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O que devo fazer para criar páginas de destino e SEO, certo?

Nov 28, 2017

Neste artigo, vou lhe dizer como criar páginas de destino do SEO. Aqui estão algumas estratégias úteis a serem consideradas ao construir sua próxima página de destino:

landing pages and seo

Pesquisa por palavras-chave

A primeira coisa que você deve fazer é selecionar as palavras que você deseja motores de busca para classificar sua página. A pesquisa por palavras-chave pode ser um processo muito longo e difícil. No entanto, quanto mais tempo você dedicar a essa pesquisa, melhores resultados você pode esperar.

Comece por fazer a lista de termos relevantes para sua empresa. Então, descubra quais combinações desses termos seus clientes potenciais podem digitar na caixa de pesquisa do Google com a intenção de encontrar o que seu site oferece. Os especialistas da Semalt sugerem dar preferência às palavras-chave de longa cauda, uma vez que são mais fáceis de classificar do que as palavras-chave de curta-cauda. Além disso, as palavras-chave de cauda longa produzem um ROI mais elevado.

Inclua suas frases-chave estrategicamente

Depois de determinar suas palavras-chave de destino, concentre seus esforços em colocá-los estrategicamente em suas páginas de destino. Se você quiser obter uma classificação elevada em SERP, coloque frases-chave de destino em sua etiqueta de título, tags de cabeçalho, meta descrição, nomes de arquivos de imagem e toda a cópia.

Considere o backlinking

É aconselhável que Você usa o link building ao criar páginas de destino do SEO. Em 2017, tornar as pessoas ligadas às suas páginas da web ainda é uma das melhores maneiras de impulsionar os rankings dos mecanismos de busca organicamente. Funciona da seguinte forma: se alguém estiver interessado em seu conteúdo o suficiente para vincular a partir de seu site, eles estão atestando para você.

Atualmente, existem muitas maneiras de fazer outros sites se conectarem ao seu recurso..Os especialistas em SEO sugerem que você adere às seguintes recomendações:

Crie conteúdo exclusivo e envolvente: conforme as estatísticas mostram, quanto mais original e relevante seu conteúdo for, melhor será recebido.
Identifique os influenciadores em sua indústria: use referências de amigos, campanhas de e-mail e mídias sociais para encontrar as informações de contato de indivíduos que considerariam seu conteúdo valioso.

Você deve entender que nem todos os links são criados iguais. Comece pequeno tentando obter links de blogueiros. Confira suas páginas de blogs para que mais pessoas entre em contato e trabalhe até os influenciadores mais significativos.

landing page seo

Acelerar suas páginas

A velocidade da página é uma dos poucos fatores de ranking de SEO, o Google saiu e confirmou. De acordo com pesquisas feitas pela Kissmetrics, quase metade das pessoas espera que as páginas da web sejam carregadas em menos de dois segundos, e 40% deixarão o site se demorar três ou mais segundos para carregar. Como você pode entender, isso retorna para aprimorar a experiência do usuário.

Você pode verificar rapidamente a velocidade de carregamento do seu site conectando suas páginas ao Google PageSpeed Insights. Este serviço irá dizer se suas páginas são carregadas com rapidez suficiente. Para acelerar suas páginas, considere as próximas etapas:

Use arquivos de imagem menores que não comprometem a qualidade;
Mudar para um host mais rápido;
Desligar Todas as extensões e plugins que sua página não está usando.

Espero que você ache esse artigo útil. Caso você tenha outras ideias sobre a construção de páginas de destino do SEO, avise-nos. Nós amamos ouvir de você!

Miriam Lewis

Great post, Dilan! I've been struggling with optimizing my landing pages for SEO. Looking forward to learning some valuable tips.

Aaron Carter

Hey Miriam, I'm in the same boat. SEO can be quite challenging, especially when it comes to landing pages. Hoping to gather some insights from this discussion.

Dilan Holloway

Thank you, Miriam and Aaron! I'm glad you found the post helpful. I'll do my best to address any questions or concerns you may have regarding landing page and SEO optimization.

