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Sera-t-il facile d'obtenir des backlinks en 2018?

La construction de liens a toujours joué un rôle primordial dans l'optimisation des moteurs de recherche. Cependant, les méthodes de création de liens ont été modifiées chaque année. Le plus gros est apparu en 2013 lorsque Google a créé sa mise à jour Penguin. Cette mise à jour a rendu tous les points apparents, augmentant la valeur de la qualité des liens entrants et dévaluant tous les liens de spam.

De nos jours, le renforcement des liens est une question très controversée. Un spécialiste affirme que la valeur des liens externes a diminué tandis que d'autres soutiennent que leur importance n'a cessé d'augmenter au fil des ans. Ces malentendus sont causés par la dévaluation des liens spam, et les mises à jour constantes de Google qui changent les priorités dans ce domaine.


Cependant, peu importe ce que vous avez entendu parler de la création de liens, cela affecte encore directement le classement de votre site. Aucun site Web ne peut se classer haut sur SERP sans qualité et liens entrants pertinents.

Actuellement, l'année 2017 tire à sa fin et nous sommes à la veille des vacances de Noël 2018. Google lutte toujours contre les techniques de construction de liens spammeurs et de récompenser les liens entrants pertinents. Les techniques de construction de liens Spammy sont tombées dans l'oubli. De plus en plus de webmasters décident d'investir dans la création de contenu de qualité et la création de liens. Cela provoque une forte concurrence dans ce domaine.

On ne peut s'empêcher de se demander quels seront les nouveaux changements que nous pouvons expérimenter dans la sphère du renforcement des liens en 2018. En tant que propriétaire de site Web prospère, vous devez être conscient de ce qui va fonctionner et ce qui est ne pas.

Dans cet article, vous trouverez des moyens à l'épreuve du futur pour vous faire rester sur le TOP du jeu d'optimisation de moteur de recherche.

Comment obtenir des backlinks en 2018?

  • Tout faire manuellement

Nous vivons dans un monde complètement automatisé où les objets créés manuellement ont une grande valeur, particulièrement dans le domaine de la construction de liens. Assurez-vous de vous référer à vos leaders de niche du marché pour acquérir plus de backlinks de qualité. Ne partez pas pour automatiser les courriels car ils sont attirés comme spam par le destinataire.

De plus, ne tenez pas compte des logiciels automatisés de création de liens, car ils peuvent avoir une incidence négative sur la position de votre site et la réputation de votre marque. Je recommande fortement de se référer à des experts en référencement professionnel qui peuvent créer des liens vers votre site manuellement.

  • Technique de construction de lien Skyscraper

C'est une technique de conduite de contenu favori qui est utilisé par les spécialistes SEO pour obtenir des liens vers une source web. Il est basé sur la recherche d'un contenu de qualité dans votre créneau qui est déjà considéré comme une source fiable et la recherche d'opportunités pour créer un meilleur contenu dans le même message.

Vous devez suivre les nouvelles publications de contenu dans votre niche de marché pour mettre vos liens là-bas. Si ce contenu est publié sur une source web de bonne réputation, il a probablement déjà un rang élevé. C'est pourquoi c'est une excellente opportunité pour vous d'obtenir le jus de lien de la source d'autorité. En créant un contenu axé sur la recherche, vous pouvez devancer l'original et obtenir une bonne réponse.

