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How to choose the right local SEO package for small business owners?

Before anything else, let’s face it – nearly 80% of potential clients/buyers running an online search for a local business nearby will visit its brick-and-mortar location (or at least make a call) within 24 hours. Looks impressive, right? And did you know that arguably 35% of all searches on Google search engine are local requests for nearby business? It means that if you’re running a targeted venture at the level of locales, choosing the right SEO package specifically designed for small business owners becomes a dire necessity. Why? Simply because if you’re still getting by without the Search Engine Optimization, your opponents may be already stepping ahead backed with a solid local SEO package, or at least running DIY SEO at the level of locales. That’s why now it’s time to finally stand up-to-date and see in what way local SEO package can change the way you run the business. 

How to Choose the Right Local SEO Package

Of course, selecting the best-fitting local SEO package for a given small business operating within a limited area may prove to be a really daunting task. As there are too many related offers available on the Internet, and literally myriads of different packages widely advertised by different SEO companies and full-stack Digital Marketing agencies. But how to make the right choice? Taken in general, when choosing a reliable local SEO package, I recommend you to keep looking for the following. Here are four simple tips to identifying a good SEO company that will have the best chances to meet the needs and requirements of your small business in full: first of all, make sure the team is qualified in the Search Engine Optimization at the local level, avoid measuring your potential candidacies based on their rankings in Google’s SERPs solely, request the basic way of handling their local citation strategy, and don’t forget to make everything clear regarding their basic link building efforts for local online promotion. That being said, below let’s quickly run through each stage of choosing the your “ideal” local SEO package to make everything clear in greater detail.

Make Sure The Team Is Qualified in Local SEO

The thing is that the standard (otherwise, nationwide or local) Search Engine Optimization and local SEO are far not all the same. Nevertheless, too often search optimization providers are offering their localized services believing that good SEO is still SEO, disregarding its precisely targeted regional component. But they are terribly mistaken – simply because local SEO has a completely different focus, when compared with the concept of traditional optimization for search. Make sure the company you’re going to hire understands all ins-and-outs of local SEO, and are always aimed at building strong signals of relevance around a specific target location. That’s it.

Avoid Hiring Company Based on SERPs Rankings Solely

Why? Just because when a given SEO company or Digital Marketing agency is seen on the top of the organic search, it doesn’t necessarily mean that they will be your best-match after all. So, arguably the only way to measure their actual qualification is via running your own independent survey. Don’t hesitate to make a double-check to see their rates and package services will fit both your current business needs, and global targets you want to achieve over time. Next, make sure to request their qualified portfolio – consider their real case studies, and the actual projects. All related information must be transparent and fully trackable – otherwise, how would you know that they’ve got real expertise in the industry, right?

Local Citations and Link Building Strategy

And here we’re finally entering the most important junction. The thing is that the way of getting everything in place with local citations, and high-quality link building does matter, particularly for small business owners. So, make sure to have a clear picture of their citation strategy planning, and get a clear understanding of what tools they are going to use for that purpose. After all, set a clear emphasis on your personal scheme of link building and make everything clear about the way they are running it for your own small business. 

The Rest of Basic Stuff to Check

Once all above-mentioned points are made fully clear, here is the rest of miscellaneous stuff for you to know when choosing the right local SEO package that would be best-fitting to your business needs and global goals. Make sure to touch the following aspects and think about these most crucial criteria when taking the final decision:

  • Ask yourself whether you necessarily need a team of in-house local SEO experts, or your search optimization plan can be OK with a remote team of local SEOs who know the stuff.
  • Think about your general budget total, to be estimated throughout the whole planned period of implementing your customized local SEO package.
  • Specify your own desired duration of the potential contract, correlated with the actual recommendations provided by the experts you’re considering for hire.
  • Make everything clear about the general reporting procedure you’re going to have with them. Consider the basic things like all potential ways of running website audits and tracking modes needed for that, as well as their planned reporting frequency. 