Victoria Simmons

This article is exactly what I needed! Landing pages and SEO have always been a challenge for me. Can't wait to implement some of the strategies you've mentioned, Dilan.

Dilan Holloway

Thank you, Victoria! I'm thrilled to hear that you found the article useful. Remember, implementation and continuous improvement are key in optimizing landing pages for SEO. Feel free to ask any specific questions you may have.

Julian Richardson

Great topic, Dilan! I've seen a significant increase in organic traffic after optimizing my landing pages for SEO. Looking forward to reading more insights!

Dilan Holloway

Thank you, Julian! It's wonderful to hear about your success in increasing organic traffic through SEO-optimized landing pages. I'll be sharing more insights throughout this discussion, so stay tuned!

Liam Peterson

Landing page optimization is crucial these days, especially with the fierce competition in search engine rankings. Excited to learn some actionable tips, Dilan.

Dilan Holloway

Absolutely, Liam! Competition in search engine rankings can be tough, but by implementing effective landing page optimization strategies, you can increase your chances of ranking higher. I'll be sharing some actionable tips shortly.

Sophia Anderson

Dilan, your article gave me the motivation to revamp my landing pages. Any suggestions on how to create compelling content that also aligns with SEO best practices?

Liam Turner

I haven't utilized A/B testing much, but I can see its value in optimizing landing pages. Looking forward to your insights on the best practices, Dilan.

Dilan Holloway

Great question, Sophia! When it comes to creating compelling content that aligns with SEO, it's important to understand your target audience and their search intent. This helps you develop content that addresses their needs and incorporates relevant keywords. I'll elaborate further in the upcoming posts.

Olivia Lewis

I struggle with optimizing images on my landing pages for SEO. Any tips on image optimization, Dilan?

Sophia Turner

Thanks for addressing lazy loading, Dilan. The concept seems intriguing, and I'm eager to learn the implementation details. Looking forward to your upcoming posts!

Dilan Holloway

Image optimization is indeed vital, Olivia. When optimizing images for SEO, make sure to choose the right file format (usually JPEG or PNG), compress them to reduce file size, and add appropriate alt text. This improves page load times and helps search engines understand the image content. I'll provide more details soon!

Emilia Thompson

Thanks for addressing image optimization, Dilan. I've overlooked it before but now realize its importance. Looking forward to further insights!

Dilan Holloway

You're welcome, Emilia! Image optimization may seem like a small aspect, but it can significantly impact your overall SEO efforts. I'm glad you found it helpful. If you have any more questions, feel free to ask!

Dilan Holloway

Choosing the right keywords can be tricky, Ethan. Start by conducting thorough keyword research using tools like SEMrush or Google Keyword Planner. Look for relevant keywords with a good search volume and reasonable competition. I'll dive deeper into keyword research techniques later in this discussion.

Noah Davis

Thanks for addressing my question, Dilan. I'll definitely check out SEMrush and Google Keyword Planner for keyword research. Looking forward to your upcoming posts.

Evelyn Powell

Dilan, in your experience, how long does it usually take to see significant improvements in search engine rankings after optimizing landing pages for SEO?

Dilan Holloway

That's a great question, Evelyn. The time it takes to see improvements in search engine rankings can vary depending on various factors like website authority, competition, and the extent of optimization performed. However, with effective strategies, you might start noticing positive changes in a few months. Patience is key!

Dilan Holloway

That's fantastic, Leonard! I'm thrilled to hear that my insights have had a positive impact on your SEO journey. Keep up the great work, and if you have any specific questions or topics you'd like me to address, let me know!

Emily Thompson

Dilan, should I optimize my landing pages for mobile devices as well? Is it worth the effort?

Dilan Holloway

Emily, optimizing landing pages for mobile devices is crucial in today's mobile-first world. With the increasing number of mobile users, it's definitely worth the effort. Responsive design, fast loading times, and user-friendly mobile experiences can significantly boost your SEO and user engagement. Stay tuned for more insights on mobile optimization!

