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Quelles stratégies de backlink SEO auront une influence en 2019?

Si vous souhaitez dominer les résultats de recherche Google l'année prochaine, cet article vous sera utile. Nous discuterons des changements qui nous attendent en 2018 et des stratégies testées que nous devrions mettre en œuvre pour obtenir de meilleurs résultats l'an prochain.

Une attention particulière sera accordée à la construction de liens car elle a toujours fait partie intégrante des algorithmes de Google et devrait être placée au cœur de votre campagne d'optimisation de site Web.

seo backlinks 2019

Certains spécialistes SEO prétendent que la création de liens à des fins de référencement est inutile; d'autres soutiennent que le rôle des backlinks pour un site web a continuellement augmenté au fil des ans. Un tel point de vue différent vers cet aspect peut s'expliquer par une dévaluation de la fonction de la quantité de liens et de la restriction du spamming de lien. En outre, une mise à jour de Google Penguin a radicalement changé le rôle des backlinks sur le référencement, ce qui rend plus difficile d'obtenir du jus de lien vers un site Web. Cependant, ces opinions et précautions sont loin de la réalité. La construction de liens joue encore un rôle essentiel dans le classement des sites Web et crée votre présence commerciale sur SERP.

Actuellement, les jours où les tactiques de construction de liens spammés ont donné un résultat sont tombés dans l'oubli. Aujourd'hui, la qualité des liens entrants est évaluée plus haut que leur quantité et peut contribuer vos efforts de SEO. De plus, la création d'un contenu utile pour les utilisateurs est non seulement nécessaire, mais aussi une stratégie avantageuse pour établir des liens pour se classer plus haut dans les résultats de recherche. Vous devez promouvoir votre contenu auprès du bon public et le publier dans des lieux stratégiques. Depuis backlinks sont considérés comme un facteur de classement par Google, à défaut de le faire va considérablement limiter vos efforts d'optimisation des moteurs de recherche.

Avez-vous déjà demandé quels seront les nouveaux changements et mises à jour que nous pouvons rencontrer dans la sphère de backlinks SEO en 2019? Dans cet article, vous trouverez quelques projections pour l'année à venir et des méthodes qui vous aideront à suivre le paysage concurrentiel du marché numérique.

tactiques de backlink SEO en 2019

  • Le contenu est toujours le roi

Avant de pouvoir commencer à chercher des opportunités de création de liens et d'atteindre les utilisateurs invités messages, vous devez créer un contenu de recherche et de qualité pour donner à vos lecteurs potentiels une raison pour laquelle ils ont besoin d'un lien vers votre site. Si vous commencez à obtenir du jus de lien à partir d'un site Web faisant autorité, cela montre que votre contenu possède une grande valeur et que les lecteurs le trouvent intéressant. De nos jours, les moteurs de recherche deviennent plus intelligents et peuvent même évaluer la qualité et l'unicité de votre contenu. Il ne suffit plus de créer beaucoup de messages et j'espère que ça ira bien uniquement en raison du nombre de mots que vous écrivez. Actuellement et dans les prochaines années, la situation restera la même. Google exigera un contenu de haute qualité et basé sur la recherche qui est écrit pour les utilisateurs, pas pour les robots de recherche.

backlinks seo

  • Guest blogging

Guest blogging est toujours l'un des moyens les plus simples et avantageux pour générer du trafic de qualité sur votre site. C'est un moyen pertinent, spécifique à l'industrie et organique d'apporter du trafic ciblé sur votre site. Il donne l'occasion aux entreprises de faire connaître leur entreprise et de devenir des leaders d'opinion dans leur créneau de marché.

Créer des posts de qualité pour votre blog est également bénéfique pour votre référencement. Cependant, en postant sur des blogs d'invité spécialisés de niche qui ont déjà beaucoup d'abonnés et lecteurs réguliers sera le moyen plus efficace de dessiner le trafic que vous ne pourriez pas autrement accéder. Il est raisonnable de le faire sur différents sites en même temps. Ainsi, les blogs invités servent de promotion de site Web qui ne nécessite pas d'investissements importants et n'apporte pas de résultats de qualité.

