Whether you’re a realtor, a home seller, or a real estate professional, you need to start creating landing pages for your potential clients to move them closer to the point of purchase. Writing a real estate landing page that captures leads is not that hard as one might think. Today, I will tell how to create high converting real estate landing pages.
Tips for building and promoting effective real estate landing pages
Craft magnetic headline
Focus on headline optimization. Make sure that your landing page has clear and concise headlines that are easy and interesting to read. Keep them simple by using precise language. Ensure that your headline provides readers with information they are looking for, confirming that they are in the right place and easy for to click through. As statistics show, the best landing page headlines address the profound emotional benefit of doing business with you. Semalt experts suggest tying in your initial ad, email or blog with the landing page headline. Long story short: give your clients what they want, and they will return the favor.
Personal approach matters
As a rule, top-ranked realtors know their audience inside and out. Invest your time in discovering what strategies or media they choose. This will give you a better understanding of what messages to give them and in what a way to treat visitors once they become full-fledged clients. Offering clients information they want helps you stay ahead of your competition.
Testimonials that build trust
Testimonials are a powerful tool that can help you promote your real estate landing pages. When choosing testimonials, follow these guidelines:
Select the ones that are most valuable to your target audience;
Use visuals whenever possible — graphics and video are an excellent way to build trust and hold your audience attention;
Choose testimonials that include specific numbers or details that help paint the picture for the client.
It’s highly advisable that you include CTAs in your real estate landing pages. CTA is the final point of interaction and the last opportunity to convert your visitors. When creating call-to-action for your landing page, apply the following strategies:
Consider creating a big button in an eye-catching color. Make sure it passes the squint test so that your user can’t miss it.
Get creative. Nobody gets jazzed up to ‘call us.’ Make your CTA persuasive and exciting. Remind the reader what’s in it for them.
Focus on the one next step you want your client to take. Never distract the visitor with many different options or offers. Tell them precisely what to do next: Contact Us. Sign Up. Get It Now.
Remember, valid landing pages are all about putting the client first. In 2017, there are plenty of opportunities for realtors willing to take a unique approach to the real estate landing page. Thus, feel free to go beyond standards and have fun with it. As long as you’re putting your customers first, you’re sure to win.