Which tools can you advise to track Amazon sales of my competitors?

Analyzing competition is an important part of research handled by every successful seller on Amazon. If you also need to track Amazon sales of your competitors, here is a short worksheet to help you with that. Is your competition really that dominant? What can be done better? Is your product as good as your listing says? Here are the main things for you to keep precise attention – reviews, promotion, and listing quality. Let’s see them one by one below.

Reviews 

It’s a no-brainer, but reviews are really useful sources of the initial competitor research. No need to say that customer reviews on the same product can give you a piece of mind about what about it can be improved, or vice versa avoided. And a rule of thumb is that top five sellers offering the same product commonly have something around three hundred customer reviews. But the lion’s share of even completely satisfied buyers usually comes along without leaving feedback. So, what can be done with that? I recommend using Feedback Genius free online tool. It will not only send you a notification on every negative feedback or customer review for you to have a quick-fix on a short notice but makes it possible to have automatic emailing, which serves as a polite reminder suggesting every recent buyer drop a comment or testimony. 

Promotion

Sometimes your closest competitors may suddenly burst out with massive sales, and a significant amount of ongoing orders driven by promotion handled the right way. And when you realize that competitor’s special strategy or just smart little scheme really works – why not to track Amazon sales and promotion effort of your opponent to use it’s strongest sides for your own advantage? Here is when Big Tracker online tool comes into play. With this helpful tool, you can not only track Amazon sales promotions, discount pricing of your market rivals but keep nearly all promotional data on record. Plan your next move already knowing what your competitors are doing best way possible for you just to follow suit. 

Listing Quality

This is the last major area of your focus to stay out of the competition. And improving product listings quality with a proper optimization effort is exactly what usually leads to probably best exposure in online search over there. Here is how you can take the lead – just track Amazon sales keywords used by top sellers to bring the most searched ones into your own product titles, descriptions, bullet points, etc. And I recommend trying Jungle Scout tool that will save you hours of labor-intensive and tedious research. Spy on your competitors key metrics and get the right keyword suggestions and valuable insight on the use of long-tail search phrases the smartest way possible. You might as well check Merchant Words tool, which is targeted precisely at Amazon search trends, with the highest search volumes and the right keywords used by live buyers over there.