There are a lot of merchants on Amazon who are confused by Sales Rank. It is not clear how it works and how correctly calculate it to be aware of your current ranking situation.
In this article, we are going to discuss the most significant aspect you need to know about Amazon Sales Rank. Moreover, we will have a closer look at the factors that can affect your sales rank and improve your product position on Amazon search results page.
TOP facts you need to know about Amazon Sales Rank
Sales rank changes over time
Amazon Sales Rank is not stable and can be slightly vary depending on the season, market niche and the number of new sellers who have appeared in your niche for the last time. It is okay for he competitive Amazon marketplace, so you do not need to panic.
Your current Amazon Sales Rank can’t tell how well an item is selling
As I have mentioned in the previous paragraph, Amazon Sales Rank can undergo numerous changes within a short period. That is why looking at the single data point can’t tell you how well your stuff is selling. For instance, the high sales rank can trick you into thinking that a particular item is selling well on Amazon, but in reality, it was just sold.
To get a clear data on how well an item is selling, you should look at multiple data points and see how an item’s sales rank trends over time.
Consider product reviews in connection with product Sales Rank
If you are hesitating about the accuracy of the sales rank data, you can check the product’s reviews. The more product reviews a particular item has, the more likely the sales rank is close to reality. If a product has a high sales rank, but only several positive reviews, it can indicate that sales rank is the temporary result of the last sale.
Sponsored Product Ads can contribute your sales rank on Amazon
Amazon’s Sponsored Product ads serve to show your stuff in front of your potential customers. So, if your products have a poor sales rank, it is advisable to use Amazon ads to improve your sales of products that have been stagnating.
Raise your click-through rate with the help of search engine optimization
Your products should match user’s queries, and the more relevant your product is to what they want, the higher your click-through rate will be. So, if you have correctly optimized your listing and enriched it with the targeted search terms, your potential customers would click on it.
Include FBA in your final price
If you have a low price, it is not obvious that you will win in the end. Amazon is well known for its price wars, so you should do your best to keep your pricing competitive. It is a good idea to provide your customers with free shipping services according to Amazon fulfillment program. Implementing this Amazon program, you can improve the quality of customer services, providing shoppers with free and speedy delivery.