Nathan Harris

Dilan, I've heard about structured data for SEO. How does it relate to landing pages? Should I include structured data on my landing pages?

Emily Adams

Thanks for discussing the options, Dilan. I have multiple target keywords, and now I'm considering separate landing pages. Looking forward to further guidance on this!

Dilan Holloway

Structured data, Nathan, is additional information that you can markup on your web pages using schema.org vocabulary. It helps search engines understand the content and context better. Including structured data on your landing pages can enhance visibility and improve the chances of rich snippets appearing in search results. I'll cover structured data integration in detail soon!

Zoe Carter

Thanks for explaining structured data, Dilan. I wasn't aware of its importance for landing pages. Looking forward to learning more about its integration!

Dilan Holloway

You're welcome, Zoe! Structured data plays a significant role in enhancing the visibility and click-through rates of your landing pages. I'll provide step-by-step instructions on how to integrate structured data effectively. Feel free to ask any further questions!

Daniel Adams

Dilan, what are your thoughts on video content for landing pages? Does it help in SEO?

Dilan Holloway

Video content can be a powerful addition to your landing pages, Daniel. It not only enhances user engagement but can also improve your SEO efforts. Video optimization, including relevant titles, descriptions, and transcripts, can help search engines understand your content better. I'll cover video optimization techniques soon!

Benjamin Powell

I've noticed that video content increases visitor time on my landing pages. Excited to learn more about optimizing videos for SEO, Dilan.

Daniel Lewis

Dilan, should I create separate landing pages for different target keywords or use a single landing page targeting multiple related keywords?

Dilan Holloway

That's great, Benjamin! Video content is indeed an effective way to engage visitors and keep them on your landing pages longer. In the upcoming posts, I'll dive deeper into optimizing videos for SEO, including best practices and tips. Stay tuned!

Amelia Roberts

Dilan, how important is A/B testing in landing page optimization? Should I invest time and resources into it?

Dilan Holloway

Amelia, A/B testing is crucial for continuous improvement and optimization. It allows you to experiment with different variations of your landing pages to identify what works best for your audience. While it requires resources, the insights gained from A/B testing can drive significant improvements in conversions and overall performance. I'll discuss A/B testing methodologies in more detail soon!

Dilan Holloway

Absolutely, Liam! A/B testing helps you make data-driven decisions and optimize your landing pages based on actual user behavior. I'll share some best practices, case studies, and tools you can use to get started with A/B testing effectively. Stay tuned!

Mila Lopez

Patience is definitely key, as you said, Dilan. SEO efforts take time to show results, but the long-term benefits are worth it. Thanks for the reminder!

Dilan Holloway

You're absolutely right, Mila! SEO is a long-term investment that brings sustainable results. With patience and consistent efforts, you can achieve significant improvements in search rankings and organic traffic. I'm glad you found the reminder helpful!

Matthew Grayson

Dilan, any recommendations for landing page speed optimization? How can I ensure my pages load quickly for better SEO performance?

Dilan Holloway

Matthew, landing page speed is crucial for good SEO performance. To optimize page speed, consider reducing image sizes, minimizing code and scripts, enabling browser caching, and using a reliable hosting provider. I'll share more actionable tips and tools for landing page speed optimization shortly. Stay tuned!

Andrew Marshall

I've noticed a significant impact of page speed on overall user experience and conversions. Looking forward to your tips on landing page speed optimization, Dilan.

Dilan Holloway

That's great, Andrew! If your landing pages load quickly, it creates a positive user experience and increases the chances of better conversions. In the upcoming posts, I'll discuss various techniques and tools to help you optimize your landing page speed effectively. Stay tuned!

James Cooper

Dilan, how can I track the performance of my landing pages after implementing SEO strategies? Any recommended tools or metrics to focus on?

Dilan Holloway

James, tracking the performance of your landing pages is essential to measure the effectiveness of implemented SEO strategies. Tools like Google Analytics and Google Search Console provide valuable insights into organic traffic, keyword rankings, bounce rates, conversions, and more. I'll explain the metrics to focus on and how to leverage these tools effectively. Keep an eye out for the details!

