It’s already well-known that handling a proper keyword research is among the core components of the Search Engine Optimization (SEO) and the modern concept of Digital marketing and the whole Ecommerce business, actually disregarding where you’re selling so far. Some expert SEOs say “content is the king.” And that does make sense not only for the original search optimization on the major engines like Google itself, but for drop-shipping businesses and practically any online project dealing with online retail selling, such as Amazon. And let’s face it – it should be out of the question that particularly beginner sellers on Amazon need keyword software most of all.
And not only to stay out of the niche opponents and start building their own reputation and authority as successful traders worth buying with. The thing is that nobody can possibly survive in that really cutthroat level of market competition, unless being supported with the right Amazon keyword software, tracking helpers and pricing tools to keep the product listing updated. Ultimately – to win the buy box and stay among top featured items offered for sale over there.
So, considering that the keyword research itself, as well as its valuable long-tail competitive suggestions, are actually a dire necessity rather than any kind of luxury, here are some extraordinary ways of choosing easy yet really performing Amazon keyword software tools for beginners. Hope you’ll get a nice kickstart with them, of course without spending a penny, as each of the following Amazon keyword software tools is available in the open access on the Web, or at least their basic version.
Google AdWords Keyword Planner
It may seem like a no-brainer, but this basic toolkit used by the lion’s share of those old school SEOs might as well serve even novice sellers on Amazon as keyword software that really works. The thing is that this basic solution is so great particularly for the beginners. Mainly because this default toolkit by the world’s search giant is pretty good for giving you a big picture that shows all your potentially winning search terms and long-tail combinations, their current level of competition (otherwise, how difficult these keywords are to rank for), as well as the average search volumes for your main target keywords. And no need to say that the data provided by Google must be the broadest and probably deepest one, being pulled together not only from a single marketplace (like Amazon, eBay, Walmart, etc.), but gathered from the whole organic search index available on the Internet.
Here is a short list of the main benefits provided by Google’s Keyword Planner when used in the capacity of Amazon keyword research software:
Consider getting your product listing ranked for a new keyword or long-tail search combination. Just enter a relative niche, any contextual phrase, product category, website, or manufacturer – and you’re done.
Have a big picture of the search volume for any trendy product-specific keywords or potentially winning search combinations used by the live users all over the world.
Multiply your main lists of top relevant and already well-targeted keywords by getting a really valuable insight and long-tail keyword suggestions right away. And don’t forget that Google’s Keyword Planner is a real goldmine opportunity to quickly identify your most promising region-specific keywords targeted by location (i.e., city, state, and country).
Keyword Spy Research Tool
Unlike the other popular Amazon keyword software tools, this all-round toolkit is mainly intended to give you a precise keyword insight – grabbed directly from your niche opponents, or collected from the most successful ones selling elsewhere on the Web. Having both basic free and paid full-fat version, Keyword Spy is a really nice solution for the beginner sellers to quickly estimate the search volume for any keyword, in line with giving you a massive pack of related search combinations and suggesting all long-tail combinations (with possible LSI keyword options) you’re recommended to rank for.
SEMrush Keyword Tool
This original SEO framework has its own service toolkit, which can easily become your another great alternative solution when it comes to choosing the right Amazon keyword software. Among its strongest sides, the following features for a comprehensive keyword research appeared pretty well-performing: ranking difficulty estimate for any keyword, custom monthly search volume evaluation, PPC ads management, competitive research and organic traffic analysis of your market opponents.
This self-explanatory title is the name of a very useful Amazon keyword software platform. Yes, Keyword Tool isn’t a single keyword assistant, but the whole online platform that provides a free basic version available for Amazon novice sellers to find the top performing keywords and long-tail search phrases for their product listings. Note, however, that to uncover some really advanced and tricky features of this platform, more experienced big-time merchants selling on Amazon will need to pay for its advanced version known as Keyword Tool Pro.
KwFinder Research Tool
KwFinder is the last Amazon keyword software tool I’d like to show you for today. This option would fit you best when it comes to generating masses of potentially winning long-tail keywords and product search phrases gaining in popularity among the live shoppers so far. KwFinder is equally helpful for not only Amazon itself, but the rest of top popular ecommerce platforms (like eBay, Walmart, Alibaba store, etc.), as well as some other, even non-selling places, such as YouTube video hosting service, the world’s second most visited website. After all, I found KwFinder even more benefitting, particularly for a number of handy features like its easy copy-select procedure for quickly moving my lists, with the alternative yet not too widely used suggestions from the latent semantic indexing, the set of useful related questions for each keyword needed, as well as its potential ranking difficulty.