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¿Cuáles son las herramientas que se pueden usar para llevar a cabo la investigación de palabras clave de Amazon?

La investigación de palabras clave es una etapa importante de su campaña de optimización de motores de búsqueda de Amazon. El acceso adecuado a sus palabras clave de búsqueda de Amazon puede aumentar sus ingresos y mejorar la posición de su rango de productos.

Probablemente haya visto títulos de productos sobre-optimizados que incluyen mucha información irrelevante rellenada con palabras clave en Amazon. Sin embargo, debemos admitir que estos productos tienen un alto rango en la página de resultados de búsqueda de Amazon. Tal vez se pregunte por qué los usuarios hacen clic en esos títulos largos que buscan spam y compran estos productos. En realidad, a los usuarios no les gustan naturalmente esos títulos, pero el algoritmo de Amazon los considera relevantes y descriptivos. Es por eso que puede enfrentar tales títulos en la página de resultados de búsqueda TOP de Amazon. Los comerciantes en línea que usan estos títulos largos saben cómo funciona el algoritmo Amazon A9. Para crear títulos bien optimizados, los comerciantes en línea realizan una investigación de palabras clave para identificar los términos de búsqueda exactos a los que desean dirigirse. Con la herramienta única de búsqueda de palabras clave de Amazon, determinan un volumen de búsqueda de las posibles palabras clave e incorporan variaciones adecuadas en el título del producto, la descripción, los puntos de viñeta, las preguntas más frecuentes, las retroalimentaciones e incluso las imágenes.

En este artículo, discutiremos qué herramientas puede utilizar para encontrar los términos de búsqueda más relevantes para su producto, y cómo puede ayudarlo a aumentar sus clasificaciones y ventas. Así que echemos un vistazo más de cerca a las herramientas profesionales y estrategias prácticas para encontrar palabras clave perfectas para su negocio en línea.

Palabras clave de Amazon herramientas de investigación

  • Google Keyword Planner

Google Keyword Planner es una herramienta profesional de investigación de palabras clave que están disponibles para una amplia audiencia. Es gratis y fácil de usar. Además, proporciona los datos más precisos. Esta herramienta puede ayudarlo a estimar un volumen de búsqueda de palabras clave y frases clave. Además, te da la oportunidad de encontrar otras frases relacionadas. Cada minuto que Google recolecta terabytes de datos, es por eso que Google Keyword Planner es donde puede obtener estadísticas precisas de cuántas búsquedas recibe una palabra clave o frase. Puede limitar su búsqueda por características geográficas y de audiencia (edad, sexo, etc.). Es especialmente útil si desea promocionar sus productos en Amazon u otras plataformas de negociación.


Para comenzar a utilizar Google Keyword Planner, debe crear una cuenta gratuita de AdWords. Una vez que tenga su cuenta, encontrará el Planificador de palabras clave en la pestaña Herramientas. Aquí puede comenzar su búsqueda con algunas palabras clave principales y pasar gradualmente a términos de búsqueda de cola larga más específicos que los usuarios están buscando. Para realizar esta tarea, debe abrir la sección "Buscar nuevas palabras clave y obtener datos del volumen de búsqueda" e insertar su palabra clave orientada en la pestaña "Su producto o servicio". Finalmente, haga clic en el botón "Obtener ideas". Como resultado, obtendrá una lista de palabras clave relacionadas. Sin embargo, debe asegurarse de buscar por ideas de palabras clave, no por ideas de grupos de anuncios.

Google Keyword Planner le proporcionará las búsquedas mensuales promedio de palabras clave relacionadas. Un volumen de búsqueda real en Amazon puede diferir de los datos que obtendrá en GKP. Sin embargo, estos datos serán relativamente iguales, que lo ayudarán a determinar qué palabras clave le generarán más tráfico en Amazon.

Una descripción detallada de otras herramientas de búsqueda de palabras clave de Amazon que puede encontrar en  página Semalt Questions and Answers .

