provide customers with the right information and ensure a positive experience.
Hannah Clarke
I have a small business on Amazon, and sponsored products have helped drive more sales for me. They're definitely worth considering!
George Forrest
Hannah, that's great to hear! Sponsored products can indeed be a valuable tool for small businesses to increase sales and visibility in a competitive marketplace.
Adam Foster
The success of sponsored products heavily depends on keyword targeting and relevancy. It requires thorough research and optimization.
George Forrest
Adam, you're absolutely right. Careful keyword research and optimization are key to ensuring sponsored products reach the right audience and generate desired results.
Liam Johnson
I think the competition for sponsored products can sometimes make it harder for smaller sellers to gain visibility.
George Forrest
Liam, that's a valid concern. Smaller sellers may face more competition in sponsored product campaigns, but with a well-targeted approach, they can still achieve positive results.
Ella Moore
I always prefer organic search results over sponsored products. They feel more genuine and trustworthy.
George Forrest
Ella, organic search results indeed have a higher level of credibility, but sponsored products can be effective when used strategically and aligned with customer needs.
Noah Roberts
I prefer organic results too, but sponsored products can be useful to discover new products or brands that I might not have found otherwise.
George Forrest
Noah, that's a great point. Sponsored products can expose customers to new products and brands they may not have come across through organic search alone.
Ava Wilson
As a customer, I tend to skip sponsored product listings and focus on the organic search results. They feel more trustworthy to me.
George Forrest
Ava, I understand your perspective. Trust is crucial, so it's important for sellers to focus on improving the quality and relevance of sponsored product listings to gain customer confidence.
Max Baker
Are there any specific metrics or performance indicators that sellers should track to measure the success of their sponsored product campaigns?
George Forrest
Max, there are several metrics and indicators to track, including impressions, click-through rates, conversions, and return on ad spend (ROAS). Monitoring these can help sellers evaluate campaign success.
Chloe Wright
I would be curious to know if the impact of sponsored products is long-lasting or if it's more short-term.
George Forrest
Chloe, the impact of sponsored products can vary. While they can provide short-term boosts in sales and visibility, the long-term results depend on various factors like campaign optimization and market trends.
Zoe Mitchell
I've seen some sponsored products with misleading titles or descriptions. Sellers should prioritize accuracy and transparency to avoid disappointing customers.
George Forrest
Zoe, you're absolutely right. Sellers must prioritize accurate and transparent product titles and descriptions to ensure customer satisfaction and avoid any negative experiences.
Lucas Davis
Sponsored products can be a valuable tool, but they shouldn't be the sole focus of a seller's marketing strategy. Organic efforts are still important.
George Forrest
Lucas, you've made a great point. While sponsored products can be beneficial, sellers should also invest in organic efforts to maintain a balanced and comprehensive marketing strategy.
Ethan Mitchell
It's important for sellers to continuously optimize their sponsored product campaigns. What may work today may not work tomorrow, so adaptation is key.
George Forrest
Ethan, you're absolutely right. Continuous optimization and adaptation are crucial for achieving long-term success with sponsored product campaigns in an ever-changing marketplace.
Lily Wilson
I think it's beneficial for sellers to test different sponsored product strategies and analyze the results to find what works best for their specific products.
George Forrest
Lily, I agree. Testing different strategies and analyzing results can help sellers identify the most effective approaches for their specific products and target audience.
Owen Davis
Sponsored products can be a valuable tool, but sellers should also focus on building a strong organic presence to maximize their overall success.
George Forrest
Owen, I couldn't agree more. A strong organic presence, coupled with strategic use of sponsored products, can lead to optimal success for Amazon sellers.
Evelyn Thompson
I've seen some sponsored products that appear irrelevant to my search. It can be frustrating and undermines the credibility of the platform.
George Forrest
Evelyn, I understand your frustration. Amazon strives to improve the relevance and accuracy of sponsored product listings to ensure better customer experiences.
Isaac Mitchell
I've found sponsored products to be effective for certain products, but less so for others. It really depends on the product category and competition level.
George Forrest
Isaac, you're right. Effectiveness can vary depending on the product category and competition level. It's important for sellers to analyze their specific market dynamics.
Luna Wilson
I appreciate sponsored products when they are relevant and genuinely help me find what I'm looking for.
George Forrest
Luna, relevance and genuine usefulness are key factors for successful sponsored products. Sellers should prioritize these to provide value to customers like you.
Evan Lewis
I've seen sponsored products that were poorly optimized and had low-quality images or product descriptions. It definitely affects the impression of the brand.
George Forrest
Evan, you raise an important point. High-quality visuals and comprehensive product details are crucial in sponsored product listings to create a positive brand impression.
