How to create Amazon product description that generates more sales?

A product description is one of the primary factors that affect your product's conversion on Amazon. It is the last chance to convince users that they need to buy your product. So, it may either make users to purchase your products or force them to go to the next listing that contains more detailed information. 

Amazon product description is the listing section that you can’t  ignore. You need to use each character provided to you by Amazon. You should master the art of crafting product descriptions as it will help you to create content that appeals to both Amazon crawlers and your potential customers. 

There are no standards for crafting product descriptions. If you look through the list of Amazon Best Sellers, you will find that they all have various formats and are entirely different from each other. There are long and short descriptions, with or without formatting, stuffed full of search terms or written in plain, etc. However, there is not a reason just hope for the best. 

In this article, I will share with you some basics of how you need to craft your ideal description to boost your traffic and conversion rate. 

How to craft a well-optimized Amazon product description?

• Differentiate your products from the crowd

There are dozens of similar products on Amazon, and to stay out of this crowd, you need to provide users with the unique information about your brand. You need to show your potential customers what an advantage they can get purchasing your products. To set yourself apart from your competitors, you should mention the unique benefits and features of your product that other sellers aren’t talking about. Make sure you do not copy paste the same information as your competitors have. By doing so, you will reduce your chances to attract new shoppers and make them your regular customers. 

• Optimize your product description for Amazon’s search engine

Amazon parses your product description to decide whether your listing meets user’s queries or not. However, it does not mean that you need to create a description which is stuffed with search terms and looks completely unnatural. It won’t help your rankings and can hurt your brand reputation in the eyes of your customers. You need strategically incorporate your targeted search terms into your product description. Moreover, you can get your keywords out of the way by including them in your title, bullet points, and Amazon’s keyword fields. However, if you have some additional search terms that won’t fit anywhere else, then you should certainly include them in your description. 

• Customize your Amazon product description for Google search 

You should be aware that your Amazon product listing can also be shown up in Google search results for the appropriate user queries. As Amazon website has a high page rank, it is always rank at the TOP of Google SERP. So, if your description is optimized correctly, you have all chances to rank high not only on Amazon but also on Google. However, not only will your product description weigh heavily in deciding where you fall in their search results, it may be what searches see on your product page. Make sure your Amazon description is well-crafted and readable as Google usually produce the snippets directly from the product description. And finally, keep your primary search terms at the beginning of your description to raise your chances to be found by your targeted audience.