Ross Barber
Thank you for reading my article on keyword search on Amazon. I hope you found it helpful!
Monica
Great article, Ross! I've been struggling with finding the right keywords for my products on Amazon. Your tips will certainly come in handy.
Ross Barber
Thank you, Monica! I'm glad you found the article useful. If you have any specific questions or need further guidance, feel free to ask.
David
I've never paid much attention to keyword research on Amazon before. This post made me realize its importance. Thanks, Ross!
Ross Barber
You're welcome, David! Keyword research can significantly improve product visibility on Amazon and increase sales. Let me know if you need any more information.
Maria
I tried searching for keywords in the Amazon search bar, but the results seem to be based on sales volume rather than relevancy. Are there any tools you recommend for better keyword research?
Ross Barber
Great question, Maria! While the Amazon search bar can provide some insights, using external tools like Brand Semalt's keyword research tool can be more effective. It provides comprehensive data on search volume, relevancy, and competition for keywords. Give it a try!
Liam
I've been using Brand Semalt's keyword research tool, and it has greatly improved my Amazon product rankings. Highly recommended!
Ross Barber
Fantastic to hear, Liam! The Brand Semalt tool is indeed a valuable asset for optimizing keyword strategies on Amazon. Thanks for sharing your positive experience.
Sophie
I have a question, Ross. How do you deal with highly competitive keywords? Is it better to focus on long-tail keywords for better rankings?
Ross Barber
Excellent question, Sophie! Highly competitive keywords can be challenging. While long-tail keywords may have lower search volume, they often have higher conversion rates. Combining a mix of high-volume and long-tail keywords can be an effective strategy.
Elena
This article gave me a fresh perspective on keyword research on Amazon. I'll definitely be using some of your tips, Ross!
Ross Barber
That's great to hear, Elena! Best of luck with your keyword research endeavors on Amazon. If you have any further questions, feel free to ask.
Oliver
Thanks for the insightful article, Ross! I've learned a lot about optimizing keywords on Amazon's platform. Appreciate it!
Ross Barber
You're welcome, Oliver! I'm glad you found the article informative. If you ever need additional guidance, feel free to reach out. Happy selling!
Emma
Ross, do you have any advice on using Amazon's autocomplete feature for keyword research? I've heard mixed opinions about its accuracy.
Ross Barber
Hi Emma! Amazon's autocomplete feature can provide valuable keyword suggestions. However, due to its popularity and various factors, it's not always accurate. It's best to use it as an idea generator and rely on more robust tools for in-depth analysis.
Mark
Ross, I can't thank you enough for this article! I'm new to selling on Amazon, and this guidance on keyword research is a game-changer for me.
Ross Barber
You're very welcome, Mark! I'm glad the article has been helpful to you. If you have any further questions or need more guidance, don't hesitate to ask. Good luck with your Amazon journey!
Julia
Ross, thank you for sharing your expertise on this topic. Keyword research can make a huge difference in sales performance on Amazon.
Ross Barber
Thank you, Julia! I completely agree. Proper keyword research and optimization can significantly impact sales and help sellers gain a competitive edge. If you have any specific questions, feel free to ask.
Sophia
Ross, I appreciate the insights you provided in your article. Keyword research has always been a challenging aspect for me, but your tips have shed some light. Thank you!
Ross Barber
You're very welcome, Sophia! I'm glad the article was able to provide some clarity on the topic. If you ever need assistance with keyword research or any other aspect of Amazon selling, don't hesitate to ask.
Jason
Great article, Ross! Keyword research often gets overlooked, but it's crucial for success on Amazon.
Ross Barber
Thank you, Jason! You're absolutely right. Ignoring keyword research can limit your products' visibility and hinder overall success on Amazon. If you have any questions or need further information, feel free to ask.
Sophie
Ross, thank you for your response. I'll definitely incorporate long-tail keywords into my Amazon strategy. Appreciate your advice!
Ross Barber
You're welcome, Sophie! Incorporating long-tail keywords can be a great addition to your strategy. They often target specific customer needs and can help you stand out among competitors. Best of luck!
Daniel
Ross, I really enjoyed your article on keyword research. You explained the concept in a clear and concise manner. Thank you!
