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Which link building techniques will be valuable in 2018?

It is expected that series of new link building rules will be applied in the next year. However, the fundamentals will remain the same. The coming year will bring us the substantial digital transformations and new optimization trends. So-called artificial intelligence will affect the whole search engine optimization world, requiring new approaches to both mobile and desktop SEO and web design. Webmasters will have to look for the new ways to generate leads. It is also expected that Google mobile-first ranking algorithm will significantly change your current presentation about the digital market and make adjustments to the world of  SEO.  

This article is designed to show readers how digital market is going to change in the next year and what do we need to expect from these changes.

seo backlinks 2018

Backlinks as the SEO engine in 2018

During the last few years, the rules of link building have been changed several times. However, fundamentals always remain the same. The primary objective of search engine optimization is still to provide research-based and informative content to readers. If your content is worth to read, it will be most likely shared among users that will bring you an organic link juice.

Backlinks will remain an engine of search engine optimization in 2018 and beyond. Quality backlinks together with a well-optimized website structure and design will bring targeted traffic to your site and corporate website users’ favorite destination. Google will determine your site quality and relevance, based upon the authority of websites your links come from. This approach remains stable since the last Google Panda update.

Expected link building trends in 2018

  • Backlinks will determine your site's reputation, authority, and credibility;
  • All digital marketing will be driven by the quality of content;
  • Competition will become higher than nowadays;
  • Relevance of keywords is of high importance;
  • Link juice should come only from trustworthy websites.

seo backlinks

Future-proof ways to build quality backlinks

We are still far from 2018, but you already should know some future changes that we will experience moving forward. You should know what link building strategies will be powerful for your business and what you should stop implementing for the promotions purposes. The following future-proof link building strategies will help you to keep up with the significant digital marketing updates.

  • Build your link manually

Nowadays, a lot of webmasters and SEO specialists go for automating their link building procedures. Of course, it can significantly save your time, but it won’t bring the same positive results as you can get doing everything manually. I advise you not to automate your mailing procedures using form-filed letters created by a program. Such emails won’t attract user’s attention and create a wrong impression about your brand. Instead of it, write your emails, putting your soul in each. However, it is not restricted to use a general outline for this purpose.

  • Make an accent on the quality of your content

In 2018 content will remain to play the most significant role in SEO. So, before you start looking for the potential places to put a backlink on, make sure you have a reason why they should link to you in the first place. Content is always a right place to start your website optimization process. To make people notice your brand, you need to create high-quality and research-based articles that possess some value to readers.