  • Understand what kind of basic metrics they are planning to cover under their common reporting procedure (i.e., information on conversions, local ranking positions themselves, outreach updates, link building progress, etc.). 
  • Don’t forget to have a clear picture of your ongoing ranking progress in Google’s local SERPs for the main core keywords you’re targeting over time. How soon will you start observing the first measurable results for your website in local search? 
  • And what about your future cooperation in case the other local business served by their company as well – proves to be a direct competitor to your own company? Should this bad thing happen, you may find yourself in really big trouble, particularly when your competitor has a much bigger SEO/online marketing budget. That’s why this issue must be made clear as soon as possible.
Alex Thompson
Great article! I have a small business and I've been struggling with choosing the right local SEO plan. Looking forward to some expert advice.
Emily Simmons
I agree, Alex. It's a challenge to navigate through all the different options. Hopefully, this article will shed some light on the matter.
Chris Anderson
I've had mixed experiences with SEO services. Some deliver great results, while others are just a waste of money. What should I consider when choosing a plan?
Frank Abagnale
Thank you all for your interest in the article. I understand the difficulty in choosing the right SEO plan. It's important to consider the specific needs and goals of your business, as well as the credibility and track record of the service provider.
Rachel Patel
Frank, could you explain more about the importance of the track record of the service provider? What should we look for?
Frank Abagnale
Sure, Rachel. A strong track record indicates the SEO provider's ability to consistently deliver results. Look for case studies, client testimonials, and evidence of successful projects in your industry.
Rachel Patel
I appreciate your response, Frank. Considering the track record of service providers will definitely be a priority for me now.
Daniel Ford
I think pricing is a major factor for small businesses. How do we differentiate between reasonable pricing and suspiciously low prices?
Frank Abagnale
Daniel, that's a great question. Suspiciously low prices can be a red flag. Quality SEO services require expertise and effort, so extremely low prices may indicate a lack of competence or the use of black hat techniques. It's important to find a balance between affordability and quality.
Sophia Lee
What are some additional services we should look for in a local SEO plan, apart from the usual keyword optimization?
Frank Abagnale
Sophia, apart from keyword optimization, it's beneficial to look for services such as website audits, content creation, backlink building, and local citation management. These additional services can greatly enhance your SEO efforts.
Gregory Adams
I'm concerned about the possibility of being penalized by search engines due to improper SEO practices. How can we ensure that the service we choose follows ethical methods?
Frank Abagnale
Gregory, it's essential to choose an SEO service provider that follows ethical practices and adheres to search engine guidelines. Ask for transparency regarding their methods, and avoid those that guarantee quick results or engage in black hat tactics. Reliable providers will focus on long-term, sustainable strategies.
Natalie Young
I've heard about different SEO packages, but I'm not sure which one is suitable for my small business. Any tips on selecting the right one?
Frank Abagnale
Natalie, selecting the right SEO package depends on various factors such as your budget, business goals, and competitiveness of your industry. It's advisable to start with a package that aligns with your needs and then scale up as you see results or expand your requirements.
Justin Turner
Does the size of the SEO agency matter? Should we choose a large agency or a small one?
Frank Abagnale
Justin, the size of the agency is not the sole determining factor. Both large and small agencies have their advantages. Larger agencies may offer more resources and a broader range of services, while smaller agencies often provide personalized attention and flexibility. Assess your business's specific needs and the agency's expertise to make the right choice.
Sarah Thompson
Are there any warning signs we should be aware of when consulting with an SEO provider?
Frank Abagnale
Sarah, there are a few warning signs to watch out for. Be cautious of providers who guarantee top rankings, promise unrealistic results, or use secretive practices. Additionally, if an SEO provider fails to communicate clearly or avoids answering your questions, it's best to consider other options.
