How to increase Amazon sales and become a best seller?

In our days, Amazon is the world’s biggest Internet retailer where you can find products for all tastes. This platform provides excellent opportunities for both vendors and third-party sellers. If you have a smart approach to your business development, Amazon will praise you with high revenue and TOP rank position. 

The popularity of Amazon retailing platform continues to rise every day, attracting more and more loyal customers. According to the statistical data, at least $88,000 being spent every minute globally on this platform. Shoppers draw Amazon as a platform where they can find everything, even more than on Google. Google is still the valuable source, but for information, not product researchers. 

With all that being said, I think it will be a good idea to share with you some tips on how to increase Amazon sales and improve your ranking position. So, let us take a closer look at these practical tips and tricks. 

Ways to increase Amazon sales

Generate positive reviews on Amazon

The power of customer reviews on Amazon can’t be underestimated. They have a primary impact on your listing rank on Amazon search results page and can either improve or devastate your optimization efforts. According to the recent industry figures, 88% of consumers say that they trust online reviews as much as personal recommendations and make up their buying decision based on the number and quality of the recent reviews and star rankings. 

That is why you need to make all your best to generate quality and organic reviews on your products. Reviews with the video content or images could work wonders. So, encourage your regular customers to leave long and descriptive reviews to help other shoppers take a correct decision. If you know people locally that have enjoyed your product, go to them and ask about postponing reviews. 

However, you need to be aware that Amazon is actively struggling against non-organic or, in other words, incentivized reviews. That is why you need to make sure all your product reviews are created equally and look natural. 

To manage all of your product reviews and be always aware of negative feedbacks, you can use special research software for this purpose. For instance, Feedback Five-tool will help to increase the volume of feedback submitted and instantly react on negative responses. 

Work on your listing optimization and  improvement

Amazon ranking system takes into account not only product reviews, seller rating, and price, but also the way how product listing is organized. Like in Google, you need strategically include your targeted search terms in the title, bullet points, and description. Amazon provides merchants with an opportunity to stuff a product’s title with relevant search terms and descriptive words. This aspect of Amazon listing optimization is different to Google where you need to have a short and precise title with only one targeted search term in it. However, Amazon wants to simplify a process of searching for both bots and users, providing them with a clear product’s description at once. Amazon suggests to include the following product features in the title: brand, description, product line, material, color, size, and quantity. However, there is no need to include price and advertising slogans in your title to make shoppers concentrate on the primary information. 

To find the most relevant and targeted search terms for your listing, I advise you to use Amazon Keyword tool, which implements Amazon’s autocomplete service to find popular long tail keywords. Moreover, using this tool, you can evaluate the search volume of each selected search term. 

Ways to win the Buy Box on Amazon

Amazon is very competitive search platform where to become a best seller or win a Buy Box; you need to have a good sales history and a competitive pricing policy. Amazon does not provide a set of strict rules on how to win the Buy Box, but there are plenty of factors that are known to affect your ability to win it. 

First, you need to do is to increase your Buy Box eligibility. To do so, you should have a professional seller account and be trading your stuff for at least three months. Another way how you can improve it is by using Amazon fulfillment services. 

Moreover, to win Amazon Buy Box, you should have a high-performance level. The high-performance level can be affected by such factors as a history of successful selling, excellent customer services, excellent customer metrics, and the delivery services quality. 

Particular attention should be paid to your landed price (the real product price with a delivery fee). To stay competitive in your niche, you should conduct market niche analysis or use special repricing tools such as FeedVisitor or Teikametricks. These tools will help you automatically monitor the prices of the related products within your market niche. Using this tool, you will be able to make all required amendments to your pricing policy any time you see somebody provides lowers price then you have. 

Pay Per Click Advertising on Amazon

If you would like to maximize your profit on Amazon, try Amazon sponsored products program. It will help you to display your stuff below search results, in the right-hand column or on the detail pages. Amazon PPC is a good way for online merchants to buy a position at the TOP of Amazon’s search results. According to this program, a merchant should pay each time a customer clicks on his ad in the search results. The more competitive niche you retail in, the higher price of click you will need to pay.  

Marketing services on Amazon platform

Such communication methods with the clients as direct calls and email marketing are prohibited on Amazon. However, it does not mean that you can’t use any other promotional techniques to attract shoppers to your Amazon store. You can use blog posting and social media marketing to achieve this. Moreover, you can create your blog related to your business. The platforms like Quora, Hubpages, and Go Articles are also a great place to write content pieces around your subject, where you can leave a link on your Amazon store.