Ivan Konovalov
Thank you all for your comments! I appreciate your input.
John
Great article, Ivan! I think link building will continue to play a crucial role in SEO.
Maria
I agree with John. Backlinks are still a strong factor for search engine rankings.
Peter
I'm skeptical about the effectiveness of backlinks in 2018. Google's algorithm has become smarter.
David
Peter, while it's true that Google's algorithm has evolved, backlinks remain an important ranking factor.
Sarah
I've had positive results with backlinking strategies, especially when they come from relevant and authoritative sources.
Chris
Ivan, what's your take on the importance of anchor texts in backlinks?
Ivan Konovalov
Chris, anchor texts are still relevant, but the focus should be on natural and diverse anchor texts.
Emily
In my experience, high-quality content that naturally earns backlinks is essential for long-term SEO success.
Joshua
Emily, I completely agree! Content is king, and if it's valuable and shareable, backlinks will naturally follow.
Rachel
Joshua, I've also seen that consistent social media engagement boosts the chances of acquiring quality backlinks.
Ivan Konovalov
Rachel, you're absolutely right! Social media signals can indirectly impact backlink opportunities.
Mark
I think backlinks should come from diverse sources like guest blogging, influencer collaborations, and niche directories.
Ivan Konovalov
Mark, you've highlighted some effective link building techniques. Building a diverse backlink profile is important.
Lucy
What are your thoughts on the future of backlinks? Do you think they will remain relevant in the coming years?
Anna
Ivan, I believe backlinks will always be a valuable aspect of SEO. They indicate credibility and authority to search engines.
Ivan Konovalov
Lucy and Anna, I share your views. Backlinks will continue to be a key factor in determining search engine rankings.
Sam
Don't you think that Google will eventually find a way to devalue backlinks? They seem to be gaining more control over spammy link practices.
Ivan Konovalov
Sam, it's true that Google is constantly evolving to combat spammy link practices. However, quality backlinks will always hold value.
Ella
Ivan, excellent article! It's reassuring to know that backlinks are still relevant. Thank you for sharing your insights.
Ivan Konovalov
Ella, thank you for your kind words! I'm glad you found the article helpful.
Daniel
Ivan, do you have any recommendations for beginners who want to start building backlinks?
Ivan Konovalov
Daniel, my advice would be to focus on creating valuable content and reaching out to relevant websites for guest posting opportunities.
Olivia
Ivan, I've heard about negative SEO and how it can harm a website through spammy backlinks. How can one protect against such attacks?
Ivan Konovalov
Olivia, monitoring your backlink profile regularly, disavowing spammy links, and building strong brand authority can help protect against negative SEO.
Nathan
Ivan, what are your thoughts on the use of paid backlinks? Can they be beneficial for SEO?
Ivan Konovalov
Nathan, buying backlinks goes against Google's guidelines and can result in penalties. It's best to focus on organic link building strategies.
Linda
Ivan, I've seen some websites with excessive internal links. Do they hold any SEO value?
Ivan Konovalov
Linda, internal links are important for site navigation and usability. While they may not directly impact rankings, they aid in spreading link equity and improving user experience.
Jason
Ivan, what's your take on the link building methods that rely on private blog networks (PBNs)?
Ivan Konovalov
Jason, I strongly advise against using PBNs as a link building strategy. Google penalizes websites that engage in such practices.
Sophia
Ivan, do you have any tools or resources you recommend for analyzing backlinks?
Ivan Konovalov
Sophia, there are several tools available like Ahrefs, SEMrush, and Moz that provide in-depth backlink analysis and help monitor your link profile.
Jordan
Ivan, would you say that earning natural backlinks is more effective than actively seeking them?
Ivan Konovalov
Jordan, while actively seeking backlinks can be useful, earning natural backlinks through valuable content and establishing relationships tends to yield more sustainable and high-quality links.
Emma
Ivan, thank you for the informative article. It clarifies some misconceptions I had about link building in 2018!
Ivan Konovalov
Emma, I'm glad I could help clear up any confusion. Thank you for your feedback!
Michael
Ivan, what are your thoughts on the role of social media in generating backlinks? Can it have a significant impact?
Ivan Konovalov
Michael, social media can indirectly impact backlink generation by increasing visibility and driving traffic to your content, which can lead to natural link acquisition.
Grace
Ivan, how important is link velocity in maintaining a healthy link profile?
Ivan Konovalov
Grace, a natural link velocity that gradually increases over time is generally considered better, as it appears more organic to search engines.
Robert
Ivan, are there any common mistakes to avoid when building backlinks?
Ivan Konovalov
Robert, some common mistakes to avoid include buying backlinks, relying solely on low-quality directories, and spamming other websites with irrelevant comments for backlink purposes.
Michelle
Ivan, what are your thoughts on the use of social bookmarking sites for generating backlinks?
Ivan Konovalov
Michelle, while social bookmarking can provide some backlink opportunities, it's important to focus on high-quality and relevant bookmarking sites.
Patrick
Ivan, do you have any tips for finding quality websites to request backlinks from?
Ivan Konovalov
Patrick, you can try using advanced search operators on search engines, exploring competitor backlinks, and participating in relevant industry forums or communities.
Andrew
Ivan, what about the use of link exchange programs? Are they still effective?
Ivan Konovalov
Andrew, link exchange programs are generally discouraged as a link building strategy. They can be seen as manipulative by search engines.
Sophie
Ivan, how long does it typically take to see the positive impact of link building efforts?
Ivan Konovalov
Sophie, the impact of link building can vary depending on various factors. It's important to be patient, as it may take weeks or even months to see significant results.
Alex
Ivan, what metrics should we consider when evaluating the quality of a backlink?
Ivan Konovalov
Alex, some important metrics to consider are the authority of the linking domain, relevancy to your website's topic, and the trustworthiness of the linking site.
Richard
Ivan, should we prioritize obtaining backlinks from high PageRank websites?
Ivan Konovalov
Richard, while PageRank used to be an important metric, it is no longer publicly updated by Google. Instead, focus on the overall authority and relevance of the linking sites.