Michael Turner
When should a small business start investing in SEO services?
Frank Abagnale
Michael, it's never too early to invest in SEO, especially if you want to establish a strong online presence. The sooner you start optimizing your website and improving your search rankings, the better. However, be mindful of your budget and choose a plan that aligns with your current resources.
Olivia Brown
What are the key factors to consider while evaluating the success of an SEO plan for a small business?
Frank Abagnale
Olivia, success in SEO for small businesses can be measured by various factors. Increased website traffic, higher search engine rankings, improved conversion rates, and a positive return on investment are all indicators of a successful SEO plan. Analyzing these metrics can help you assess the effectiveness of your SEO efforts.
Alex Thompson
Frank, thank you for your valuable insights. I feel more confident now in selecting the right local SEO plan for my small business.
Emily Simmons
I agree, Alex. Frank has provided some excellent tips that will definitely help in making an informed decision.
Daniel Ford
Your point about finding the right balance between pricing and quality is crucial, Frank. I'll keep that in mind during my search.
Sophia Lee
Thank you, Frank. I've made a note of those additional services. They seem essential for a comprehensive local SEO plan.
Gregory Adams
Your emphasis on ethical methods and long-term strategies is reassuring, Frank. I will be cautious in my selection process.
Natalie Young
Starting with a package that aligns with my needs and then scaling up sounds like a practical approach. Thanks for the advice, Frank.
Justin Turner
You've provided a balanced perspective, Frank. I'll consider the agency's expertise rather than focusing solely on its size.
Sarah Thompson
Thanks for the warning signs, Frank. I'll be sure to watch out for them during my consultations.
Michael Turner
I agree with you, Frank. Establishing an online presence early on is vital for small businesses nowadays.
Olivia Brown
Thank you for outlining the key factors, Frank. I'll monitor those metrics to evaluate the success of my SEO plan.
Paul Johnson
This article perfectly summarizes the challenges faced by small businesses in choosing the right local SEO plan. Thanks for the insights!
Frank Abagnale
You're welcome, Paul! I'm glad you found the insights helpful. Feel free to reach out if you have any more questions.
Jessica Williams
Frank, your article has given me a clearer understanding of what to consider when selecting an SEO plan. Thank you!
Frank Abagnale
Jessica, I'm glad to hear that! Don't hesitate to ask if you need any further assistance. Good luck with your SEO endeavors!
Robert Davis
Choosing the right SEO plan can be overwhelming, but your article has provided some much-needed guidance. Thanks, Frank!
Frank Abagnale
You're welcome, Robert! I understand the overwhelm, but with the right information, you can make an informed decision. If you have any specific questions, feel free to ask.
Grace Wilson
As a small business owner, I often struggle with SEO decisions. This article has clarified many aspects for me. Thank you, Frank!
Frank Abagnale
Grace, I'm glad the article could provide clarity. SEO decisions can be challenging, but understanding the key factors will help you make better choices. If you have any specific concerns, feel free to ask.
Liam Moore
I appreciate the insights shared in this article. The tips will assist me in selecting a suitable SEO plan. Thanks, Frank!
Frank Abagnale
You're welcome, Liam! It's great to know that the tips will help you in your SEO plan selection. If you have any further questions, feel free to ask.
Ava Lewis
This is an informative article, Frank! It's given me a better understanding of how to approach the selection process for an SEO plan.
Frank Abagnale
Ava, I'm glad to hear that the article has been informative for you. The selection process can be easier with the right approach. If there's anything specific you'd like to know, feel free to ask.
Megan Adams
Thank you for the valuable information, Frank. It will definitely guide me in selecting an appropriate SEO plan for my small business.
Frank Abagnale
You're welcome, Megan! I'm glad the information will be useful in your selection process. If you have any questions or need further assistance, don't hesitate to ask.
Aaron Taylor
Frank, thanks for sharing this article. It has clarified my doubts and provided a clear path for choosing an SEO plan.
Frank Abagnale
Aaron, I'm glad the article could clarify your doubts and provide guidance. If you have any specific doubts or questions, feel free to ask.
Hannah Wright
