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What are the ways to become Amazon TOP searches?

To get a good idea of how to become Amazon TOP searchers, you need to get a clear picture of what selling on Amazon entails. To make sure you correctly build your marketing campaign, check out this post to see the optimization aspects you should know. This post will open your eyes to Amazon treasure trove and help you raise money there without any efforts. 

Amazon selling basics

  • Buy Box

Searches who are browsing on Amazon navigate to the product’s main page and then click on the offers presented below the product description to check the more available proposals. However, the first thing Amazon shoppers usually check is buy box. This section displays the best variant within the market niche. According to the statistical data, $56 billion of Amazon’s $62 billion sales happen right here. Shoppers know that they can rely on Amazon choice because it takes into account various aspects such as price, quality, relevance, and so on. Using buy box, customers can begin their purchasing process by adding products right to their shopping carts.  

Due to the high competition on Amazon, it is not an easy task to become the featured seller who wins the buy box. It does not mean that if you rank high on Amazon SERP, you will become a featured seller. To win the buy box, you need to follow Amazon guidelines and be valuable to your customers. 

The factors that affect where a merchant appears on the offer list:

  1. Competitive pricing

You need to provide users with a competitive price to win a buy box. It includes not only a product cost but shipping cost as well. Shoppers who are searching for the required products on Amazon can compare all prices and most likely select the lowest price on the market. To keep your price competitive, you need to conduct competitive analysis on a regular basis. Moreover, it is reasonable to use repricing tools. 

  1. Competing offers

Your offers should be competing as the more sellers there are, it climbs to the top. 

  1. Selling history

To win a buy box on Amazon, you need to have a long and positive selling history. Amazon takes into account your customer reviews and the average number of purchases per month. As a rule, products that have recently appeared on Amazon marketplace can’t become featured sellers. 

Many other factors affect Amazon choice of a featured seller. However, the mentioned above factors are the most powerful. The most effective solution here is to ensure that any transactions you receive through Amazon run well. You need to provide customers with the best customer support and stay helpful. 

  • Amazon Fulfillment

Amazon fulfillment is a program designed by Amazon to help online merchants retail their products. Using this program, you can send your merchandise to one of the many Amazon's fulfillment centers to be stocked. It means that each time a customer purchases products from you, Amazon ships them. This program helps you to save your time and focus on other aspects of running your business. Amazon takes over many facets of shipping and customer service as well as extending the reach of your products to Amazon Prime members, and help to win a buy box.

Tips to make your products TOP searched on Amazon

  • Product reviews

The positive product reviews are essential for your high rank on Amazon. It should be noted that we talk about reviews on your product page listing, but not about feedbacks on your seller profile. Since the last Amazon algorithm update, it is forbidden to initiate users to leave reviews in return for gifts, discounts, etc. That is why you need to obtain reviews organically. One of the best ways to do it is by providing your customers with the best shopping experience. Try your best to generate positive product reviews as they lead to higher rankings and more search traffic, and subsequently more orders and sales. 

  • Keywords

It is significant to insert your targeted search terms in the product title, description, and bullet points. First, you need to make a keyword research and find the most relevant to your business search terms that can be used for your listing promotion. On the second stage, you need to use these keywords strategically in your title and description to make your listing well-optimized and visible on Amazon search results page. However, you should not overwhelm your listing with keywords as nowadays Amazon algorithm become smarter and you can be punished for it. That is why make your title natural, precise and engaging to make buyers click on it from the search results. To simplify your keywords research campaign, you can use one of the automated suggesting tools like Google Keyword Planner or Amazon Keyword Tool. 

  • Well-optimized product listing

A well-optimized product listing can help you to win long-term sales. In our previous articles, we gave detailed tutorials how to make your listing efficient. That is why here I am going to enumerate only basic product listing optimization factors that can positively affect your click-through rate and conversion:

  1. Trustable and catching brand name;
  2. Descriptive product title;
  3. The full product description with all required product features and apparent benefits;
  4. Reasonable bullet points;
  5. Quality product pictures with an ability to zoom;
  6. Addressing concerns.
  • Competitive price

The range is determined by Amazon’s customers on what they feel like the value is and what they are willing to spend on it. Your price should be reasonable and based on the average market tendency. It can raise or fall seasonally or with the appearance of the new improved version of your product. Your price should not be extremely low as it can mean quality issues for your potential customers. That is why try to orient on the leading product of your niche.

