What are the reasons to invest in SEO services tools?
The modern digital market is overloaded with different optimization tools and services. There are free and paid, local and global, tracking and research. In other words, all businesses can find a tool that will certainly meet their needs. In the modern life, the role of automatization cannot be underestimated. Tools automate all executive processes, so we do not have to do extra work. However, automation tools have their pros and cons. That is why there is no overall opinion toward them on a digital market. Everything depends on the way how we use SEO services tools and for what purposes.
Automation is good, but if it is used to excessively, it can give a harmful effect on your optimization processes. That is why you should have a smart approach to SEO services tools usage. Without any doubts, your primary SEO issues should be solved by humans, not programs. Moreover, you should forget about optimization tools when it comes to link building and content crafting. As a practice shows, using such tools for these purposes are failed to provoke the desired outcome.
So, for what purposes do we use SEO services tools?
- Keyword research
The most fundamental and pivotal cause is keyword research. Keyword research is a bulky and time-consuming process that requires automation. Making keyword research on your own, you will spend two or even three times more time than doing the same thing with automated tools. Of course, you should not entirely rely on tools. The obtained results should always be checked manually. In the case of keyword research, it is advisable to use several optimization tools to compare the received results to find the best possible variants. Moreover, using keyword research, you can get information about search volume of the particular keywords, their competitiveness, and density.
- Spying on competitors
Marketers use spying optimization tools to make a competitive analysis for their clients. These tools can provide you with the information about the SEO strategies your competitors use on the web. You can emulate and benefit from your competitor’s strategies to evaluate your business. Spying on them will give you an opportunity to be always one step ahead of them. However, what you should realize is that stalking your competitors is not enough to get to the TOP of search results page. It is just one piece of a complex puzzle. You or your SEO team should know how to use this competitive analysis for your benefit. However, if the obtained information is used correctly, it can strengthen your position in the marketplace. Conducting a competitive analysis, you should make an accent on the following fronts: SEO and web traffic, social media, PPC and ads, and blog content.
- Analytics tools
Most webmasters implement SEO services tools to know the analytics of traffic (organic, paid, referral, social, and so on); its geographic (location of users who click on the page); session time, and bounce rate.
- Backlink analysis
Some tools can analyze the quality of incoming links and their relevance. It will tell you whether you have any spammy or irrelevant backlinks that need to be disavowed.
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