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O que devo saber sobre uma arquitetura de site de comércio eletrônico?

Na otimização geral do mecanismo de pesquisa é uma mistura de suposições educadas e decisões orientadas por dados. No entanto, apesar dessas crenças, existem alguns princípios básicos e as práticas permanecem. Um dos aspectos essenciais de um site de comércio eletrônico é a estrutura interna do site ou, como também, a arquitetura. A arquitetura do site de comércio eletrônico pode fazer ou quebrar seu tráfego.

É por isso que você precisa implementar os conceitos básicos da arquitetura do site de comércio eletrônico e mantê-lo em todos os padrões dos mecanismos de pesquisa. Neste artigo, discutiremos alguns fundamentos de arquitetura de sites de comércio eletrônico que o ajudarão a gerar tráfego de qualidade e direcionado para o seu site, além de melhorar a experiência do usuário.

ecommerce website architecture

Essenciais de uma arquitetura de site de comércio eletrônico

  •  Conecte sua página inicial com páginas de categoria 

Uma página inicial é uma parte essencial de qualquer site se é um blog ou comércio eletrônico. Esta página recebe a maior quantidade de tráfego direcionado dos motores de busca. É por isso que deve conter a informação mais valiosa sobre seus produtos ou serviços e dar aos usuários uma compreensão clara sobre o que outras categorias de sites são. Você precisa colocar suas páginas de produtos o mais próximo possível da sua página inicial para trazer mais tráfego e autoridade. É uma oportunidade perfeita para melhorar a navegação do seu site, pois os usuários precisam acessar as informações solicitadas em dois cliques. Além disso, ao fazê-lo, você mostra o Google e outros mecanismos de pesquisa que algumas páginas do seu site de comércio eletrônico são de grande importância e, devido a isso, são facilmente acessíveis aos usuários.

  •  Páginas de navegação de nível principal 

As próximas páginas mais importantes após a sua página inicial são páginas de navegação de nível principal..Eles contêm a maioria da autoridade do seu site. As páginas de navegação de nível principal da sua loja de comércio eletrônico são provavelmente suas páginas de categoria. Ao estruturar corretamente essas páginas, um nível de autoridade passou da página inicial para páginas de categoria em um valor mais alto apenas porque colocam perto de sua página inicial que gera a autoridade máxima. Este tipo de arquitetura lhe dá a oportunidade de passar o tráfego através de todas as categorias de sites de forma equitativa.

  •  Categoria Autorização da página de navegação 

Em e - Arquitetura do site comercial, a segunda maior parte das páginas de autoridade após a página inicial são as categorias de nível principal da loja. Para melhorar a autoridade do site e aumentar a conversão, você precisa adicionar conteúdo de alta qualidade, exclusivo e relevante a essas páginas. Ao fazê-lo, você poderá criar a autoridade da página de sub-categoria.

ecommerce website

  •  Melhoria de autoridade de páginas de sub-categoria 

Assim que você aumenta a autoridade de navegação do seu nível principal, você pode melhorar a autoridade das suas páginas de subcategorias. Para desenvolver uma autoridade de subcategorias, você precisa implementar o mesmo método de arquitetura que para a melhoria das páginas da categoria. Você deve colocar seu conteúdo perto da principal página de comércio eletrônico, mostrando que esta página é valiosa para os usuários. Além disso, a interligação dentro do conteúdo das páginas de subcategoria cria mais maneiras para os usuários e para os bots do Google entender sua conectividade e relevância um para o outro.