Kate Barmina
Thank you for reading my article on Amazon TOP Searches - How To Make Your Products TOP Searched On Amazon? I hope you found it helpful and informative.
Mike Johnson
Great article, Kate! I've been struggling with getting my products noticed on Amazon. Do you have any specific tips or strategies to share?
Kate Barmina
Hi Mike! I'm glad you liked the article. Here are a few strategies to improve your product visibility on Amazon:
Emily Thompson
Hi Kate, thanks for the informative article. I liked the tips you shared. I have a question - how long does it usually take for these strategies to show results?
Kate Barmina
Hello Emily! The time it takes for these strategies to show results can vary depending on several factors, including the competitiveness of your niche and product, and the effort you put into implementing the strategies. Generally, you can expect to see improvements over a few weeks to a couple of months.
Mark Robertson
I've tried optimizing my product listings, but I'm still not getting the desired results on Amazon. Any additional tips, Kate?
Kate Barmina
Hi Mark! optimizing your listings is a great start. In addition to that, make sure to use high-quality product images, provide detailed product information, and constantly monitor and adjust your strategies based on customer feedback. Also, consider using professional Amazon listing optimization services to further enhance your chances of success.
Linda Davies
Hi Kate! I found your article really valuable. I have one question - should I focus more on optimizing my product titles or bullet points?
Kate Barmina
Hi Linda! Both product titles and bullet points are important for optimization. The product title should include relevant keywords and provide a clear description of your product. Bullet points, on the other hand, are a great opportunity to highlight key features and benefits. So, it's best to optimize both to maximize your chances of getting noticed by Amazon's search algorithm.
Robert Jackson
Hi Kate, thanks for the great article! I've been considering using Amazon PPC advertising, but I'm not sure where to start. Any tips for a beginner?
Kate Barmina
Hi Robert! Amazon PPC can be a powerful tool for increasing product visibility. Start by researching relevant keywords and setting a budget. Monitor your campaigns closely and make adjustments based on performance data. It's also a good idea to run A/B tests to optimize your ad copy and targeting. Don't hesitate to seek professional assistance if you need help getting started.
Sara Williams
Hi Kate! I really enjoyed your article. Do you have any insights on how customer reviews impact product rankings on Amazon?
Kate Barmina
Hello Sara! Customer reviews play a significant role in product rankings on Amazon. Products with higher ratings and positive reviews generally tend to rank higher. Encourage your customers to leave reviews and provide great customer service to maintain a positive reputation. Additionally, respond to customer reviews, both positive and negative, to show that you value customer feedback.
John Anderson
Hey Kate, thanks for the helpful article! I was wondering, apart from Amazon, are there any other platforms where I can enhance my product visibility?
Kate Barmina
Hi John! While Amazon is undoubtedly a great platform for selling products, there are other platforms you can explore to enhance product visibility. Consider utilizing social media platforms like Facebook, Instagram, or even creating your own online store. Each platform has its own unique benefits, so it's worth exploring multiple options to reach a wider audience.
Chris Thompson
Thanks for the article, Kate! I found it very informative. Is it possible to over-optimize product listings on Amazon?
Kate Barmina
Hello Chris! Over-optimizing product listings on Amazon can have negative consequences. Stuffing your titles, bullet points, or descriptions with too many keywords can make your listing appear spammy and result in lower rankings. It's important to find the right balance between including relevant keywords and providing accurate and useful information for customers. Focus on creating high-quality listings that genuinely describe your products.
Laura Green
Hi Kate! I'm new to selling on Amazon, and I found your article very helpful. Could you elaborate more on the importance of product images?
Kate Barmina
Hi Laura! Product images are crucial for attracting customers' attention. They should be high-quality, clear, and showcase your product's features. Use multiple images from different angles to provide a comprehensive view. Additionally, ensure that the images meet Amazon's guidelines and requirements. Investing in professional product photography can significantly improve the overall presentation of your products.
Daniel Brown
Hi Kate! Thank you for sharing your knowledge with us. How can I stay updated with the latest Amazon search trends?
Kate Barmina
Hello Daniel! Staying updated with the latest Amazon search trends can help you stay ahead of the competition. Here are a few ways to do so:
Amy Lee
Hi Kate! I've read your article and it's very informative. Can you provide any tips on effectively targeting keywords for Amazon PPC campaigns?
Kate Barmina
Hi Amy! Targeting the right keywords is crucial for the success of your Amazon PPC campaigns. Here are a few tips:
Michelle Barnes
Hi Kate! Thank you for the helpful article. I have a question - should I focus more on gaining more reviews or improving my product images?
Kate Barmina
Hi Michelle! Both reviews and product images are important for boosting sales and visibility. Reviews provide social proof and build trust, while high-quality product images can entice customers to click on your listing. It's best to focus on improving both aspects. Encourage customers to leave reviews and constantly work on enhancing your product images to create a compelling shopping experience.
David Foster
Hey Kate, your article was a great read! I'm curious, does product pricing affect search rankings on Amazon?
Kate Barmina
Hello David! Product pricing can indirectly impact search rankings on Amazon. Lower-priced products may attract more customers and generate higher sales velocity, which can positively influence rankings. However, pricing alone is not the sole determinant of rankings. The overall product performance, including factors like reviews, relevance, and customer satisfaction, also play a significant role. It's important to find the right balance between competitive pricing and other optimization efforts.
