How does Amazon ranking algorithm work?

Have you ever wonder how Amazon determine product rankings with its search algorithm? It is a common question among Amazon sellers who want to retail more. If you're going to rank higher on Amazon search results page, it is essential to know how a system works. In this article, we will try to find a reasonable answer to this question. Moreover, we will discuss what factors can affect your product’s search rank. 

The principle of Amazon ranking system mechanism

Amazon ranking algorithm for products search is known as A9. We know only the general principle of Amazon ranking system work. All peculiarities and ranking factors are leaving the scene as the best-kept secrets. So, all information you will find in this article is based on our researchers and assumptions. 

A9 ranking algorithm starts its ranking process in advance so that by the time the shopper conducts his search on Amazon, the search results are provided in two steps. So each Amazon customer receives its own search results page presentation based on his recent experience with Amazon ranking system. Amazon is concentrated on maximizing its overall revenue that is why it is extremely careful with products ranking. It maintains a considerable catalog of product listings, trying to provide shoppers with the most relevant search results. After pulling out all relevant search results, Amazon sorts out them to arrange in such a way to look most relevant to the customer. 

The Amazon A9 algorithm keeps evaluating search results after considering customer verdicts, business metrics, performance metrics, and other program analysis. 

To show customers an appropriate by requirements stuff, Amazon considers the following criteria:

• The relevance of the description to user’s query

Amazon takes into account basic information fields of product listing that include title, bullet points, description, and other essential characteristics as color or size. If the mentioned in these fields search terms meet at least one word of customer’s query, Amazon shows this listing on the first search results page. 

• Quality inventory images are MUST

Your inventory photos should be placed on your product description page. Listings without any inventory photos rank very low on Amazon and almost never attract converted traffic. Customers tend to cooperate with retailers who provide them with real and quality photos to have an accurate presentation of products they are going to buy. 

Amazon ranking system vs. Google ranking system

Google has a different approach to product ranking, primarily because Google is specialized in information researches. Google provides users with the search results that can serve as the best answers to their queries. It takes into account website rank position, relevancy and reputation on the web. While Amazon shows the products that the customer is more likely to purchase. It perfectly works for Amazon users as they all have a buying intent when opening a system. So ranking of the products by Amazon is a more straightforward process when compared to the ranking process on Google.