Can I have some expert tips from Amazon marketing consultant?

Every Amazon marketing consultant knows that to improve your sales and conversions on that crowded marketplace, it’s very important to work well on every section of your product listing. And here are some essential tips for you to give a spur to your ranking progress on Amazon. Ultimately – to get a measurable boost to your sales over there.

A Couple of Essential Tips from Amazon Marketing Consultant

Tip One: Bounce Rate and Time per Visit

It’s quite easy to measure how well the customer interacts with your product listing on Amazon, as well as your main website pages related to the subject. Among the most important metrics here is your bounce rate and the average time spent on page by the visitor. Everything is quite simple – if your potential customer spends more time on your product listing page, he would be more likely to be successfully converted into the real buyer. And vice versa, if your average bounce rate is too high – it means that your product listed on Amazon isn’t ranking well. 

Below are some critical recommendations from Amazon marketing consultant for you to fix these issues once and for all:

• Do your best to have only authentic and top-quality content – either your own product page writings, or the ones shared from elsewhere out there.
• Don’t skimp your time and effort on writing a really compelling and attractive metadata.
• Increase the average duration of the user visit by adding a useful video tutorial, description, or fine-looking product overview.
• Make your content more attractive and readable – consider reshaping a part of your plain text writings into something definitely compelling and eye-catching, for example, spreadsheets or infographics.

Tip Two: Conversion Rate

Being the expert Amazon marketing consultant, I recommend setting the right focus on improving your conversion rate. That will help you boost your product listing rankings on Amazon. After all, Amazon’s search algorithm will never rank you well, unless you have a lot of really successful deals, right? So, here is what I recommend to do for achieving a measurable improvement in your CTR (click-through-rate) on Amazon:

• Make sure your product description outlines all about the product – just at a glance. Just imagine yourself as a potential customer – would you have any critical questions remaining upon reading that product description? If the answer is yes, it’s highly probable that something you’re doing is definitely wrong.

• Don’t forget to empower your product descriptions with a compelling visual content, such as high-quality images, videos, illustrative charts and other useful media to showcase your product offer, in line with demonstrating the main elements of its practical everyday usage.
• Your product description must clearly state which points of comparison turn your product offer into a really extraordinary sales deal. That way, try having as many third-party reviews as possible.
• Don’t skimp your time and effort on running A/B checkup procedure with a frequent test schedule. Never hesitate to have a practical experiment with different images, keyword combinations, and several variations of your product descriptions to see what can be improved, what should be avoided in future, and what probably needs excluding straight away.