Sarah Johnson
Hi Kate! Thanks for the informative article. How can I effectively encourage customers to leave reviews?
Kate Barmina
Hi Sarah! Encouraging customers to leave reviews can be beneficial for your product rankings. Here are a few strategies:
Melissa Adams
Hi Kate! Your article was really helpful. Is there a specific tool or software you recommend for Amazon PPC campaign management?
Kate Barmina
Hi Melissa! There are several tools and software available for Amazon PPC campaign management. Some popular options include:
Michael Clark
Hi Kate! Your article provided great insights. Can you share some techniques for improving customer satisfaction on Amazon?
Kate Barmina
Hi Michael! Improving customer satisfaction is crucial for long-term success on Amazon. Here are a few techniques you can implement:
Andrew Wilson
Hi Kate! I enjoyed reading your article. Is it worthwhile to invest in Amazon SEO services for better search rankings?
Kate Barmina
Hello Andrew! Investing in professional Amazon SEO services can be worthwhile, especially if you are looking to optimize your product listings and improve search rankings. SEO experts can offer valuable insights, conduct thorough keyword research, and help you implement effective optimization strategies. However, it's important to carefully consider the cost-benefit ratio and choose a reputable service provider.
Karen Roberts
Hi Kate! Your article was very informative. Is it better to focus on a niche market or target a wider audience on Amazon?
Kate Barmina
Hi Karen! Deciding whether to focus on a niche market or target a wider audience on Amazon depends on various factors. While targeting a niche market can help you establish yourself as an expert and cater to a specific customer segment, it may limit your overall reach. On the other hand, targeting a wider audience can provide more potential customers but also means facing increased competition. It's essential to assess your products, resources, and goals to determine the most suitable approach for your business.
Brian Lewis
Hi Kate! Your article was very insightful. What are some common mistakes to avoid when optimizing product listings on Amazon?
Kate Barmina
Hello Brian! When optimizing product listings on Amazon, it's important to avoid these common mistakes:
Michelle Stewart
Hi Kate! Thank you for sharing valuable tips in your article. How can I effectively track the performance of my Amazon PPC campaigns?
Kate Barmina
Hi Michelle! Tracking the performance of your Amazon PPC campaigns is essential for optimizing your advertising efforts. Here's how you can effectively track it:
Jessica Turner
Hi Kate! Thank you for the informative article. Do customer reviews impact search rankings equally for all product categories on Amazon?
Kate Barmina
Hello Jessica! Customer reviews do play a role in search rankings on Amazon, but the impact can vary across different product categories. While reviews are generally important for establishing trust and credibility, the specific weight of reviews in search rankings may differ based on the category. It's essential to focus on acquiring positive reviews within your specific product category to maximize their influence on rankings.
Thomas Wright
Hi Kate! Your article was very informative. Can you please explain the concept of Amazon A/B testing for product optimization?
Kate Barmina
Hi Thomas! Amazon A/B testing is a technique used to compare two different variations of a product listing or advertising strategy to identify the most effective one. For example, you can test different titles, images, bullet points, or even pricing to see which variation performs better in terms of click-through rates, conversion rates, and sales. By running A/B tests and analyzing the results, you can continually optimize your listings and make data-driven decisions to improve product performance.
Eric Turner
Hi Kate! Thanks for the insightful article. How should I handle negative customer reviews on Amazon?
Kate Barmina
Hello Eric! Negative customer reviews can pose a challenge, but they also provide an opportunity to showcase your excellent customer service. Here's how to handle them:
Kevin Walker
Hi Kate! Thanks for the great tips in your article. How often should I update the keywords in my product listings?
Kate Barmina
Hi Kevin! Updating keywords in your product listings is a continuous process. While it's not necessary to make significant changes frequently, it's recommended to periodically review and update your keywords based on the insights you gather from customer feedback, competitor analysis, and the changing market trends. Regularly optimizing your keywords allows you to stay relevant and adapt to the evolving search landscape.
Rachel Hill
Hi Kate! Thank you for sharing your expertise in the article. Can you elaborate further on the importance of accurate product descriptions?
Kate Barmina
Hi Rachel! Accurate product descriptions are vital for providing customers with the right information about your products, setting clear expectations, and minimizing the chances of negative experiences or returns. A well-written and detailed product description helps customers make informed purchasing decisions, enhances their trust in your brand, and ultimately contributes to positive reviews and repeat purchases. Make sure to highlight key features, specifications, and any unique selling points to effectively communicate your product's value.
Jason Phillips
Hi Kate! Your article was very informative. I'm considering using Amazon PPC advertising for my products. How can I determine the right budget for my campaigns?
Kate Barmina
Hello Jason! Determining the right budget for your Amazon PPC campaigns involves considering multiple factors. Here's a general process to help you decide:
Peter Mitchell
Hi Kate! Your article provided some great insights. How can I optimize my bullet points to attract more attention?
Kate Barmina
Hi Peter! Optimizing your bullet points can improve the visibility and attractiveness of your product listing. Here are some tips to optimize your bullet points:

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