What are the TOP searches on Amazon?

You should take Amazon as any other large search engines like Google, YouTube or Bing. It is significant to think about optimization in this marketplace and how optimization best practices may have changed each year. Moreover, it is essential to track shopper preferences as they change almost every decade. There is a list of TOP searches on Amazon which is continuously updated and changed. You never know what products may appear on this list next. It may depend on the season of the year, fashion trends and other factors. What you should know for sure is that you won’t appear on this list if your listing looks poor. Fortunately, optimizing for Amazon isn’t so hard once you understand Amazon optimization requirements in general, and once you put a winning optimization campaign in place, you can be pretty set to go. 

TOP optimization techniques that will make searches click on your Amazon listing

• Your Amazon listing title serves as the face of your brand

You should work on your listing optimization as it is an essential requirement for sellers who want to rank their products high on Amazon SERP.  Once you have done a comprehensive keyword research, you need to focus on your product title optimization. The longer and the more specific title you have, the higher you will rank. Your title shouldn’t be compelling or grab a viewer’s attention. Amazon title serves to give enough information for shoppers to make their purchasing decision. That is why it is reasonable to use all figures in Amazon title to raise your chances to match user’s query. If you look at Amazon, you will notice that the inventory with long and descriptive titles have the higher rank than those that are simple and clean. You should not mix up Amazon optimization requirements with Google ones where titles are precise and engaging. 

• Focus on a description and bullets to make your listing maximally descriptive

Bullet points are placed under the product title on Amazon. They serve to answer the primary customer’s questions toward the product’s quality, color, size and other significant features. It is a great place to add your targeted search terms and show what you are all about. That is why make sure you do not skip this step. 

While bullet point feature is so prominent, some businesses get confused about the role of the description and add it all together. In reality, the product description is just as important as bullet section because it gives you a big space for your keywords and product benefits. So, make sure your product description is unique, detailed, and all stick to the point. 

• Upload quality product images and design them according to Amazon image guidelines

Make sure you have more than three photos of each product so that visitors can get a feel for your product from all different angles. It is also significant to follow Amazon requirements for the quality and design of the images. 

The necessary Amazon Product Image requirements include:

• all images should be professionally made (no drawings allowed)
• the product should fill 85% or more of the image frame;
• images should not contain any watermarks;
• the minimum image pixel dimension is at least 1000.

Remember that images you upload on your Amazon listing usually serve as a make or break factor for your potential customers. That is why you should pay particular attention to their quality and design.