How to make your product one of the TOP searched on Amazon?
Have you ever wonder what the basic three factors that primarily affect your Amazon are? There are relevance, conversion rate, and product authority. This article is devoted to the ways of improvement these primary ranking factors. We will discuss how to increase the relevance of product page, how to raise the conversion rate of your Amazon products and how to improve your brand authority.
Ways to make your products the TOP searched on Amazon
Increase the relevance of product page
Amazon takes care of searchers experience and tries to provide them with the most relevant to their queries search results. It is one of the essential elements that affect your listing rank on Amazon SERP. That is why you need to pay significant attention to your listing optimization, taking into account the following aspects:
- Title
The title is the first thing Amazon searchers can observe on the search results page. You have probably seen long and unreadable titles on Amazon with numerous product details and characteristics. Believe it or not, such titles rank higher on Amazon than short and precise titles. Here you should care more about the way how Amazon will accept your title than your potential customers will do. You can fill in your title with as many search terms as you can, and the more, the better. By doing so, you will make your title descriptive and attract both Amazon crawlers and searchers.
- Bullet points
This section serves to provide customers with all possible information about the product. You should fill out all descriptive sections to answer all possible questions your potential customers may ask. Moreover, it is reasonable to add your targeted keywords there.
- Description
The product description is a so-called extension of the previously mentioned function. You should also reach your product descriptions with relevant and targeted search terms. A well-optimized description is your ticket to the TOP of Amazon search results.
- Brand and manufacturer
As a rule, users tend to click on branded search results more frequently than on individual retailer proposals. Moreover, keep in mind that some users search for the particular branded products by the manufacturer number. To avoid losing your potential customer, you need to add this number to your product title.
- Specifications
Specifications is another significant Amazon listing section. It differs from product functions. Here you should include technical and physical information about your stuff, f.i., size, weight, color, production date, technical specifications, etc.
- Categories and subcategories
Amazon search results are presented according to the category range. That is why you need to add your product to the relevant categories and subcategories. It will raise your chances to be visible to your potential customers and boost your sales.
- Search term
Amazon provides online merchants with at least five search term fields. You need to benefit from each of them, interesting there your most relevant and targeted search terms. However, you need to avoid the following mistakes - repeating words, synonyms, or alternative spellings.
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