Linda
Great article! I've found that guest posting on high authority websites is a fantastic way to build quality backlinks.
Michael
I agree with Linda. Guest posting is a powerful strategy. It not only helps with backlinks but also drives targeted traffic to your website.
David
I've had success with creating and distributing infographics as a backlink strategy. They are visually appealing and tend to attract a lot of attention and shares.
Nadia
David, that's a great point! Infographics are highly shareable content, and people love to link to them. It's a smart move to include relevant backlinks within the infographic.
Emma
I prefer reaching out to influencers in my industry and collaborating on content. It not only helps with backlinks but also enhances credibility and visibility.
Sophia
Emma, I completely agree. Influencer collaborations can give your backlink strategy a significant boost. It's a win-win situation for both parties involved.
Alex
Apart from the mentioned strategies, actively participating in industry forums and discussions can also help in building backlinks.
Olivia
I agree, Alex. Engaging in forums and discussions not only helps in gaining backlinks but also allows you to establish yourself as an authority in your niche.
Emily
I have found that broken link building is also an effective strategy. Finding broken links on high authority websites and suggesting your content as a replacement can result in quality backlinks.
Joshua
Emily, you're right! Broken link building can be time-consuming but offers great results. It's a win-win for the website owner and the backlink builder.
Megan
Social media engagement, especially in relevant communities, is another way to attract backlinks and boost search engine rankings.
Daniel
Megan, you're absolutely right. Social media engagement not only helps increase brand visibility but also opens opportunities for others to share and link to your content.
Hannah
Creating valuable and shareable content is one of the best ways to earn natural backlinks. People will link to content that they find useful and informative.
Benjamin
Hannah, I couldn't agree more. Producing high-quality content that provides value ensures others will want to link to it naturally.
Grace
Building relationships with other website owners and offering to write testimonials for their products or services can also result in backlinks.
Patrick
Grace, you've hit the nail on the head. Writing testimonials not only helps in gaining backlinks but also strengthens connections within your industry.
Sarah
Great article with valuable insights! The key is to diversify your backlink strategy by combining different tactics to maximize results.
William
Sarah, that's spot on! A well-rounded backlink strategy that incorporates various tactics ensures long-term success and adaptability.
Julia
I've had great results using internal linking within my website. It not only helps with SEO but also provides a smooth user experience.
Lucas
Julia, internal linking is often overlooked but plays a significant role in optimizing your website structure and distributing link authority.
Isabella
In my experience, creating and optimizing business listings on reputable directories and review websites can boost local SEO and generate backlinks.
Ethan
Isabella, you're right. Business listings not only help with backlinks but also improve local visibility and credibility.
Chloe
I've found that conducting original research and publishing it as a study or survey can attract attention and lead to backlinks from authoritative websites.
Jason
Chloe, that's an excellent point. Original research provides valuable insights and tends to receive backlinks from others referencing the study.
Amy
I think it's crucial to keep an eye on your competitors' backlinks and try to acquire similar ones. It helps with leveling the playing field and staying ahead.
Robert
Amy, I couldn't agree more. Analyzing your competitors' backlinks and trying to get similar ones gives you valuable insights and reveals potential opportunities.
Grace
I just want to say that I love using Semalt's backlink analysis tool. It provides insightful data that helps refine my backlink strategy.
Ethan
Grace, I'm a fan of Semalt's tools too. The backlink analysis tool is a game-changer in identifying quality backlink opportunities.
Liam
I've found that participating in expert roundups is an excellent way to build backlinks and establish credibility in your industry.
Victoria
Liam, I couldn't agree more. Expert roundups are not only a great way to gain backlinks but also to connect with other professionals in your niche.
Natalie
I believe that creating and promoting high-quality content consistently is the most important aspect of any successful backlink strategy.
Matthew
Natalie, I completely agree. Consistency in creating valuable content is the key to attract natural backlinks and please search engines.
Emily
This article has been incredibly helpful! It provides a comprehensive overview of the best backlink strategies to implement in 2019.
