Can you show me how to complete my Amazon product description SEO?

Many content marketers believe that once your item is successfully found by the active ecommerce shoppers, everything about Amazon product description SEO must be already in place. But unfortunately, they are terribly wrong. Of course, if you’re working on your product listing to make it well-optimized and more “searchable” for the live users – you are most likely to be already halfway to surging sales over there. But the thing is that much like with traditional SEO, setting the hook to attract the increasing number of potential customers is fine, but certainly not enough for you to survive under that cutthroat market competition. And here is exactly when Amazon product description SEO comes into play! Below I’m going to show you how to make a really compelling and attention-grabbing description that just serves you pulling more visitors to your product listings. 

Amazon Product Description SEO – Tips & Tricks

Step One: Title Tags

While the most of title tags (for example on blogs) have only limited opportunities to stuff your title keywords, Amazon product SEO leaves the door open to the whole 500 characters. So, having such a big room, you’re free to use up to 500 characters occasionally dropping your main target keywords over there. It means that there will be no troubles to fit any potentially winning long-tail keyword combination.

Step Two: Compelling Product Title

In all product categories on Amazon, products can be embedded with titles allowed to come up to 200 characters including spaces. And unfortunately, there is no special rule over there. That’s why the only thing you can do is to run a competitive research and grab the most performing title order specifically tailored to your product category. I recommend trying Jungle Scout online tool to help you with that. That way, don’t forget that each word in product title should be capitalized, and all numbers must be written in numerals only.

Step Three: Clean & Clear List of Bullets

Everybody loves to find all needed information shown with a clean and clear list of bullet points. And Amazon shoppers aren’t exclusion in this rule. That’s why you should have a double-check to make sure your bullets showcase all the product features you offer for sale in a compact and concise manner. In other words, everything included in the bullet descriptions should be brief yet still completely informative so that it can cover the whole item overview just at a glance.

Step Four: Calls to Action (CTAs)

Of course, you should never have your product listings stuffed with too many openly promotional calls to action, such as “buy now”, “best deal”, etc. Unless you want them to look like spam. Nevertheless, consider embedding your listing with some helpful CTAs intended to guide your undeveloped customer moving to the final checkout.

Step Five: Let Fine Images Drive Your Sales

It may seem like a no-brainer, but those old days when you could be a successful seller on Amazon with just one simple image for your product listings are gone. I mean that you’re meant to give your visitors the full vision of your item on sale – demonstrating it from different angles and providing quality zoom options to inspect even the tiniest detail. After all, having an interactive video that showcases your product in action will be equally benefitting not only for good user experience, but your overall effort in successful Amazon product SEO.