Which are the main factors taken into account by Amazon ranking algorithm?

If you’re running your own ecommerce business on Amazon, you must be already familiar with the original concept of the Search Engine Optimization (SEO). It may seem like a no-brainer, but every major search engine (like Google itself, as well as Yahoo, Bing, etc.) has its own ranking algorithm. Nevertheless, too many online entrepreneurs selling over there are still unaware of the very existence of Amazon ranking algorithm. That’s why below I’m going to show you the main factors Amazon ranking algorithm is betting on, backed with the primary elements of your product listing optimization by sections. That way, you will understand how to create a quality content for your product page. Ultimately, to find your product offers on the top of Amazon search listed among the best-selling items.

On-page SEO Factors for Amazon Ranking Algorithm

Here are the basic factors found on your product page that determine your Amazon search rankings. Knowing them all will help you understand exactly what should be done with your product listing optimization for the maximum selling performance and your online visibility improved to a definitely new degree.

Product Title

Your product title is the first section of your Amazon product page which carries the preeminent importance for SEO over there. Much like in case with the standard search engines, Amazon ranking algorithm is greatly affected by the main title tag. That way, you have up to 500 characters at your disposal to use your best precisely-targeted keywords and main long-tail search combinations for the maximum exposure to online search over there.

Bullet Points

It’s the next section of your product page found right below the product title. Although there is no official evidence to prove this fact, but bullet points can potentially have a great effect towards your conversion progress. Serving as a clean & clear summary of your product, bullet points are also a great place to incorporate some you your main target keywords that possess your item on sale from its best sides.

Product Description

The last section of your Amazon page visible to the visitor is your product description. In fact, it’s a more extended version of the list of bullets. What’s more – according to Amazon ranking algorithm, this section is technically unnecessary, at least for direct user experience purposes. Nevertheless, having a completely filled product description is still very important. Of course, if you want to rank well on Amazon.

Backend Keywords

This section of backend keywords and search terms is actually not visible for your visitors. But this section is specifically intended to bear the rest of your relevant keywords – just for ranking purposes. That way, remember that Amazon backend keywords is the best place to put all your target keywords which were not yet placed in your product title or product description. MAybe you will have a reasonable opportunity to come back in some time and make a revision so that a part of most suitable backend keywords are successfully replacing less performing ones in your product title, description, or the list of bullet points.