This post was very insightful, Frank. Your expertise is evident. It has given me confidence in making the right SEO plan choice.
Frank Abagnale
Hannah, thank you for your kind words. I'm glad the post was insightful and has given you confidence. If there's anything specific you'd like to discuss regarding the SEO plan choice, feel free to ask.
Sophie Clark
Your expertise shines through in this article, Frank. It's provided me with a solid understanding of how to choose an SEO plan effectively.
Frank Abagnale
Sophie, thank you for your kind words. I'm glad the article has given you a solid understanding of effective SEO plan selection. If there's anything specific you'd like to discuss, feel free to ask.
Isabella Martinez
Frank, this article has answered many of my questions regarding choosing the right SEO plan. Thank you for the valuable insights.
Frank Abagnale
You're welcome, Isabella! I'm glad the article could answer your questions and provide valuable insights. If you have any more questions or need further guidance, feel free to ask.
Jackson Thompson
As a small business owner, I found this article extremely helpful. It has given me a clear direction for selecting an SEO plan. Thanks, Frank!
Frank Abagnale
Jackson, I'm glad to hear that the article was extremely helpful for you as a small business owner. If you have any specific questions or need further assistance, don't hesitate to ask.
Sophie Baker
Thank you, Frank, for sharing this informative article. It has provided me with a structured approach to choosing an SEO plan.
Frank Abagnale
You're welcome, Sophie! I'm glad the article could provide you with a structured approach for choosing an SEO plan. If there's anything specific you'd like to discuss, feel free to ask.
Matthew Walker
This article came at the perfect time for me. It has given me the confidence to move forward with selecting an SEO plan. Thanks, Frank!
Frank Abagnale
Matthew, I'm glad the article came at the perfect time and provided you with the confidence to move forward in selecting an SEO plan. If there's anything specific you'd like to discuss or any doubts you have, feel free to ask.
Emma Scott
Frank, this article is a goldmine of information. It's going to be my go-to resource for choosing an SEO plan. Thank you!
Frank Abagnale
Emma, I'm delighted to hear that you found the article to be a goldmine of information. If you have any further questions or need additional resources, don't hesitate to ask. I'm here to help!
Max Wright
Frank, your article has given me a much-needed understanding of the factors to consider in selecting an SEO plan. Thank you!
Frank Abagnale
Max, I'm glad the article could provide you with a much-needed understanding of the factors to consider. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Scarlett Davis
I appreciate the insights you've shared in this article, Frank. They will be invaluable in my decision-making process for an SEO plan.
Frank Abagnale
Scarlett, I'm glad to hear that the insights shared in the article will be invaluable in your decision-making process for an SEO plan. If you have any specific questions or need further assistance, feel free to ask.
Luke Adams
Thank you for the comprehensive article, Frank. It has given me a roadmap for selecting an SEO plan that suits my business needs.
Frank Abagnale
You're welcome, Luke! I'm glad the article could provide you with a roadmap for selecting an SEO plan that suits your business needs. If you have any more questions or need further guidance, don't hesitate to ask.
Victoria Phillips
Frank, your expertise shines through in this article. I now feel equipped to make an informed decision when choosing an SEO plan.
Frank Abagnale
Victoria, thank you for your kind words. I'm glad my expertise shines through and that you now feel equipped to make an informed decision. If you have any specific questions or need further guidance on selecting an SEO plan, feel free to ask.
Brandon Turner
This article has been an eye-opener, Frank. It has provided clarity on what to look for in an SEO plan for my small business. Thank you!
Frank Abagnale
Brandon, I'm glad the article has been an eye-opener for you and provided clarity on what to look for in an SEO plan. If you have any further questions or need additional insights, feel free to ask.
Abigail Turner
Thank you for this informative article, Frank. It has given me a solid understanding of how to approach the selection process for an SEO plan.
Frank Abagnale
You're welcome, Abigail! I'm glad the article could provide you with a solid understanding of how to approach the selection process for an SEO plan. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Andrew Phillips
This article has been incredibly insightful, Frank. It's given me the confidence to make the right decision when choosing an SEO plan.