Jason Adler
I'm glad you found the post helpful!
Michael Brown
Great article! Backlinks are definitely crucial for SEO. Looking forward to learning about the latest tactics in 2018.
Sarah Johnson
Indeed, backlinks play a significant role in determining a website's ranking on search engines. Excited to see what Semalt has in store for us this year!
Anna Thompson
I completely agree, Sarah. Semalt has provided excellent resources in the past, and I'm confident they will deliver valuable insights in 2018 as well.
Brian Wilson
Backlink building strategies have evolved over the years. Can't wait to see what new tactics are suggested in this article.
Jason Adler
Michael and Brian, thank you for the kind words. I assure you, this article will cover the latest trends and techniques in backlink building. Stay tuned!
Grace Anderson
I've always found backlink building to be quite intimidating. Hoping this article simplifies the process and provides practical tips.
Jason Adler
Grace, I understand that backlink building can seem overwhelming, but I aim to make it easier for everyone. This article will break down the process and offer actionable advice.
Daniel Clark
I wonder if the focus on quality over quantity of backlinks will continue in 2018. Any insights on that?
Jason Adler
Daniel, great question! Quality over quantity is indeed essential when it comes to backlinks. The article will discuss the importance of acquiring authoritative and relevant links.
Sophia Roberts
I hope the article explores link-building outreach strategies as well. It can be challenging to get other websites to link back to you.
Jason Adler
Sophia, you're absolutely right! Link-building outreach is a critical aspect, and this article will cover effective strategies to increase your chances of getting quality backlinks from other sites.
David Thompson
Looking forward to reading the article. I prioritize organic link-building methods, but I'm wondering if there are any new approaches to explore.
Jason Adler
David, I appreciate your commitment to organic link-building. While that remains important, the article will provide insights into new approaches that can complement your existing methods.
Olivia Wilson
I hope the article includes some case studies or real-life examples. It's always easier to understand with practical illustrations.
Jason Adler
Olivia, excellent suggestion! The article will indeed feature case studies to provide you with real-life examples of successful backlink building strategies.
Emma Green
Backlinks are important, but what other factors besides link-building play a role in SEO?
Jason Adler
Emma, great question! Backlinks are an important ranking factor, but there are many other factors involved. The article will touch on various aspects of SEO to provide a broader understanding.
Samuel Anderson
I've seen many articles talking about the risks of backlink building. Will this article address any potential pitfalls too?
Jason Adler
Samuel, it's crucial to be aware of potential pitfalls when building backlinks. The article will cover common risks and provide tips to avoid them, ensuring a safer approach to link-building.
Laura Clark
Curious to know if the article will mention any tools or software that can assist in backlink building.
Jason Adler
Laura, the article will indeed mention some useful tools and software that can streamline your backlink building efforts. Stay tuned for recommendations!
Eric Miller
I've been struggling to get backlinks from authority sites. I hope the article shares some strategies for acquiring links from high-quality sources.
Jason Adler
Eric, acquiring backlinks from authority sites can be challenging, but the article will provide strategies to increase your chances. Keep an eye out for valuable insights!
Charlotte Johnson
Backlinks definitely require time and effort. Any tips on managing the process efficiently?
Jason Adler
Charlotte, managing the backlink building process efficiently is crucial. The article will provide tips and techniques to streamline your efforts and make the most out of your time.
Joseph Brown
Will the article touch upon the role of social media in backlink building?
Jason Adler
Joseph, social media plays a significant role in backlink building, and the article will discuss its potential and ways to leverage it effectively. Stay tuned for more!
Lily Wilson
I find it challenging to keep up with the ever-changing SEO landscape. Will this article cover any recent changes or updates?
Jason Adler
Lily, staying updated with SEO changes is crucial, and the article will highlight the recent developments that impact backlink building. This will help you adapt your strategies accordingly.
John Anderson
I've read about negative SEO and its potential impact on backlink profiles. Will the article touch upon protecting against negative SEO attacks?
Jason Adler
John, protecting your backlink profile from negative SEO attacks is essential. The article will provide insights and preventive measures to safeguard against such tactics.
Emily Thompson
I'm excited to learn about the latest strategies for building natural and diverse backlink profiles.
Jason Adler
Emily, building natural and diverse backlink profiles is crucial for long-term success. The article will dive into strategies to help you achieve exactly that. Stay tuned!
Henry Wilson
Do you have any specific recommendations for optimizing anchor text in backlinks?
Jason Adler