Sophie Brown
I find sponsored products to be effective in discovering new products, especially when they align with my interests or needs.
George Forrest
Sophie, that's great to hear! Sponsored products can indeed help customers like you discover new products that align with their interests and needs.
Zara Thompson
I've had some negative experiences with sponsored products where the quality was low, and the product didn't live up to the description.
George Forrest
Zara, I apologize for your negative experiences. As a seller, ensuring product quality and accuracy of descriptions is crucial to avoid disappointing customers.
Eliana Scott
I appreciate when sponsored products have clear pricing information upfront. It saves time and avoids any surprises later.
George Forrest
Eliana, clear and transparent pricing is essential in sponsored product listings. It helps customers make informed decisions and avoids any unexpected surprises.
Austin Roberts
I've been hesitant to click on sponsored products because I'm not sure if they genuinely match my search intent.
George Forrest
Austin, I understand your concern. As a seller, it's important to align sponsored products with search intent to ensure relevance and build customer trust.
Elena Davis
I've been successful with sponsored products, but it required continuous monitoring and optimization to achieve the desired results.
George Forrest
Elena, you're absolutely right. Continuous monitoring and optimization are essential for maximizing the success of sponsored product campaigns in a competitive marketplace.
Benjamin Wilson
I prefer to focus more on organic optimization rather than relying too heavily on sponsored products. Organic results tend to have better long-term benefits.
George Forrest
Benjamin, organic optimization is indeed important for long-term benefits. A balanced approach that combines organic efforts with strategic use of sponsored products can be effective.
Dylan Thompson
Sponsored products can be effective, but sellers should always respect customer preferences and avoid excessive advertising.
George Forrest
Dylan, you've raised an important point. Balancing promotional efforts with customer preferences is crucial to maintain trust and ensure a positive shopping experience.
Natalie Adams
Sponsored products can be a double-edged sword. They can increase visibility, but if the product quality or relevance is low, it can harm the seller's reputation.
George Forrest
Natalie, you're absolutely right. Maintaining quality and relevance in sponsored products is crucial to avoid any negative impact on the seller's reputation.
Samantha Wilson
I'm skeptical of sponsored products, but I can see how they can benefit sellers who have a strong understanding of their target audience.
George Forrest
Samantha, skepticism is understandable. Strategic use of sponsored products requires a deep understanding of the target audience and diligent campaign management.
Sophie Roberts
I've had positive experiences with sponsored products, especially when they are genuinely helpful and align with my preferences.
George Forrest
Sophie, I'm glad to hear about your positive experiences. Providing genuine value and aligning with customer preferences are key aspects of successful sponsored products.
Oliver Mitchell
I think sponsored products can be effective for sellers who are already performing well organically, as it provides an extra boost.
George Forrest
Oliver, you've made a great point. Sponsored products can complement organic performance and provide an additional boost for sellers who are already doing well.
Victoria Scott
I appreciate when sponsored products clearly indicate that they are ads. Transparency is important!
George Forrest
Victoria, you're absolutely right. Clear indication of sponsored products as ads is crucial to maintain transparency and ensure a positive user experience.
Mason Davis
As a customer, I usually give more weight to the organic search results rather than sponsored products. They feel more trustworthy.
George Forrest
Mason, organic search results do have a higher level of credibility. However, when used strategically, sponsored products can still provide valuable results for both sellers and customers.
Zoey Mitchell
I think sponsored products can be effective, but they should be relevant to the customer's search. Irrelevant listings waste everyone's time.
George Forrest
Zoey, you're absolutely right. Relevance is crucial for sponsored products to provide value to customers and ensure a positive experience for all parties involved.
Ian Roberts
I've had mixed experiences with sponsored products. Some were great, while others lacked relevance and quality.
George Forrest
Ian, I understand that experiences can vary. Sellers must prioritize relevance and quality to consistently deliver positive outcomes with their sponsored products.
Aiden Wilson
I've found sponsored products useful for discovering new brands or products that I might not have come across otherwise.
George Forrest
Aiden, that's great to hear! Sponsored products can be a valuable tool for customers to explore and discover new brands or products in a convenient manner.
Emma Baker
Some sellers may misuse sponsored products to manipulate search results. Amazon should ensure strict monitoring and policies to maintain fairness.
George Forrest
Emma, you raise an important concern. Amazon continuously works on monitoring and policies to maintain fairness and prevent misuse of sponsored products.
Matthew Thompson
I appreciate when sponsored products are well-targeted and genuinely provide value. It shows that the seller is considerate of customer needs.
George Forrest
Matthew, I agree with you. Well-targeted sponsored products that offer genuine value demonstrate a seller's customer-centric approach and can contribute to a positive shopping experience.
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