Luke Thompson

Thank you for mentioning Google Analytics and Search Console, Dilan. They have been immensely helpful in understanding the performance and areas of improvement for my landing pages. Looking forward to more insights!

Dilan Holloway

You're welcome, Luke! Google Analytics and Search Console are powerful tools for monitoring and optimizing landing page performance. I'm glad you found them helpful. In the upcoming posts, I'll dive deeper into leveraging these tools and exploring the insights they provide. Stay tuned!

Emma Adams

Dilan, how can I optimize my landing page URLs for better SEO? Are there any specific practices to follow?

Dilan Holloway

Emma, optimizing landing page URLs is indeed important for SEO. Use descriptive and relevant keywords in your URLs, keep them concise and user-friendly, and ensure they follow a logical structure. Avoid using numbers or random characters. I'll provide more details and best practices for URL optimization soon!

Sophie Smith

Thanks for addressing URL optimization, Dilan. I've noticed that well-optimized URLs contribute to better user engagement. Excited to learn more best practices!

Dilan Holloway

You're welcome, Sophie! Well-optimized URLs enhance both user experience and search engine visibility. In the upcoming posts, I'll share more best practices and examples to guide you through URL optimization for your landing pages. If you have any specific questions, feel free to ask!

David Adams

Dilan, would you recommend implementing schema markup on landing pages? Does it have a significant impact on SEO?

Dilan Holloway

Implementing schema markup on landing pages can have a positive impact on SEO, David. It helps search engines understand your content better and allows for rich snippets in search results. I'll delve into the process of implementing schema markup effectively and the potential benefits in the upcoming posts!

Oliver Robinson

Thank you for the insight, Dilan. I'm particularly interested in learning about the implementation process of schema markup. Looking forward to your detailed explanation.

Dilan Holloway

You're welcome, Oliver! Implementing schema markup might seem complex initially, but I'll break it down into actionable steps and provide tools to simplify the process. Stay tuned for a detailed explanation on implementing schema markup effectively on your landing pages!

Henry Mitchell

Dilan, page speed has become increasingly important for SEO. Can you explain how to implement lazy loading for images on landing pages?

Dilan Holloway

Lazy loading can significantly improve page loading times, Henry. To implement lazy loading for images, you can use JavaScript libraries like lazysizes or implement it through plugins available for various CMS platforms. In the upcoming posts, I'll provide more details and examples to guide you through the implementation process. Stay tuned!

Dilan Holloway

You're welcome, Sophia! Lazy loading can significantly improve user experience and page speed. I'll provide step-by-step instructions and showcase various lazy loading techniques in the upcoming posts. If you have any further queries, feel free to ask!

Alex Turner

Dilan, do you have any recommendations for effectively designing and structuring landing pages for maximum SEO impact?

Sophia Wilson

Thanks for discussing social proof elements, Dilan. I've noticed their impact on user trust and conversion rates. Excited to learn more about their integration for landing pages!

Dilan Holloway

Alex, there are several key aspects to consider when designing and structuring landing pages for SEO impact. These include an attention-grabbing headline, compelling content, clear call-to-action, relevant keywords in headings and subheadings, optimized images and videos, and a mobile-friendly layout. I'll dive deeper into these recommendations soon!

Ryan Baker

Thanks for sharing the recommendations, Dilan. I'll keep them in mind while designing my landing pages. Looking forward to further insights!

Dilan Holloway

You're welcome, Ryan! Considering these recommendations while designing your landing pages can significantly enhance their SEO impact. In the upcoming posts, I'll provide more insights and specific examples to help you effectively design and structure your landing pages. Feel free to reach out if you have any questions!

Anna Collins

Dilan, how can I ensure that my landing pages are optimized for voice search? Is it a crucial aspect to consider?