Frank Abagnale
Andrew, I'm thrilled to hear that the article has been incredibly insightful and given you the confidence to make the right decision. If you have any specific doubts or questions, feel free to ask.
Lucy Hall
Frank, this article has helped me realize the importance of thorough research when choosing an SEO plan. Thank you for the guidance!
Frank Abagnale
Lucy, I'm glad the article has helped you realize the importance of thorough research in choosing an SEO plan. If you have any specific questions about the research process or need further guidance, feel free to ask.
David Wilson
Thank you, Frank, for sharing this informative article. It has given me a better understanding of how to approach the selection process for an SEO plan.
Frank Abagnale
You're welcome, David! I'm glad the article could give you a better understanding of how to approach the selection process for an SEO plan. If there's anything specific you'd like to discuss or any doubts you have, feel free to ask.
Alice Baker
Frank, thank you for sharing your expertise in this article. It has provided me with valuable insights for selecting an SEO plan.
Frank Abagnale
Alice, I'm glad to have shared my expertise through the article and provided you with valuable insights for selecting an SEO plan. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Christopher Scott
This article has come at the perfect time for me, Frank. It's given me a lot of clarity about selecting an SEO plan. Thank you!
Frank Abagnale
Christopher, I'm glad the article has come at the perfect time and provided you with clarity about selecting an SEO plan. If you have any specific questions or need further guidance, feel free to ask.
Claire Turner
Thank you for this article, Frank. It has made the process of selecting an SEO plan less intimidating and more approachable for me.
Frank Abagnale
Claire, I'm glad the article has made the process of selecting an SEO plan less intimidating and more approachable for you. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Joshua Turner
Frank, this article has provided me with a structured approach to selecting an SEO plan. It's been immensely helpful. Thank you!
Frank Abagnale
Joshua, I'm glad the article could provide you with a structured approach to selecting an SEO plan. If there's anything specific you'd like to discuss or any further doubts you have, feel free to ask.
Michelle Taylor
Frank, this article has given me the confidence to navigate the SEO plan selection process. Thank you for sharing your expertise!
Frank Abagnale
Michelle, I'm thrilled to hear that the article has given you confidence to navigate the SEO plan selection process. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Connor Young
Thank you for this informative article, Frank. It has given me a better understanding of how to approach selecting an SEO plan for my small business.
Frank Abagnale
You're welcome, Connor! I'm glad the article could give you a better understanding of how to approach selecting an SEO plan. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
Alexis Phillips
Frank, this article is exactly what I needed to read. It has cleared the confusion and helped me focus on the right aspects of SEO plan selection.
Frank Abagnale
Alexis, I'm glad the article came at the right time for you and cleared the confusion around SEO plan selection. If there's anything specific you'd like to discuss or any further guidance you need, feel free to ask.
Emma Davis
Frank, thank you for sharing this insightful article. It has given me valuable information to consider when choosing an SEO plan.
Frank Abagnale
You're welcome, Emma! I'm glad the article could provide you with valuable information to consider when choosing an SEO plan. If there's anything specific you'd like to discuss or any doubts you have, feel free to ask.
Joshua Scott
Frank, your expertise in this article is evident. It has given me the confidence to make an informed decision when selecting an SEO plan.
Frank Abagnale
Joshua, thank you for your kind words. I'm glad my expertise shines through and that you now feel confident in making an informed decision. If there's anything specific you'd like to discuss or any further questions you have, feel free to ask.
Lucas Turner
This article is a treasure trove of information, Frank. It's given me a solid foundation for choosing the right SEO plan. Thank you!
Frank Abagnale
Lucas, I'm thrilled to hear that you found the article to be a treasure trove of information and that it has provided you with a solid foundation for choosing the right SEO plan. If there's anything specific you'd like to discuss or any questions you have, feel free to ask.
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