How to find the high-volume Amazon keywords for your listing optimization?

If you think Amazon is more than an online store, you are certainly right. It has the elements of search engine system working the same way as Google, YouTube, Bing and other online search giants. However, it is worth to mention that Amazon has a unique ranking system which is called A9. As the Amazon ranking system is based only on product search, it differs from standard search systems. Understand the mechanism of Amazon A9 algorithm will help you to rank high on search results page and attract more potential customers. Because Amazon is the largest online seller in the world if your product pops up first on its result pages you gain invaluable exposure for your product. 

Each optimization campaign including the Amazon one begins with keyword research. It should be done at the initial stage of your Amazon optimization campaign when you only start launching your products. Relevant and high-volume search terms is a key to your Amazon business success as they connect your store with your potential customers. 

Understanding Amazon keyword research and its role in your business development

Amazon search system works quite simple. That is why keywords play the primary role here. The prominence of Amazon Search Box highlights the fact that most of the sales are driven by the search function. 

Amazon provides you with minimum five content sections where you can include your targeted search terms. These search terms are the key to allowing Amazon find your product listing and place it in front of your targeted audience. So, Amazon words you choose are essential to your business success. 

Amazon provides merchants with a particular keyword suggestion function. It works simple, when you type in the first letters of your targeted search term in Amazon search box, you receive a list of suggestions based on what commonly gets searched. If you would like to get more precise keyword research data, you can conduct research using third-party Amazon keyword research tools such as Google Keyword Planner, AMZ Keyword Suggestions tool, Semalt Auto SEO or Amazon SEO tools, and other professional software. 

Your first tactic should be to incorporate the obtained list of relevant search terms into your listing. Repeat this exercise for each of your existing keywords. Particular attention should be paid to your product title, and description as these listing sections are most frequently checked by Amazon sellers. 

On the next stage of your Amazon optimization campaign, you should get a clear idea of how Amazon’s algorithm works. Far from all sellers know that products that get to the TOP or even a narrow-subcategory are then pulled up in more general searches of broader, high-competition categories. So, it will be reasonable to select a subcategory with the less competitive level. Here you will get more chances to push your item up to the TOP of that smaller list. However, you should be aware that once you get to the TOP, your products will also come up in broader searches. That is why you need to careful with selecting applicable product category. And finally, to stay on the TOP of this e-commerce game, you need to track all changes in classes as they are continuously adjusted on Amazon.