How to get found through the search engine optimization of the sites?
To get to the highest position in Google SERP may be quite complicated and time-consuming, but you can make your life a lot of easier by considering some straightforward, Google-recommended, methods to help the search crawlers know you are there.
The biggest secret of being visible in search results is a focus. You need to focus your web source on a particular subject. It is straightforward but useful optimization rule that makes your site maximally relevant to user’s query. To improve your site visibility on the web, your website needs to show up among the TOP-10 results of a query. Subsequently, the higher you rank on the Internet, the more chances you have to attract potential customers to your site. Search engines have their ranking algorithm that helps them to distinguish only the most relevant and authoritative sites from a pool of various web sources. That is why website owners need to follow search engine guidelines to make their web sources user-friendly.
The are several available ways to push your site to the Google TOP. The first one is called search engine optimization. It is designed to improve your site visibility in organic search results. The second one is pay-per-click advertising. This method of promotion serves to bring targeted traffic to your site in a paid search.
There are a lot of discussions which of these methods works better. Based on my optimization experience, I can say that search engine optimization sites have better conversion and click through rate than websites which are promoted in a paid search. Moreover, it is doubtful that SEO is more cost effective and bring the highest return on investment.
In this article, we will go through some easy ways to make your site more visible on SERP through search engine optimization.
Create keyword-rich content
You need to optimize each page of your site with rich content to give users the best possible answer on their queries. It is rater complicate task which requires special writing skills and optimization knowledge. However, it is a major optimization stage that makes your content visible on search. All your pages should contain unique and descriptive content that relevant to your business. Special attention you need to pay to your home page as it is the first thing users observe on your site. If this page is engaging and perfectly describes your business, your website visitors will most likely convert into your loyal leads. Moreover, you need to pay particular attention to search terms placement within your content. There are particular optimization rules according to which you need to put keywords as close as possible to the beginning of your texts as well as in titles and subheadings.
Eliminate 404 errors
404 errors worse user's experience with your site and interfere with the number of pages Google can index. These error pages can not directly destroy your site rankings. However, they also won’t bring any value to your optimization campaign. That is why it is worth setting up a 301 redirect and restoring the page if you have noticed a 404 error where there should not be one. You may check your crawl errors with Google Search Console. Moreover, if your site is based on WordPress content management system, you may download special plugins that will improve your site 404 errors automatically within a short period.
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