Which link building techniques will be valuable in 2018?
It is expected that series of new link building rules will be applied in the next year. However, the fundamentals will remain the same. The coming year will bring us the substantial digital transformations and new optimization trends. So-called artificial intelligence will affect the whole search engine optimization world, requiring new approaches to both mobile and desktop SEO and web design. Webmasters will have to look for the new ways to generate leads. It is also expected that Google mobile-first ranking algorithm will significantly change your current presentation about the digital market and make adjustments to the world of SEO.
This article is designed to show readers how digital market is going to change in the next year and what do we need to expect from these changes.
Backlinks as the SEO engine in 2018
During the last few years, the rules of link building have been changed several times. However, fundamentals always remain the same. The primary objective of search engine optimization is still to provide research-based and informative content to readers. If your content is worth to read, it will be most likely shared among users that will bring you an organic link juice.
Backlinks will remain an engine of search engine optimization in 2018 and beyond. Quality backlinks together with a well-optimized website structure and design will bring targeted traffic to your site and corporate website users’ favorite destination. Google will determine your site quality and relevance, based upon the authority of websites your links come from. This approach remains stable since the last Google Panda update.
Expected link building trends in 2018
- Backlinks will determine your site's reputation, authority, and credibility;
- All digital marketing will be driven by the quality of content;
- Competition will become higher than nowadays;
- Relevance of keywords is of high importance;
- Link juice should come only from trustworthy websites.
Future-proof ways to build quality backlinks
We are still far from 2018, but you already should know some future changes that we will experience moving forward. You should know what link building strategies will be powerful for your business and what you should stop implementing for the promotions purposes. The following future-proof link building strategies will help you to keep up with the significant digital marketing updates.
- Build your link manually
Nowadays, a lot of webmasters and SEO specialists go for automating their link building procedures. Of course, it can significantly save your time, but it won’t bring the same positive results as you can get doing everything manually. I advise you not to automate your mailing procedures using form-filed letters created by a program. Such emails won’t attract user’s attention and create a wrong impression about your brand. Instead of it, write your emails, putting your soul in each. However, it is not restricted to use a general outline for this purpose.
- Make an accent on the quality of your content
In 2018 content will remain to play the most significant role in SEO. So, before you start looking for the potential places to put a backlink on, make sure you have a reason why they should link to you in the first place. Content is always a right place to start your website optimization process. To make people notice your brand, you need to create high-quality and research-based articles that possess some value to readers.
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