Does anyone have a performing local SEO checklist for me to review my small business website?
Yes, I’ve got a three-point local SEO checklist with some simple yet crucial techniques and approaches to the Search Engine Optimization at the level of locales. I hope it would be useful for novice entrepreneurs running small business sites. Ultimately, to take control of Google’s local SERPs within your target areas, in line with improving your brand visibility, giving a spur to rapid traffic growth, and therefore set a higher income-generating potential for the whole business you’re handling so far. All that being said, below comes a short SEO list of local optimization techniques that (of course, when done right) can give you better prominence in a precisely-targeted regional search. So, let’s quickly run through them all.
Local SEO Checklist for Small Business Websites
Keyword Research
This must be your fundamental step for successful content optimization in local search. The thing is that each of your multiple landing and service pages should be written in a genuinely unique way. I mean that you’re recommended to avoid using templated body page content, and never spawn numerous “cloned” pages changing only the name of the city/town or region served by your business – that doesn’t work, and can even harm your local rankings.That’s why, under any circumstances, you will have to run another in-depth keyword research needed to rework/create a custom content structure for your homepage, landings, and the main service/category pages targeted at specific locales. Doing so, you can use a good old Google’s Keyword Planner tool, or something a bit more advanced like Ubersuggest, KeywordTool.io, or Yoast.
Citations & Social Profiles
Given that a citation is a would-be “online mention” of your business, your NAP information should be fully complete and consistent to be similarly interpreted by all major search engines (like Google itself), when they find all or just a piece of your business information. Basically, it takes the form of an online directory or local listing where local business owners submit their NAP data for better exposure to online search targeted regionally. As for me, social profiles got very much in common with citations, actually being nothing but their extended versions, which are more unique, customizable and trusted by the users (like Facebook, LinkedIn, Pinterest, etc.). So, to improve your local business visibility at the level of locales, you will need to build the maximum number of relevant citations and high-quality social profiles. The only thing needed to that point is investing some time and effort.
That way, here is a short SEO checklist with the basic guidelines to help you get everything in place with citations & social profiles:
- Once again, remember to keep your NAP data 100% consistent using exactly the same business name, physical address, and phone number through all places you’re submitting with it.
- Consider creating unique business descriptions and make them rich with hyper-local long-tail keywords (i.e., those embedded with your city name or target region). Try to summarize your business history, niche orientation, or create something intriguing about products/services available with you – to make most out of your local keywords.
- Note, however, that you should always steer clear of content or citation duplicates. That can be really harmful to your hard-earned ranking progress. Remember, you can have only one citation per location/listing.
- Make sure to select the right set of five business categories, in line with highlighting the first three ones as the most crucial and outstanding.
- Create a spreadsheet (for example, Google Sheets) to track all personal data like passwords/usernames throughout every directory/listing, and social profile you submit/create.
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