Dilan Holloway

Optimizing landing pages for voice search is becoming increasingly important, Anna. To cater to voice search, focus on using conversational language, providing direct answers to common queries, adopting structured data, and ensuring easy navigation. I'll dive deeper into voice search optimization for landing pages soon!

Lucas Perez

Thank you for addressing voice search optimization, Dilan. I hadn't considered it before, but now I realize its significance. Looking forward to your insights!

Dilan Holloway

You're welcome, Lucas! Voice search is rapidly evolving, and optimizing landing pages accordingly can give you a competitive edge. I'll elaborate on voice search optimization techniques and provide tips to adapt your landing pages for voice queries. Stay tuned!

Harper Powell

Dilan, could you elaborate on the bounce rates and how to reduce them on landing pages? I've been struggling with high bounce rates lately.

Dilan Holloway

Certainly, Harper! High bounce rates can be a concern. To reduce them, consider improving page load times, enhancing content relevance, ensuring a clear call-to-action, and implementing effective design elements. I'll dive deeper into reducing bounce rates specifically for landing pages and share practical tips soon!

Ava Wilson

Thanks for addressing my concern, Dilan. I'm eager to learn practical tips to reduce bounce rates on my landing pages. Looking forward to your insights!

Dilan Holloway

You're welcome, Ava! Reducing bounce rates on landing pages is crucial for maximizing conversion rates. I'll provide practical tips, best practices, and case studies to help you effectively engage visitors and keep them on your landing pages longer. If you have any specific scenarios, feel free to ask!

Leo Harris

Dilan, what are your thoughts on integrating social proof elements on landing pages? Can it positively impact SEO efforts?

Dilan Holloway

Integrating social proof elements on landing pages can indeed have a positive impact on both user engagement and SEO, Leo. Testimonials, reviews, case studies, and trust badges can enhance credibility and encourage conversions. In the upcoming posts, I'll discuss various social proof elements and share insights on their integration. Stay tuned!

Dilan Holloway

You're welcome, Sophia! Social proof elements can significantly enhance visitor trust, ultimately leading to improved conversions. I'll provide insights on integration techniques, placement strategies, and real-life examples to guide you through incorporating social proof elements effectively on your landing pages. If you have any specific questions, feel free to ask!

Chloe Mitchell

Dilan, can you explain how to perform effective keyword research for landing page optimization? Any specific tools you recommend?

Dilan Holloway

Certainly, Chloe! Effective keyword research is crucial for landing page optimization. Tools like SEMrush, Ubersuggest, and Google Keyword Planner can help you find relevant keywords, explore search volumes, and analyze competitor strategies. In the upcoming posts, I'll guide you through the keyword research process and recommend best practices. Stay tuned!

Isaac Turner

Thank you for mentioning the keyword research tools, Dilan. I've heard about SEMrush but wasn't aware of Ubersuggest. Looking forward to your guidance on effective keyword research!

Dilan Holloway

You're welcome, Isaac! SEMrush and Ubersuggest are powerful tools for keyword research. Each offers unique features that can provide valuable insights. I'll explain how to leverage these tools effectively and share best practices to identify the right keywords for your landing pages. If you have any further queries, feel free to ask!

Charlie Roberts

Dilan, how many keywords should I typically target on a landing page? Is it better to focus on a few specific ones or include a broader range of keywords?

Dilan Holloway

Charlie, the number of keywords you target on a landing page depends on factors like content length and focus. It's generally more effective to focus on a few specific keywords that align with your content and search intent, rather than targeting a broad range of keywords. This helps maintain content relevance and improve rankings for targeted queries. I'll provide more insights and considerations soon!

Eli Thompson

Thank you for addressing my question, Dilan. I'll keep that in mind while selecting keywords for my landing pages. Looking forward to further insights!

Dilan Holloway

You're welcome, Eli! Selecting the right keywords that align with your landing page content and user search intent is crucial. In the upcoming posts, I'll guide you through effective keyword selection strategies, considerations, and tools to streamline the process. If you have any more questions, feel free to ask!

