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Ottimizzazione e invio dei motori di ricerca: questi due concetti sono inseparabili?

Beh, sono sicuro che esiste una relazione specifica tra l'ottimizzazione del motore di ricerca e l'invio. Ma questi due concetti sono effettivamente inseparabili? Non credo. Per essere più precisi, entrambi erano inseparabili. Ma quei tempi passarono a lungo. In effetti, diversi anni fa c'era un punto di necessità per l'ottimizzazione dei motori di ricerca e la presentazione che arrivavano di pari passo. Intendo dire che la tua strategia SEO potrebbe essere messa in atto solo dopo aver effettuato una sottomissione completa a un determinato motore di ricerca (ad esempio, dovresti fornire una notifica individuale, informando Google o Bing che il tuo sito Web appena lanciato era pronto per l'indicizzazione).

search engine optimization and submission


Ma ora l'ottimizzazione dei motori di ricerca e le procedure di invio sono cose completamente diverse. Voglio dire, mentre il concetto centrale di SEO è rimasto lo stesso, l'invio stesso è ora comunemente completato da impostazione predefinita o da modalità self-driven. Dopotutto, tutto ciò che serve per l'invio è solo un controllo per l'indicizzazione completa da parte del motore di ricerca.

La stessa procedura non ha mai dato una stanza per qualcosa come "chiedere" o "dire" ai motori di ricerca che voglio, ad esempio, essere classificato più in alto per alcune parole chiave particolari. In effetti, non c'è modo di costringere i motori di ricerca a includere le tue pagine nella top 10 o in qualsiasi altra posizione nei risultati di ricerca (almeno, senza infrangere le loro linee guida usando tecniche di Black-Hat SEO o altri schemi illegali manipolare i loro algoritmi di ricerca). Solo per ragioni di completezza, potremmo influenzare una particolare posizione di posizionamento della pagina richiedendo annunci pay-per-click, per essere mostrati nelle prime inserzioni a pagamento in cima. La maggior parte degli utenti, tuttavia, è probabile che li salti a favore di elenchi di ricerca puramente organici.

Quindi, torniamo all'argomento per ottenere il verdetto finale sull'ottimizzazione e l'invio dei motori di ricerca. Ancora una volta, una procedura manuale di invio potrebbe essere utilizzata solo per dare un segnale che le nuove pagine erano pronte per l'indicizzazione da parte dei crawler. E ora passa automaticamente in quasi tutte le circostanze. Per verificarlo e assicurarti che le tue pagine siano state trovate con successo dai motori di ricerca per l'indicizzazione, tutto ciò di cui hai bisogno è andare sulla barra di ricerca riempiendola con l'URL della home page del tuo sito web (ad esempio, www.YouHomePage.com). In questo modo, se vedi le tue pagine visualizzate nella lista di ricerca, tutto va bene. Quindi, vedi che il tuo sito web sarà ancora indicizzato da Google, anche se non stai facendo nulla di proposito, massimo entro due settimane. Dopo tutto, una indicizzazione completa (ovviamente, a seconda del numero di pagine web) dura circa una settimana.

seo and submission

In conclusione

Si noti, tuttavia, che esiste un'altra procedura, chiamata in qualche modo "submission" o "subscription" al motore di ricerca. Intendo creare il tuo account della pagina commerciale su Google+. Lo scopo della procedura è quello di fornire alcuni vantaggi in termini di ranking attraverso la creazione di una migliore fiducia e riconoscimento da parte del motore di ricerca. Tuttavia, le persone dicono che il completamento dell'abbonamento su Google+ può ancora servire per richiedere un processo di indicizzazione quasi immediato.

Michael
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Andrew Dyhan
Thank you all for your kind words and positive feedback! I'm glad the article was helpful and informative for you. If you have any further questions or need more clarification, feel free to ask!
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