Michael Brown
Thank you for reading my article! I hope you find it helpful.
Maria Silva
Great article, Michael! It explained the importance of adapting the structure of an e-commerce website to search engine standards really well.
Michael Brown
Thank you, Maria! I'm glad you found it helpful. If you have any specific questions, I'd be happy to help.
Carlos Oliveira
I didn't know that the structure of an e-commerce website could affect its search engine rankings. Thanks for sharing, Michael.
Michael Brown
You're welcome, Carlos! Search engines consider various factors, including site structure, when determining rankings. If you have any questions, feel free to ask.
Ana Santos
I agree with Carlos. This is really useful information, Michael. Thank you for sharing your knowledge.
Michael Brown
Thank you, Ana! I'm glad you found the information useful.
Antonio Fernandes
I've been struggling with my e-commerce website's search engine ranking. This article gave me some valuable insights. Thank you, Michael!
Michael Brown
You're welcome, Antonio! I'm glad the article provided insights that can help improve your website's ranking.
Luiza Costa
I found this article really informative, Michael. Do you have any tips on how to adapt the structure of an existing e-commerce site?
Michael Brown
Thank you, Luiza! Adapting the structure of an existing e-commerce site can involve optimizing internal linking, organizing categories and products, and using descriptive URLs among other things. How about we schedule a separate discussion to dive deeper into this topic?
Gabriel Lima
The article was well-written and easy to understand. Thank you for sharing your expertise, Michael.
Michael Brown
You're welcome, Gabriel! I'm glad you found the article easy to understand. Let me know if you have any further questions.
Juliana Pereira
As an SEO specialist, I can confirm the importance of adapting the structure of an e-commerce website. This article is a great resource for anyone working on SEO strategies.
Michael Brown
Thank you for your confirmation, Juliana! SEO specialists like yourself play a crucial role in optimizing websites for search engines.
Marcos Carvalho
Thank you for the informative article, Michael. I will definitely implement some of these tips on my e-commerce website.
Michael Brown
That's great to hear, Marcos! Best of luck with the implementation, and let me know if you need any further assistance.
Sophia Leal
Wow, I didn't realize the impact that the website structure can have on SEO. Thanks for sharing this valuable information, Michael!
Michael Brown
You're welcome, Sophia! The website structure can indeed have a significant impact on SEO. If you have any questions, feel free to ask.
Pedro Rodrigues
This article came at the perfect time! I'm currently redesigning my e-commerce website, and these insights will be extremely helpful. Thank you, Michael!
Michael Brown
I'm glad the timing worked out, Pedro! Best of luck with the redesign, and if you need any further guidance, feel free to reach out.
Laura Santos
This article made me realize the importance of a well-structured e-commerce website. Thank you for the valuable information, Michael!
Michael Brown
You're welcome, Laura! A well-structured website can greatly improve user experience and search engine visibility.
Daniel Almeida
I've been struggling to improve my e-commerce website's search engine rankings. This article provided some valuable insights. Thank you, Michael!
Michael Brown
You're welcome, Daniel! Implementing the tips discussed in the article can help improve your website's search engine rankings. Let me know if you have any specific questions.
Carolina Costa
The tips provided in this article are practical and easy to implement. Thank you, Michael!
Michael Brown
You're welcome, Carolina! I'm glad you found the tips practical and easy to implement.
Ricardo Sousa
Exactly the information I was looking for! Thanks, Michael, for sharing your insights on optimizing e-commerce website structure.
Michael Brown
You're welcome, Ricardo! I'm glad the information provided aligns with your needs.
Isabella Ferreira
This article is very well-written and informative. Thank you for sharing, Michael.
Michael Brown
You're welcome, Isabella! I'm glad you found the article well-written and informative.
Hugo Mendes
The topic of website structure optimization has always interested me. Thanks for the valuable article, Michael.
Michael Brown
You're welcome, Hugo! Website structure optimization is indeed an interesting and important topic. Let me know if you have any specific questions.
Sofia Ribeiro
This article is a great resource for anyone looking to improve their e-commerce website's search engine rankings. Thanks for sharing, Michael.
Michael Brown
Thank you, Sofia! I'm glad you found the article useful for improving search engine rankings.
Eduardo Costa
Great article, Michael! These insights will definitely help me optimize my e-commerce website for better search engine visibility.
Michael Brown
I'm glad you found the article helpful, Eduardo! Best of luck with optimizing your website for better search engine visibility.
Manuela Sousa
This article provided valuable insights into optimizing the structure of an e-commerce website. Thank you, Michael!
Michael Brown
You're welcome, Manuela! I'm glad the article provided valuable insights for optimizing website structure.
Gustavo Pereira
Thank you for sharing this informative article, Michael. It highlighted the importance of website structure for SEO.
Michael Brown
You're welcome, Gustavo! The website structure plays a crucial role in SEO. If you have any further questions, feel free to ask.
Fernanda Alves
I found this article really helpful, Michael. I'll definitely implement some of these strategies on my e-commerce website.
Michael Brown
That's great to hear, Fernanda! Best of luck with the implementation, and if you need any further guidance, don't hesitate to reach out.
Tiago Machado
This article is a great introduction to the importance of website structure optimization. Thank you, Michael.
Michael Brown
You're welcome, Tiago! I'm glad you found the article to be a helpful introduction to website structure optimization.
Beatriz Silva
I was unaware of the impact of website structure on search engine rankings. Thank you for sharing this valuable information, Michael!
Michael Brown
You're welcome, Beatriz! The impact of website structure on search engine rankings can't be overlooked. If you have any questions, feel free to ask.
Diogo Santos
This article is exactly what I needed to improve my e-commerce website's visibility on search engines. Thank you, Michael!
Michael Brown
You're welcome, Diogo! I'm glad the article provided insights that can help improve your website's visibility on search engines.
Luana Oliveira
Thank you, Michael, for sharing these valuable insights. I learned a lot from this article.
Michael Brown