Dilan Holloway

Daniel, both approaches can be effective depending on the context and search intent. If you have distinct target keywords with different search intents, creating separate landing pages can provide a more focused and tailored experience for visitors. However, for closely related keywords or similar search intents, a single landing page targeting multiple keywords can be a strategic choice. I'll provide more insights to help you make an informed decision!

Daniel Harris

Thanks for addressing the challenge, Dilan. Convincing colleagues with data-driven analysis sounds like a solid approach. Looking forward to your insights on building a persuasive case!

Dilan Holloway

You're welcome, Emily! Creating separate landing pages for distinct target keywords can improve relevance and enhance user experience. In the upcoming posts, I'll provide guidance on structuring and optimizing multiple landing pages strategically. If you have any specific queries or scenarios, feel free to ask!

Lucy Walker

Dilan, how can I convince my colleagues about the importance of landing page optimization? Some of them are not convinced it's essential for our digital marketing efforts.

Dilan Holloway

Convincing colleagues about the importance of landing page optimization may require showcasing the potential benefits, Lucy. Focus on the impact it can have on organic traffic, search rankings, and conversions. Share case studies, industry statistics, and real-life examples. If needed, present data-driven analysis showcasing the impact of landing page optimization on your specific industry or competitors. I'll provide more insights on building a persuasive case soon!

Dilan Holloway

You're welcome, Daniel! Building a persuasive case backed by data can be influential in getting buy-in from your colleagues. In the upcoming posts, I'll share tips and strategies to effectively communicate the importance of landing page optimization and its potential impact on your digital marketing efforts. If you have any specific concerns, feel free to ask!

Grace Roberts

Dilan, what are some common landing page optimization mistakes to avoid? I want to ensure I don't make any critical errors while optimizing my landing pages.

Lily Collins

Thanks for highlighting the common mistakes, Dilan. I'll be cautious while optimizing my landing pages to steer clear of these errors. Excited to learn more insights and tips!

Dilan Holloway

You're welcome, Lily! Avoiding common mistakes is essential to ensure your landing pages are effective in driving organic traffic and conversions. In the upcoming posts, I'll provide detailed insights, examples, and practical tips to help you optimize your landing pages successfully. If you have any specific questions, feel free to ask!

Ella Turner

Dilan, how can I make my landing pages stand out from competitors in terms of SEO and user experience? Are there any innovative approaches worth considering?

Dilan Holloway

To make your landing pages stand out, Ella, consider leveraging unique value propositions, compelling storytelling, interactive elements, personalized experiences, and visually appealing designs. Innovative approaches like gamification, immersive videos, and AI-driven personalization can also enhance both SEO and user experience. I'll delve deeper into these approaches and provide examples to inspire your landing page optimization efforts. Stay tuned!

Isla Wright

Thanks for discussing innovative approaches, Dilan. I'm particularly intrigued by the idea of gamification and AI-driven personalization. Looking forward to your insights on incorporating these for better SEO and user experience!

Dilan Holloway

You're welcome, Isla! Gamification and AI-driven personalization can indeed be game-changers when utilized effectively. In the upcoming posts, I'll provide practical insights, case studies, and tips to help you incorporate these innovative approaches into your landing pages for improved SEO and user experience. If you have any specific questions or scenarios, feel free to ask!

Aaron Lewis

Dilan, could you clarify how immersive videos can enhance landing page optimization? I'm intrigued by the concept and want to explore its potential.

Dilan Holloway

Immersive videos can enhance landing page optimization in multiple ways, Aaron. They engage visitors, convey information visually, increase time spent on the page, and enhance overall user experience. Optimizing videos with relevant titles, descriptions, and transcripts can also contribute to improved SEO. In the upcoming posts, I'll explore video optimization techniques and showcase examples of effective video integration on landing pages. Stay tuned!

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O que devo fazer para criar páginas de destino e SEO, certo?

Pesquisa por palavras-chave

Inclua suas frases-chave estrategicamente

Considere o backlinking

Acelerar suas páginas

Semalt Kurumsal

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Başarılı Vakalar

BİZİ TAKİP EDİN

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