Henry, optimizing anchor text is important for effective backlinking. The article will provide recommendations and best practices to ensure you get the most out of your anchor texts.
Amelia Green
I hope the article shares some strategies to build backlinks within a limited budget.
Jason Adler
Amelia, the article will indeed cover strategies to build backlinks on a limited budget. You'll find practical tips to maximize your resources while acquiring valuable links.
Nathan Taylor
I've heard conflicting opinions on the use of PBNs (Private Blog Networks). Will the article shed some light on this?
Jason Adler
Nathan, PBNs can be a controversial topic. The article will discuss the pros and cons of using PBNs and provide insights to help you make an informed decision.
Claire Roberts
I'm curious to know if link-building through guest blogging is still effective in 2018.
Jason Adler
Claire, guest blogging remains a valuable link-building strategy, and the article will explore its effectiveness in 2018. You'll find insights on how to get the most out of guest blogging opportunities.
Sophie Martin
I've seen many tools claiming to automate the backlink building process. Any thoughts on their efficiency?
Jason Adler
Sophie, automation tools can be helpful, but it's crucial to use them wisely. The article will discuss their efficiency and provide guidance on how to leverage automation in backlink building effectively.
Joel Young
Backlink building can be time-consuming. Any advice on prioritizing efforts?
Jason Adler
Joel, prioritizing your backlink building efforts is essential for efficiency. The article will provide tips and strategies to help you prioritize effectively and focus on actions that yield the best results.
Ella Harris
I would like to know about any ethical considerations or best practices when it comes to backlink building.
Jason Adler
Ella, ethical backlink building is crucial for sustainable SEO. The article will dive into best practices and provide guidance on how to build backlinks while maintaining ethical standards.
Leo Thompson
Any tips on monitoring and analyzing backlink profiles to ensure their quality?
Jason Adler
Leo, monitoring and analyzing your backlink profile is important to maintain its quality. The article will share tips and tools to help you effectively monitor and ensure the quality of your backlinks.
Iris Roberts
I wonder if Semalt offers any services or tools that can assist in backlink building.
Jason Adler
Iris, Semalt does offer services and tools that can complement your backlink building efforts. The article will touch upon some of these resources, ensuring you have a comprehensive understanding.
Hannah Wilson
Should I focus on acquiring backlinks from websites in the same niche, or is diversity more important?
Jason Adler
Hannah, backlinks from the same niche can be valuable, but diversity is equally important. The article will explore the importance of both aspects and provide insights on achieving a healthy balance.
Tom Clark
I hope the article emphasizes the importance of creating quality content as a foundation for successful backlinking.
Jason Adler
Tom, creating quality content is indeed the foundation for successful backlinking. The article will stress its significance and provide guidance on how to create compelling content that attracts valuable backlinks.
Ruby Thompson
Do you have any recommendations on how to approach websites for guest posting opportunities?
Jason Adler
Ruby, approaching websites for guest posting can be tricky. The article will provide recommendations on how to make your outreach effective and increase your chances of securing guest blogging opportunities.
Josephine Green
I've heard that broken link building can be effective. Will the article cover this strategy in detail?
Jason Adler
Josephine, broken link building can indeed be an effective strategy. The article will cover it in detail, providing insights and step-by-step guidance to leverage this method for acquiring high-quality backlinks.
Paul Anderson
Looking forward to learning about any advanced backlink building techniques that may be shared in the article.
Jason Adler
Paul, the article will delve into advanced backlink building techniques that can take your strategies to the next level. Stay tuned for some exciting insights!
Grace Roberts
Are there any specific SEO trends that will impact backlink building in 2018?
Jason Adler
Grace, there are indeed SEO trends that will influence backlink building in 2018. The article will discuss these trends and provide actionable advice to align your backlink building strategies accordingly.
Lucas Thompson
I've had difficulties getting backlinks from reputable news websites. Any tips on breaking into this segment?
Jason Adler
Lucas, getting backlinks from reputable news websites can be challenging, but not impossible. The article will provide tips and strategies to increase your chances of breaking into this segment. Stay tuned!
Mia Wilson
Backlink building can be daunting for beginners. Any advice for those new to SEO and link-building?
Jason Adler
Mia, starting with backlink building can indeed be overwhelming for beginners. The article will provide advice and step-by-step guidance to help newcomers navigate the world of SEO and link-building with confidence.
Benjamin Thomas
I hope the article discusses the importance of monitoring competitors' backlinks and strategies to gain an edge.
Jason Adler