Ross Barber
I appreciate your kind words, Daniel! I'm glad the article resonated with you and provided a clear understanding of keyword research. If you have any further questions or need additional information, feel free to ask.
Emily
This article couldn't have come at a better time, Ross! I've been struggling with keyword research, and your insights have given me a much-needed boost. Thank you!
Ross Barber
I'm really glad to hear that, Emily! Timing is everything. I'm glad the article provided the boost you needed. If there's anything specific you'd like to know about keyword research, feel free to ask. Best of luck!
Sophia
Ross, I found the tips in your article very practical. I'll definitely be implementing them in my Amazon listings.
Ross Barber
That's great to hear, Sophia! Practical implementation of keyword research tips can lead to improved product visibility and more targeted traffic. If you encounter any challenges along the way, feel free to ask for assistance.
Amelia
I've never realized the importance of keyword research on Amazon. Your article opened my eyes, Ross. Thank you!
Ross Barber
You're very welcome, Amelia! Many sellers underestimate the power of keyword research, but it holds tremendous potential for improving product performance on Amazon. I'm glad the article was eye-opening for you. If you have any questions, feel free to ask.
David
Ross, your article has given me a solid foundation for conducting effective keyword research on Amazon. Thank you for sharing your knowledge!
Ross Barber
I'm delighted to hear that, David! Building a solid foundation in keyword research is essential for successful Amazon selling. If you ever need additional guidance or have specific questions, feel free to reach out. Best of luck!
Julia
Ross, I found your article to be a great resource for understanding keyword search on Amazon. It will definitely help me in my product optimization efforts.
Ross Barber
Thank you, Julia! I'm glad you found the article helpful. Utilizing keyword search effectively is key to optimizing product listings and attracting the right customers on Amazon. If you have any specific queries or need further advice, feel free to ask.
Emma
Thanks for clarifying, Ross! I'll make sure to leverage external tools for a more comprehensive keyword analysis on Amazon.
Ross Barber
You're welcome, Emma! External tools like Brand Semalt can provide deeper insights and make your keyword research on Amazon more effective. If you have any other questions or need further assistance, feel free to ask.
John
Ross, I've started using Brand Semalt's keyword research tool, and the results have been exceptional. Highly recommended!
Ross Barber
That's fantastic to hear, John! Brand Semalt's keyword research tool is designed to provide accurate and valuable data for optimizing your Amazon keyword strategies. Thank you for sharing your positive experience!
Sophie
Ross, your advice on competitive keywords and long-tail keywords makes perfect sense. I'll start experimenting with different keyword approaches. Thank you for the guidance!
Ross Barber
You're very welcome, Sophie! Experimenting with different keyword approaches can help you find the perfect balance for your product listings on Amazon. If you have any more questions or need further assistance during your experimentation, feel free to ask.
Liam
Ross, your article on keyword research provided valuable insights that have boosted my Amazon sales. Thank you!
Ross Barber
I'm delighted to hear that, Liam! It's satisfying to know that my article has played a positive role in boosting your Amazon sales. If you ever need further guidance or have specific questions, don't hesitate to reach out. Best of luck with your continued success!
Elena
Ross, your article inspired me to revisit my keyword strategies on Amazon. I'm excited to see how it will impact my sales.
Ross Barber
That's wonderful to hear, Elena! Revisiting and optimizing your keyword strategies can lead to positive changes in product visibility and sales on Amazon. If you have any questions or need assistance along the way, feel free to ask.
Oliver
Ross, your insights on keyword research have completely transformed the way I approach Amazon listing optimization. Thank you for sharing your expertise!
Ross Barber
I'm thrilled to hear that, Oliver! Transforming your approach to Amazon listing optimization can lead to significant improvements in visibility and sales. If you ever need further guidance or have specific questions, don't hesitate to reach out. Thank you for your kind words!
Emma
Ross, your explanation regarding the limitations of Amazon's autocomplete feature makes sense. I'll definitely prioritize external tools for accurate keyword research.