Daniel
I agree with Emily. The article covers various effective tactics and provides valuable insights for enhancing backlink strategies.
Sophie
I've used guest blogging extensively to build backlinks, I can vouch for its effectiveness when done right.
Oscar
Sophie, guest blogging is indeed a powerful strategy if you focus on high-quality, relevant websites in your niche.
Lucy
I've had success with creating and promoting useful and informative videos on YouTube. It not only drives traffic but also generates backlinks.
Jack
Lucy, that's a fantastic strategy. Video content has high engagement, and people are more likely to share and link to valuable videos.
Olivia
Collaborating with industry influencers by interviewing them or featuring them in content can be an effective way to gain backlinks.
Henry
Olivia, that's an excellent point. Leveraging influencers' expertise and networks can lead to valuable backlinks and increased exposure.
Emily
In my experience, conducting and publishing case studies or success stories featuring industry-specific solutions can attract attention and backlinks.
Benjamin
Emily, that's spot on. Case studies provide detailed insights and practical solutions, making them highly link-worthy.
Grace
I always make it a point to participate in relevant industry events and conferences. It helps me connect with like-minded professionals and build valuable relationships that can lead to backlinks.
Lucas
Grace, networking at industry events is a smart move. Building relationships and connections can open doors to valuable backlink opportunities.
Julia
I've found that leveraging PR and reaching out to journalists or media outlets can result in backlinks from high authority sources.
Oliver
Julia, that's a great tactic. Press coverage not only brings visibility but also attracts backlinks from reputable sources.
Ella
Performing regular backlink audits is vital in maintaining a healthy and effective backlink profile. It helps identify and disavow any toxic or spammy backlinks.
Leo
Ella, you're absolutely right. Regular backlink audits ensure the quality and reliability of your backlink profile.
Victoria
I've found that repurposing existing content, such as turning blog posts into podcasts or videos, can attract new backlinks and engage a different audience.
Liam
Victoria, that's a brilliant strategy. Repurposing content not only adds value but also opens doors for new backlink opportunities.
Sophie
I've had success with reaching out to webmasters and offering to fix broken links on their pages. It's a win-win as they get their broken links fixed, and I gain quality backlinks.
Daniel
Sophie, that's a creative strategy. Fixing broken links not only helps with backlinks but also establishes goodwill with website owners.
Emily
One strategy that has worked wonders for me is reaching out to bloggers and influencers for product reviews or mentions. It not only drives traffic but also generates valuable backlinks.
Michael
Emily, that's a great tactic. Product reviews and mentions from trustworthy sources can significantly impact search engine rankings and backlink acquisition.
Grace
Building relationships with journalists and industry-specific publications can lead to opportunities for guest blogging and earning backlinks.
Henry
Grace, I completely agree. Building connections with journalists can result in guest blogging opportunities and valuable backlinks from relevant publications.
Lucy
Collaborating with non-competitive businesses in your industry can lead to joint content creation and shared backlink opportunities.
Jack
Lucy, partnering with non-competitive businesses is a brilliant way to leverage each other's audiences and gain backlink exposure.
Olivia
Creating comprehensive and well-researched industry guides or eBooks can establish you as an authority and attract valuable backlinks.
Matthew
Olivia, industry guides or eBooks provide immense value and tend to receive backlinks as authoritative resources.
Ella
I've found that conducting webinars and live events can help in gaining backlinks and driving targeted traffic to my website.
Leo
Ella, webinars and live events are engaging and attract backlinks as they provide valuable content and networking opportunities.
Sophie
Building an email list and nurturing subscribers with valuable content can lead to natural backlinks as they share and reference your content.
Isabella
Sophie, email marketing is an underrated strategy for backlink acquisition. Building a loyal audience fuels content sharing and backlink generation.
Chloe
Engaging with popular industry blogs and leaving insightful comments can help build relationships and earn backlinks through exposure.
Oliver
Chloe, leaving thoughtful comments on industry blogs showcases expertise and can lead to backlinks from blog authors.
Olivia
Thank you, Ryan Johnson, for sharing this informative article. It covers a wide range of effective backlink strategies and provides valuable insights to enhance SEO efforts.
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