Benjamin, monitoring your competitors' backlinks is essential for staying competitive. The article will highlight its importance and provide strategies to help you gain an edge by analyzing and leveraging competitor backlinks.
Alice Green
I'm interested in learning about link-building strategies for local businesses. Will the article touch upon this?
Jason Adler
Alice, link-building strategies for local businesses are indeed important. The article will cover this topic, offering insights and tips specifically tailored to help local businesses improve their backlink profiles.
Gabriel Wilson
I want to build backlinks for my personal blog. Will the article address the unique challenges faced by individual bloggers?
Jason Adler
Gabriel, building backlinks for personal blogs comes with its own set of challenges. The article will touch on these challenges and provide tips and techniques to help individual bloggers effectively build their backlink profiles.
Emma Roberts
I've seen many directory websites offering backlink listings. Any thoughts on their effectiveness?
Jason Adler
Emma, directory websites can have a mixed impact on backlink effectiveness. The article will discuss the pros and cons of backlink listings in directories, helping you make informed decisions about their usage.
Noah Clark
Backlink building can be a never-ending process. Any advice on maintaining consistency?
Jason Adler
Noah, maintaining consistency in your backlink building efforts is crucial. The article will provide advice on staying consistent and establishing habits that ensure continuous progress in your link-building endeavors.
Sophie Smith
I've heard about the importance of internal linking for SEO. Will the article explore this aspect as well?
Jason Adler
Sophie, internal linking plays a vital role in SEO, and the article will explore its significance. You'll find insights and best practices to optimize your internal linking structure for better search engine visibility.
Oliver Clark
I'm interested in learning about any tools or strategies to help track backlinks and their impact on website rankings.
Jason Adler
Oliver, tracking backlinks and their impact on rankings is important. The article will discuss tools and strategies to help you effectively monitor and evaluate the influence of backlinks on your website's performance.
Henry Wilson
Are there any specific industries or niches that can benefit greatly from backlink building?
Jason Adler
Henry, backlink building can benefit various industries and niches. The article will touch upon this topic, highlighting specific industries that can leverage backlinks to enhance their online presence and authority.
Amy Thompson
I'm looking forward to better understanding how backlink building ties into overall SEO strategies.
Jason Adler
Amy, backlink building is an integral part of overall SEO strategies. The article will discuss its relationship with other SEO elements, providing insights to help you develop a cohesive and effective SEO strategy.
Julia Green
I would appreciate some tips on how to handle negative SEO attacks or toxic backlinks, if they occur.
Jason Adler
Julia, negative SEO attacks and toxic backlinks can indeed be concerning. The article will provide guidance on how to handle such situations to minimize their impact and ensure the health of your backlink profile.
Leo Brown
I hope the article addresses how to approach influencers for backlink opportunities.
Jason Adler
Leo, approaching influencers for backlink opportunities can be fruitful. The article will discuss effective strategies to engage with influencers and secure valuable backlinks from influential sources.
Katherine Johnson
I've been struggling to build backlinks for my e-commerce website. Any e-commerce-specific tips in the article?
Jason Adler
Katherine, building backlinks for e-commerce websites can present unique challenges. The article will provide e-commerce-specific tips and techniques to help you overcome these challenges and build a strong backlink profile.
Alex Martin
I've encountered websites using unethical backlink building practices. Will the article discuss the importance of ethical link-building?
Jason Adler
Alex, ethical backlink building is essential for long-term success. The article will emphasize the importance of ethical practices and guide you towards building a sustainable backlink profile while adhering to proper standards.
Julian Clark
I would like to know if social bookmarking still holds value in backlink building strategies.
Jason Adler
Julian, while social bookmarking may have evolved, it can still hold value in backlink building strategies when used strategically. The article will touch upon its potential and offer insights to maximize its benefits.
Sophie Harris
I'm curious to know if user-generated content can be leveraged for backlink building.
Jason Adler
Sophie, user-generated content can indeed be leveraged for backlink building. The article will explore strategies to encourage and capitalize on user-generated content to acquire valuable backlinks for your website.
Adam Wilson
I'm excited to see what Semalt has in store for us in terms of backlink building this year.
Jason Adler
Adam, Semalt is committed to providing valuable insights and resources for backlink building this year. I appreciate your enthusiasm and assure you that this article will offer actionable advice to boost your link-building efforts.
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