Ross Barber
Absolutely, Emma! While Amazon's autocomplete can provide initial ideas, relying on external tools for more accurate and comprehensive keyword research is a wise choice. If you have any further questions or need assistance with external tools, feel free to ask.
Mark
Ross, your article has been an eye-opener for me. Keyword research is definitely an area I'll be focusing on from now on. Thank you for the valuable insights!
Ross Barber
You're very welcome, Mark! I'm glad the article opened your eyes to the importance of keyword research. Focusing on this aspect of Amazon selling can lead to significant improvements. If you have any questions or need further assistance moving forward, feel free to ask.
Julia
Ross, your expertise shines through in this article. Thank you for sharing such valuable tips on keyword research for Amazon!
Ross Barber
Thank you, Julia! I'm delighted to hear that my expertise is evident in the article. Sharing valuable tips on keyword research for Amazon is my pleasure. If you have any specific queries or need more guidance, feel free to ask.
Sophia
Ross, I can't thank you enough for shedding light on the intricacies of keyword research. It has helped me understand the importance of choosing the right keywords.
Ross Barber
You're very welcome, Sophia! Understanding the intricacies of keyword research and choosing the right keywords are critical for success on Amazon. If you ever need further clarification or have specific questions, don't hesitate to ask. Best of luck!
Daniel
Ross, your article provided me with a solid foundation and clear direction for conducting keyword research. Thank you for sharing your knowledge!
Ross Barber
I'm delighted to hear that, Daniel! Building a solid foundation and having clear direction in keyword research is key to achieving success on Amazon. If you have any specific questions or need further assistance, feel free to ask. Thank you for your kind words!
Emily
Ross, your article came at the perfect time for me. I've been looking for guidance on keyword research, and your insights are invaluable. Thank you!
Ross Barber
I'm really glad to hear that, Emily! The perfect timing can make a significant difference. I'm glad my article could provide the guidance you were looking for. If there's anything specific you'd like to know or need further assistance with, feel free to ask.
Sophia
Ross, I'm grateful for the practical tips you shared in your article. They will definitely help me enhance my Amazon listings.
Ross Barber
That's great to hear, Sophia! Practical implementation of keyword research tips can make a significant impact on enhancing your Amazon listings. If you encounter any challenges or need any further advice, don't hesitate to ask.
Amelia
Ross, I had no idea keyword research could have such a huge impact on Amazon sales. Thank you for enlightening me!
Ross Barber
You're very welcome, Amelia! Keyword research indeed plays a crucial role in Amazon sales performance. I'm glad I could enlighten you on this topic. If you have any questions or need further information, feel free to ask.
David
Ross, your article has given me a solid foundation for effective keyword research on Amazon. Thank you for sharing your expertise!
Ross Barber
I'm delighted to hear that, David! Building a solid foundation in keyword research is essential for successful Amazon selling. If you ever need additional guidance or have specific questions, feel free to reach out. Best of luck!
Julia
Ross, your insights on keyword research's impact on sales are priceless. Thank you for sharing your expertise!
Ross Barber
Thank you, Julia! The impact of keyword research on sales cannot be overstated. Sharing my expertise to shed light on this aspect is my pleasure. If you have any specific questions or need further guidance, feel free to ask.
Sophia
Ross, your article has provided me with a new perspective on keyword research. I'm excited to implement your tips!
Ross Barber
That's wonderful to hear, Sophia! Changing perspectives and implementing actionable tips from the article can lead to positive results in keyword research. If you have any questions or need assistance during implementation, feel free to ask.
Jason
Ross, your article on keyword research reminded me of its importance. Thank you for the valuable insights!
Ross Barber
You're welcome, Jason! It's easy to overlook the importance of keyword research, but being aware and utilizing it effectively can make a significant difference. If you have any questions or need further information, feel free to ask.
Sophie
Ross, thanks for your response. I'll start incorporating long-tail keywords into my Amazon strategy. I appreciate your advice!
Ross Barber
