How to rank Amazon products like a pro seller?

No need to say that every pro seller should know how to rank Amazon products so that they always stay on the top of the search. I mean that having a high ranking is probably the only way of surviving over there, as improving your current search positions can get your products directly to the front of your target audience over there. So, below I’m going to show you how to rank Amazon products like a real pro seller. Let’s quickly run through the following step by step guide.

How to Rank Amazon Products

Step One: Identify Your Main Target Keywords

Let’s face it – your product listing optimization for keywords on Amazon is absolutely different from the one we had for the major search engines like Google itself. It means that to identify your main target keywords and create the initial list for them you will need to use Google’s Keyword Planner tool – first and foremost. That way, you will not only create the main list of target keywords to work with, but get the big picture of all the general trends of keyword usage.

Step Two: Refine Your Main List into the Final Checklist

Once you’ve got the main list of your target keywords, it’s time to make it a little bit shorter. I mean that you’ll have to refine it into a much shorter checklist containing only best of your must-winning keywords and long-tail product search combinations. That way, I recommend using one of the following keyword research and suggestion tools specifically designed for Amazon sellers. Feel free to try any of them – mainly because I tested them both for my own product listing optimization on Amazon. After all, it’s only up to you to decide which one to pick.

• Sellics – this online helper will be particularly useful for the earliest stages of your keyword researches. As for me, I used Sellics during brainstorming stage. And everything was quite simple – all I needed over there was just to enter a couple of my main target keywords, and get assisted with some valuable keyword suggestions and useful tips, which were pulled directly from my closest niche/category competitors on Amazon.
• Sonar – proved to be extremely useful for me when I was still unaware how to rank products on Amazon like a pro. Put simply, this keyword research tool makes it possible for every Amazon seller to discover all that valuable keywords and long-tail combinations needed to rank their products well. Much like with Sellics keyword tool, Sonar needs just one single keyword to be filled in order to give you the best keyword references, backed with some valuable web metrics, such as the average search volume estimate, current trends of usage, etc.