Laura
Ivan, how can we effectively track the backlinks we have acquired?
Ivan Konovalov
Laura, you can use backlink analysis tools like Ahrefs or SEMrush to track and monitor the backlinks your website has accumulated.
George
Ivan, what are your thoughts on the use of press releases for generating backlinks?
Ivan Konovalov
George, press releases can help generate exposure and potentially earn some backlinks. However, the focus should be on creating newsworthy content that media outlets find valuable.
Megan
Ivan, how can we differentiate between natural and unnatural backlinks?
Ivan Konovalov
Megan, natural backlinks are earned through valuable content, while unnatural backlinks are often the result of manipulative tactics, like buying links or link schemes.
Jeff
Ivan, should we be concerned about the ratio of dofollow to nofollow backlinks?
Ivan Konovalov
Jeff, while having a variety of dofollow and nofollow backlinks is natural, it's generally beneficial to have more dofollow backlinks as they pass link equity.
Sarah
Ivan, do you have any tips for encouraging natural backlink growth?
Ivan Konovalov
Sarah, focus on creating high-quality and shareable content, connect with industry influencers, and engage with your audience to encourage natural backlink growth.
Kevin
Ivan, how can we recover from a backlink penalty imposed by Google?
Ivan Konovalov
Kevin, recovering from a backlink penalty involves identifying and disavowing spammy links, improving the overall quality of your backlink profile, and submitting a reconsideration request to Google.
Alice
Ivan, how can we determine if a website is authoritative and trustworthy before seeking a backlink from it?
Ivan Konovalov
Alice, to determine a website's authority and trustworthiness, you can consider factors like its domain age, backlink profile, content quality, and overall reputation.
Jared
Ivan, what are your thoughts on using forums for building backlinks?
Ivan Konovalov
Jared, participating in relevant and reputable industry forums can help you build backlinks naturally. However, avoid spammy self-promotion and focus on adding value to the discussions.
Kate
Ivan, should we focus solely on building external backlinks or also pay attention to internal linking?
Ivan Konovalov
Kate, while external backlinks are crucial for SEO, internal linking is also important for site structure, user navigation, and distributing link equity within your website.
Blake
Ivan, how can we build backlinks for a local business?
Ivan Konovalov
Blake, for a local business, you can focus on local directories, sponsorships, partnerships with other local businesses, and reaching out to local media or bloggers for coverage.
Donna
Ivan, can we still benefit from link building if our website is relatively new?
Ivan Konovalov
Donna, even if your website is new, you can still benefit from link building. It's best to start by creating valuable content and reaching out to relevant websites for backlink opportunities.
Roger
Ivan, how can we effectively build backlinks for an e-commerce website?
Ivan Konovalov
Roger, for an e-commerce website, you can focus on creating valuable product descriptions, customer reviews, reaching out to relevant bloggers or industry influencers for product reviews, and utilizing social media platforms for promotion.
Eric
Ivan, what's your opinion on using automated tools for building backlinks?
Ivan Konovalov
Eric, using automated tools for building backlinks can be risky and may lead to penalties. It's best to focus on manual outreach and organic link building strategies.
Sophie
Ivan, how can we encourage others to link to our content without explicitly asking for backlinks?
Ivan Konovalov
Sophie, focus on creating high-quality and valuable content that others naturally want to reference or share. Guest blogging, participating in industry discussions, and building relationships can also help encourage natural backlinks.
Tom
Ivan, should we be cautious about link building services that guarantee a certain number of backlinks within a short period of time?
Ivan Konovalov
Tom, link building services that guarantee a specific number of backlinks within a short time are often questionable and may involve spammy practices. It's best to focus on quality over quantity.
Angela
Ivan, do you have any tips for optimizing anchor texts in backlinks?
Ivan Konovalov
Angela, when optimizing anchor texts, focus on using natural and relevant text that accurately reflects the linked content. Avoid over-optimization or excessive keyword usage.
Philip
Ivan, what are your thoughts on using infographics for building backlinks?
Ivan Konovalov
Philip, infographics can be an effective tool for attracting backlinks, as they provide valuable and shareable visual content. Promote them on relevant platforms and reach out to websites in your niche for potential link opportunities.
Christine
Ivan, how can we deal with lost or broken backlinks that were previously pointing to our website?
Ivan Konovalov
Christine, when dealing with lost or broken backlinks, you can reach out to the linking website and politely ask for a correction or offer an alternative link. Additionally, you can redirect broken backlink URLs to relevant pages on your site.
Matthew
Ivan, what is your recommended ratio of branded to non-branded anchor texts in backlinks?
Ivan Konovalov
Matthew, it's generally advisable to have a natural and diverse mix of branded and non-branded anchor texts. The focus should be on maintaining a balance, rather than a specific ratio.
Laura
Ivan, do backlinks from social media platforms hold the same weight as those from other websites?
Ivan Konovalov
Laura, backlinks from social media platforms are considered nofollow, meaning they don't directly impact search rankings. However, social media backlinks can indirectly contribute to better visibility, engagement, and potential natural backlink acquisition.
Roger
Ivan, what are your thoughts on using reciprocal linking for building backlinks?
Ivan Konovalov
Roger, reciprocal linking, where two websites exchange backlinks, used to be a common practice. However, it's no longer as effective, and search engines may view it as a manipulative tactic.
Alice
Ivan, how can we determine if a website is relevant to our niche before seeking a backlink from it?
Ivan Konovalov
Alice, to determine relevance, you can evaluate the content, target audience, industry focus, and topics covered by the website. Look for websites that align closely with your niche and audience.
Max
Ivan, what are some indicators of a healthy backlink profile?
Ivan Konovalov
Max, a healthy backlink profile generally consists of a diverse range of high-quality backlinks from relevant and authoritative websites. It should also have a balanced mix of anchor texts and avoid excessive spammy or low-quality links.
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