You're welcome, Sophie! Incorporating long-tail keywords into your Amazon strategy can bring targeted traffic and improve product visibility. If you need any further guidance or have specific questions, don't hesitate to ask.
Daniel
Ross, your article on keyword research was concise yet comprehensive. I now have a much better understanding. Thank you!
Ross Barber
I appreciate your kind words, Daniel! I'm glad the article provided a concise yet comprehensive understanding of keyword research. If you have any specific questions or need further information, feel free to ask.
Emily
Ross, your article came at the perfect time for me. I've been struggling with keyword research, and your insights are invaluable. Thank you!
Ross Barber
I'm really glad to hear that, Emily! Timing can have a huge impact, and I'm glad my article could be of help to you. If there's anything specific you'd like to know or seek assistance with regarding keyword research, feel free to ask.
Sophia
Ross, your tips on keyword research are practical and actionable. I appreciate you sharing these valuable insights!
Ross Barber
You're very welcome, Sophia! Practical and actionable tips can be a game-changer in keyword research. If you experience any challenges or need further advice during implementation, feel free to ask.
Amelia
Ross, your article made me realize how much I've been neglecting keyword research. Thank you for the wake-up call!
Ross Barber
You're welcome, Amelia! Neglecting keyword research is a common mistake, but recognizing its importance is the first step towards improvement. If you have any questions or need assistance with your keyword research efforts, feel free to ask.
David
Ross, your article has provided me with a solid foundation for conducting keyword research effectively. Thank you for sharing your expertise!
Ross Barber
I'm delighted to hear that, David! Building a solid foundation in effective keyword research is crucial for successful Amazon selling. If you ever need additional guidance or have specific questions, don't hesitate to reach out. Best of luck!
Julia
Ross, your insights on the impact of keyword research are invaluable. Thank you for sharing your expertise!
Ross Barber
Thank you, Julia! The impact of keyword research cannot be underestimated, and I'm glad I could share my expertise to provide valuable insights. If you have any specific queries or need further guidance, feel free to ask.
Sophia
Ross, your article has given me a fresh perspective on keyword research. Thank you for sharing your knowledge!
Ross Barber
You're very welcome, Sophia! Fresh perspectives can lead to actionable changes and improvements. If you have any questions or need further assistance regarding keyword research, feel free to ask.
Daniel
Ross, your article has provided me with a solid foundation and clear direction for effective keyword research. Thank you for sharing your expertise!
Ross Barber
I'm delighted to hear that, Daniel! Building a solid foundation and having clear direction in keyword research are vital for achieving success on Amazon. If you ever need additional guidance or have specific questions, feel free to reach out. Best of luck!
Emily
Ross, your article couldn't have come at a better time. I've been struggling with keyword research, and your insights are exactly what I needed. Thank you!
Ross Barber
I'm really glad my article came at the perfect time for you, Emily! Timing is everything, and I'm glad I could provide the insights you were seeking. If there's anything specific you'd like to know or need further assistance with, don't hesitate to ask.
Sophia
Ross, your tips on keyword research are practical and actionable. I'll definitely be implementing them in my Amazon listings. Thank you!
Ross Barber
That's great to hear, Sophia! Practical and actionable tips can make a tremendous difference when implemented in your Amazon listings. If you encounter any challenges or need any further advice during the implementation, feel free to ask.
Amelia
Ross, your article made me realize how important keyword research is. I'll be sure to improve my strategies. Thank you!
Ross Barber
You're welcome, Amelia! Realizing the importance of keyword research is the first step towards improvement. If you have any questions or need assistance with your keyword research strategies, feel free to ask.
David
Ross, your article has given me a solid understanding of keyword research. Thank you for sharing your expertise!
Ross Barber
I'm delighted to hear that, David! Building a solid understanding of keyword research is crucial for successful Amazon selling. If you ever need additional guidance or have specific questions, don't hesitate to reach out. Best of luck!

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