What are the ways to become Amazon TOP searches?
To get a good idea of how to become Amazon TOP searchers, you need to get a clear picture of what selling on Amazon entails. To make sure you correctly build your marketing campaign, check out this post to see the optimization aspects you should know. This post will open your eyes to Amazon treasure trove and help you raise money there without any efforts.
Amazon selling basics
- Buy Box
Searches who are browsing on Amazon navigate to the product’s main page and then click on the offers presented below the product description to check the more available proposals. However, the first thing Amazon shoppers usually check is buy box. This section displays the best variant within the market niche. According to the statistical data, $56 billion of Amazon’s $62 billion sales happen right here. Shoppers know that they can rely on Amazon choice because it takes into account various aspects such as price, quality, relevance, and so on. Using buy box, customers can begin their purchasing process by adding products right to their shopping carts.
Due to the high competition on Amazon, it is not an easy task to become the featured seller who wins the buy box. It does not mean that if you rank high on Amazon SERP, you will become a featured seller. To win the buy box, you need to follow Amazon guidelines and be valuable to your customers.
The factors that affect where a merchant appears on the offer list:
- Competitive pricing
You need to provide users with a competitive price to win a buy box. It includes not only a product cost but shipping cost as well. Shoppers who are searching for the required products on Amazon can compare all prices and most likely select the lowest price on the market. To keep your price competitive, you need to conduct competitive analysis on a regular basis. Moreover, it is reasonable to use repricing tools.
- Competing offers
Your offers should be competing as the more sellers there are, it climbs to the top.
- Selling history
To win a buy box on Amazon, you need to have a long and positive selling history. Amazon takes into account your customer reviews and the average number of purchases per month. As a rule, products that have recently appeared on Amazon marketplace can’t become featured sellers.
Many other factors affect Amazon choice of a featured seller. However, the mentioned above factors are the most powerful. The most effective solution here is to ensure that any transactions you receive through Amazon run well. You need to provide customers with the best customer support and stay helpful.
- Amazon Fulfillment
Amazon fulfillment is a program designed by Amazon to help online merchants retail their products. Using this program, you can send your merchandise to one of the many Amazon's fulfillment centers to be stocked. It means that each time a customer purchases products from you, Amazon ships them. This program helps you to save your time and focus on other aspects of running your business. Amazon takes over many facets of shipping and customer service as well as extending the reach of your products to Amazon Prime members, and help to win a buy box.
Tips to make your products TOP searched on Amazon
- Product reviews
The positive product reviews are essential for your high rank on Amazon. It should be noted that we talk about reviews on your product page listing, but not about feedbacks on your seller profile. Since the last Amazon algorithm update, it is forbidden to initiate users to leave reviews in return for gifts, discounts, etc. That is why you need to obtain reviews organically. One of the best ways to do it is by providing your customers with the best shopping experience. Try your best to generate positive product reviews as they lead to higher rankings and more search traffic, and subsequently more orders and sales.
- Keywords
It is significant to insert your targeted search terms in the product title, description, and bullet points. First, you need to make a keyword research and find the most relevant to your business search terms that can be used for your listing promotion. On the second stage, you need to use these keywords strategically in your title and description to make your listing well-optimized and visible on Amazon search results page. However, you should not overwhelm your listing with keywords as nowadays Amazon algorithm become smarter and you can be punished for it. That is why make your title natural, precise and engaging to make buyers click on it from the search results. To simplify your keywords research campaign, you can use one of the automated suggesting tools like Google Keyword Planner or Amazon Keyword Tool.
- Well-optimized product listing
A well-optimized product listing can help you to win long-term sales. In our previous articles, we gave detailed tutorials how to make your listing efficient. That is why here I am going to enumerate only basic product listing optimization factors that can positively affect your click-through rate and conversion:
- Trustable and catching brand name;
- Descriptive product title;
- The full product description with all required product features and apparent benefits;
- Reasonable bullet points;
- Quality product pictures with an ability to zoom;
- Addressing concerns.
- Competitive price
The range is determined by Amazon’s customers on what they feel like the value is and what they are willing to spend on it. Your price should be reasonable and based on the average market tendency. It can raise or fall seasonally or with the appearance of the new improved version of your product. Your price should not be extremely low as it can mean quality issues for your potential customers. That is why try to orient on the leading product of your niche.
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