Can you show me some hacks to boost my Amazon product sales data?
There are some tricks to use for elevating your Amazon product sales data. And the question becomes even more important when it comes to a necessity to rank a new Amazon product as fast as possible to keep the momentum and stay out of the competition. Here are some schemes you can try for achieving quick gains in ranking a new product out there.
Win the Buy Box on Amazon
Winning the buy box is probably the most critical thing to be known by every big-time seller on Amazon. Not to say that it's the only way of running a successful drop-shipping business, of course, unless you're not designing or producing your own goods. And it's a no-brainer that if you want to pull most of the sales directly to your own store, you must be shown on the top of the product page. That's why you can improve your Amazon product sales data by focusing particularly on important buy box metrics, such as:
- Pricing – apparently, this is what makes your competitiveness against the other sellers. Note, however, that despite pricing on Amazon is by default indicated with the cost of shipment, some offers might as well seem much cheaper than the others – just because they are coming with bare price tag without any related expenses included. But a little bit closer inspection of the offer can quickly make the things clear.
- Shipping Performance – is the second most important Amazon product sales data. It includes a set of individual metrics, with the main scores in ODR (Order Defect Rate – cancel, return, or improper shipment ratio, including any negative feedback from the buyers), and POP (Perfect Order Percentage – percentage value of only perfectly successful deliveries without any customer intervention).
Here are some specific practical steps you'll need to take for winning the Buy Box on Amazon.
1. First of all, make sure you are eligible – the thing is that your product should always have the ASIN exactly matching with a certain listing you want to get featured in. Also, check if you are doing it all right with the previously mentioned Buy Box criteria.
2. Secondly, you can pull down your price a bit more – given that you are eligible, pricing actually becomes nearly the only factor determining commercial success of each your offer. Put simply, all you need is to be aware of your competitor's price tags, and offer them for one cent less – and you're done.
3. At last, getting a unique orange icon that shows Fulfillment By Amazon on your FBA seller listing can improve your Amazon product sales data to a certain degree. That way, you're recommended to join it by self and get the access to Amazon Prime listings – this reason is enough grounded to encourage sellers to hop on the bandwagon and start getting more rewards.
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