You're welcome, Luana! I'm thrilled to hear that you found the article insightful. If you have any further questions, feel free to ask.
Pedro Castro
As a web developer, this article highlighted the importance of considering website structure from an SEO perspective. Thank you, Michael.
Michael Brown
You're welcome, Pedro! Considering website structure from an SEO perspective is crucial for web developers. If you have any specific questions, feel free to ask.
Henrique Lima
I found this article extremely useful, Michael. It provided clear explanations and actionable tips for optimizing website structure.
Michael Brown
Thank you, Henrique! I'm glad you found the article useful and that it provided clear explanations and actionable tips.
Mariana Rodrigues
This article is a great resource for anyone looking to enhance their e-commerce website's visibility on search engines. Thank you, Michael!
Michael Brown
You're welcome, Mariana! I'm glad you found the article to be a great resource for enhancing website visibility on search engines.
Rafaela Costa
I didn't realize the impact of website structure on SEO until I read this article. Thank you for sharing, Michael.
Michael Brown
You're welcome, Rafaela! Website structure plays a vital role in SEO, and I'm glad the article helped you realize its impact.
Bruno Ferreira
This article provided some really valuable insights, Michael. Thank you for sharing your expertise.
Michael Brown
You're welcome, Bruno! I'm glad you found the insights valuable. Let me know if you have any further questions.
Carla Amaral
This article has inspired me to reevaluate my website's structure and make necessary optimizations. Thank you, Michael!
Michael Brown
I'm thrilled to hear that the article has inspired you, Carla! Reevaluating and optimizing website structure can have a significant impact.
Gustavo Rodrigues
As a digital marketer, I can't stress enough the importance of website structure for SEO. This article is a must-read. Thank you, Michael.
Michael Brown
Thank you for your confirmation, Gustavo! As a digital marketer, you understand the significance of website structure in achieving SEO success.
Vitoria Sousa
Thank you, Michael, for sharing these valuable insights on website structure optimization. This article will be incredibly helpful for my website.
Michael Brown
You're welcome, Vitoria! I'm glad you found the insights valuable, and I hope they help improve your website's performance.
Luiz Gomes
This article explained the importance of website structure optimization really effectively. Thank you, Michael.
Michael Brown
You're welcome, Luiz! I'm glad the article effectively communicated the importance of website structure optimization.
Luciana Martins
This article provided practical advice on adapting website structure to search engine standards. Thank you, Michael.
Michael Brown
You're welcome, Luciana! I'm glad you found the advice practical for adapting website structure to search engine standards.
Pedro Henrique
As someone who is new to e-commerce, this article was incredibly informative. Thank you for sharing your knowledge, Michael.
Michael Brown
You're welcome, Pedro! I'm glad the article provided informative insights as you embark on your e-commerce journey.
Luiza Guedes
This article gave me a solid understanding of how to adapt my website's structure for search engine standards. Thank you, Michael!
Michael Brown
You're welcome, Luiza! I'm glad the article helped you gain a solid understanding of adapting your website's structure for search engine standards.
Paulo Carvalho
I found this article engaging and informative, Michael. Thank you for sharing your expertise.
Michael Brown
You're welcome, Paulo! I'm glad you found the article engaging and informative. If you have any further questions, feel free to ask.
Camila Castro
This article provided great insights into adapting website structure for search engine standards. Thank you, Michael.
Michael Brown
You're welcome, Camila! I'm glad you found the insights helpful for adapting website structure to meet search engine standards.
Rafael Gomes
This article was a fantastic read, Michael. Thank you for sharing your knowledge on website structure optimization.
Michael Brown
You're welcome, Rafael! I'm glad you found the article to be a fantastic read on website structure optimization.
Marina Oliveira
This article was concise and informative. Thank you for sharing your expertise, Michael.
Michael Brown
You're welcome, Marina! I'm glad you found the article concise and informative. Let me know if you have any further questions.
Jorge Sousa
Thank you, Michael, for sharing this article. I learned a lot about optimizing website structure.
Michael Brown
You're welcome, Jorge! I'm glad the article provided insights that helped you learn about optimizing website structure.
Leticia Santos
This article was exactly what I needed to understand the importance of website structure optimization. Thank you, Michael!
Michael Brown
You're welcome, Leticia! I'm thrilled to hear that the article provided the understanding you were seeking on website structure optimization.
Lucas Lima
This article provided actionable tips for optimizing website structure. Thank you for sharing, Michael.
Michael Brown
You're welcome, Lucas! I'm glad you found the tips actionable for optimizing website structure.
Daniela Ferreira
Thank you for sharing this article, Michael. It gave me insights into optimizing my e-commerce website's structure.
Michael Brown
You're welcome, Daniela! I'm glad the article provided insights that can help you optimize your e-commerce website's structure.
Joao Gomes
This article was well-written and informative. Thank you, Michael, for sharing your expertise on optimizing website structure.
Michael Brown
Thank you, Joao! I'm glad you found the article well-written and informative on optimizing website structure.
Isabella Almeida
This article is a great resource for anyone looking to improve their e-commerce website's search engine rankings. Thank you, Michael!
Michael Brown
You're welcome, Isabella! I'm glad you found the article to be a great resource for improving search engine rankings.
Rodrigo Carvalho
Thank you for sharing this informative article, Michael. It has inspired me to reconsider my website's structure for better SEO performance.
Michael Brown
You're welcome, Rodrigo! I'm glad the article inspired you to reconsider your website's structure for better SEO performance.
Carolina Sousa
This article provided a clear understanding of how to optimize website structure. Thank you, Michael.
Michael Brown
You're welcome, Carolina! I'm glad the article provided a clear understanding of optimizing website structure.
Eduardo Carvalho
This article is a must-read for anyone looking to enhance their website's search engine visibility. Thank you for sharing, Michael.
Michael Brown
Thank you for your kind words, Eduardo! I'm glad you found the article to be a must-read for enhancing website search engine visibility.

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