Are there any best SEO practices for marketing?

SEO is a fast-growing industry, experiencing many changes in algorithms and technologies. The most popular search engine Google makes close to 500 to 600 changes to its algorithms annually. This explains a significance of remaining updated on the current best practices to ensure your business remains relevant.

There are the best SEO practices we use to improve our client's businesses. For the best results on organic traffic, you should optimize each element on a page or a website.

Conducting Keyword Research

You should create multiple pages that target several keywords making it easier for search engines to associate long-tail and other semantic keywords on a landing page. Keyword topics are groups of semantically related keywords and outnumber a number of searches that users conduct on a single head term.

Long-tail keywords include several words in on the main phrase. There are some available online tools which help to find long-tail keywords. If such tool is not available, one can scroll to the bottom of a SERP page to find suggestions.

Meta data Optimization

Meta data contained in title tags and descriptions remain relevant today but is not as important as before. However, it is still may improve organic visibility.

• Title tags

Title tags serve as the first touch-points on SERP. If they are too long, search engines may cut off a part of the text. Tags should include keywords which summarize the page content.

• Meta descriptions

Meta descriptions increase click-through rate and improve the website's position in SERP. You should use a unique meta description for each page to bring more traffic to your site.

On-page Optimization

On-site optimization is one of the crucial aspects of bringing traffic to a website from search engines.  

There are some working on-page optimization techniques you can use to optimize your web source:

• Content length for SEO

There is no standard length of content for SEO. It should rely on the user intent. Competitive keyword topics have more content thus they require more wording.

• Heading tags

Heading tags such as H1, H2, H3 are excellent tools for organizing content structure. Structured content is easier to skim. A page should have only one heading tag, with the rest being semantically related.

• Alt tags

They assist search engines with deciphering the information the embedded images contain, thus increasing the amount of organic traffic. The Alt text should contain the relevant keywords.

• Linking and URL Optimization

Linking optimization, both internally and externally, increases organic visibility. Links create a sound basis for the content.

• URL Structure

A website URL should be as short as possible but fully describe page content. Use hyphens to separate words instead of underscores as search engines do not recognize them as separators. Finally, lowercase letters make it easier for users who type links directly into a browser.

• Internal linking strategy

It involves passing authority by strategically linking to other pages with the same content. It helps search engines crawl your content, and keeps visitors engaged.

• External linking strategy

External linking helps marketers refer to other relevant, credible sources. Search engines treat it as a vote of confidence to a promoted website. It gives a reason for users to believe in site credibility.

Conclusion

These SEO tips merely scratch the surface of methods experts uses to optimize their client websites. Other things such as speed, user experience, backlinking, mobile, technical and local SEO also matter.